From the pre-traffic era to the traffic era, crying drama has become an important marketing incision step by step from the popularity of representative figures to hot search topic marketing, and behind it is the trade-off and consideration of works, actors and traffic. In the specific marketing methods, the refinement of crying drama also has its outstanding crux, such as the polarized works evaluation brought by hot search of entries and the narrative confusion under short video marketing, which requires practitioners to rethink "marketing is king" and "works are king" in the new era background.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

Crying is not only an important criterion for testing actors’ acting skills, but also a hot topic in film and television marketing in recent years.

　

From the early years, people spontaneously selected "Top Ten Classic Crying Plays" and "The Best Actress in Crying Plays", to the "Crying Plays of xx Stars" which are full of screens now. At the end of last year, Weibo entertainment bloggers took stock of "#2021 Crying Scene #", and different audiences sent out Amway’s own best annual crying drama.

　

△2021 crying scene

　

In the end, the selected works include Minning Town’s "I’m fine in another country", "Zhou Sheng as usual" and "Make a name for myself". They are also excellent TV dramas last year, which makes the crying drama starring a great advantage in the promotion of the works. How does crying play become the current "acting indicator" step by step? How did the increasingly prominent "crying drama marketing" develop and what are the deep-seated problems it faces?

How does crying become a "performance indicator" in the traffic age?

Crying seems to be one thing, but for actors, crying is different.

　

The most common ones are silent tears, sobbing in a low voice and wailing. The matching actions can include raising your head/lowering your head for one second to cry, covering your mouth and crying while talking, etc. The matching scenes can also include crying in the rain and turning your head to cry. In different film and television works, all kinds of crying plays different roles, either promoting the plot or showing the charm of the actors.

　

△ "Chu Qiao Biography" Li Qin crying

　

From the pre-traffic era to the traffic era, crying drama has gradually changed from a single work standard to a marketing routine at the front desk.

　

　

In the pre-traffic era, the film and television industry generally paid more attention to actors’ acting skills, which also made the crying marketing more representative, which was completely different from the current traffic era’s emphasis on data and fan consumption. The more famous ones were Qiong Yao’s crying and Ma Jingtao’s roaring crying.

　

△ Qiong Yao’s crying-tears are like beads, falling in one second.

　

△ Ma Jingtao-style crying-crying and roaring

　

These famous actors’ crying plays set up their own "IP", which has a richer topic in publicity, and also provides reference for young actors to learn crying plays, such as Liu Xuehua’s crying play, which is widely praised by people. Of course, some exaggerated crying plays also have their negative effects, such as deliberately imitating for the sake of attracting attention.

　

△ Early Liu Xuehua crying

　

△ "After the tears" Liu Xuehua was ridiculed

　

In the pre-traffic era, the topic of paying attention to the actors who play the bones and letting the crying play still be in the stage of appreciating the works has not yet become a marketing topic that people pay special attention to.

　

　

In the era of traffic, TV dramas have moved from TV to mobile phones, and advertisements have become more diversified from the original single TV promotion. Marketing channels such as Weibo and short videos have given crying dramas a separate "play space", and the marketing of crying dramas with interesting and special words has blossomed.

　

For example, the representative "xx-style crying drama" is aimed at different film and television works and different propaganda bias.

　

"# Crying and Fragmentation #" emphasizes the sense of vulnerability, but there is no unified statement, and there are thousands of people, but as long as it can arouse the desire for protection, it is usually more suitable for the propaganda of costume dramas.

　

　△ "Coloured Glass" Cheng Yi crying

　

"# forbearing crying drama #" emphasizes the sense of forbearance, and the audience can see the tears, but at the same time, they must ensure that the tears will not flow out of their eyes. It has a high degree of adaptability in various drama scenes.

　

△ "Zhou Sheng is the same" Allen cries

　

Some film and television works like to use some special expressions to make the ordinary crying play unique. "# Face-washing crying #" and # faucet crying # "always give people the illusion that" the bolder the words, the more powerful the publicity ".

　

△ "Da Song Gong Ci" Tamia Liu washes his face and cries, and his face is full of tears

　

△ "Zhou Sheng is the same" White Deer faucet crying, crying from beginning to end

　

Of course, some propagandists who really have nothing to say or are more "conservative" still like to use marketing words like "# textbook crying #" and "# crying empathy #".

　

The "forced out of the circle" of crying drama has become the norm in the era of traffic.

　

In addition, in addition to the marketing of film and television dramas targeted at crying, a series of topics related to the actors themselves are also more prominent. For example, when the TV series with the same name is compared with the crying of movies, after the popularity of July and An Sheng, the crying of Zhou Dongyu and Sandra starring in the movie version is often compared with Shen Yue and Chen Douling starring in the TV series.

　

△ "July and An Sheng" An Sheng cries

　

Another example is the improvement of the acting skills of new actors. Angelababy, who has been ridiculed for her poor acting skills, ushered in a turning point in audience evaluation after the broadcast of Skyscraper, especially the crying.

　

△ From crying like laughing in the early years to emotional expression today.

　

The underlying logic of "crying drama marketing"

In the era of traffic, the battle for attention has become in full swing, and marketing that can quickly attract attention is regarded as the only rule. As an important topic-making point, crying is also used more, and its emphasis is related to two levels of logic.

　

　

Crying has always been an emotional drama that emphasizes explosive power, and the plot is often the climax of film and television works. Under the foreshadowing of the previous plot and characters’ feelings, crying can easily leave a profound impact on the audience.

　

At the same time, with the addition of low tears, empathy or good acting skills, a crying scene can also become a "famous scene" in the hearts of the audience. The influence of multiple factors makes many crying dramas jump out of the professional perspective and welcome more positive comments.

　

In the minds of the general audience, there has always been a stereotype of crying, that is, crying is a good actor, and crying for one second is a good acting skill. Actors who can cry without eye drops or other tear artifacts let the audience automatically add filters when watching the drama, as if this is the sadness revealed by true feelings, which makes it easier to earn their tears and goodwill.

　

　

Crying is widely used in marketing and is also related to the current flood of traffic stars. On the one hand, we can see more traffic stars transforming actors, not only idol dramas, but also many traffic stars in the drama. Stars who are popular with traffic often don’t have the acting skills of trained actors, but the high demand for heat requires more "being made" by hot search, and crying has become an important incision.

