The online writer "Xiao Langjun" once had a difficult period: from 2014 to 2017, during the whole three years, he worked during the day and stayed up late at night to code words until one or two, with no readers and no income. Day after day, he insisted on his love for creation.
Ten years of accumulation, once broken cocoon into a butterfly. His novel Da Feng Da Geng Ren tells the story of a man crossing an alien world and dealing with various forces such as Confucianism, Daomen, Buddhism, sorcerers, magicians, etc., and gradually uncovers the story behind the plot, setting three records, namely, qidian’s fastest achievement of 100,000 books, the first book of Xian Xia’s starting point of 100,000 books, and the record creator of high starting point.
Actor Hugh presented an award to the writer "Little Lang Jun" (right).
At the 6th original reading IP Festival held on June 3rd, Da Feng Da Geng Ren won four titles: Best Works of the Year, Top Ten Men’s Frequencies of the Year, Oriental Fantasy Works of the Year and Expected Works of Film and Television Adaptation of the Year. As the annual "weather vane of IP development", this year’s original IP Festival, with the theme of "Cheering for Good Stories", announced the annual original IP list on the spot, including the annual theme works, annual overseas works, annual top 10 male/female popular works, annual adaptation works and other series of awards, which received wide attention from both inside and outside the industry.
Ten years of persistence in achieving the dream of writing.
Xiao Langjun, a newspaper seller, recalled to the The Paper reporter that his writing hobby originated from high school: "At that time, there was a desktop computer at home, and he went home every weekend and sat in front of the computer to create code words. When I was at school, I also used my extracurricular time to write novels in my notebook and circulate them to my classmates as interesting reading materials. "
He began to imitate Jin Yong and Gu Long’s style of writing, tried to figure out their style of writing, learned the turning point, bedding and design between their words, and even imitated Wu Cheng’en’s style of writing to write an Xianxia novel imitating The Journey to the West. Since 2008, he has written tens of thousands of words intermittently, and gradually stepped into the road of online literature. In 2014, he officially started serial creation. Until 2017, he was always in a state of "jumping on the street" and never earned income from online writing for ten years.
Recalling that difficult time, Xiao Langjun, a newspaper seller, said frankly that he was very grateful: "Now that I think about it, my mastery of the plot and my mastery of writing were the foundations laid in those years." The reader’s indifference did not make him give up his creative dream: "If I had given up at the beginning, maybe there would be no later me." Finally, under the long-term accumulation, his "I am not the second generation of demon" won him the first payment in his life and also sold the animation copyright. The success of "the second generation of demon" also prompted him to write the more popular "Da Feng Da Geng Ren".
The online writer "Old Ghost of Montenegro" used to be an ordinary "employee" in an advertising company, and lived a routine life every day. He signed a contract with the starting point shortly after the publication of Wei Xian in his spare time, which made him see the hope of a turning point in the workplace. "At that time, the manuscript fee was not very high, far worse than the salary, but I vaguely felt that I might rely on writing to support myself." In order to dream, he finally chose to leave his job.
His novel Starting from the Red Moon is set in the future year of 2060. It tells the story that the global turmoil caused by the "Red Moon" incident, the surviving human beings have built high walls to resist foreign enemies, devoted themselves to studying pollution sources and spiritual mutants, and restored the civilized order before the Cataclysm. The novel settings and story lines have won the title of "annual adventure suspense works". According to Wang Xiang, a researcher at Luxun College of Literature, Starting from the Red Moon touches the depth of human spiritual world, which is not only a science fiction novel, but also a novel symbol of human spiritual dilemma and human worries.
Cheng Wu, CEO of Yuewen Group, presented the honor to Ye Feiye (right), the best writer of the year.
Ye Feiye, a female-frequency writer, won the title of "best author of the year". She has won the first place in the monthly ticket list for girls in the original literature list for four consecutive years, and her works have more than 10 billion hits on the Internet. Her representative works include "I like tomorrow", "My room is half yours", "I like you and I decide" and "My husband takes home".
"Talking Elbow" won the title of "Honorable Writer of the Year". He became famous for the book "King forgives life", and then refreshed the popularity of the works with the same theme with the First Sequence, and was collected by the National Library together with "King forgives life".
Honorable writer of the year "Talking Elbow".
"Light novels" and "game texts" … The theme of online texts is more yuan.
According to Yang Chen, editor-in-chief of Reading Group, with the rise of the younger generation of readers, the theme of online literature is becoming more diversified. "Ten years ago, there was obvious homogenization in the net text, and all the titles were very similar, such as Xianzun, Eternal Supreme, Sword God, Sword Fairy and so on. Since 2015, an era of creative explosion has come, and diverse themes and various anti-routines have begun to rise. "
"In the past, the protagonists in online articles were bitter and bitter, and the protagonists were generally destroyed first, and then they took revenge." Yang Chen said. Now, what is more popular is "small freshness", and the style of writing that can make people smile gradually occupies the mainstream. For example, the online writer "Getting Drunk by Being Blue" won the title of "Game Competitive Works of the Year". This classic "anti-routine" work tells that the protagonist inadvertently crossed into the game system, and only by constantly losing money can he become a winner in life, but he has achieved commercial success and made his own empire by mistake.
