Jing Zheng Fa [2016] No.12

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

　　Developing ice and snow sports is conducive to meeting people’s diverse sports and fitness needs, cultivating civilized and healthy lifestyles, accelerating the development of ice and snow sports industry, promoting sports consumption, cultivating new economic growth points, stimulating people’s enthusiasm for sports and fitness, and creating a strong atmosphere in which the whole society actively supports participation in the Beijing 2022 Winter Olympics. In order to speed up the development of ice and snow sports, improve the development level of ice and snow sports industry, and lay a solid foundation for successfully hosting the Beijing 2022 Winter Olympics, the following opinions are put forward.

　　I. General requirements

　　(A) the guiding ideology

　　Thoroughly implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth and Fifth Plenary Sessions of the 18th Central Committee, thoroughly study and implement the series of important speeches of the Supreme Leader General Secretary and the spirit of important instructions on Beijing’s work, conscientiously implement the spirit of the important instructions of the Supreme Leader General Secretary on running the Beijing 2022 Winter Olympics well, seize major historical opportunities, further deepen reform and innovation, extensively carry out ice and snow sports events and mass activities, and actively expand the supply of ice and snow sports products and services. Improve the level of competitive ice and snow sports in an all-round way, focus on promoting the popularization of ice and snow sports, accelerate the formation of a development pattern of government guidance, social coordination and mass participation, and continuously improve the health level of the people, thus providing strong support for realizing the grand goal of "300 million people participating in ice and snow sports", helping Beijing to successfully host the 2022 Winter Olympics and accelerating the construction of a world-class harmonious and livable capital.

　　(2) Basic principles

　　-Adhere to innovation and development. Further increase decentralization, combination of decentralization and management, and change the government’s ability, improve supporting policies, innovate service methods, do a good job in guiding policies, plans and standards, mobilize the enthusiasm, initiative and creativity of all sectors of society, and jointly promote the development of ice and snow sports. Promote the integration and development of ice and snow sports industry with culture, tourism, science and technology, exhibition and other industries, and provide a strong impetus for accelerating the development of ice and snow sports.

　　-Adhere to coordinated development. Systematic planning, overall planning, efforts to promote the coordinated development of ice and snow sports and sports industry, promote the coordinated development of mass sports and competitive sports in ice and snow sports, and promote the coordinated development of ice and snow projects; While strengthening the hardware construction such as stadiums and supporting facilities, we will pay more attention to the software construction such as personnel training and management improvement, and further enhance the integrity and coordination of the development of ice and snow sports.

　　-Adhere to green development. Make full use of existing resources, further tap the potential, implement technological innovation, intensively use land, trees, water, electricity, heat and other resources and energy, and promote the ice and snow movement to take the road of connotative development; Pay attention to the characteristics of ice and snow sports close to nature and the role of exercising will, guide the masses to establish a positive and healthy attitude, actively practice a green and low-carbon lifestyle, and promote the green development of urban and rural areas.

　　-Adhere to open development. Focus on stimulating market vitality, actively attract social forces to participate in the development of ice and snow sports, and provide high-quality and rich ice and snow sports products and services for the masses. Earnestly study the advanced experience of ice and snow sports powers, strengthen cooperation and exchanges, and actively attract investment, technology and wisdom; Actively integrate the development of ice and snow sports into the coordinated development of Beijing, Tianjin and Hebei, and strengthen exchanges, cooperation and coordination among the three places.

　　-Adhere to shared development. In the process of preparing for the 2022 Winter Olympics in Beijing, improving people’s health will be the starting point and the end result of developing ice and snow sports. In terms of venue construction, activity organization, education and training, the needs of the masses will be fully considered, so that the ice and snow sports will be closer to the masses, and the enthusiasm of the masses to participate in ice and snow sports will be fully stimulated, so that the masses can benefit from it.

　　(3) Development goals

　　By 2022, a relatively complete ice and snow sports service system will be basically formed, and the development of ice and snow sports will reach a new level, laying a solid foundation for the successful hosting of the Beijing 2022 Winter Olympics.

　　-The population of ice and snow sports has expanded significantly. The population participating in ice and snow sports in this city has reached 8 million, and the coverage rate of the Winter Olympics, watching etiquette and ice and snow sports knowledge on campus has reached 100%.

　　-the level of competitive ice and snow sports has been greatly improved. The competitive strength of ice sports in this city has been continuously enhanced, and the construction of professional teams in snow sports has achieved a breakthrough, and good results have been achieved in the Beijing 2022 Winter Olympics. The overall strength and social influence of ice and snow sports have been comprehensively improved.

　　-The scale of the ice and snow sports industry is constantly expanding. By 2022, the income scale of the city’s ice and snow sports industry will reach about 40 billion yuan, with an added value of about 8 billion yuan.

　　-Ice and snow venues and facilities are more perfect. 16 indoor skating rinks, 50 outdoor skating rinks and 30 ski resorts will be built, and the software and hardware level of the existing 22 ski resorts will be standardized and improved.

　　-Ice and snow sports talents are more powerful. Train 1,500 senior managers of ice and snow sports, 4,200 athletes, coaches and referees, 4,300 professional and technical personnel, 15,000 service providers, and 25,000 campus counselors and social sports instructors to provide talent guarantee for accelerating the development of ice and snow sports and preparing for the Beijing 2022 Winter Olympics.

　　Second, the key tasks

　　(A) extensive mass ice and snow fitness activities.

　　1. Create ice and snow activities with Beijing characteristics. Thoroughly implement the "National Fitness Regulations" (the State Council Decree No.560), take "National Fitness to Welcome the Winter Olympics, Happy Ice and Snow Dream" as the theme, and take the series of activities of citizens’ happy ice and snow season as the leader, vigorously carry out all kinds of ice and snow activities at all levels, and increase the support and promotion of curling, figure skating, speed skating, alpine skiing and other sports; Actively cultivate the "one area, one product" ice and snow activities, and carry out colorful ice and snow carnivals and mass ice and snow fitness experience activities. (Responsible unit: Municipal Sports Bureau and district governments; Co-organizers: Municipal Party Committee Propaganda Department, Municipal Education Commission, Municipal Public Security Bureau, Municipal Finance Bureau, Municipal Safety Supervision Bureau, Municipal Landscaping Bureau and Municipal Park Management Center)

　　2. Innovative development of ice and snow fitness programs. Study and formulate the grading standards for mass ice and snow sports, optimize and improve mass ice and snow fitness facilities, and promote ice and snow sports into campuses, parks and commercial places to meet the needs of mass ice and snow fitness. Encourage social forces to participate in the development, promotion and international exchange activities of ice and snow sports, and promote the inheritance and development of ice and snow sports culture. (Responsible unit: Municipal Sports Bureau; Co-organizers: Propaganda Department of Municipal Party Committee, Municipal Education Commission, Municipal Finance Bureau, Municipal Cultural Bureau, Foreign Affairs Office of Municipal Government, and district governments)

　　3. Support the development of ice and snow sports organizations. Study and establish sports associations such as ice and snow sports associations at the city and district levels, coordinate the resources of operating units and ice and snow sports clubs such as skating rinks and ski resorts, and promote the healthy development of mass ice and snow sports organizations. Support sports industry associations at all levels to play the role of "hub" social organizations and guide the branding construction of ice and snow sports organizations. (Responsible unit: Municipal Sports Bureau; Co-organizers: Propaganda Department of Municipal Party Committee, Civil Affairs Bureau, Municipal Finance Bureau, Municipal Social Affairs Office, and district governments)

　　4. Strengthen the ice and snow sports fitness guidance. Train social sports instructors at all levels in knowledge and skills of ice and snow sports, and build a professional team of social sports instructors in ice and snow sports. Compile the "Guide Series for Scientific Fitness of Beijing Mass Ice and Snow Sports", set up a group of national fitness instructors, go deep into urban and rural grassroots to carry out ice and snow sports promotion and scientific fitness guidance and publicity activities, popularize the knowledge of the Winter Olympics, the etiquette of watching games and ice and snow sports, and enhance the people’s awareness and ability of scientific fitness in winter. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Bureau of Culture, Municipal Bureau of Press, Publication, Radio and Television, and District Governments)

　　(B) comprehensively improve the level of competitive ice and snow sports

　　1. Improve the layout of competitive ice and snow sports. Focusing on the development plan of competitive ice and snow sports in this city, we will focus on developing figure skating, ice hockey, curling and other projects with good foundation, strive to improve the competitive level of short track speed skating and speed skating, and actively promote the development of snow projects. (Responsible unit: Municipal Sports Bureau; Co-organizer: Municipal Organizing Office, Municipal Human Resources and Social Security Bureau)

　　2. Build a professional ice and snow sports team. Strengthen the construction of Beijing Figure Skating Team to improve its overall strength and sports level as soon as possible. Set up Beijing short track speed skating team, speed skating team, ice hockey team, curling team and snowboarding team, and set up Beijing freestyle skiing, platform skiing, alpine skiing, snowmobile and sleigh team in due course. Encourage social forces to set up professional ice and snow sports teams or clubs through joint teams, individual teams and title sponsorship, and build a diversified and integrated competitive ice and snow sports development model. (Responsible unit: Municipal Sports Bureau; Co-organizer: Municipal Organizing Office, Municipal Human Resources and Social Security Bureau)

　　3. Do a good job in preparing for major ice and snow events. Formulate the preparation work plan for key events, and clarify the preparation objectives, task division and safeguard measures. We will promote the participation in the 2020 National Winter Games in an orderly manner and strive to achieve a gold medal breakthrough. Cultivate and transport more high-level competitive ice and snow talents for the country, and fully cooperate with the State Sports General Administration to achieve good results in the 2018 PyeongChang Winter Olympics and the 2022 Beijing Winter Olympics. (Responsible unit: Municipal Sports Bureau)

　　4. Strengthen the cultivation of reserve talents for ice and snow sports. Establish an amateur training system for ice and snow sports in the six districts of the city and snow sports in the outer suburbs. Relying on ice and snow sports associations and clubs, we will gradually establish a reserve talent team with age levels, diverse project structures and reasonable training scale. Give full play to the role of competition and selection, and discover and cultivate a group of reserve talents for competitive ice and snow sports. (Responsible unit: Municipal Sports Bureau; Co-organizer: Municipal Education Commission, district governments)

　　(C) efforts to expand the coverage of youth ice and snow sports

　　1. Widely popularize the knowledge and skills of ice and snow sports. Compile and distribute popular reading books for students of ice and snow sports knowledge, make promotional videos of ice and snow sports, carry out ice and snow sports knowledge competitions, and popularize the Winter Olympics, game-watching etiquette and ice and snow sports knowledge in colleges and universities, primary and secondary schools in the city, with a coverage rate of 100%. Set up ice and snow sports courses in primary and secondary schools in the city to encourage young people to receive off-campus ice and snow sports training. (Responsible unit: Municipal Education Commission; Co-organizers: Municipal Sports Bureau, Communist Youth League Committee, Beijing Olympic Promotion Center)

　　2. Actively carry out youth ice and snow activities. Give full play to the role of the Communist Youth League and the Young Pioneers, and actively carry out a series of activities for millions of young people in Beijing to welcome the Winter Olympics. Encourage and guide schools and youth sports clubs to hold sports winter camps during the winter vacation to improve the participation rate of young people in ice and snow sports. Vigorously promote the exchange and cooperation of youth ice and snow sports in Beijing, Tianjin and Hebei, and actively carry out international youth ice and snow sports exchange activities. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Education Commission, Communist Youth League Committee, Beijing Olympic Promotion Center and district governments)

　　3. Organize the youth ice and snow competition. Hold the Beijing Youth Winter Games, vigorously support the youth ice hockey league and figure skating competitions, and hold speed skating, curling and skiing competitions for the youth in Beijing in due course. (Responsible unit: Municipal Sports Bureau; Co-organizer: Municipal Education Commission)

　　4. Cultivate characteristic schools and activity centers for ice and snow sports. We will build 100 schools with ice and snow sports characteristics and 30 off-campus ice and snow activity centers for young people in batches, and encourage and guide social forces to organize various youth ice and snow sports clubs. (Responsible unit: Municipal Education Commission; Co-organizers: Civil Affairs Bureau, Municipal Human Resources and Social Security Bureau, Municipal Sports Bureau, and district governments)

　　(D) Accelerate the development of ice and snow sports industry.