　

For example, kiku, which has always been popular in the culture of Siba, from Legend of Yunxi, Ruyi Fangfei to the recent Legend of Jianan, not only the makeup of ancient costumes is too neat and flawless, but also the crying drama is too exquisite and beautiful, which makes people jump into the drama. Ironically, under the hot search for related crying scenes, kiku has achieved a "high match" between the actors and the roles in the play, and lost the real value of acting.

　

△ Compared with other actors, the makeup in the play often makes people jump.

　

On the other hand, some traffic stars hope to make a circle by acting, and they will choose to "make up for it" by crying. For example, in recent years, the popular acting competition variety show "The Birth of Actors" and "Actors in Place" invited many traffic stars to participate. Crying drama is often selected as one of the acting inspection, and short-term outbreaks make them gain recognition quickly and increase their goodwill.

　

△ Chen Weiwei’s "Actor in Place" crying was ridiculed

　

To sum up, crying drama marketing is essentially the choice of works, actors and traffic. In the current traffic era, simple crying drama appreciation has become a thing of the past, and such multi-dimensional marketing considerations will inevitably bring many deep-seated problems.

　

"Marketing is king" or "Works are king"?

Two considerations of crying marketing of film and television works

　

The crying marketing of film and television works mainly focuses on hot search and short videos. Although this follows the current propaganda trend, it also brings a lot of influence to the works themselves.

　

　

In the hot search, the marketing of works mostly appears in the form of entries, lacking more plot description and picture display, which makes people unable to have empathy for crying. At the same time, this is an intercepted expression, which also makes the audience who didn’t watch lack plot foreshadowing. On the one hand, it may lose the later audience, on the other hand, it also makes passers-by groups have a one-sided understanding of the work and the evaluation is not objective.

　

From a deeper perspective, the current crying marketing generally follows a repetitive routine, and the use of words such as "# Crying Broken Feeling #" and "# Forbearable Crying #" not only makes the audience feel tired and lack the desire to look at it carefully, but also may become a waste of resources and lose marketing significance. The current kissing drama marketing also has a basically consistent performance.

　

In fact, the really good crying drama hot search marketing should come from the drama series and look for bright spots. For example, the hot search for "# Xia Meng apologizes with PPT" in "Love is delicious" is innovative and makes the crying show more natural.

　

△ Ba Zong Xia Meng apologized to her current boyfriend with PPT to save her feelings.

　

△ The ex-boyfriend waited for her downstairs, and also apologized to himself with PPT. He apologized with tears in the same paragraph because he saw his shadow in his body in those years with his predecessor.

　

Compared with hot search entry crying marketing, short videos can show crying more directly and are easier for the audience to bring in. But it also has the shackles of expression.

　

A complete and perfect marketing short video involves several elements: golden sentences, famous scenes, bgm, and special editing order, which will affect the narrative expression and emotional output of the work itself.

　

The short video of crying drama will also aggravate the propaganda of tears in marketing. The selection of intercepted lines in the drama, the application of popular songs and the cutting of crying drama that disrupts the order all weaken the original narrative logic of film and television works, which will help to break the circle in the early publicity, but it will also make people deviate from the theme of the works.

　

In fact, in the current traffic era, the film and television industry has long been divorced from the original propaganda mode, and the truth that "the wine is also afraid of the deep alley" has been further confirmed. In the face of this situation, the consideration of the proportion of works and marketing has also become prominent in the influence. From the marketing propaganda of crying drama, we can also understand the worries of "marketing is king" and "works are king".

tag

　

Crying drama, from simple acting standards to hundreds of marketing cuts, depicts the changes in publicity and marketing of the film and television industry. Whether it is a convenient marketing channel or a novel marketing speech, crying, which comes from works and is fundamental to works, can’t be forgotten.

　

Crying drama marketing should ultimately depend on crying drama.

　　

　　Guang (Zhou) Qing (Yuan) Expressway is the north gate of Guangdong, which has the function of strengthening the connection between the coastal areas of South China and Hunan and Guangxi. Recently, the reporter visited Guangqing Branch of Guangdong Expressway Co., Ltd., a subsidiary of Guangdong Communications Group, and listened to their different feelings of sticking to the expressway during the past 20 years in Spring Festival travel rush.

　　The 27th Spring Festival travel rush of "High Speed Couple"

　　"This year is the 27th Spring Festival travel rush that we stick to together, and the last Spring Festival travel rush that I work here. Come on." Zhou Huafeng, an electrician at Yinzhan Central Station of Guang (Zhou)-Qing (Yuan) Expressway, who is investigating and repairing minor faults in the water and electricity facilities and equipment in the staff dormitory, heard his wife’s short message.

　　Zhou Huafeng’s wife, Jiang Yuekui, is a cook at Xinhua Central Station of Guangqing Expressway. Shortly after the opening of Guangqing Expressway in 1992, they both joined Guangqing Branch as expressway toll collectors, and they became attached to each other because of the road. Although their home is not far from their workplace, since Spring Festival travel rush, they have only had a few times to go home and reunite with their son.

　　"In the past, during Spring Festival travel rush, the traffic was bigger than usual, and there were many emergencies, so the on-site work was more tiring than usual. I hope that employees of different shifts can eat steaming meals prepared by me when they return to the station. " Jiang Yuekui said.

　　Considering that Jiang Yuekui will retire in March this year, the person in charge of Xinhua Central Station wants her to take a vacation and go home for the Spring Festival. However, Jiang Yuekui said: "My husband needs to be on duty during the Spring Festival, and he usually has the opportunity to get together with his family after work. Let’s give this vacation quota to those colleagues who have not returned home for many years. They will miss their families more than me."

　　"Little reunion" on the phone

　　"Mom, it’s me, go to work for the New Year, you get something delicious to have a fat year. After the New Year, I will take my daughter-in-law and son back to see you. " Xu Xin, the squad leader of Guangqing Expressway from Jilin, called his mother in a hurry while having lunch in the expressway service area.

　　During their stay in Spring Festival travel rush, Xu Xin and the class members will patrol the road four times a day, monitor the traffic situation, find out and eliminate small hidden dangers on the road, and deal with emergencies. For example, sometimes the traffic in the service area is too large. In order to avoid the situation that the traffic flows backward to the main line, Xu Xin has to direct the traffic flow in and out and the vehicle parking together with the class members, so as to help the drivers and passengers who need to ask for directions and change tires. According to the statistics of previous years, when Spring Festival travel rush came down, their patrol mileage reached more than 10,000 kilometers.