In the view of getting drunk in the blue, the core of anti-routine writing is to create an illusion for readers. "Readers think that the plot is developing in a certain direction, but they don’t expect it to end in another way. The novel storyline is the key to stand out." The data shows that in the past three years, the number of light novel works has increased by 370%, among which "I am really not the son of bad luck" by "The Temple in the Clouds" won the "Light Novel of the Year Award", and even Song Yi praised: "The style of writing is humorous, the jokes are dense, the characters are interesting, harmonious and funny, and the novel plot is full of reversals and accidents, which makes people unable to help but fill their expectations."
"The tastes of readers are obviously more diversified." Blue drunk told The Paper reporter. "In the past, readers liked fantasy works such as fantasy and Xian Xia, but now readers prefer works that are close to life and professional." In addition, the lightness, liveliness and positive energy of online literature have also become the key factors to attract readers. "I think the future online writing industry will be full of flowers. Although there are many professional novels, there are still more niche areas that no one touches, and there is still unlimited space for theme creation."
Robbery of All Families written by the net writer "Eagles Eat Chickens" won the first place in the "Top Ten Male Frequency Novels of the Year". He told The Paper that "the key to attracting readers is to have a cool point, and only a sense of contrast will bring a cool feeling, which tests the author’s design skills for character setting and plot direction, and can’t make the plot and logic too straightforward." During the 12-month series of "Robbery of All Families", the eagle ate the chicken and updated a total of 8.33 million words, with an average of 4,000 words per hour. "After writing for 6 hours, the back of my head was numb." The diligent updating speed also makes him widely praised by readers.
Feeding back the network literature industry with IP adaptation
With the adaptation of online literature into animation, movies, games and other forms of entertainment content, the source value of online IP has been further amplified, and the feedback to the original content has been continuously realized. "IP adaptation is not the ultimate goal of online literature writing." Eagles eat chickens and tell The Paper that he hopes to expand the influence of online literature through IP adaptation, and then return to the original work after watching TV series, thus becoming a loyal reader of the original work. "In the end, all readers will be drained back to the net through the adaptation and extension of IP."
Kan Ninghui, Deputy Secretary of the Party Committee and President of Shanghai Century Publishing Group, and Xu Lan, Vice President of Reading Group, presented Muye Zhang with honors.
The original IP list set up "annual adaptation expectation works" in five major fields: publishing, comics, animation, film and television, and games. Muye Zhang’s "Da Shuaer" won the "Annual Publishing and Adaptation Expectation"; Getting drunk in the blue "Losing the richest man from the beginning of the game" won the "comic adaptation expectation of the year"; Eagles Eat Chickens "Global Martial Arts" won the "Annual Animation Adaptation Expectation"; The newspaper Xiao Langjun’s "Da Feng Da Geng Ren" won the "Annual Film and Television Adaptation Expectation"; Muye Zhang’s "Ghost Blowing Lights" won the "Annual Game Adaptation Expectation".
Readers also stepped onto the stage to receive awards.
Besides excellent writers and works, this year’s loyal readers also stood on the podium. In the past year, "Meng Meng Da Tu" published 14,383 comments on the reading platform, and won 250,760 praises from the book powder, becoming the "book reviewer of the year"; Su Weixia, who finished reading chapter 125943, became the "annual reader" because of his extensive reading.
At the same time, the pace of online writing going to sea is also accelerating: My Vampire System, which won the title of "Overseas Works of the Year", stands out with its high reading volume, collection volume and user recommendation times in Webnovel. At present, Web Novel has cultivated 115,000 overseas creators and launched more than 200,000 overseas original works, and many online works have become a bridge for cultural exchanges between China and foreign countries.
According to Chen Dingjia, a researcher at the Institute of Literature of China Academy of Social Sciences and director of the theoretical room, the "IP" transformation of online literature is the engine of the Internet cultural industry. With its expanding influence and economic effect, "IP" has gradually become the direction of the entertainment industry practitioners.
In his view, the key to the creation of fine online literature is to optimize the theme of online writing, and at the same time, pay attention to the vertical subdivision of the theme, grasp the characteristics of the times, industry logic, popular elements and young people’s emotional way, explore more perfect and diverse online writing themes, and find the blue ocean of online writing "IP" in the creative theme. The second is to resonate with the times at the same frequency, exert efforts on specialized and mainstream themes, find common feelings in social development, historical progress and important nodes, and form positive feedback of high-frequency interaction between websites and texts from the perspective of realistic themes, providing soil for the formation of excellent "IP". The third is to straighten out the adaptation link of IP, strengthen the adaptation consciousness of creative links, and make overall plans for "Wen Man Ying You" and downstream industrial links such as audio books, radio dramas, live broadcasts and derivatives in combination with their own themes, and embody them in the creation, so as to promote the high-quality presentation of online IP.
The Xinhua Cultural Industry IP Index Report shows that at present, China’s Internet native IP is rising, potential writers and high-quality works are constantly pouring out, and at the same time, the effect of network literature IP incubation concentration is strengthened, injecting new vitality into industrial development. This original IP Festival brings together experts from the literary, animation, film and television and game industries to form a comprehensive recommendation group, which constitutes a valuable and authoritative list brand in the original IP industry.