　　1. Expand the supply of ice and snow sports products and services. Encourage and guide social capital to invest in the ice and snow sports industry, and promote the cooperation model between government and social capital in the fields of stadium facilities operation, public fitness service system and mass sports competitions. Encourage ice and snow sports enterprises to strengthen cooperation with cultural creative and technological innovative enterprises, jointly promote the innovation of business and service models, and accelerate the application and transformation of new technologies and products for energy conservation and environmental protection. Cultivate and support a number of outstanding ice and snow sports enterprises, and encourage first-class ice and snow sports enterprises at home and abroad to come to Beijing for development. Promote the integration and development of ice and snow sports industry with culture, tourism, science and technology, exhibition and other industries, cultivate and expand new formats, and provide diversified products and services. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Development and Reform Commission, Municipal Science and Technology Commission, Municipal Economic Information Commission, Municipal Finance Bureau, Municipal Commerce Commission, Municipal Tourism Commission, Municipal Cultural Bureau, and district governments)

　　2. Actively promote the consumption of ice and snow sports. We will thoroughly implement the coordinated development strategy of Beijing-Tianjin-Hebei and jointly build the Beijing-Zhangjiakou Ice and Snow Sports Leisure Tourism Belt with Hebei Province. Vigorously develop ice and snow sports with development space such as figure skating, curling, ice hockey and skiing, and support the development of ice and snow fitness, tourism, training, exhibitions and equipment sales. Hold the International Winter Sports (Beijing) Expo, actively promote all kinds of ice and snow fitness venues at all levels to arrange free opening to the public for a certain period of time, encourage commercial ice and snow fitness venues to open at low fees during off-peak hours, and guide the masses to actively participate in ice and snow fitness consumption. (Responsible units: Municipal Sports Bureau and Municipal Finance Bureau; Co-organizers: Municipal Commission of Commerce, Municipal Tourism Commission, Municipal Federation of Trade Unions, Beijing Olympic Promotion Center)

　　3. Actively cultivate the ice and snow competition performance market. Hold high-quality ice and snow events such as snowboarding, curling, aerial skills, figure skating, short track speed skating, etc., and introduce high-level international events such as the exhibition game of North American professional ice hockey league. Cultivate professional ice hockey clubs in this city, hold ice hockey leagues in schools, enterprises and institutions, and create a "ice hockey business card" in Beijing. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Education Commission, Municipal Public Security Bureau, Foreign Affairs Office of Municipal Government, Municipal Federation of Trade Unions)

　　4. Enhance the radiation-driven capacity of the ice and snow sports industry. Relying on the ski resorts in the northeastern, northern and northwestern mountainous areas of this city, we will create a characteristic area that integrates snow and ice sports, tourism, health care and vacation. Give full play to the role of the coordinated development mechanism of Beijing-Tianjin-Hebei sports industry, form a strategic alliance of Beijing-Tianjin-Hebei ice and snow industry, and jointly hold events such as Beijing-Tianjin-Hebei Happy Ice and Snow Season, Ski Festival and Ice Hockey League to improve the overall strength of the regional ice and snow sports industry. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Development and Reform Commission, Municipal Agriculture Commission, Municipal Tourism Commission, Municipal Bureau of Culture, and district governments)

　　(5) Increase the construction of ice and snow venues and facilities.

　　1. Rational planning of spatial layout. According to the venue planning of Beijing 2022 Winter Olympics and the resource conditions and development foundation of each district, the layout planning of ice and snow venues and facilities will be studied and formulated. Give priority to the use of land vacated by relieving non-capital functions, and make full use of urban parks, country parks and urban vacant places to build ice and snow venues and facilities. Based on all kinds of indoor and outdoor skating rinks in the sixth district of the city, the core area of ice sports, fitness and teaching will be built; In the outer suburbs, relying on the existing ski resorts, we will build a ski fitness sports and leisure belt; Relying on all kinds of ice facilities and snow fields at all levels in the city, we will build a wide range of ice and snow facilities service outlets. The construction of all kinds of ice and snow venues and facilities should meet the ecological and environmental protection standards, and pay attention to energy saving and water saving. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Development and Reform Commission, Municipal Education Commission, Municipal Finance Bureau, Municipal Bureau of Land and Resources, Municipal Environmental Protection Bureau, Municipal Planning Commission, Municipal Housing and Urban-Rural Construction Commission, Municipal Agriculture Commission, Municipal Water Affairs Bureau, Municipal Tourism Commission, Municipal Cultural Bureau, Municipal Safety Supervision Bureau, Municipal Landscaping Bureau, Municipal Park Management Center and district governments)

　　2. Build the Beijing 2022 Winter Olympics venues with high standards. Taking into account the demand for the Beijing 2022 Winter Olympics, post-match utilization and environmental protection, we will make scientific planning and careful design, actively attract social capital, and build competition venues with high standards. Focus on promoting the construction of the National Speed Skating Hall, the National Alpine Skiing Center, the National Snowmobile Sled Center and the Beijing Olympic Village. Complete the renovation and upgrading of the National Swimming Center, National Gymnasium, Wukesong Sports Center, Capital Gymnasium and National Stadium. (Responsible units: relevant departments of BOCOG, Municipal Planning Commission, Municipal Bureau of Land and Resources, Municipal Housing and Urban-Rural Development Committee, Municipal Major Office, Municipal Water Affairs Bureau, Chaoyang District Government, Haidian District Government and Yanqing District Government)

　　3. Actively increase sports facilities on the ice. Newly built Beijing ice sports training base. According to the actual demand, each district should actively attract social investment, and choose areas with convenient transportation and more people to build at least one indoor skating rink or detachable skating rink with an effective ice surface area of not less than 1800 square meters, so as to ensure the needs of primary and secondary school students in the area to carry out ice sports and related training. Actively use the water resources in the park to open up natural skating rinks, make full use of urban open spaces to manually pour skating rinks and build detachable skating rinks, and build no less than 50 outdoor skating rinks in the city. (Responsible units: Municipal Education Commission, Municipal Sports Bureau, Municipal Bureau of Landscaping and Greening, Municipal Park Management Center; Co-organizers: Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Bureau of Land and Resources, Municipal Environmental Protection Bureau, Municipal Planning Commission, Municipal Housing and Urban-Rural Development Commission, Municipal Water Affairs Bureau and district governments)

　　4. Scientifically coordinate snow sports venues and facilities. Newly-built Beijing Snow Sports Training Base. Standardize and improve the software and hardware level of the existing 22 ski resorts in this city, encourage and guide ski resorts with reconstruction and expansion conditions and mature market operations to expand the site scale and improve supporting facilities. According to the actual needs, a small number of ski resorts can be built moderately. Relying on the major parks, squares, stadiums, resorts and conditional rural leisure agricultural places in this city, no less than 30 snow fields will be built to meet the needs of citizens for ice and snow leisure and entertainment. (Responsible units: Municipal Tourism Commission, Municipal Sports Bureau, Municipal Bureau of Landscaping and Greening, Municipal Park Management Center; Co-organizers: Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Bureau of Land and Resources, Municipal Environmental Protection Bureau, Municipal Planning Commission, Municipal Housing and Urban-Rural Development Commission, Municipal Agriculture Commission, Municipal Water Affairs Bureau and district governments)

　　(six) to strengthen the construction of ice and snow sports talents.

　　1. Increase the training of competitive ice and snow sports talents. According to the development needs of competitive ice and snow sports in this city, we will actively introduce and train a group of high-level athletes, select and equip a group of excellent coaches, senior managers and service support personnel, and form a stable training scale and echelon in ice projects. Encourage and promote the city’s outstanding athletes, coaches, senior management personnel, service support personnel, etc. to go to the powerful countries of ice and snow sports and the advanced provinces, autonomous regions and municipalities in China for training and competition. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Editorial Office, Municipal Science and Technology Commission, Municipal Finance Bureau, Municipal Human Resources and Social Security Bureau, Foreign Affairs Office of the Municipal Government)

　　2. Fully tap the teaching resources of physical education colleges. Relying on the sports colleges and vocational colleges in Beijing, this paper explores the talent training mode of combining Industry-University-Research with practice, establishes research institutions for ice and snow sports, adds ice and snow sports majors, and speeds up the training of ice and snow sports professionals. With the help of the school-running resources of physical education colleges in the three northeastern provinces, through joint training, orientation training, exchange learning and other forms, we will focus on cultivating applied and skilled professionals such as ice makers, equipment designers, slide guides, protective engineers and ambulance personnel for this city. (Responsible unit: Municipal Education Commission; Co-organizers: Municipal Science and Technology Commission, Municipal Human Resources and Social Security Bureau, Municipal Health and Family Planning Commission, Municipal Foreign Affairs Office, Municipal Sports Bureau)

　　3. Cultivate professional teachers of ice and snow sports. Organize physical education teachers in primary and secondary schools in the city to participate in ice and snow sports training in batches, and train 5000 ice and snow sports campus counselors. Encourage qualified schools to introduce excellent ice and snow sports teachers or coaches. Select excellent coaches, active or retired athletes, concentrate on short-term study and training at home and abroad, and quickly train a group of key teachers in ice and snow sports. (Responsible units: Municipal Education Commission and Municipal Sports Bureau; Co-organizer: Municipal Human Resources and Social Security Bureau, Foreign Affairs Office of the Municipal Government)

　　4. Promote the diversification of the training mode of ice and snow sports talents. Promote the transformation of the talent training mode of ice and snow sports from government-led to social investment, supplemented by government subsidies. Encourage social forces to set up ice and snow schools, clubs and training camps to cultivate ice and snow sports talents. Actively attract outstanding athletes, coaches and high-level sports talents at home and abroad to participate in the preparation of Beijing 2022 Winter Olympics and the development of ice and snow sports in this city in various ways. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Education Commission, Municipal Finance Bureau, Municipal Human Resources and Social Security Bureau, Foreign Affairs Office of the Municipal Government)

　　Iii. Policy measures

　　(1) Improve fiscal and financial policies.