　　Xu Xin said that when talking about not going home for the Spring Festival after 18 years of employment, Xu Xin said: "Now communication is convenient, and a short phone call with our family is another way for us to reunite with our family."

　　A birthday party on New Year’s Eve

　　Feng han, a 45-year-old from Hunan Province, is the toll squad leader of Qingyuan West Station of Guangqing Expressway. This year is the 21st year for him to stay in his post during the Spring Festival.

　　Handling the glitch of the card machine, checking the vehicles in the green passage, cleaning up the sanitation of the station in time, and commanding the orderly traffic flow in the square … … Han Feng is dealing with complicated work skillfully. These seemingly trivial tasks can provide guarantee for vehicles to pass through the site quickly.

　　Feng han’s daughter was born on New Year’s Eve in 2002, because his wife’s due date was after the Spring Festival, and he wanted to take a few more days off to go home to accompany his wife to give birth. Unexpectedly, just after work on New Year’s Eve, his wife told him that her daughter had been born before he came back.

　　Feng han’s tears shed instantly, and she felt that she had missed something. This regret remained in his heart until 2018, 16 years later, when Han Feng applied for a vacation, and the family of four gave their daughter a happy birthday party.

　　"This year, I agreed with my daughter that Spring Festival travel rush was busy and couldn’t go back. I celebrated for her at home two days ago. When the child is older, he still understands my work very well. " Feng han said with a smile.

　　It is understood that at present, there are 47 employees in Spring Festival travel rush who have been working in Guangqing Branch for 15 to 19 years, and 33 employees who have been working for more than 20 years. (End)

　　Author Cai Minjie

　　CCTV News:According to the website of the People’s Bank of China, the People’s Bank of China recently announced that the People’s Bank of China is scheduled to issue 200 million ordinary commemorative coins of China high-speed rail (hereinafter referred to as high-speed rail coins) on September 3, 2018, and each person can reserve and exchange 20 high-speed rail coins.

　　 The front of the high-speed rail coin is the national emblem, and the back of the high-speed rail coin is the "Fuxing" EMU.

　　Announcement introduction, high-speed rail coinThe front pattern is the national emblem, the country name of "People’s Republic of China (PRC)" is published at the top, and the words "2018" are published at the bottom;The main scene of the back pattern is the "Fuxing" EMU.The background is Dashengguan Yangtze River Bridge, Beijing South Railway Station, "Fuxing China High-speed Railway" and mountains, terraces and deserts. The words "10 yuan" are printed on the top of the main scene.

　　According to the announcement, the denomination of high-speed rail coins is 10 yuan, the diameter is 27mm, the material is bimetallic copper alloy, and the number of issued high-speed rail coins is 200m.

　　The number of ordinary commemorative coins distributed in China high-speed rail

　　Note:

　　1. The number of Guangdong province in the table does not include the number of Shenzhen.

　　2. Every time the People’s Bank of China issues a new currency, it keeps a certain amount in the issuing bank as a physical file for future currency research, and this part of the currency is classified as a historical currency file.

　　3. The People’s Bank of China may adjust the distribution quantity of provinces, autonomous regions and municipalities directly under the Central Government according to the reservation situation in various places, and the adjustment results will be announced separately.

　　High-speed rail coins are issued by appointment with a limit of 20 pieces per person.

　　High-speed rail coins are issued by appointment.China Industrial and Commercial Bank, China Agricultural Bank, China Bank and China Construction Bank.Undertaking the advance issuance of China high-speed rail commemorative coins in some provinces, autonomous regions and municipalities directly under the Central Government.

　　China Industrial and Commercial Bank, China Agricultural Bank, China Bank and China Construction BankFrom July 19 to July 22, 2018, I will make an appointment for high-speed rail coins.. The public can make an appointment to register through the official websites of the above four commercial banks or go to their business outlets.

　　High-speed rail coins are reserved for everyone.The exchange limit is 20 pieces..

　　The valid identity documents for reservation and exchange of high-speed rail coins must beOriginal second-generation resident identity card.

　　High-speed rail coin in 2018Make an appointment for redemption from September 3 to September 12.The public can go to the agreed business outlets to make an appointment exchange business with the original second-generation resident ID card registered in the appointment system at the agreed time.

　　If the public collects high-speed rail coins on behalf of others, they need toHold the original valid identity certificate registered by the consignee in the reservation system.Handling, and the number of people on behalf of the collar is not more than 5.

　　The reserved high-speed rail coins that have not been exchanged will be exchanged to the public through on-site exchange. The on-site exchange time is from September 18 to September 25, 2018, during which the public can handle the exchange business at the business outlets of commercial banks that undertake the on-site exchange work.

　　Four anti-counterfeiting characteristics of high-speed rail coins

　　1. Bimetallic structure and inner core composite materials

　　The outer ring of high-iron coin is yellow copper alloy, and the inner core is nickel tape composite white copper material with unique machine-readable properties.

　　2. Inclined full teeth are separated by half teeth

　　The edge of the high-speed rail coin is distributed with inclined full teeth and half teeth alternately arranged.

　　3. Invisible graphics and text

　　Tilting the high-speed rail coin at an appropriate angle can be observed in the local area of the left outer ring on the back.China Railway Logo Pattern“”。

　　4. Microfilm

　　Just below the year number on the front of the high-speed rail coin, it can be observed thatMiniature characters of "GAO" and "TIE".

　　In addition, the announcement is clear,High-speed rail coins have the same function as the current circulating RMB, and are circulated at the same value as the same denomination RMB.

Xinhua News Agency, Beijing, February 2nd (Fan Xi, Tang Jiayu) On February 2nd, Spring Festival travel rush spent its first week in 2024. According to the data from China National Railway Group Co., Ltd., from the opening of Spring Festival travel rush on January 26th to February 1st, the national railway Spring Festival travel rush sent 81.55 million passengers in the first week, with an average of 11.65 million passengers per day.

Spring Festival travel rush in 2024 was officially launched on January 26th and ended on March 5th, lasting for 40 days. The national railways are expected to send 480 million passengers, an increase of 37.9% compared with Spring Festival travel rush in 2023.

