Operation Red Sea in the Spring Festival this year! You have a lot of nerve!

　

On the 24th of the twelfth lunar month, dust and sweep the house.

　

China has a custom of "sweeping dust" before the Spring Festival since ancient times.

　

So today, every household has begun to welcome the Spring Festival except Chen Buxin.

　

　

　

There are many traditional folk customs like this during the Spring Festival, such as observing the new year, paying New Year greetings, twisting waist songs, playing with lions, etc., all of which are about excitement.

　

Nowadays, in addition to some traditional entertainment projects, it has become a must for many families to go to the cinema to watch a movie.

　

The "Spring Festival File" was also born.

　

In the past, whenever the Spring Festival stalls were mentioned, the type of family fun was always the most mainstream.

　

　

There have been many this year, like all of them.

　

However, in this year’s Spring Festival, there is a movie that doesn’t look "friendly" at all.

　

It is a modern naval film directed by Lin Chaoxian!

　

Where did such a military movie with obvious muscle lines go to the Spring Festival?

　

Today, we might as well take a look together.

　

Zuo Heng @ Today’s Film Review: Operation Red Sea’s self-confidence is reflected in three aspects.

　

Market selection and positioning

differentiation

　

Zuo Heng @ "Today’s Film Review": One is the confidence of the genre. When your genre is positioned in comedy family fun, I use a completely different style to realize the choice and positioning of a differentiated market.　

　

Operation Red Sea has a kind of "childishness" of "I am partial to not" in the Spring Festival stalls.

　

When everyone thinks that family fun is the protagonist of the Spring Festival, I don’t.

　

This is a type of confidence, but also a game with the market and the audience.

　

Looking back on the past China film market, there are few cases of differentiated marketing, and even fewer successful ones.

　

In 2008, after the Wenchuan earthquake on May 12th, the whole country was depressed, especially the movie market, and there was only one tepid movie in the next two months.

　

In August, all eyes turned to the Olympic Games.

　

And it was at this time that Wang Yuelun directed the comedy film.

　

In a disputable controversy, in a seemingly inappropriate atmosphere, it finally made a box office of 48.84 million yuan, which made people stunned. (In 2008, there were only 11 movies with box office exceeding 100 million)

　

After that, it was in Deng Chao in 2014.

When all the movies can’t escape, breakup guru is scheduled for the same day.

　

There were three films released that day, Transformers 4: Extinction and Rebirth, breakup guru, and an approved film with a total box office of only 450,000.

　

In the end, the two films divided the world of the schedule, and "breakup guru" took 665 million yuan at the box office.

　

Later, it was the 2017 Spring Festival file, a literary film directed by Han Han.

　

Against a number of family movies, and with a box office score of 1.046 billion, it became an absolute dark horse.

　

Facts have proved that this way of using different types and styles to achieve differentiated market selection and positioning is very risky, but once it is successful, the benefits are very considerable.

　

This time, Operation Red Sea subverted the common types of Chinese New Year movies, such as family comedy, romantic drama, myth and magic drama, and chose to use the main theme IP masterpiece to face the 2018 Chinese New Year movie.

　

Whether it can win this "marketing difference war" and break through the record of films with the same theme, we look forward to it together.

　

Zuo Heng @ Today’s Film Review: Operation Red Sea is likely to become a dark horse. Because the audience in China did not complete their own consumption and vote for their hearts according to the imagination of a preset market. It is very likely that a group of viewers will think that I want to have a look and give Operation Red Sea a chance.

　

Made on the theme of military action

Maturity

　

Zuo Heng @ Today’s Film Review: The second is the confidence of production. Lin Chaoxian’s last film "operation mekong" showed the producers a successful tonality in the type of action tough guy.

　

In the past two years, the military theme of China’s film market continued to be hot, so two phenomenal works, Wolf Warriors 2, were born one after another.

　

Tracing back to the source of all this, we must point to operation mekong directed by Lin Chaoxian in 2015.

Operation mekong in 2015 was born out of thin air.

　

No large-scale publicity, no traffic stars, plus too serious anti-drug themes.

　

But such a movie is still a success!

　

With the vigorous temperament, exciting scenes and absolutely correct three views, from the beginning, the box office was far behind, to the top, and then to the far ahead.