　　Give full play to the role of guiding funds for the development of sports industry in Beijing, innovate the use mode of funds, and guide social capital to further increase investment in ice and snow sports industry. Constantly improve the financial and investment and financing policies to support the construction and operation of ice and snow sports facilities, and further increase support for the construction of ice and snow sports training bases. Coordinate the use of financial funds, formulate relevant management measures, and give key support to the funding guarantee of ice and snow sports training competitions and the introduction of awards for outstanding athletes and coaches. Give subsidy support to eligible public welfare and popular ice and snow sports facilities and consumption projects. Encourage insurance institutions to actively develop innovative ice and snow sports insurance products, and guide enterprises, institutions, schools and individuals to purchase sports injury insurance. (Responsible units: Municipal Finance Bureau, Municipal Development and Reform Commission, Municipal Human Resources and Social Security Bureau, Municipal Sports Bureau, Municipal Finance Bureau, Beijing Insurance Regulatory Bureau)

　　(B) improve the tax price policy

　　The price of water, electricity and heat used by ice and snow sports enterprises shall be no higher than the general industrial standards in the same region. The water used in ski resorts shall be managed by quota, and the water used within the quota shall be implemented by non-resident water price standards, and the water used beyond the quota shall be implemented by special industry water price standards. For the ice and snow sports enterprises recognized as high-tech enterprises, the enterprise income tax shall be levied at a reduced rate of 15%. If it is really difficult for ice and snow sports enterprises to pay urban land use tax and property tax, they can be given regular relief after being approved according to the tax management authority. Social organizations that provide ice and snow sports services, if they are recognized as qualified for tax exemption for non-profit organizations, enjoy relevant preferential policies according to law. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Development and Reform Commission, Civil Affairs Bureau, Municipal Finance Bureau, Municipal Water Affairs Bureau, Municipal Local Taxation Bureau, Municipal Finance Bureau and Municipal State Taxation Bureau)

　　(3) Improve the planning layout and land policy.

　　Give full consideration to the development needs of ice and snow sports in this city, and ensure the public ice and snow facilities and land for the development of ice and snow sports industry in the overall urban planning and land use planning of this city. Support enterprises and units to use the construction land and stock real estate obtained by the original allocation method, set up ice and snow venues and facilities in line with the planning, and continue to use land by allocation for non-profit ice and snow venues and facilities projects that meet the catalogue of allocated land; Operating ice and snow venues and facilities that do not meet the catalogue of allocated land, which have been in business for more than one year, can go through the formalities of land use by agreement transfer. (Responsible unit: Municipal Bureau of Land and Resources; Co-organizers: Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Planning Commission, Municipal Water Affairs Bureau, Municipal Sports Bureau, Municipal Landscaping Bureau, Municipal Park Management Center, and district governments)

　　(D) Improve policies on talents and employment and entrepreneurship.

　　Formulate the development plan of ice and snow sports talents in this city, improve the training, identification, evaluation and incentive mechanism of ice and snow sports talents, promote the work of professional skill appraisal and professional title evaluation, and establish an information resource database and comprehensive guarantee service platform for ice and snow sports talents. Formulate the introduction and employment methods of outstanding athletes and coaches in competitive ice and snow sports, as well as the agreed incentives for athletes and other related policies, and give priority to those who meet the requirements of this Municipality’s talent introduction policy. For outstanding athletes, coaches and senior managers of ice and snow sports, we will open up a green channel in education, personnel training, international exchanges and other related procedures. Support social capital to establish all kinds of ice and snow sports entrepreneurship incubation service institutions, and encourage retired athletes and college students to actively participate in ice and snow sports entrepreneurship. Subsidies will be given to snow and ice sports services, science and technology enterprises, social organizations and innovative ice and snow sports incubation service institutions registered in Beijing for building, purchasing and renting office buildings according to relevant policies. (Responsible unit: Municipal Sports Bureau; Co-organizers: Municipal Education Commission, Municipal Science and Technology Commission, Civil Affairs Bureau, Municipal Finance Bureau, Municipal Human Resources and Social Security Bureau, Municipal Foreign Affairs Office, Municipal Social Affairs Office, Municipal State-owned Assets Supervision and Administration Commission, Municipal Local Taxation Bureau and district governments)

　　(V) Improve the policies for the development, protection and innovation drive of intangible assets.

　　Strengthen the protection and development of intangible assets such as names and signs of ice and snow sports organizations, venues and events, guide enterprises to build ice and snow sports brands, develop ice and snow sports products with high technology content and independent intellectual property rights, and enhance market competitiveness. Promote the creativity and design development of ice and snow sports derivatives, and promote the development of related industries. The ice and snow sports industry resources with trading conditions, such as the right to host ice and snow sports events, the right to business development, the right to operate venues, and the development of intangible assets, will be included in the circulation of the city’s public resource trading platform. (Responsible units: Municipal Intellectual Property Office, Municipal Development and Reform Commission, Municipal Science and Technology Commission, Municipal Administration for Industry and Commerce, Municipal Press, Publication, Radio, Film and Television Bureau, Municipal Sports Bureau)

　　Fourth, organizational guarantee

　　(A) improve the working mechanism

　　Establish a joint conference system for the development of ice and snow sports in Beijing, be responsible for studying and formulating major strategies and policies in the development of ice and snow sports in the city, make overall plans to solve major problems, and coordinate and promote the construction of major projects. The joint meeting is convened by the deputy mayor in charge of sports, and its members include publicity, compilation, development and reform, education, science and technology, economic informatization, public security, civil affairs, finance, human resources and social security, land, environmental protection, planning, housing and urban construction, agriculture, water affairs, commerce, tourism, culture, health and family planning, foreign affairs, social construction, state-owned assets supervision and management, taxation and quality supervision. (Responsible unit: Municipal Sports Bureau; Co-organizer: members of the joint meeting)

　　(B) to strengthen industry management

　　Incorporate the key tasks of accelerating the development of ice and snow sports into the "Thirteenth Five-Year Plan" for national economic and social development of this Municipality, strengthen the functions of the government in the overall planning of ice and snow sports, public services, market supervision, etc., and improve the standards and management methods for the construction, service, safety and risk management of ice and snow sports venues. Beijing Winter Sports Management Center was established to be responsible for organizing and guiding the popularization and development of ice and snow sports in this city. Further improve the statistical system related to ice and snow sports and explore the monitoring and evaluation mechanism for the development of related industries. Give full play to the guiding role of ice and snow sports organizations at all levels in formulating service standards, optimizing industrial layout and expanding business areas, and promote industry self-discipline. (Responsible units: Municipal Sports Bureau, Civil Affairs Bureau, Municipal Administration for Industry and Commerce, Municipal Bureau of Quality Supervision, Municipal Bureau of Statistics, Beijing Investigation Corps of National Bureau of Statistics)

　　(3) Create a good atmosphere

　　Intensify publicity, make full use of radio, television, newspapers, the Internet and other media to carry out various forms of ice and snow sports publicity activities, form a strong ice and snow sports culture atmosphere, guide the masses to develop good sports habits and consumption habits, and actively participate in ice and snow sports. According to the actual needs, commend outstanding enterprises, schools, clubs and other units and individuals in ice and snow sports to promote the healthy and vigorous development of ice and snow sports in the city. (Responsible unit: Propaganda Department of Municipal Party Committee and Municipal Sports Bureau; Co-organizers: Municipal Bureau of Culture, Municipal Bureau of Human Resources and Social Security, Municipal Bureau of Press, Publication, Radio, Film and Television, and District Governments)

　　(4) Strengthen supervision and inspection.

　　The district governments and relevant departments of the municipal government should study and formulate specific work plans and supporting documents according to the requirements of this opinion, combined with the actual situation, and incorporate key work such as the construction of ice and snow venues and facilities into the performance appraisal tasks of their own regions and departments, and earnestly implement all the work. The Municipal Sports Bureau shall, jointly with relevant departments, supervise and inspect the implementation of this opinion, and report to the municipal government in a timely manner in case of major problems. (Responsible units: member units of the joint meeting and district governments)

the people’s government of beijing city

February 29, 2016

Beijing Zhengban made [1999] No.71

The people’s governments of the districts and counties, the commissions, offices and bureaus of the municipal government, and the municipal institutions:

　　"Beijing Chang ‘an Street and its extension line city appearance and environment management regulations" have been approved by the municipal government and are hereby issued to you, please implement them carefully.

　　一九九九年十月二十三日

北京市长安街及其延长线市容环境管理规定

　　为使长安街及其延长线成为环境优美、秩序良好、管理规范的路段，达到国际化大都市第一流的管理水平，充分展示首都城市风貌，依据国家有关法律、法规，制定本规定。

　　一、管理范围

　　长安街及其延长线指公主坟至大北窑路段，包括其间的主路、辅路、便道、沿线两侧各路口以内50米范围，以及天安门地区。

　　二、管理内容

　　主要包括：环境卫生、园林绿化、道路和市政设施、交通管理设施、公共交通设施、夜景照明设施、户外广告、社会管理等。

　　三、行政管理机关

　　市市政管委是长安街及其延长线市容环境管理工作的主管机关，负责该项工作的协调、监督和本规定的组织实施。

　　市园林、市政设施、公安交通、环保、规划、建设、工商等有关管理部门和城管监察组织，按照各自的职责，负责长安街及其延长线的各项行政管理工作。

　　市政府天安门地区管理委员会和东城区、西城区、朝阳区、海淀区人民政府具体负责长安街及其延长线本辖区管理工作的组织和落实。天安门地区可按照严于其他地区的要求进行环境卫生、园林绿化、市政设施等各项日常管理工作。

　　Chang ‘an Avenue and its extension line shall be managed in daily maintenance, cleaning (maintenance) and other aspects, and the methods of government bidding and enterprise operation shall be gradually implemented in accordance with the principle of separating government from enterprises.

　　Fourth, environmental sanitation management

　　(a) the road cleaning to implement two shifts, cleaning all day. When cleaning the main road mechanically, do not raise dust or leak soil; During the period from March 21st to October 31st every year, the main road is washed with water every night.

　　(two) the garbage on the road surface must be stored in a sealed manner and cleaned up on the same day, and shall not be burned or swept into the roadside rainwater outlet or green space.

　　(3) After snowfall in winter, low-salt snow melting should be carried out on the main road, and ice shoveling and snow sweeping should be carried out on the auxiliary roads and service roads in time; Snow shield at night, to clean up the snow and ice before 10 am the next day.

　　(four) the public toilets in the road section shall be cleaned all day by the property right unit or the environmental sanitation and cleaning unit in the district, in accordance with the cleaning standards of Class I public toilets.

　　(five) the garbage bins in the road section are cleaned by the environmental sanitation and cleaning unit in the district where they are located, and the boxes are decorated twice a year; If the box is dirty or damaged, it should be cleaned, repaired or replaced in time, so that there is no overflow of garbage bins, no scattered garbage around, clean box, no damage and shortage.

　　(VI) The environmental sanitation and law protection unit is responsible for timely and thoroughly removing the illegally posted advertisements, graffiti, scribbling and scribbling in municipal facilities, garden facilities, traffic management facilities, public buildings, structures, trees, light poles, bus stop signs and bus shelters.