In order to ensure passengers’ safe and orderly travel, Hankou Station of China Railway Wuhan Bureau Group Company upgraded the comprehensive service area of the waiting room on the second floor, and aggregated the transit passenger transfer center, the "old, young, sick, disabled and pregnant" key passenger waiting area, and children’s playground. Four independent areas, such as maternal and child nursing rooms, further enhance the passenger travel experience; China Railway Chengdu Bureau Group Co., Ltd. cooperated closely with Guiyang Power Supply Bureau of China Southern Power Grid to carry out Spring Festival travel rush power protection inspections on power supply lines along Guiyang Station, Guiyang North Station and Shanghai-Kunming high-speed railway to ensure safe and worry-free travel. Zhengzhou Bureau Group Company of China Railway organized the public works system to clean the snow in key parts of turnouts and apply antifreeze to ensure the safe operation of trains in low-temperature rain and snow weather.

　　There is only one month left before the college entrance examination, and the majority of senior three students are preparing for the college entrance examination nervously, so as to seize the last time to review the sprint. The teachers in the graduating class are not easy. "What if the students’ grades decline?" "How to deal with emotional fluctuations?" "Can students achieve ideal results in the college entrance examination?" … … Teachers also have their own pressures and anxieties. Yesterday, our reporter interviewed the graduating class heads of many high schools in Haikou and listened to their stories about preparing for the college entrance examination with the students. Reporter Lin Wenxing Cao Baoxin

　　A

　　go out early and return late

　　Get to school before 7: 00 a.m. and go home at 11: 00 p.m.

　　Since the students were promoted to Grade Three, Zhao Tao, the head teacher of hainan overseas chinese middle school Science Experimental Class, has spent more time in school every day. It is morning reading time at 7: 00 in the morning. Zhao Tao has to get to class earlier than the students to communicate with the teachers about the teaching arrangements for the day. In addition to completing his teaching tasks, Zhao Tao always pays attention to the learning status of every student in the class, answers questions for students in time, encourages them, and guides them to study in a good state. Under normal circumstances, at 11 o’clock in the evening, when the last student left the classroom, Zhao Tao packed his teaching AIDS and left school for home.

　　This year’s senior three is not the first graduating class brought by Zhao Tao. Since he taught in Hainan Overseas Chinese Middle School 10 years ago, he has accompanied three students through their high school careers and sent them to the next stage of their lives. Senior three is an important period for students. Under the pressure of college entrance examination, many minor problems of students will be exposed during senior three, which will affect their preparation for the exam. Zhao Tao also summed up three issues that should be focused on: physical fitness, class style and study style, and preparation mentality.

　　Students’ physical fitness is a problem that can’t be ignored during the third year of high school. "In the process of high-intensity and fast-paced preparation, the pressure is great, and you may get sick if you don’t pay attention, which will affect your study progress." Zhao Tao said that it is a good way to exercise by running exercises, physical education class and outward bound training, which can also effectively relieve the pressure of study. "We organize students to go hiking every semester. From the feedback, the effect is very good." Zhao Tao said that, coupled with the irregular sports competitions in grades, students’ anxiety has been significantly improved.

　　Zhao Tao said that at present, the learning atmosphere in the class is very good, and there is cooperation and competition among students, which is conducive to the overall progress of the class. However, the pressure brought by the college entrance examination is still reflected in some students. "A small fluctuation in grades may bring students an emotional gap. It is the responsibility of every class teacher to do psychological counseling." Through classroom performance and heart-to-heart talks with students, Zhao Tao can master the learning and psychological state of most students, and help them to relieve their stress and eliminate their anxiety by means of inter-class communication and seminars.

　　B

　　Wear several hats.

　　In addition to attending classes and enlightening students, we must also communicate with parents.

　　Like many class teachers, Xu Min, the head teacher of the key class of liberal arts in senior three of Haikou Experimental Middle School, is not easy. This senior three class is the eighth graduating class led by Xu Min, with more than 50 students. As a history teacher, she is also responsible for the teaching of another class. "She is responsible for nearly 100 students, and their studies and even their emotions should always be concerned." Xu Min said that all the teachers and class teachers in the third grade of senior high school implement the "sitting class system", and they should be guaranteed to be in school without curriculum arrangement, so as to provide timely guidance to students. "Basically, they will not leave school before 10: 30 in the evening."

　　As a class teacher, Xu Min undertakes more responsibilities than a classroom teacher, including doing a good job in student counseling and communication with parents. In the graduating class with Xu Min, the ratio of male to female is 1:4. "There are more than 40 girls and only 10 boys." One of the problems brought by girls is that the class mood fluctuates greatly. "In the face of pressure, boys and girls react differently. Girls are more emotional, and they are more likely to be scared and nervous when they encounter setbacks in their studies, which will affect other students." Xu Min told reporters that a girl once cried to her for a whole morning because she slept for half an hour more than her roommate. "This is a bit ridiculous to outsiders, but it can be seen that the college entrance examination has caused her great pressure."

　　At the same time, the pressure from parents also made Xu Min a little overwhelmed. "The school’s important exams are analyzed by online marking, and parents can see their children’s scores in various subjects. After the results of the monthly exam last month came out, my phone was blown up by my parents, basically consulting my children’s learning problems. " Xu Min said that most senior three students are boarding, and parents can’t fully understand their children’s situation. Whenever they see their children’s grades in individual subjects decline, they can’t wait to ask why, sometimes adding pressure to their children. In this case, Xu Min should not only do a good job in psychological counseling for students, but also communicate with parents to avoid family factors affecting students.

　　C

　　Work in spite of illness

　　In order not to delay students’ study, they don’t rest when they are ill.

　　The teaching work in senior three is heavy, and teachers are often faced with both physical and psychological pressures. "Our senior three teachers all call themselves ‘ Can’t afford to get sick ’ No matter how tired and painful it is, it can’t delay the children’s study. " Xu Min said that many senior three teachers have been working with illness for a long time. "The Chinese teacher’s eyes are overworked, and he was warned by the doctor that there is a risk of retinopathy, but he still insists on attending classes; The English teacher suffers from rheumatism, and her waist and hands have been blocked. The geography teacher has a prominent lumbar disc and will come back to class immediately after staying in bed for less than a month. " Xu Min said that she suffers from arthritis and it is very hard to go upstairs and downstairs, but she has never stopped teaching because of this. "Fortunately, the students understand the teacher’s hard work and help with teaching AIDS and help the teacher go up and down the stairs every day."

