High-quality and efficient dissemination and promotion of Chinese excellent traditional culture
The General Secretary of the Supreme Leader made important instructions on propaganda and ideological and cultural work, emphasizing "to continue the Chinese context and promote the creative transformation and innovative development of Chinese excellent traditional culture". Chinese excellent traditional culture is the crystallization and essence of Chinese civilization, the root and soul of the Chinese nation, and the foundation for us to gain a firm foothold in the agitation of world culture. On the new journey of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, we should thoroughly study and implement the cultural thought of the supreme leader, consciously inherit and carry forward China’s excellent traditional culture, and make new and greater contributions to continuing the Chinese context and promoting the creative transformation and innovative development of China’s excellent traditional culture.
Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation.
General Secretary of the Supreme Leader pointed out: "Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation". Chinese excellent traditional culture bears national memory and national spirit, and it is a powerful foundation for us to enhance our cultural consciousness and strengthen our cultural self-confidence. Spreading and carrying forward China’s excellent traditional culture is conducive to enhancing the national identity and national pride of the people of the whole country, and is conducive to rallying a powerful spiritual force to realize the great rejuvenation of the Chinese nation.
Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has visited cultural resorts and historical sites for many times, stood at the strategic height of the sustainable inheritance of Chinese civilization, and profoundly explained the importance of promoting Chinese excellent traditional culture, protecting historical and cultural heritage and strengthening cultural self-confidence, which pointed out the direction for us to spread and promote Chinese excellent traditional culture and provided fundamental follow-up. We should thoroughly study, understand and fully implement the cultural thought of the supreme leader, deeply explore and widely spread the excellent factors and ideological essence in Chinese excellent traditional culture, and inject new kinetic energy into promoting the creative transformation and innovative development of Chinese excellent traditional culture.
Beijing is a world-famous historical ancient capital and a national cultural center, which has the unique advantage of spreading and promoting Chinese excellent traditional culture. In recent years, relying on Beijing’s world cultural heritage resources, Beijing Radio and Television Station has created high-quality programs such as The Forbidden City and Above the Canal, and profoundly explained the important concepts of China’s excellent traditional culture, such as "harmony between man and nature, coexistence of all things" and "unity of Kyushu and pluralism". Dig deep into all kinds of intangible resources such as calligraphy and painting, traditional Chinese medicine and opera, and carefully produce brand programs such as China in Calligraphy and Painting, Yangshengtang and The Most Beautiful China Opera to present the distinctive characteristics of Chinese excellent traditional culture, such as innovation, eclecticism, harmony and symbiosis; Focus on the key work in the field of cultural relics in the capital, and innovatively launch key programs such as "City of Museums" and "Beijing in Cultural Relics" to vividly display the civilized achievements of China’s excellent traditional culture that have been passed down from generation to generation.
Better shoulder the responsibility and mission of spreading and promoting Chinese excellent traditional culture.
Since the new era, the CPC Central Committee with the Supreme Leader as the core has placed cultural construction in an important position in its overall work, deeply promoted the creative transformation and innovative development of Chinese excellent traditional culture, and promoted the Chinese excellent traditional culture to flourish. At the new historical starting point, we should better shoulder the responsibility and mission of spreading and promoting Chinese excellent traditional culture, and constantly expand the supply of high-quality cultural products. We should work hard to dig deep into the connotation, pay attention to innovative expression, and keep close to the pulse of the times, so as to more vividly show the historical thickness, civilization breadth, spiritual height and realistic temperature of Chinese excellent traditional culture, and further enhance people’s sense of identity and belonging to Chinese excellent traditional culture.
Dig deep into the connotation. Understand the history of Chinese civilization in an all-round way, understand why the ancient and great Chinese nation is endless, understand why the Chinese civilization with a long history is profound and profound, and seek the source of creation from Chinese excellent traditional culture. The craftsman spirit runs through the whole process of content production, and constantly excavates the philosophy, humanistic spirit, values and moral norms of Chinese excellent traditional culture, and strives to create more masterpieces with ideological penetration, cultural influence and artistic appeal.
Pay attention to innovative expression. Innovate discourse, attract young audiences with youthful voice, and let traditional culture glow with new brilliance with youthful language. Innovative means, the use of artificial intelligence, virtual reality, augmented reality and other advanced technologies to create an immersive audio-visual experience. Innovative forms, through modern trend elements such as performances, songs and dances, dialogues, etc., make static cultural resources "move". Innovative ways, good at using large-screen and small-screen communication, online and offline interaction, derivative development and other diverse ways to enhance the audience’s sense of participation, experience and identity.
Keep close to the pulse of the times. Promote the integration of excellent traditional culture with modern life, coordinate the most basic cultural genes of the Chinese nation with modern society, and further promote the cultivation of people with culture. Deepen the exchange of civilizations and learn from each other, promote the global expression, regional expression and differentiated expression of China’s story and China’s voice, enhance the affinity and effectiveness of international communication, and make the unique charm and universal value of Chinese excellent traditional culture more fully displayed and widely recognized.
Converging, spreading and carrying forward the strong synergy of Chinese excellent traditional culture
General Secretary of the Supreme Leader pointed out: "The profound Chinese culture is the common soul of Chinese people at home and abroad". Inheriting and carrying forward China’s excellent traditional culture is the common responsibility of all Chinese sons and daughters. It is necessary to encourage and guide all forces in all fields of the whole society to join the cause of cultural communication, and gather the strong synergy of high-quality communication and carrying forward China’s excellent traditional culture.
Strengthen organizational leadership. Continue to carry out the inheritance and development project of Chinese excellent traditional culture in depth, and strengthen the overall planning of major theme propaganda, important topic setting and key project planning. Strengthen the formulation and implementation of supporting policies related to the spread of Chinese excellent traditional culture, increase financial support at all levels, and formulate and improve financial support policies conducive to the wide spread of Chinese excellent traditional culture. Strengthen the organization of literary criticism and literary awards in the field of traditional culture, play a guiding and inspiring role, and stimulate the creative enthusiasm of literary and art workers. Establish and improve the cooperation and co-construction mechanism of Chinese excellent traditional culture related fields and propaganda and cultural institutions, and integrate multimedia resources.
Strengthen the backbone role of mainstream media. Enhance the publicity and reporting of Chinese excellent traditional culture, and comprehensively use variety shows, short videos, live broadcasts, in-depth reports and other means to show the practical achievements of the people in inheriting and carrying forward Chinese excellent traditional culture. Strengthen the selection of traditional cultural theme creation, set up a core creative team, carefully create a series of excellent programs, and deeply explore and explain the value of Chinese excellent traditional culture in the times. Pay attention to the cultivation of leading talents in literature and art, build a platform for the exchange of fine works, and enhance the creative innovation ability of professional talents through lectures, project planning and works discussion.
Stimulate the synergy of social forces. Enhance the renewal and dissemination of new media content in libraries, museums and other cultural institutions, and expand the radius of cultural communication. Strengthen the spread of Chinese excellent traditional culture on campus, open Chinese culture classes, and carry out exchanges and interactive activities such as classic reading, lectures on Chinese studies, and identification of traditional works of art to stimulate young people’s enthusiasm for actively participating in and actively spreading Chinese excellent traditional culture. Give full play to the role of the new era civilization practice center as a communication position, and promote Chinese excellent traditional culture into communities, factories and villages by means of public preaching. Actively support folk art groups to spread local excellent traditional culture according to local conditions, and cultivate fertile soil for the spread of Chinese excellent traditional culture.
(The author is a special researcher at the Beijing Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center)