　 　 　 　Five, landscaping management

　　(a) trees, flowers, green spaces on both sides of the road, etc., shall be maintained and managed by the municipal landscaping unit in accordance with the special maintenance standards, so that the trees, flowers and plants grow well and beautifully, without pests, dead branches and rotten leaves, and without weeds and alopecia areata in the green space.

　　(two) the green fence, signs and other green facilities should be timely maintenance, oil decoration and update, so that there is no shortage, no damage, beautiful and clean.

　　(three) regularly scrub the seats on both sides of the road; If the seat is damaged, it should be repaired within 24 hours after it is found, so as to keep it clean and intact.

　　(four) the garbage generated by greening and maintenance operations should be cleared with the production, so that there are no nails and hanging objects on the trees, and there are no piles of materials and wastes in the green space.

　　(five) the urban sculpture in the road section (including those set outside the green space) shall be maintained and managed by the landscaping department or the setting unit; If the sculpture is damaged, it should be repaired within 24 hours after discovery; The sculpture is cleaned twice a year to ensure its integrity, cleanliness and beauty.

　　VI. Temporary management of roads and municipal facilities

　　(a) Chang ‘an Street and its extension lines (including main roads, auxiliary roads, pedestrian walkways, road facilities, public places, etc.) shall be maintained by the municipal engineering management unit according to the first-class standards, so that the road surface is smooth, all kinds of road facilities are in good condition, and the road drainage is smooth.

　　(2) If the road in the road section is damaged, it shall be repaired within 24 hours after discovery; In case of road excavation, the road surface should be restored within 24 hours after the completion of the project.

　　(three) the pedestrian crossing bridge and underground crossing in the road section shall be managed by special personnel, and shall be cleaned twice a day and cleaned all day; Oil the railing of the crossing bridge once a year; Keep the railings, pavements, lighting, drainage and other equipment and facilities of crossing bridges and underground passages intact; If the equipment and facilities are in short supply or damaged, they should be repaired or replaced in time. Pedestrian bridges and underpasses should be clean and tidy, standardized in management and in good condition. Traffic is safe.

　　(4) The rain grate of the drainage outlet in the road section and the manhole cover of various underground facilities shall be inspected every day. When it is found that it is lost, damaged or otherwise affects the traffic safety, the municipal engineering management unit shall immediately repair it, and then the responsibility of the relevant property rights unit shall be investigated. It is necessary to ensure that the manhole cover is not missing, jumping, ringing or damaged, and to ensure the traffic safety of vehicles and pedestrians.

　　(5) When clearing the drainage well in the road section, the cleared soil shall be loaded and removed at any time, and shall not be piled up on the road.

　　(six) when it is necessary to dig a road in the road section, it must be approved by the Municipal Administration Committee.

　　Seven, traffic management facilities management

　　(a) the traffic management facilities of Chang ‘an Street and its extension line (including traffic lights, traffic signs, signs, traffic barriers, isolation piers, etc.) shall be maintained and managed by the public security traffic management department. When traffic management facilities are damaged or other situations that may affect traffic safety and traffic order management occur, they should be repaired or replaced immediately.

　　(二)对路段内的交通护栏每年油饰一次、每两个月擦洗一次，对其他交通指示牌、标牌等每年擦洗两次。要保持各种交通管理设施的整齐完好、清晰有效、整洁美观，以确保良好的通行秩序。　

　 　 　 　八、公共交通设施管理

　　(一)长安街及其延长线的公共汽车(含小公共汽车)站牌、站台、候车亭等设施，由市公交总公司负责维护管理，要保持其整洁卫生；设施损坏或者破损的，要在发现后24小时内予以修复或者更换。

　　(二)长安街及其延长线的地铁出入口、通风亭等地铁设施，由市地铁总公司负责维护管理，要保持其清洁卫生。道路通畅和安全，并按照“门前三包”规定的要求，落实环境卫生、秩序管理等责任制度。

　　九、夜景照明管理

　　(一)长安街及其延长线的夜景照明工作，由市市政管委负责统筹、组织、协调和管理，市政府天安门地区管理委员会具体负责天安门地区有关工作的组织、协调和督促，东城区、西城区、朝阳区和海淀区人民政府具体负责本辖区夜景照明的规划、建设和管理，以及有关组织、督促工作。

　　(two) the planning and implementation of night lighting, opening and closing time, drawn up by the Municipal Administration Committee, and reported to the Municipal People’s government for approval before implementation.

　　(three) the street lamps and poles, power supply equipment and facilities of Chang ‘an Street and its extension line shall be maintained and managed by the municipal street lamp management unit. The night lighting equipment on the buildings and municipal facilities in the road section shall be maintained and managed by the building property right unit or management unit.

　　(four) night lighting facilities must be well maintained. Clean and beautiful, safe to use, and meet the specified illumination standards and requirements; If the equipment and facilities are damaged, the relevant responsible units should repair or replace them in time.

　　Ten, outdoor advertising, slogans, promotional materials management

　　The city has taken strict control measures to set up outdoor commercial advertisements, public service advertisements and plaques on Chang ‘an Avenue and its extension line.

　　(a) it is forbidden to set up any form of outdoor advertising within 50 meters of the road red line from Jianguomen to Fuxingmen.

　　(two) the installation of outdoor commercial advertisements in Fuxingmen to Gongzhufen and Jianguomen to Dabeiyao sections shall be strictly implemented in accordance with the relevant provisions of the Municipal People’s Government.

　　(3) All units on both sides of Chang ‘an Avenue and its extension line are not allowed to set up advertising banners, signs, physical shapes or inflatable advertising media by using the outer wall of the building or the open space in front of the door, and are not allowed to post or hang business slogans and publicity materials inside and outside the glass window on the street side.

　　(4) In Chang ‘an Street and its extension line, no slogans or publicity materials shall be posted or hung on municipal facilities such as overpasses, pedestrian bridges, underpasses, and traffic management facilities such as traffic barriers and isolation facilities.

　　(five) Chang ‘an Avenue and its extension line on both sides of the enterprise name plaque, should be registered with the administrative department for Industry and commerce name. No plaque with the name of the unit shall be set on the top of the building, and no plaque with the name of the unit that is super wide and super large shall be set.

　　(six) buses operating in Xidan to Dongdan section (except those crossing Chang ‘an Avenue) shall not have body advertisements.

　　XI. Social management

　 　 　 　All units along Chang ‘an Avenue and its extension line shall consciously abide by the relevant laws and regulations of the state and the relevant provisions of this Municipality, and earnestly perform the prescribed responsibilities and obligations, and shall:

　　(a) shall be signed with the local neighborhood offices "in front of three" responsibility, and in accordance with the provisions of the city’s "in front of three" responsibility system management measures, fully implement the responsibilities.

　　(II) buildings, structures or other facilities facing the street along both sides of the line shall be cleaned once every three years by the property right unit or the responsible unit of "Three Guarantees in front of the door", and the exterior of the whole building shall be repaired, removed or painted every five years; It is not allowed to pile up or hang items that affect the appearance of the city on balconies and windowsills facing the street, so as to keep buildings and other facilities clean, beautiful and intact.

　　(three) outdoor refrigeration equipment along the street buildings on both sides, the height of the bottom of the bracket and the ground shall not be less than 2.5 meters. Property units should ensure the safety, cleanliness and beauty of outdoor refrigeration equipment.

　　(four) the relevant construction or construction units must strengthen the management of the construction site in the construction section and take effective measures to prevent dust pollution. The wheels of construction vehicles shall not be driven out of the construction site with dirt. The construction site must be fenced with metal materials, and the height shall not be less than 1.8m.. The enclosure must be tight, complete and firm.

　　(five) the municipal planning and industrial and commercial administrative departments shall strictly control the examination and approval of construction projects and business projects in Chang ‘an Avenue and its extension line according to law, and shall not approve temporary construction projects or occupy the market.

　　XII. Administrative Supervision and Law Enforcement

　　(a) the daily administrative organs in these Provisions are responsible for handling the failure of relevant departments and units to perform maintenance and management responsibilities.

　　(two) the Municipal Municipal Management Committee and the Municipal Supervision Bureau shall investigate the administrative responsibility of the person in charge of the daily administrative organs for failing to perform or improperly performing their supervisory duties.

　　(3) The people’s governments of Dongcheng District, Xicheng District, Chaoyang District and Haidian District and the urban management supervision organizations should be equipped with special forces to strengthen the inspection and law enforcement of Chang ‘an Street and its extension line, and punish illegal acts according to law. The Municipal Management Committee is responsible for the coordination, supervision and inspection of the administrative law enforcement work of urban management and supervision organizations in various districts.

　　These Provisions shall come into force as of the date of promulgation, and the Municipal Administration Committee shall be responsible for the interpretation of specific issues in the implementation.

Cctv newsOn the morning of May 11th, National Health Commission held a press conference on the development effect of nursing cause since the 18th National Congress of the Communist Party of China. Guo Yanhong, inspector of Medical Administration and Hospital Authority of the National Health and Wellness Commission, introduced at the meeting that nursing work is an important part of health cause, and nurses are an important force in the health front, which plays a very important role in implementing the healthy China strategy and actively coping with the national strategy of population aging. We often say that "three-point treatment, seven-point nursing", the nursing work serves the whole process of people’s birth, illness, death and illness. No matter in the daily medical nursing work, or when we face the epidemic of infectious diseases, major natural disasters and other critical moments that threaten people’s health, the majority of nurses are adhering to the professional spirit of respecting life, saving lives, being willing to contribute, and loving the people’s health. Especially since the outbreak of COVID-19 epidemic, nurses have undertaken a large number of teams for epidemic prevention and medical treatment, and made important contributions.

Under the strong leadership of the CPC Central Committee and the State Council, we continue to promote the healthy development of nursing composition by implementing the Nurses’ Regulations, implementing special plans for nursing development, deepening the reform and development of nursing, and improving the ability of nursing. In recent years, especially since the 18th National Congress of the Communist Party of China, the nursing work in China has developed rapidly and achieved remarkable results. Mainly reflected in:

First, the team of nurses continued to grow and develop. In the past ten years, the number of nurses in China has increased by an average of 8% every year. By the end of 2021, the number of nurses in China has exceeded 5 million, reaching 5.018 million, more than double the number in 2012. The number of registered nurses per thousand population has reached 3.56, while nearly 80% of nurses have college education or above, and the overall quality and professional ability of nurses have been continuously improved.

Second, the service ability of nursing has been continuously improved. Through the continuous development of high-quality nursing service activities, the implementation of the project to improve nurses’ service ability, and the comprehensive implementation of the responsibility system for nurses, the quality of nursing has been continuously improved, the satisfaction of patients has been continuously improved, and the nursing work has gradually been close to patients, clinic and society, which has further enhanced the people’s sense of access to medical treatment.

Third, the service field of nurses continues to expand. Through the implementation of the elderly care service development project, we promote the nursing work to play an important role in the elderly health work. We have accelerated the promotion of home medical care services for the elderly. Nurses have extended nursing services to communities and families, and strived to provide diversified nursing services for the elderly, women and children with chronic diseases. At the same time, with the help of the new format of "internet plus", we provide on-site medical care services for the people, and do practical things and good deeds for the people, which has been widely praised by the people and society.