　　Xu Min said that in fact, every senior three teacher has his own pressure and anxiety. Students’ grades are related to the future, as well as teachers’ teaching achievements and career development. "Teachers are human beings, and sometimes they are upset because of personal and family affairs, but no matter how stressful they are, as long as they walk into the classroom, they always have a smile on their faces." Xu Min said that teachers are the reliance of students at school. Even if they work hard, they should be full of confidence to cheer for the students. "One more second with the children may make them make more progress."

　　D

　　Fancy decompression

　　Hold "adult ceremony" for students and organize running.

　　Although it’s the first time for teacher Tang Chenghui from hainan overseas chinese middle school to be the head teacher of grade three in senior high school, in fact, she has been the teacher of the graduating class for eight consecutive years. "I was a little embarrassed when I first took over the work of the graduating class, but after a period of contact, I found myself able to adapt to this rhythm." Tang Chenghui said that especially in the countdown to the college entrance examination, students can abandon their distractions and work hard with teachers towards a common goal.

　　Tang Chenghui introduced that at present, students’ review has entered the final stage, and teachers in all subjects will carry out targeted intensive training. "It is inevitable that students are nervous, but moderate tension is also an incentive. As long as they can play normally in the college entrance examination, I don’t think the results will let me down. "

　　Tang Chenghui said that what students need to pay attention to at present is to adjust their mentality and achieve better improvisation. To this end, she recently organized a "coming-of-age ceremony" and an oath ceremony for her classmates to give them psychological counseling. Tang Chenghui said that she usually organizes students to run and decompress. In addition, a "coffee time" activity is held once a week in the class, and parents send cool food, mung bean soup, fruit, etc. to supplement the children’s nutrition and relax.

　　E

　　There is joy in suffering.

　　It is gratifying to see the growth of the students.

　　Liu Bingfei, a teacher of Hainan Agricultural Reclamation Middle School, has taken more than ten graduating classes since he graduated from teaching physics in 1992. She admits that the college entrance examination is approaching, and her mentality is relatively peaceful, but the heavy work still brings a lot of pressure. "It is very busy to have classes and do a good job as a class teacher." Liu Bingfei said that she usually gets up at 6: 40 in the morning and goes to school around 7: 30 to check the students’ morning reading. Students will be organized to sing and relax during the break at 9 o’clock; After class at 6 pm, the school organizes students to run, and as a class teacher, they must be present to accompany them; At the evening self-study at 7: 30 in the evening, she will basically arrive in advance to answer questions for the students, and at the same time, she will also do a good job in preparing lessons. It is already around 11 o’clock in the evening.

　　"If you have classes, you will attend classes. When you don’t have classes, you will often go to the classroom and pay attention to the students’ dynamics." Liu Bingfei said that when he was the head teacher of the graduating class, he could not go to bed until after 12 o’clock at night, and the telephone was kept open 24 hours a day. "The hardest thing is to deal with a lot of trivial matters, but on the whole, I still have fun in bitterness. After staying with students for a long time, my mentality will become younger. I will also feel very gratified to see that children can properly handle their own problems."

　　CCTV News:At the press conference on November 3, the AFP reporter asked that the local "Belt and Road" projects were observed in Laos, Pakistan, Kazakhstan and other countries, and it was found that some projects were progressing slowly. Why do these projects encounter problems? How does China prepare to deal with these problems? What is the overall goal of the "Belt and Road" strategy?

　　Foreign Ministry spokeswoman Hua Chunying replied, I don’t know where the AFP reporter’s views came from. What is the basis?

　　The main purpose of China’s "One Belt, One Road" initiative is to complement each other’s development strategies and promote win-win development by strengthening international cooperation. Over the past four years, the "Belt and Road" construction has progressed smoothly and achieved fruitful results, which has been widely recognized and supported by the international community. More and more countries have participated in cooperation, and a large number of cooperation projects are progressing steadily. Many projects have begun to bring tangible benefits to the people of the countries concerned. On November 2nd, the spokesman of the Ministry of Commerce introduced the latest situation of the "Belt and Road" economic and trade cooperation at a regular press conference, saying that the "Belt and Road" economic and trade cooperation has achieved remarkable results, and a number of major cooperation projects are being accelerated, including the highway construction in China-Laos Railway and Pakistan and the oil and gas pipeline projects in China, Russia, Kazakhstan and Myanmar.

　　"One Belt, One Road" is an open and inclusive cooperation initiative, adhering to government guidance, enterprise main body and market operation. The "Belt and Road" is a long-term undertaking jointly promoted by all parties, but it is not a uniform group gymnastics. The actual promotion of specific projects depends on the willingness of all parties involved to cooperate and reflects the objective laws of economic cooperation. The report of the 19th National Congress of the Communist Party of China has made important arrangements for promoting the Belt and Road international cooperation, and promoted the construction of the Belt and Road, which fully reflects China’s determination and confidence in firmly promoting the Belt and Road international cooperation. China will continue to adhere to the principles of mutual consultation, joint construction and sharing, adhere to the Silk Road spirit of peaceful cooperation, openness and tolerance, mutual learning and mutual benefit, and deepen mutually beneficial cooperation with relevant parties. This will not be shaken or changed.

　　CCTV News:On January 9th, the State Council held a press conference on the situation and work arrangement of Spring Festival travel rush in 2020. Su Jie, director of the Comprehensive Coordination Department of Safety Production of the Emergency Management Department, introduced at the meeting that the Emergency Management Department regards doing a good job in Spring Festival travel rush this year as the first battle to do a good job in safety work throughout the year, planning, deploying and acting early, deploying and carrying out centralized rectification of safety production throughout the country, and putting forward specific work arrangements for doing a good job in safety prevention at the end of the year and the beginning of the year.

　　First, insist on supervision to ensure safety.Organize 16 working groups led by responsible comrades of relevant departments in the State Council to carry out supervision and inspection in various places, so as to promote local party committees and governments to implement Spring Festival travel rush’s safety responsibilities at all levels and eliminate potential safety hazards.