It gave a shot in the arm to the film market that continued to slump at that time.

　

Therefore, as the second part of Lin Chaoxian’s "Action Trilogy", Operation Red Sea should and must deserve more attention.

　

The last one was about "police officers", and this one Lin Chaoxian aimed at "China Navy".

　

Operation Red Sea’s story is adapted from the real Yemeni evacuation incident.

　

Yemen evacuated overseas Chinese.

　

In order to present the most realistic visual effect, all the films are shot in real scenes.

　

For this reason, it took more than four months for the crew to go deep into Morocco, Africa.

　

The surface temperature is over 40 degrees, and it is suffocating to wear combat clothes every day.

　

In terms of food, because there is only meat but no vegetables, actor Zhang Yi has been growing vegetables for three months. ….

Zhang Yi is actually an "old man" in Operation Red Sea. …

　

Like Zhang Hanyu, he belongs to the hardcore uncle in the movie.

　

On the other hand, the frontline fighters of the Jiaolong Commando are all young actors led by Du Jiang and Johnny.

　

Zuo Heng @ Today’s Film Review: We need such a new force for film performance. We used to talk about fresh blood, but now it’s fresh muscle. We have shortcomings in this piece now, and there are relatively few young tough guys. Since last year, we have found that this wind direction is slowly changing. Then this film may bring us some surprises.

　

In reality, the young warm men are transformed into tough guys on the screen, and the love beans are all dressed in navy uniforms. They have another layer of reverie in the bullets.

　

In addition, Operation Red Sea also received strong support and affirmation from the China Navy during filming and production.

　

They contributed the most expensive "actor" in history to this film: Linyi Ship, a new generation of missile frigate 054A developed and built by China.

Besides, according to the film, there are more than 50 kinds of real guns in the Operation Red Sea.

　

Planes, tanks, missiles and drones all went into battle.

　

Naval battles, street battles and sniper battles will also be staged in turn!

　

　

From last year’s "Wolf Warriors 2" to Operation Red Sea, we have seen more and more national heavyweights appear on the big screen.

　

This set of military-civilian combined boxing made the audience praise, but also let the audience see the maturity of military action theme production.

　

Zuo Heng @ Today’s Film Review: This is a very modern thinking, which is both about military imagination and movie imagination. It uses the big screen and this popular culture to promote our military culture. And call on young people to join such a culture. China’s military film genre has really completed its army building.

　

The common people’s concern for a strong and powerful country

Identity

　

Zuo Heng @ Today’s Film Review: The third is cultural self-confidence. In fact, there are not a few people in China who have military plots. As long as this part of the audience is successfully attracted, it will be enough to support a market performance of this film.

In my impression, my parents’ generation grew up watching red theme movies.

　

See, will immediately think of Qionghua Wu.

　

When I saw it, I seemed to hear Wang Cheng shouting, "Fire at me!"

　

See, eyes immediately appeared Dong Cunrui hand-held explosive heroic image.

　

The red spirit has a profound influence on their value orientation, and it is also the only way to ignite their patriotic enthusiasm.

　

However, in today’s information explosion era, young people hold the pulse of the times, so the traditional red theme movies are out of place.

　

Therefore, military movies once declined because of market problems.

　

Fortunately, a group of outstanding China filmmakers have taken the initiative to assume social and historical responsibilities, and successfully found a way to talk with contemporary young people.

　

They express heroism and bloodiness, the moment of the rise of great powers and the pride in the hearts of the audience in the form of Hollywood blockbusters, which not only satisfies the impression, but also satisfies people’s inner imagination.

Therefore, a film like Operation Red Sea is not only special in genre among all the films in the Spring Festival, but also unique in its sincere feelings.

　

It can make you realize once again, as a Chinese, the pride brought by the strength of the motherland.

　

This sense of pride and patriotism is deeply hidden in the blood of every Chinese.

　

　

Zuo Heng @ "Today’s Film Review": Here, I would also like to say to many friends who are producers, that is, don’t be superstitious about the schedule or the habits of the audience. In fact, many things that happened in the market in 2017 and 2016 tell you that as long as your quality is good, you are not a dark horse, and you should be a heavy-duty player.