Fourth, the enthusiasm of the nurses has been mobilized. In the process of deepening medical reform, we give priority to front-line and grass-roots posts in salary distribution, professional title promotion, reward and evaluation of nurses, which effectively mobilized the enthusiasm of nurses. Especially in recent years, with the common support of all walks of life, the social atmosphere of caring, supporting and caring for the nurses has gradually formed, and the nurses have been stable and developed.

Recently, we issued the "14 th Five-Year Plan" for the development of the national nursing career, and defined the main goals and key tasks of the development of nursing work during the "14 th Five-Year Plan" period. In the next step, we will guide all localities to implement our tasks and promote the new journey of high-quality development of nursing composition.

　　On June 1, Foreign Ministry Spokesperson Wang Wenbin held a regular press conference. A reporter asked questions. Recently, some politicians in the United States claimed that Covid-19 leaked from the laboratory and asked for an investigation into China. What’s your comment?

　　Wang Wenbin said that China firmly opposes the politicization of the source of the virus by some politicians in the United States.

　　"Why these people in the absence of any evidence, repeatedly pestering virus leaked from China laboratory? To put it bluntly, it is necessary to shirk the responsibility of the United States for its own failure in fighting the epidemic and find another excuse to suppress and curb the development of China. But it turns out that ‘ Swing the pot ’ Blaming this trick is harmful to the United States itself, and it is the life and health of the American people that is damaged. Politicizing the traceability will only interfere with the destruction of international anti-epidemic issues and will be universally opposed by the international community. " Wang Wenbin said.

　　Wang Wenbin pointed out that many international experts and scholars have recently questioned and criticized the politicization of traceability in the United States.

　　Dwyer, an Australian scientist who is a member of the WHO expert group, said that there is no evidence to prove that Covid-19 leaked from the laboratory. Dassac, a member of the expert group and an American scholar, said that he and other scholars who came to Wuhan for traceability research have published a large number of sufficient data to prove that the virus is most likely to come from nature, and the possibility of coming from the laboratory is almost nonexistent. The so-called intelligence report in the United States is political and not scientific.

　　Rasmussen, a virologist at Columbia University, said that the media regards the conspiracy theory leaked from the laboratory as a research direction that needs to be taken seriously, just as it is absurd to regard the rumor that "climate change does not exist" as a theory that should be taken seriously in the topic of climate change. Higl, an American popular science writer, said that conspiracy theories leaked from laboratories have a market because they seek comfort from them, especially those politicians who screwed up the epidemic prevention work.

　　Wang Wenbin emphasized that traceability is a scientific issue. On this issue concerning human health and safety, we should uphold the initial intention of saving lives and better coping with similar public health crises in the future. We should take the road of unity and cooperation instead of provoking division and confrontation, and rely on scientific methods instead of political manipulation. Politicizing the source of the virus is immoral and unpopular, and will only lead to failure. (CCTV reporter Huang Huixin Yang Hongyang)

Special feature of 1905 film network "Guild Wars on the Big Screen!" "Sweep the big screen!" "Cool over the big screen!"

In the past two months, superhero movies, with Marvel Comics’s "Ant Man and Wasp Girl: Quantum Frenzy" and DC’s, have landed in China mainland cinemas, and the posters are full of slogans.

For super English fans, this is undoubtedly good news, but the market performance of the three films after their release is not as fierce as the slogan.

Thunder Shazan! The Douban score of Wrath of the Gods (hereinafter referred to as Douban) is currently only 6.2 points, which is the same as the previous one, but the box office performance is very different. The sequel was released for five days, and the box office only received more than 30 million, while the box office of the first part quickly exceeded 150 million at the weekend.

Not only was Thunder Shazam 2 snubbed by the audience, but the results of Panther 2 and Ant Man and Hornet Woman: Quantum Frenzy (hereinafter referred to as Ant Man 3) were not satisfactory. Up to now, the box office of Panther 2 has exceeded 100 million, and the total box office figure obtained in the previous year was 662 million; Ant Man 3, with 272 million yuan, has a lower box office than the previous two.

In terms of quality, Ant Man 3 scored the lowest in the series in Cat’s Eye, Taobao Film and Douban, while Panther 2 even failed in Douban, with only 5.4 points.

These gloomy figures, like China audience voting, show that they don’t like watching superhero movies as much as before. This dilemma does not only occur in China. Take Thunder Shazam 2 as an example, the first weekend box office in North America only received about $30.5 million, which was lower than the expected $35 million, and it also lagged behind the first North American box office score of $53.5 million, and the evaluation score of rotten tomatoes fell below the passing line.

In recent years, the global performance and influence of superhero movies can’t reach the peak of 2019.

"The Avengers" is the most popular superhero movie series in China. Among the top 100 films in China, there are 8 superhero films, and the "Reunion" series includes 3 seats. In 2015, it occupied the eighth place in the history of film in China with a total box office of 4.25 billion yuan, and it is also the first box office of foreign films so far.

Among them, Marvel Comics’s top-grossing single-player superhero movie series is about 2.2 billion box office in 2017 and 2019. DC’s "King of Traffic" belongs to 2018, and it is also the only superhero movie in DC that has entered the top 100 box office in China mainland.

The superheroes who once created the box office myth in the mainland market of China are tired at this stage.

PART.01

The "end" of reunion is the climax of superhero movies and the turning point of decline.

After 2019, Marvel Comics was absent from the mainland market for three years, the Marvel movie universe was "off-duty", and DC was shown in the mainland, but it only earned 167 million and 163 million box office respectively.

Excluding the influence of epidemic situation, streaming media distribution and other factors, these years’ superhero movies have indeed fallen into the predicament of chaotic development and aesthetic fatigue. The douban of the 11 films in the third stage of Marvel Movie Universe is all rated as 7.5, while the douban of the seven films in the fourth stage from Panther 2 is all rated as 5.9, and the overall word-of-mouth decline is particularly large.

Previously, the success of Marvel Comics’s films was to steadily build a multi-line interwoven film universe step by step, and at the same time create a group of superhero characters with strong charm and attraction and deeply bound star actors.

In the fourth stage, these brand effects are greatly reduced, which are mainly revealed in the film universe fracture, actor iteration, the role is not full enough, and the visual effects are not up to standard.

Iron Man and Captain America are the pillars of the first generation, while Spider-Man, the Dutch brother, Doctor Strange, the newly appointed female panther, their growth lines and fullness are weaker than the previous generation, and the quality of the series sequels is also declining, which makes it more difficult for the audience to deepen their emotional connection.

The visual effects of Black Panther 2 and Ant Man 3 are directly caused by the dilemma of unpaid overtime and contradictory time limit, which has been criticized by the audience one after another. A few days ago, the senior management of Marvel Film resigned, and it was also reported that it was related to the visual effect control of these Marvel Comics works.

On the other side of DC, once under the control of others, the "Justice League" was gradually laid out, and its high reputation also made DC fans have strong expectations for the future.

During this period, DC Expanding the Universe (DCEU) embarked on a super-English film route that was different from Marvel’s emphasis on entertainment and family, and was more stylized and serious in theme expression.

After that, the director quit halfway, and the film went through a series of controversial situations, such as the disaster version of the remake, and the later introduction of the guide-cut version. Wonder Woman 1984, Harry Quinn and the Raptor Team, these sequels and derivative films, which were popular because of their previous works, did not think about the layout of the whole universe in advance, and could not make many viewers pay the bill. The whole DC expansion of the universe was like a piece of sand.

However, DC’s superhero movies are both sad and happy. As a one-man super-English film developed by the different world film project, it performed well: The Clown made history and became the first superhero film to win the Golden Lion Award for best film at Venice Film Festival; "New Batman" also continues "The Clown" to create commercial blockbusters with the style of authorship and artistry, and won the seventh place in the global box office last year.

It is impossible for every superhero movie to reach the height of The Clown. The long-term overall planning of the whole universe and the deepening of the series framework are still the core that DC needs to focus on.

PART.02

After Thunder Shazam 2, according to the plan, DC will continue to release three new films of The Flash this year.

Neptune is DC’s most gold-absorbing superhero in China, and the director and starring role will return to the sequel. If it can be introduced smoothly, the market splash will certainly be great.

Warner Bros. is also very confident about the quality of "The Flash", and will show the whole film at the CinemaCon industry recommendation conference two months earlier than the global release time, hoping to form a rave review before the release. The version of Batman will also appear, after he was interviewed that he "finally knows how to play Batman well in this movie" and predicted that his five-minute appearance was very eye-catching.

Although "The Flash" and Aquaman 2 seem to have the potential to reverse the decline of DC, they are still projects left over from the previous management, and DC is at the critical juncture of reshuffle.

At the end of last year, a series of directors and Peter Safran officially took over the DC film industry, and announced the opening of a brand-new DC Universe (DCU), which named this stage "Gods and Monsters", including 10 film and television works, which will relate the plots and characters in the previous DC universe. The film categories include Superman: Inheritance, Power Team, Batman: Brave and Fearless, Superwoman and swamp thing.

This layout may mean that Black Adam II in the previous DC expansion plan may be invalid. Batman 2 is not included in the new DC universe, but is still developed as an independent superhero movie.

"After six years of filming, I decided to bid farewell to superhero movies for the time being." The director of "Thunder Shazam 2" recently issued a document in response to the bad reviews of the sequel. With the film’s current performance in the global market and the deployment of the DC universe, Shazam! 3 may be hopeless.

James Gunn once said that superhero movies can no longer fall into the routine that good guys fight bad guys, and bad guys always win. It should be more complicated and diversified. He also decided to write and direct Superman: Inheritance, the opening work of the new stage, and set the file for 2025.

How to retell the story of Superman? Will Henry, the "Superman" actor who has been deeply rooted in the hearts of the audience, return? How is Batman: Brave and Fearless different from other Batman versions? How did the lesser-known superheroes such as Power Team and swamp thing win the favor of fans?

All these require long-term thinking and careful creation by DC. Only by establishing its own brand characteristics in the superhero movie universe can it win back the hearts of China audiences.

On the other hand, Marvel’s film universe started its fifth stage with Ant Man 3, which will also be released simultaneously in North America in the Mainland on May 5. It is worth looking forward to whether the swan song of "Silver Guard" series can play the strongest sound and surpass the box office achievements of the first two films in China.

Kevin feige, the head of Marvel Comics, also said at this year’s event that he is reorganizing and improving the structure and content of the Marvel movie universe in the following stages.

For example, in the fifth stage, the test is still heavy: the need to break the box office of 1 billion in the previous work continues to play steadily. Under the shadow of the lack of starlight, taking over the falcon of the new American team needs more heroic aura, these reinterpretations and new roles, and it needs to be refreshed.

Marvel Comics and DC, the leaders of two super-English movies, are aware of the fatigue of superhero movies, and there are only a lot of problems to face next. Awakening the vitality of Chaoying, every card played in the future is very important.

Special feature of 1905 film network As we all know, 2017 is the year of structural adjustment and quality improvement of China’s film industry. With the promulgation of the Film Industry Promotion Law and other management regulations, the whole film and television industry has become increasingly rational and healthy, and the old actors who have been silent for many years have also ushered in the second spring of performing arts. At the beginning of the year, "in the name of people" brought fire to a number of old operas such as WU GANG and Zhang Zhijian, and then to the recent "White Deer Plain", which made Zhang Jiayi, He Bing, Liu Peiqi and other operas loved and sought after by young audiences. It can be seen that the audience has become increasingly mature. In addition to appreciating the youthful vitality of "small fresh meat" and "small flowers", they have also begun to praise the powerful actors for shaping their roles, honing their acting skills and pursuing art.