　　The second is to adhere to the "three batches" to ensure safety.The Joint Inspection Unit led by the Emergency Management Department has gone to various places to carry out safety inspections. Focus on the crowded places, fireworks, dangerous chemicals and other key areas that affect the safety of Spring Festival travel rush, adhere to the principle of "screening a batch, severely punishing a batch and exposing a batch", and strive to create a strong atmosphere of paying more attention to safety during the Spring Festival.

　　The third is to adhere to the "three synergies" to ensure safety.In conjunction with relevant departments, we will establish and improve three collaborative mechanisms of "consultation and judgment, information sharing and response and disposal", strengthen comprehensive risk monitoring and forecasting and consultation and judgment, pay close attention to changes in disastrous weather information such as freezing rain, snow, blizzard and fog, and effectively deal with unexpected events such as bad weather.

　　The fourth is to adhere to the "three preparations" to ensure safety.Focus on the three preparations of "preplan drill, duty on duty and emergency response". Strictly implement the system of leading cadres on-the-job shift, 24-hour duty in important positions and information reporting, and rescue at the first time when disasters and accidents occur. The national comprehensive fire rescue team and professional rescue teams such as safety production and earthquake always keep in a state of emergency, and earnestly prepare for emergencies and disasters.

　　Vehicles are transferring containers at the modern terminal of Xiamen Free Trade Zone. In recent years, Xiamen Free Trade Zone has innovated the supervision mode of imported wine platform, implemented "one-stop" wine inspection area and "imported wine quick inspection" service, and promoted the rapid development of imported wine trade. Xinhua News Agency reporter Jiang Kehong photo

　　Data show that up to now, China has successively signed 19 free trade agreements with 26 countries and regions. Accelerating the promotion and implementation of free trade agreements has also become a practical action to stabilize foreign trade and foreign investment under the new situation. Practice shows that the signing and implementation of high-level free trade agreements can effectively promote economic and trade cooperation with relevant countries and regions and effectively reduce the uncertainty of foreign trade and investment of enterprises.

　　Milk powder from New Zealand, fruits from Southeast Asia, salmon from Iceland, and red wine from Georgia and Chile … … These goods are increasingly appearing in China people’s homes, and the prices are very close to the people. At the same time, China’s toys, electronic products, daily necessities, clothing, shoes and hats and other commodities have also entered some countries’ markets duty-free or low. Consumers have more choices, enterprises have a broader market and more partners. All this has benefited from the implementation of the Free Trade Agreement (FTA).

　　Data show that up to now, China has successively signed 19 free trade agreements with 26 countries and regions. Accelerating the promotion and implementation of free trade agreements has also become a practical action to stabilize foreign trade and foreign investment under the new situation. "At present, the regional trade liberalization represented by the free trade agreement is booming, which is becoming a ballast stone for trade and investment stability and a touchstone for new rules of economic governance." Zhang Shenfeng, vice president of the China Council for the Promotion of International Trade, said.

　　Hedge foreign trade pressure

　　Save enterprise cost

　　At present, the world economy is undergoing profound and complex changes, trade protectionism is on the rise, and anti-globalization trends are surging. Major economies have adopted free trade agreements as a new platform for regional cooperation among countries. Practice shows that the signing and implementation of high-level free trade agreements can effectively promote economic and trade cooperation with relevant countries and regions and effectively reduce the uncertainty of foreign trade and investment of enterprises.

　　"Enterprises can reduce or exempt tariffs when they import products that meet the rules of the FTA. When exporting products, we can also reduce the customs clearance cost of foreign importers through relevant rules, maintain good relations with importers and reach more trade cooperation. More importantly, we can also promote international operations through free trade agreements. " Chen Lilin, director of professional operation of Jiangsu Sumeida Group Co., Ltd., told the reporter that the company had deep cooperation with the local Council for the Promotion of International Trade and made full use of preferential certificates of origin under existing trade agreements.

　　For example, the main customers of textile products are located in the EU, but the EU import tariff is as high as 12%, using China — The ASEAN Free Trade Agreement and the EU’s GSP trade rules for Myanmar have achieved zero tariffs on export products. Through the FTA, the company invested and set up a factory in Myanmar, and exported noodle accessories from China to Myanmar, where they were processed and then exported to the European Union, thus reducing the export cost and promoting local employment and economic development in Myanmar.

　　A set of data proves the special value of FTA under the current severe economic and trade situation. Affected by the COVID-19 epidemic, the total import and export value of China’s goods trade in the first half of this year was 14.24 trillion yuan, down 3.2% year-on-year. From January to May, 2020, the import and export of China and its free trade partners increased against the trend, which was about 4.8 percentage points higher than the overall growth rate of foreign trade import and export in the same period, reflecting strong anti-risk ability.

　　"Comprehensive consideration and flexible use of preferential policies of various free trade agreements is one of the important measures for enterprises to carry out international operations and improve their international level. Legal and compliant use of relevant rules of origin can avoid certain trade risks, save enterprise costs and enhance competitiveness in the international market. " Yan Yun, director of the Commercial Certification Center of the China Council for the Promotion of International Trade, said.

　　Promote the introduction of advantages

　　Enjoy preferential policies

　　In the interview, the reporter noticed that for a long time, Chinese enterprises have not paid enough attention to the use of FTA, especially small and medium-sized enterprises pay more attention to production links and ignore the understanding and tracking of national policies. In addition, the evaluation systems and standards adopted by different FTAs are different. Based on factors such as production and processing location, raw material source, product composition ratio, etc., the rules of origin of FTAs are complicated, and sometimes obtaining certificates of origin will increase additional costs.

　　"FTA work is professional, and for most foreign trade enterprises, what is lacking is professionals." Liu Wen, a professor at Shandong University (Weihai) Business School, said that this made many foreign trade enterprises in China still have a superficial understanding or even a lack of understanding of FTA. In addition, from the actual situation, the signing of some free trade agreements has achieved some policy objectives, but the applicability of many implementation rules and standards needs to be enhanced.

　　The key to improve the utilization rate of FTA lies in that foreign trade enterprises can be familiar with and make good use of it. In this regard, in 2019, the China Council for the Promotion of International Trade established 50 local service centers for free trade agreements across the country, and carried out more than 130 activities such as free trade agreement promotion, training and forums, benefiting more than 15,000 enterprises.

　　"When we entered the enterprise research, we introduced them to the advantages of FTA. When the enterprise came to apply for the certificate of origin, we also took the initiative to remind them to inquire about the relevant information carefully." The staff of the China Council for the Promotion of International Trade Free Trade Agreement (Hangzhou) Service Center told reporters that in the past year, in order to strengthen the service of the service center to enterprises, on the one hand, they organized and set up special classes to answer questions for enterprises, on the other hand, they actively promoted the digital reform of FTA preferential certificate of origin "online".

　　"Since the FTA of China, South Korea, China, Australia, China and ASEAN came into effect, our product tariffs have been reduced to zero, reducing transaction costs and enhancing the competitiveness of our products in the international market." Wang Cuiping, the head of Beijing Yingtaijia and International Trading Co., Ltd., said that with the promotion of paperless office, the preferential certificate of origin of FTA has also realized that enterprises can print at home, which further saves time and labor costs.

　　It is understood that in order for more enterprises to obtain the information and services related to the FTA in time and enable more enterprises to enjoy the preferential policies of the FTA, the China Council for the Promotion of International Trade started the construction of a new batch of local service centers of the FTA this year, and the CCPIT in Qinghai, Dalian, Huizhou and Zhuhai won the award.

　　Keep up with the development of the situation

　　Create a three-dimensional service

　　The promotion of FTA is an important policy measure to stabilize foreign trade, which can optimize the business environment of foreign trade enterprises, improve the level of trade facilitation, save enterprise costs and stimulate the vitality of market players. According to the statistics of the Commercial Certification Center of the China Council for the Promotion of International Trade, from January to September, the number of preferential origin visas issued by the China Council for the Promotion of International Trade based on the FTA was 643,000, amounting to US$ 23.9 billion, with a year-on-year increase of 10.5%. Enterprises can get different levels of tariff reduction and exemption by handling the preferential certificate of origin of FTA. If calculated according to the conservative 5% tariff preference, enterprises can get nearly $1.2 billion in tariff reduction and exemption.

　　Zhang Shenfeng said that the promotion and implementation of the FTA is an important part of the implementation of the FTA strategy by the national trade promotion system and a practical action to stabilize foreign trade under the new situation. "This work has specific and clear data indicators, and the results are tangible, quantifiable and traceable, which is one of the most pragmatic and effective trade promotion work."

　　"To improve the utilization rate of FTA, we can learn from the methods of Japan and South Korea to achieve ‘ Precision promotion ’ On the one hand, the government and foreign trade enterprises should actively cooperate, exchange industry trends in time, and provide FTA training and business guidance according to the characteristics of FTA in different countries, industries and sub-regions; On the other hand, the government and public institutions should also publicize the FTA to enterprises; At the same time, it is necessary to cultivate interdisciplinary talents with both foreign languages and professional skills. " Liu Wen suggested.

　　In order to keep up with the changes in the international trade situation and further improve the promotion and service of FTA, the government and public institutions will also hold online training according to the latest changes in the situation, timely transmit information trends, and carry out authoritative interpretation of relevant rules and policies.

　　On July 15th, the Ministry of Commerce, the General Administration of Customs and the China Council for the Promotion of International Trade jointly issued the Notice on Further Improving the Implementation of Bilateral and Regional Free Trade Agreements. In order to strengthen the cooperation among the three departments, fully mobilize the enthusiasm of local, industrial and enterprises to make joint efforts to promote and implement the Free Trade Agreement, arrangements were made.

　　"In the context of the complicated international trade situation, FTA work is becoming more and more important and its role is more prominent. In the future, we should speed up the implementation of the notification requirements, strengthen cross-departmental and cross-unit cooperation in the promotion and implementation of FTA, strengthen external coordination, and further enlarge the function of the CCPIT, so as to do a solid job ‘ Six stabilities ’ Work and full implementation ‘ Six guarantees ’ The task makes due contributions. " Zhang Shenfeng said.

CCTV News:This morning, the Beijing Municipal Planning and Land Commission, together with the Municipal Housing and Urban-Rural Development Commission, the Municipal Development and Reform Commission, the Municipal Local Taxation Bureau and the Municipal Administration for Industry and Commerce, jointly issued the Notice on Further Strengthening the Management of Industrial Projects. It is strictly forbidden to change the planned purpose of the project for residential use without authorization, and it is not allowed to transfer and split sales without approval. It can be said that Beijing’s real estate regulation and control will once again show its sword, and resolutely crack down on speculation in real estate speculation by using industrial land.

Involving six categories of industrial projects such as scientific research and industry. 　

The industrial projects referred to in this Notice cover six categories: scientific research, industry, hotels, tourism, culture and entertainment. The relevant person in charge of the Beijing Municipal Planning and Land Commission said that on the basis of strengthening the management of commercial and office projects in the near future, the Beijing Municipal Planning and Land Commission and relevant departments issued the Notice in response to the recent market chaos in the real estate market, such as changing industrial and scientific research projects into residential purposes and dividing and transferring them.

The "Notice" clearly requires that industrial projects should be designed, developed, constructed and used in strict accordance with the planned purposes, and may not be transferred or divided for sale without approval. It is strictly forbidden to change the planned purpose of the project for residential use without authorization.

"Notice" clearly will resolutely crack down on the use of industrial land for real estate speculation. According to the land transfer contract and the allocation approval documents, the use of industrial projects under construction is verified. For industrial projects that are changed to residential use, the planning, land, housing and urban-rural construction departments will severely punish the project construction unit according to law until the land transfer contract is terminated, the allocation approval documents are revoked to recover the land, and its qualification to obtain land in Beijing is cancelled.

Beijing (data map)

Multi-angle prevention of unauthorized use of strict industrial projects

Strengthen sales management: first, strictly examine the qualifications of buyers. Industrial projects are used to support industrial development, and their buyers should have the conditions and ability to engage in corresponding scientific research or production and operation, and the specific industries should also meet the needs of regional development. Therefore, the Notice clearly stipulates that the administrative department of the district where the project is located or the park management department should review the buyer’s purchase conditions and issue written opinions in combination with the requirements of regional industrial policies. The second is to strengthen the management of intermediary institutions. The "Notice" clearly stipulates that if the intermediary agency violates the rules or publicizes the houses of industrial projects in any way that can be used for living, the administrative department will cancel the agency filing according to law until the business license is revoked.