　

　

Speaking of these old opera bones, we can’t help but mention that we have created more than 110 characters in the art for more than 30 years, and played a lot of little people’s opera bones with a pair of small eyes — — Liu Peiqi. Liu Peiqi, who is nearly sixty years old this year, has been well known by audiences of all ages. He has won many important awards for best actor at home and abroad, and 2017 will undoubtedly push his acting career to another peak.

　

　

The film starring him will be fully released in domestic cinemas on August 4th. Not long ago, at the 20th Shanghai International Film Festival, he won the most watched actor award in the media attention unit of the film channel for his role of Feng Zicai, a famous actor in the late Qing Dynasty portrayed in Battle of the Dragons. Recently, Mr. Zhu, portrayed by Liu Peiqi in the TV series "White Deer Plain", has attracted wide attention. Next, he also participated in the annual drama "Flowers bloom and the moon is full that year" starring Sun Li, Chen Xiao and Peter Ho, and the director Chen Kaige will also meet the audience at the end of the year. Let’s wait and see Liu Peiqi’s superb performance in these film and television works.

　

Young, down and out, precarious

　

Liu Peiqi, who is best at shaping little people, has created many classic film and television images, such as Qiao Anshan in the film, Liu Cheng, the father of the film, Bai Yingyu, the third master of the film, etc., all of which are deeply rooted in the hearts of the people, and have won many awards such as Golden Rooster Award and Huabiao Award as the best actor. But his acting career didn’t go well at first.

　

　

Liu Peiqi started practicing martial arts at the age of 5, studied dance at the age of 12, became a soldier at the age of 17, and was admitted to the PLA Art College at the age of 20. Because he was rebellious when he was young, he was not used to all kinds of rules and constraints in the army, so he was "disciplined" and assigned to the Xinjiang Military Region Drama Troupe when he graduated. Two years later, Liu Peiqi resolutely returned to Beijing without giving up her dream of performing. At that time, he didn’t have a place to live. He stayed at a friend’s house. When he was poorest, he only had 5 cents on him. He couldn’t even afford to take a bus. He even walked for two hours in order to eat at a familiar house.

　

　

But this time was not in vain. It taught Liu Peiqi to observe life and cherish opportunities. It wasn’t long before he was Peisi Chen’s discerning eye and acted as a Virgo on the screen. He plays the unemployed youth Shunza, although his role is not big, but his gestures reveal the life spirit and market spirit of Beijing Hutong youth. This performance made him famous in the entertainment industry, and his life gradually settled.

　

Meet a noble person and grasp your destiny

　

After running for six years, Liu Peiqi met a great man in his life — — Zhang Yimou played Wang Qinglai, the husband of Gong Li. At that time, Zhang Yimou planned to weaken her husband’s scene in the way of the previous film, leaving only one scene for Liu Peiqi. However, after in-depth discussion and communication with Liu Peiqi, Zhang Yimou changed his mind and expanded his play to seven scenes.

　

　

How did Liu Peiqi persuade Zhang Yimou? In fact, he just talked about his views on Zhang Yimou. Li Baotian, the nephew, peeked at a scene of his aunt Gong Li taking a bath through a crack in the wood. Liu Peiqi thought it was too simple in the film. If he plays his nephew himself, he will first grab a handful of grass to block the cracks in the wood, because he knows that this is immoral and incest; But I couldn’t bear the inner torment, but I still wanted to see it, so I picked up all the grass one by one. Therefore, it is this repeated pondering over the role and the improvement of performance that moved Zhang Yimou.

　

　

Later, Zhang Yimou was right. In order to play the peasant image in Autumn Chrysanthemum, Liu Peiqi experienced a month’s life in the countryside and studied Shaanxi dialect. He set his goal not to let the audience see that he was an actor. His goal has been achieved, and all the audience who don’t know him think that the director played the role of a farmer from the local area. So there are no small roles, only small actors. Liu Peiqi has been practicing the craftsman spirit and artistic pursuit of the actors with his own practical actions.

　

Leading the way, double film actor

　

Liu Peiqi has always maintained a good attitude and tried his best to interpret every little person and bit part, but he didn’t expect that little people could become real protagonists if they played too much. In 1996, he finally ushered in the first film starring "Days of Leaving Lei Feng". Based on the story of Qiao Anshan, a comrade-in-arms of Lei Feng, the film tells his true experience of adhering to the spirit of Lei Feng and doing good things for the society and others all his life after his death. I believe many people have watched the film by schools and organizations, but it is not the grand and official theme film in our impression. It is particularly realistic and life-oriented, showing all the little things in Qiao Anshan’s daily life, but it is always touching. Every time I see the audience in tears, I can’t help watching it again and again.

　

　

In order to create a good hero, Liu Peiqi took the initiative to go to Qiao Anshan’s hometown, listening to his every story and observing his words and deeds. According to Qiao Anshan’s account, Liu Peiqi also added the plot that when he was a bus driver, he ordered the relatives of the stationmaster to get off the bus and queue up to buy tickets. By communicating with Qiao Anshan and pondering the characters’ hearts, Liu Peiqi vividly portrayed Qiao Anshan’s reverence for Lei Feng, his apology for accidentally killing Lei Feng, and his later inheritance and practice of Lei Feng’s spirit.

　

　

The most impressive scene is the climax of the film: Qiao Anshan did a good deed to send the grandfather who had a car accident to the hospital, but was branded as the driver by the grandfather’s children and attacked him for killing Lei Feng. In this play, Liu Peiqi expressed Qiao Anshan’s inner struggle, grievances and forbearance, which made the audience all moved. It was this wonderful performance that made him the double winner of the Golden Rooster Award and the China Watch Award.

Join hands with the great guide and enjoy a good reputation overseas.

　

What made Liu Peiqi the winner of the International Film Festival was With You, directed by Chen Kaige, which made him the best actor in the Spanish San Sebastian International Film Festival. In the film, Liu Peiqi plays an ordinary chef, Liu Cheng, who finds an abandoned baby, Koharu, with a violin beside him at the train station. For many years, Liu Cheng regarded Koharu as his own and tried his best to train him as a violinist. In order to improve Koharu’s piano skills, the father and son came to Beijing to learn from the teacher, and Liu Cheng paid the tuition for Koharu with the money earned from working.

　

　

Different from the little people played in the past, this time Liu Peiqi not only showed the simplicity of Liu Cheng, but also showed the small calculations and calculations of the little people. In order to get a better education for Koharu, Liu Cheng persuades Mr. Jiang (Wang Zhiwen) from the Children’s Palace to give up Koharu and let him join Professor Yu (Chen Kaige). This scene is stubborn and even a bit contemptuous. However, this father, who puts himself down for his son and runs around in all directions, can’t help but remind people of Zhu Ziqing’s Back, and can’t help the audience lamenting that he can pay so much silently for a child who has no blood relationship without asking for anything in return, which is even more touching.

　

Join forces to shape classics.

　

Despite being highly praised in the film circle, Liu Peiqi’s most familiar role is Bai Sanye in the TV series "Da Zhai Men". In 2001, "Dazhaimen" became the champion of that year with a rating of 17.74, and it is no exaggeration to describe it as an empty alley. Director Guo Baochang spent decades trying to find Gaowa Siqin, Chen Baoguo, Jiang Wenli, Caifei He and other actors to join forces, and a series of actors were Zhang Yimou, Chen Kaige, Jiang Wen, Zhang Fengyi, Li Xuejian and Ning Jing. However, in such a top-level lineup, Liu Peiqi played the role of Bai Sanye, which not only did not fall, but became the most eye-catching role in the whole play.

　

　

Bai Sanye was a dude from the beginning. He ate, drank, gambled and gambled all day. Whenever he got a chance, he gave Gaowa Siqin’s second sister-in-law a trip to find ways to embezzle the property. The most abominable thing is that when Eight-Nation Alliance invaded China, he became a foreigner’s dog leg and hurt his own sister. Liu Peiqi, who rarely plays the villain, makes Bai Sanye’s careless character so annoying.

　

　

But later, with the growth of age, after the death of Ersao and her son, in the face of Japanese aggression, Bai Sanye’s thought changed greatly. The most wonderful scene is his last scene. In order to protect his nephew Bai Jingqi, he volunteered to be the president of the Chamber of Commerce of the Drug Store, but after warning all his colleagues not to be traitors, he ended his life with opium. Liu Peiqi’s play was handled very succinctly, without any superfluous expression or action, and every word was hit the floor. In just six minutes, he created a real man who was full of flesh and blood, could correct his mistakes, and was full of iron.

　

An old horse has a long ambition.

　

In The Battle of the Dragons, which will be released on August 4th, Liu Peiqi continues the spirit of Bai Sanye not being conquered people before, and plays Feng Zicai, the general of the extraction army. In 1885, the Qing government was poor and weak, and was invaded by western powers. Feng Zicai, who was nearly 70 years old, was ordered by the crisis, exhausted all his possessions to form an army to fight against the French invaders, and won the most important victory in the anti-aggression war in China’s modern history, that is, the famous town of Nanguan.

　

In order to portray the character Feng Zicai, Liu Peiqi wore heavy sword and armor in the high temperature of more than 40 degrees, shooting a lot of circus, water show and even action scenes. Three of the most important "killing scenes" gradually showed Feng Zicai’s courage, resourcefulness, loyalty and patriotism: in the first scene, Feng Zicai personally went into battle with the French generals unarmed, and Liu Peiqi successfully completed this close combat scene by relying on his martial arts skills and good physical quality; In the second game, Feng Zicai punished the officials who deducted the pay, and Liu Peiqi showed the game and struggle of officialdom with a few eyes; In the third game, in order to carry out the military law, Feng Zicai, Liu Peiqi, who was caught between the national justice and the feeling of getting a calf, was deeply concerned. Therefore, this performance made him win the honor of film emperor again.

　

　

When Battle of the Dragons was shown at this year’s film festival, Liu Peiqi, who watched the finished film with the audience, burst into tears several times. He choked and said, "I have been filming for more than 30 years, and I have never been so excited after watching the film. I can’t control my feelings completely. Because "Battle of the Dragons" gave me a confidence in movies — — We have a big movie in China! After watching this movie, you will feel that as a Chinese, you are too proud and proud. The Battle of the Dragons is a movie that every Chinese should see! " It is this sense of pride that makes Liu Peiqi, who is old, bite his teeth to finish this hard shooting, contribute his textbook-like acting skills and create a national hero with indomitable spirit.

　

　

Liu Peiqi has been acting for most of his life, never stopping, receiving three or four plays every year, creating more than 110 vivid and vivid film and television images. He never picks a role, no matter whether it’s a nobody or a big shot, bit part or a leading role, positive or negative, he takes it seriously and ponders it carefully. He doesn’t have any material desires, and he doesn’t have too high requirements for film pay and treatment, nor does he expect to be as rich and expensive as other actors. The most rare thing is that in the impetuous and extravagant entertainment circle, he has always adhered to the persistence and initial heart of performance, and managed his own acting career in the most natural way, as if a clear stream flowed into the memory of thousands of audiences. When to retire, in his own words: "Until one day I can’t climb any further, and even turning over is a luxury, I will rest."