Strengthen supply management: The Notice clearly stipulates the following aspects. Firstly, as for the types of industrial projects, industrial projects should conform to the functional orientation of the capital and the Catalogue of Prohibitions and Restrictions on Newly-added Industries in Beijing, and the local government should implement the job-residence balance in combination with regional planning. Secondly, in the spatial distribution of industrial projects, it is forbidden to develop high-end manufacturing production and processing links, to build and expand wholesale markets, and to build and expand regional logistics centers in the six districts of the city. Thirdly, in the way of transferring industrial projects, the industrial projects that provide land by means of agreement transfer should be controlled at different levels in urban areas, and the qualifications of the transferee should be limited. At the same time, the district government, the park management department and the competent departments of various industries should be required to review and determine the project subject from the aspects of industrial policy, industrial scale, industrial plan, industrial requirements, population control and regional functional orientation. Industrial projects that acquire land by bidding, auction and hanging require the planning and land department to stipulate the building use function, land transfer conditions, the proportion of self-occupied and self-sustaining construction area of the project unit, and the conditions for the withdrawal of the project land in the land transfer contract, and strictly supervise the later period.

Strengthen post-approval supervision: The Notice requires the planning and land departments to regularly check the building’s use function, and correct and investigate those who violate the rules and change them into residential purposes in time until the land transfer contract is terminated and the allocation approval documents are revoked to recover the land.

Strengthen the establishment of exit mechanism

The "Notice" proposed for the first time to implement the withdrawal mechanism of industrial projects, requiring the district government and park management departments to take the lead in regularly and comprehensively evaluating industrial projects in terms of industrial content, output value, taxation, employment, and ecological environment protection, and implementing the withdrawal mechanism of industrial projects for those that do not meet the requirements of this Municipality.

Strengthen the management of the construction unit: The Notice clearly stipulates that if the project construction unit violates the relevant regulations, the administrative department will incorporate the punishment information into the enterprise credit information system of this Municipality. The relevant person in charge said that scientific research land should be used for scientific research projects and industrial land should be used for industrial development. Therefore, the qualification of the construction unit should be strictly examined, and the construction unit should use the land honestly and in good faith according to the planned purpose, and industrial land should never be used for so-called scientific research real estate and industrial real estate.

According to experts’ analysis, the promulgation of the Notice is one of the combination punches of Beijing’s recent real estate regulation and control policies, and it is a targeted regulation and control policy for the recent market chaos. It is not only conducive to ensuring the sustained, stable and healthy development of various industries in this city, but also resolutely cracking down on speculation in real estate speculation. At the same time, experts also remind consumers that when buying real estate, they must carefully review the relevant supporting documents issued by the development unit and the seller to recognize the purposes stated in the sales license, construction land planning permit, construction project permit, immovable property certificate and other documents, and do not mistake industrial projects for residential purposes to avoid being cheated and suffering property losses.

(CCTV reporter Tigerson Yang)

　　Evening News (Reporter Liu Bo) The 8th is Journalists’ Day, which is one of the three industry festivals in China. Many office workers, including journalists, may suffer from various occupational diseases in their long-term busy work. Zhao Chunjie, an expert from the Health Management Center of Tianjin People’s Hospital, and wangxin, a public nutritionist, suggested that office workers should pay more attention to their health, develop good living habits and scientifically prevent occupational diseases.

　　Gastrointestinal diseases should be prevented.

　　Many office workers have irregular diet and irregular work and rest, which affects people’s gastrointestinal function and causes light or heavy gastrointestinal diseases.

　　To prevent gastrointestinal diseases, office workers must eat breakfast, eat three meals regularly as far as possible, mix meat and vegetables, eat reasonably, avoid overeating, and pay attention to hygiene when eating out. If you are too busy to eat, you can prepare some snacks, such as buns and soda biscuits, eat a little when you are hungry, and add more water to avoid stomach pain and stomach cramps caused by not eating for a long time. When working overtime at night, you can choose milk, porridge, noodles, etc. as supper to avoid eating high-calorie foods such as fried food and increase the burden on the stomach; At the same time, drink less coffee, strong tea and other drinks that easily affect sleep. If you have discomfort symptoms such as bloating, stomachache and acid reflux, you should seek medical treatment in time.

　　Cervical spondylopathy should be prevented.

　　Some office workers need to sit for a long time or bend their heads at their desks to work. If their posture is incorrect and they are inactive for a long time, the cervical vertebrae, lumbar vertebrae and shoulder joints will be oppressed. After a long time, they will cause injuries and gradually form cervical spondylosis, lumbar spondylosis and scapulohumeral periarthritis.

　　To prevent cervical and lumbar diseases, we should pay attention to maintaining a correct sitting posture at work, naturally relaxing our shoulders and keeping our waist straight. The same posture should not be kept for too long. You should stand up and exercise your neck, shoulders and waist every half an hour to an hour to relieve muscle fatigue. Don’t bow your head for a long time, try to find time to do "kite flying" or "badminton" head exercises every day to protect the cervical spine. In addition, we should also pay attention to the warmth of the cervical and lumbar vertebrae.

　　Metabolic diseases should be prevented

　　Office workers in some industries are in a high-intensity working state for a long time, which is easy to cause autonomic nervous disorder, thus causing metabolic diseases such as hyperglycemia, hypertension, hyperlipidemia, high uric acid, obesity and fatty liver.

　　Because these diseases are easily overlooked, office workers should not only develop good living habits, but also have regular physical examinations. After discovering metabolic diseases, they should be treated in time, and don’t wait until complications occur. In addition, office workers should develop the good habit of regular exercise. Jogging, mountain climbing, swimming, playing ball games and other sports can enhance physical fitness and relieve stress.

　　Psychological diseases should be prevented

　　Nowadays, the fast pace of society and heavy work pressure make office workers prone to nervous and anxious emotions, and sometimes they will have dizziness, headache, fatigue, poor sleep and other symptoms, and even develop into mental illness, which has a negative impact on work and life.

　　In view of psychological discomfort, office workers should learn to adjust themselves. When you encounter troubles, you can talk to your friends and relatives; Excessive pressure can be vented through some exercise; When you feel nervous and anxious, you can relax yourself by meditation and listening to music.