　 　 Whether we are on business or traveling, we always spend the night away from home several times a year. In the process of staying in a hotel, I believe everyone found the same feature, that is, regardless of the price, environment and traffic, the network speed of hotels all over the country is as slow as an old cow pulling a broken car. At night, I connected to the hotel’s WiFi, intending to deal with the unfinished work during the day, but the webpage could not be opened for a long time, let alone loading pictures or videos. Under the pressure of being urged by customers, scolded by leaders and dealing with the speed problem of hotels, I was simply desperate.

　　Although the internet has become an important factor that affects people’s choice of hotels, it is a fact that most hotels still can’t meet the internet needs of their friends. In the case that there is no hope of speeding up the hotel network, we can only solve this problem by ourselves:Don’t forget to use the super-fast loading Sogou browser on your next business trip. Believe me, it can greatly improve the online experience.

　　Sogou browser has a nine-level acceleration system, and its biggest advantage is faster and more stable. Not only does it start quickly, but it also makes the web page open in microseconds, which is a feeling that cannot be described by a word "cool". When looking up information or browsing some websites, you don’t have to look at the words "loading" and get angry in a hurry, which greatly reduces the bad experience brought by the hotel turtle speed network.

　　However, surfing the Internet in the hotel is even worse. The page that was finally loaded suddenly crashes and disappears because of the instability of the browser, or the page is stuck and you can’t click the mouse. At this time, you may no longer be able to restrain your burning anger and want to smash the computer. With Sogou browser, you don’t have to worry about this problem. Sogou browser has stable webpage loading, supports more webpage types, improves the compatibility of webpage codes, reduces the page jam, and opens multiple webpages at the same time without crashes or errors, helping everyone to easily realize multi-webpage browsing and improve work efficiency.

　　Xiaobian stayed in a hotel with a few consecutive trips before going on a business trip. Every time, I worked overtime until after midnight with anxiety, fear and blue mushrooms. Fortunately, experienced colleagues recommended Sogou browser, and my young and pure heart didn’t leave a shadow. Therefore, those friends who are troubled by the poor network speed of the hotel, don’t forget to prepare Sogou browser in advance before the next business trip!

　

　　On September 1st, the Interim Measures for the Administration of Internet Advertising came into effect. According to the regulations, natural persons should bear corresponding legal responsibilities when publishing advertisements from the media. In other words, individuals who forward advertisements on social media such as WeChat friends circle and Weibo are no longer just turning around, but taking corresponding responsibilities.

　　Is your circle of friends full of Wechat business and Daigou? A friend opened a moon cake shop, and you were forced to forward it. Is it an advertisement? There is something wrong with the quality of moon cakes. Do you need to be responsible? In response to these hot topics of concern to consumers, Chengdu Business Daily reporter interviewed the person in charge of the relevant departments of Chengdu Administration for Industry and Commerce to interpret the new regulations authoritatively.

　　The implementation of the new regulations is still willful for a week of friends circle advertising.

　　At present, the reporter of Chengdu Business Daily found in the circle of friends of many citizens that Wechat business and Daigou still didn’t mark "advertisement". Yesterday, the person in charge of the relevant office of Chengdu Administration for Industry and Commerce authoritatively interpreted how to define the "advertisement" forwarded by online celebrity, Big V, ordinary consumers and Daigou Wechat business in the circle of friends after the implementation of the new regulations.

　　Since September 1st, the Interim Measures for the Administration of Internet Advertisements has been officially implemented, which clearly requires that Internet advertisements should be identifiable and marked with "advertisement" in a prominent position. In the fan economy, online celebrity, Weibo, WeChat and other commercial advertisements published from the media should also be marked with "advertisement", and illegal advertisements published from the media will also bear corresponding responsibilities. If the circumstances are serious, they can be fined within 2 million yuan.

　　The "Measures" have been implemented for a week. Yesterday, the reporter found that some websites have changed "promotion" to "advertising", but in many people’s circle of friends, Wechat business is still drying products and orders, and the relevant content is not marked with "advertising".

　　Subsequently, the reporter investigated the situation of many famous WeChat WeChat official account, and found that none of them marked "advertisement" in the title, which was still the same as before, hidden in the article or directly promoted.

　　Since September 1st, the famous WeChat official account "* * * Report" has sent six articles, of which three articles indicate promotion, involving food, clothing and perfume, but there is no word "advertisement". A self-media person revealed to reporters that in fact, many self-media people have discussed the Measures recently, but soft-text advertisements still operate in the original way. "Adding’ advertisements’ is afraid of affecting reading."

　　How to define Internet advertising? For commercial purposes, even if

　　Online celebrity big v　Is it an advertisement to recommend private kitchens?

　　Expanding the scope of advertisers to natural persons and including online celebrities and big V in self-media management is a highlight of the Measures, but many people wonder: Is the private kitchen recommended by online big V to eat with friends an advertisement?

　　"If online celebrity and celebrities simply broadcast live and share their feelings on the Internet, they will not be advertisements if they do not participate in advertising. If the purpose of live broadcast and sharing is to participate in the release of advertisements, it is necessary to explain in the live broadcast that the following are advertisements." The Chengdu Administration for Industry and Commerce said that the key to defining whether the content published by these media people is an advertisement depends on whether it is for the purpose of commercial promotion and whether it produces commercial benefits. At the same time, all "promotions" published from the media must now be renamed as "advertisements" so that consumers can recognize them at a glance.

　　ordinary people　Is it an advertisement to praise and forward business activities?

　　"This store has a good environment, fresh dishes, and will come again next time", plus a few pictures that must be taken before meals; "If you add a micro-signal, you can get a genuine watch worth 1080 yuan, with a gift box and support inspection, limited to 200 a day!" This is what many people have sent in the circle of friends. After the implementation of the new regulations, many people have been hoodwinked: Is this forwarding an advertisement? Will it be fined if it is forwarded?

　　"If you don’t really participate in business activities, it is not an advertisement. The industrial and commercial departments mainly look at subjective intentions." Chengdu Administration for Industry and Commerce said that similar advertisements are not advertisements if they are found on the Internet and are not forwarded for the purpose of releasing goods or services. If it is an advertisement for the commercial purpose of a certain brand or product, it is best for ordinary citizens not to forward the product publicity information without authorization, because many times it is impossible to prove that they have not participated in business activities.

　　At the same time, according to the provisions of the new advertising law, if an advertiser publishes a false advertisement, the administrative department for industry and commerce will confiscate the advertising expenses and impose a fine. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan and less than 1 million yuan will be imposed, and criminal responsibility will be borne if the consequences are serious.

　　Wechat business daigou　Is publishing product information an advertisement?

　　"Flying to South Korea on September 3, Korean makeup is coming!" "This milk powder has been sold out of stock for a long time" … Who doesn’t have a few Wechat business and Daigou in the circle of friends? Is the product information released by these Daigou an advertisement after the implementation of the new regulations? Can special items such as milk powder, medicines and health care products be bought casually? What are the procedures for purchasing these things?

　　"The product information released by purchasing and Wechat business is of course an advertisement." In this regard, the Chengdu Administration for Industry and Commerce believes that there is no doubt that if the content published by Wechat business Daigou in the circle of friends is to promote products, it is necessary to clearly mark "advertising" in these published contents. At the same time, advertisements for special commodities or services that are subject to examination by the advertisement examination organ according to laws and administrative regulations such as medical treatment, medicines, formula foods for special medical purposes, medical devices, pesticides, veterinary drugs and health food advertisements shall not be published without examination.

　　How to report illegal advertisements? Screenshot notarization can be used as evidence.

　　How should the public report illegal advertisements found in the circle of friends? "Because the WeChat circle of friends belongs to a private space, the industrial and commercial system cannot normally monitor the internal advertising content. When citizens find illegal advertisements, they can keep the content by means of screenshots and then report it to the industrial and commercial department. "

　　In response to the supervision of the private sector and the push between friends, the relevant person in charge of the Chengdu Industrial and Commercial Bureau said that the screenshots of the exchanges and transaction records in the circle of friends can be used as evidence after notarization by the judicial notary office. At the same time, in terms of complaint channels, the new regulations clarify the jurisdiction of the advertising supervision department, and impose administrative penalties on Internet advertising violations, which are under the jurisdiction of the administrative department for industry and commerce where the advertisement publisher is located. Where the administrative department for industry and commerce of the place where the advertiser is located or where the advertising operator is located first discovers illegal clues or receives complaints or reports, it may also exercise jurisdiction.

　　It is reported that the State Administration for Industry and Commerce is accelerating the construction of an Internet advertising monitoring center, which is expected to cover about 90% of the national Internet advertising share by the end of the year. With the implementation of the Interim Measures, the Internet Advertising Monitoring Center has also been put into trial operation, which will initially form a national Internet advertising monitoring capability based on cloud computing, provide important technical support for Internet advertising supervision and law enforcement, such as data collection, illegal evidence fixation, monitoring information release and result summary, and promote the realization of network management. (Reporter Li Yanqin)

Chongqing dianying group photo

1905 movie network news　Recently, Guoman Ne Zha officially opened the first round of advanced screening. In the thousands of screenings ahead of schedule, almost every venue was "packed", and some cities even had the situation that "one ticket is hard to find". The film was posted on Weibo Hot Search for 2 consecutive days, which triggered a hot discussion on the whole network and set off the audience’s "tap water" full score of Amway. In the latest comments such as Douban and Cat’s Eye, praise words such as "the light of the country", "the explosion" and "opening the universe of gods" appear continuously, forming a five-star praise. Among them, Tian Xiaopeng, the director of Guo Man’s masterpiece, personally wrote a document praising Nezha as an infinitely good work. Many netizens also carefully created fan paintings, fan articles, rambling and other content to express their high love and support for the film.

Following his appearance in Chengdu, on July 14th, director jiaozi was pleasantly surprised to parachuted into Chongqing again, having face-to-face communication with local audiences and sharing interesting stories behind the film production. As the first domestic animated film of IMAX, Ne Zha will officially land in the national cinema on July 26th.

I cried and laughed, and I was praised by the whole network. The most burning Nezha spirit touched the audience

After the first round of thousands of screenings, the movie Ne Zha’s "Crazy Harvest" won a strong reputation among the audience and became another must-see masterpiece in summer. The film is full of jokes, such as the contrast of "black eye" Nezha and the special setting of Taiyi real Sichuan dialect, and the surprise "baggage" is full of all aspects of the film. Some of the movie-watching scenes laughed more than 100 times in 2 hours, and many netizens even commented interestingly, "Laughing till the ground trembled". The film about Nezha’s unrecognized loneliness as a child, Nezha and his father Li Jing’s common struggle against destiny and other fragments made many viewers cry. Some viewers said that they thought of their experiences with their parents, and they felt the same "crying without a pack of paper". In many movie theaters, there were even scenes where a row of people collectively took paper towels to wipe their tears.

Ne Zha Deng re sou

The most popular image of Nezha, the protagonist of the film, "My life is up to me" also aroused enthusiastic response from the audience. From Nezha, the magic boy who sang doggerel, to the successful transformation of the hero who changed his life. Nezha’s unyielding, uncompromising and unbelieving spiritual core "ignited" the hearts of many audiences, collectively applauding to express their excitement, and even "more than 200 people waited for the eggs for three minutes before leaving". In addition, many exciting battle scenes in the film, such as 30 seconds to the end of the lens, gave the audience a more shocking audio-visual experience on the big screen.

　The content of "dead hacking" creates a masterpiece of word of mouth and polishes a lens for two months.

As a film, there are many smiles and tears. Behind Ne Zha, director jiaozi is almost obsessed with the film itself. Scripting, film scripts polished for up to 2 years, from the overall story frame to a character’s lines, are repeatedly overturned and revised with high standards that are almost harsh. Sometimes, for the sake of "a joke", the whole team has experienced the "pain" of wanting to break their heads. Knock on the lens, each lens in the film has to be polished dozens of times on average before it passes. Among them, it took more than two months to grind the lens of Jiangshan country map to reach the passing standard. At the scene of the road show, director jiaozi quipped that the difficulty in making the film and the low pass rate made the staff "leave a lot". This spirit of "death" finally won the audience’s reputation that "the script is not the weakness of domestic movies at last" and "the story and special effects are both wonderful"

Jiaozi, director of Chongqing Dianying, communicated with the audience.

Ne Zha devoted a lot of time and energy to director jiaozi. According to the voice actors, the director jiaozi not only accompanied them all the time during the voice-dubbing, but also recorded the voice-dubbing demo for the role himself, trying to let the voice actors deeply understand the emotion of the role. In order to achieve a vivid dubbing effect, this film is unconventional, dubbing first and then making, and the expressions of all the dubbing actors are collected on the corresponding movie characters, and the faces of the characters are the expressions of the dubbing actors at that time. This change doubled the production time, but also achieved more realistic results. When asked about the original goal of the film, director jiaozi said: "We don’t have a specific goal, we just do our best."

"Rain" begins and "beginning of spring" ends. From the first second of the opening ceremony of the 2022 Beijing Winter Olympics, there was a definition of China culture.

　　 　The circulation of the 24 solar terms is a book of nature. For the children of Yucai School in Furong District, Changsha, the 24 solar terms run through the school all year round. What kind of course is this? How to connect the teaching contents with China elements in series with solar terms? How can such a course open children’s senses, discover the connection of life, and bring them back to the vast countryside of China’s harmonious culture?

　　 　A few days ago, the reporter interviewed Zhu Aichao, the principal of Yucai School in Furong District, Changsha City, and listened to her talk about how teachers and students feel the beauty of the season in the solar terms culture.

　　1. The path for primary school students to lay a cultural foundation and a natural foundation — —

　　 　Through the course of 24 solar terms, without breaking the existing class schedule and disturbing the teaching order and teachers’ arrangement, the course is implemented in solar terms, and all disciplines are integrated.

　　 　Reporter: The 24 solar terms are different from other intangible cultural heritages. They are more vital and exist in every simple day. How do you think of putting the 24 solar terms into teaching? Take students to the ancestral wisdom hidden behind the solar terms? What kind of course is there in the middle?

　　 　Zhu Aichao:In February 2013, I began to take students from Class 3, Grade 2 to observe the plants in the peach and plum garden of Yucai School, and to observe and record the nature by taking natural notes with pictures and words. Week after week of observation, these plants, which were once ignored by primary school students, have a connection with their lives: they will feel distressed for the broken twig of plum trees, and they will long for a rain for the plants in drought. Students understand that plants need to be protected, which is only at the rational level. When students are distressed that plants are hurt, the feeling level starts, which is the beginning of students’ integration of knowledge and practice and laying a natural foundation.

　　 　Can we solve the problem of primary school students getting close to culture and nature in the construction of a curriculum? In the constant exploration, I focused my eyes on the twenty-four solar terms. The twenty-four solar terms are a timetable and a manifestation of the combination of man and nature. For example, on the rainy day, we not only know that it is February 19th, but also know that the weather is getting warmer and warmer. The geese fly back to the north from the south, and everything is wet and green, so that man and nature become organic life. I found a way for primary school students to lay a cultural foundation and a natural foundation, that is, to integrate all disciplines through the 24 solar terms curriculum to educate people as a whole and practice education. I led the students to understand solar terms and phenology, made natural notes on solar terms, and added Chinese characters, poems, old stories and traditional games related to solar terms. In the endless 24 solar terms, students are more calm and more secure.

　　 　On the basis of class practice, together with teachers from various disciplines, I began to comprehensively construct the 24 solar terms curriculum of the whole school in 2016, hoping to further improve the curriculum system. The school implements the curriculum in solar terms without breaking the existing class schedule and disrupting the teaching order and teachers’ arrangements. Each solar term is about 15 days, 5 days is a "wait", and each solar term has three "waits". The implementation of the course basically follows this rhythm, with five days as the unit, and three classes to complete the content of a solar term course. From beginning of spring to the Great Cold, it takes one year to complete, and it is integrated into the daily school life and family life of primary school students.

　　2. The course runs through the 24 solar terms throughout the year — —

　　 　Educating people is not a point, but a river in the time dimension, which flows quietly in the daily life of primary school students. It highlights the transformation of a way of educating people oriented towards the excellent Chinese traditional culture and nature.

　　 　Reporter: Some schools have similar courses. How to make their own characteristics and form their own system? What are the factors that you and your teacher pay special attention to when teaching? Which courses are popular with teachers and students?

　　 　Zhu Aichao:The twenty-four solar terms are not only a timetable, but also a manifestation of the combination of man and nature. I expect the children to integrate into the rhythm of heaven and earth through the 24 solar terms, so that they can feel at ease. Twenty-four solar term courses are divided into the following parts: understanding phenology, reading solar term poems, writing solar term Chinese characters, telling old solar term stories, conducting solar term scientific observation, experiencing solar term customs, developing solar term planting, making solar term supplies, investing in solar term exercise, absorbing solar term psychological nutrition, participating in solar term project-based learning, etc. Thematic cross-border learning is implemented by solar term, and the boundaries of disciplines begin to merge from sub-subject teaching to interdisciplinary integration.

　　 　The course runs through the 24 solar terms throughout the year, so that educating people is not a point, but a river in the time dimension, quietly flowing in the daily life of primary school students. Continuous meteorological observation, solar altitude angle measurement, and observation of leaves, rain, birds, bees, silkworms and stars combined with the characteristics of solar terms have stimulated students’ desire for scientific inquiry and cultivated their habit of scientific observation. There is a grass garden labor base in the school campus. According to the practical ability of students of different grades, the annual planting plan is worked out. By planting crops, observing and recording the growth process of crops, and making solar food, drinks and daily necessities with crops, the comprehensive construction and interdisciplinary development of the course are realized. Influenced by the external environment and infiltrated by the internal curriculum, students have a feeling of fearing and treating nature and an environmental awareness of recycling everything in their daily lives. The rich curriculum system touches all aspects of students’ daily life, and the school, family and society work together to form a three-dimensional and large-scale educational state, which highlights the reform of educational methods oriented towards being close to Chinese traditional culture and nature.

　　 　Ancient Chinese characters are as beautiful as pictures and as rich as stories. Telling children about the process of a Chinese character from Oracle Bone Inscriptions, inscriptions on bronze, seal script to regular script is to return to the original living environment of the creator, see the world with naive and open eyes, and express the most prominent features of things in the simplest way.

　　 　For example, in beginning of autumn season, you should know the word "Wo". Oracle Bone Inscriptions’s word "Wo" looks like a withered and mature rice, with stalks, roots and leaves, and heavy ears of grain drooping. The word "Wo" in inscriptions on bronze inscriptions has ears hanging to the left. The word "He" in Xiao Zhuan evolved along the shapes of Oracle Bone Inscriptions and inscriptions on bronze, but the leaves and roots began to deform. Children feel that Chinese characters are not only abstract strokes, but also have rich connections with everything.

　　 　Stunned, the sixth grade children recorded the changes of willow trees. "The new buds are shy, and they roll up the small leaves, as if covering their faces with their hands. Catkin has changed from a few small particles on the bottom of leaves to many large strips, all concentrated on a small shaft. " "When I grow up, the catkin becomes like a caterpillar, plump and lovely, and soon it can spread its gorgeous side and turn into a beautiful butterfly. A new journey is about to begin. " When facing nature, children not only see with their eyes, but also listen with their ears, smell with their noses, touch with their hands and feel with their bodies. The natural notes in the solar terms keep children’s senses open.

　　 　In the experience of solar life, solar customs are transformed into real life experiences. In long summer, children knit egg covers and play the game of hitting eggs. The children concentrate on making egg covers, four layers of knitting, which is complicated and requires patience. The children put the eggs in the egg cover and played the egg-bump game in groups, happy and satisfied.

　　 　The twenty-four solar terms tell people that the light and heat obtained in the same place in a year are different, and people should plant in different solar terms according to the needs of crops for light and heat. "Before and after Qingming Festival, plant melons and beans". Children are experiencing the fun of planting in the "Herb Garden". Mung bean and kidney bean seeds planted in Qingming Festival are observed by children every day and watered every day. Finally, during the Grain Rain solar term, they germinated. The children stared affectionately, and every bud was so beautiful.

　　3. There are endless educational resources in nature, with the most vivid metaphors and inspirations — —

　　 　The beauty of education lies in "this body, this time and this place", which is the real life experience of every student at school at every moment.

　　 　Reporter: Now, there are more alliance schools and more teachers and students join in. After so many years, what changes do you feel in teachers and students? What kind of understanding does the course give you about education?

　　 　Zhu Aichao:In the process of growing up with children and teachers, I deeply realized that education means working with time. When we work with time, we can build a close relationship between children and the whole world, and we can make people feel at ease — — Live in a steady circle of time, live in the work of the four seasons, and live in the endless nature.

　　 　Under the guidance of the teacher nature, we have learned the philosophy of man getting along with heaven and earth. Running, playing, exploring and meditating in nature have solved the worries and boredom accumulated by children in their hearts. The beauty of education lies in "this body, this time and this place", which is every child’s real life experience at every moment in school. In 2017, WeChat official account, the school’s WeChat, presented the record of the implementation of the 24 solar terms curriculum by combining pictures and texts. In the photos, the gifted students smiled from the heart in each solar term, which made us fully realize the beauty of education.

　　 　Teachers’ occupational happiness index has been improved. In the process of curriculum development and practice, teachers have found the pleasure of research and gained a sense of accomplishment. School teachers have published four monographs related to the curriculum, such as "The Beauty of Seasons — — Zhu Aichao tells children about the twenty-four solar terms, and Zhu Aichao’s natural notes on the twenty-four solar terms. In the process of paying attention to the 24 solar terms, teachers are nourished by Chinese traditional culture and nature, and have eyes to appreciate the beauty of the season, and their pace begins to slow and calm.

　　 　When children are closely connected with nature, it is possible to save a tree, a river, a sky, a wetland and a village. It is possible to feel that there are countless seeds in the ground in the bleak winter, which are quietly accumulating strength and preparing to start again in the next spring. I hope we have a "respectful heart" for everything in the world and gain more power from the earth.

　　 　(Reporter Yan Xiaoyan)