Mr. Yao spent more than 30 thousand yuan online to buy a computer and issued an invoice for the unit. Unexpectedly, after the arrival of the goods, he found that there was something wrong with the computer hardware, but when he communicated with the customer service staff, he was told that because it was a corporate invoice, he could not enjoy the package return service within 7 days, and he could only handle it after being tested by the technical department. After consulting Lenovo, Apple, Huawei and other parties, the Beijing Morning Post reporter found that Lenovo has the same regulations except Dell. Experts in the legal field pointed out that producers and sellers should not be exempted from the "three guarantees" obligation just because they are purchased by enterprises.

　　Company invoices can’t be "three guarantees"?

　　Mr. Yao told the Beijing Morning Post reporter that he placed an order in Dell official website on October 6th, spent 33,137 yuan to buy the latest products, and issued an enterprise invoice. Because the other party delayed delivery, he only received the computer on November 10th, and he opened it with great joy only to find that the computer had hardware problems. "The new machine is useless and there is a problem. I feel unreliable and I will return it to the after-sales. As a result, the other party said that because I opened a corporate invoice, I could not enjoy the related services of 7-day return and 15-day exchange. "

　　This made Mr. Yao very upset. Originally, he just asked for the issuance of corporate invoices. I didn’t expect this move to cause a lot of trouble. Yesterday, the Beijing Morning Post reporter dialed the telephone number of the staff responsible for Mr. Yao’s pre-sales. The other party said that he had reminded Mr. Yao when he made an invoice for shopping, but Mr. Yao insisted on issuing a corporate invoice. "We have relevant regulations, and only consumers who issue personal invoices can enjoy ‘ Three guarantees ’ Services cannot be enjoyed by opening corporate invoices. " The staff said that they have contacted the technical department at present, and hope that Mr. Yao will cooperate with the technical department to check, confirm the computer problems and help solve them.

　　At Dell’s official customer service office, the reporter got a similar reply. The other party said that because the enterprise invoice is issued, Mr. Yao can ask the technical department to come to the door for inspection through the after-sales process. "Generally, only maintenance and exchange are supported, and no return can be made."

　　Invoice treatment is not the same.

　　Can’t you enjoy the "three guarantees" service if you open an enterprise invoice for shopping? With questions, the reporter dialed the customer service telephone numbers of many enterprises in official website as consumers, but did not get a unified answer.

　　HP customer service staff said that no matter whether the invoice is issued by individuals or enterprises, as long as the machine system is not activated, you can enjoy the "three guarantees" service. "Whether it is a personal purchase or a corporate purchase has nothing to do with returning goods."

　　Huawei’s customer service also said that consumers can choose the nature of invoicing by themselves, and it will not affect the "three guarantees" policy and other after-sales services. "Whether it is a computer or a mobile phone, corporate purchases and personal purchases enjoy the same after-sales service." In addition, Apple, LeTV and other customer service also said that issuing corporate invoices does not affect consumers’ enjoyment of the "three guarantees" service.

　　However, Lenovo and other official customer service, like Dell, said that the "three guarantees" service is only for individual consumers and does not include enterprises. If consumers issue enterprise invoices, they will not enjoy the return service within 7 days.

　　Expert: Merchants should not shirk their responsibilities.

　　Chen Yinjiang, deputy secretary-general of China Consumer Protection Law Research Association, explained that strictly speaking, the Consumer Protection Law protects consumers’ behavior of buying, using goods or receiving services for their daily consumption needs. Consumers issue enterprise invoices after buying computers, and enterprises are business activities, not the needs of daily consumption, so their rights and interests are not protected by the Consumer Law. However, products purchased by enterprises are still protected by the Product Quality Law, the Contract Law and other relevant laws and regulations.

　　Chen Yinjiang said that according to the Product Quality Law, no matter whether the enterprise users or consumers buy goods, as long as they don’t have the proper performance, they don’t explain it in advance; Does not meet the product standards indicated on the product or its packaging; The seller shall be responsible for repairing, replacing and returning goods in case of any of the above situations, which are not in conformity with the quality conditions indicated in the product description and physical samples. If losses are caused to consumers who buy products, the seller shall also compensate for the losses.

　　In real life, many consumers will issue enterprise invoices or simply do not ask for invoices after purchasing goods or receiving services. "I personally think that as long as the buyer can prove that it is really for the needs of personal life, no matter whether it is invoiced or not, its rights and interests should be protected by the Consumer Law." In Chen Yinjiang’s view, businesses should not use this as an excuse to shirk their responsibilities and obligations. At the same time, he also reminded consumers to issue invoices as truthfully as possible when purchasing goods or receiving services.

　　Beijing Morning Post Hotline Journalist Konka

Party’s leadership: a main thread that runs through the overall situation — — A Review of the 13th Changchun CPPCC Upholding and Strengthening the Party’s Leadership over the CPPCC Work

In June 2017, Qi Yuanfang, chairman of Changchun CPPCC, led some CPPCC members to visit Sanxingqiao, the upstream tributary of Xinlicheng Reservoir in Changchun City, to inspect environmental protection work.
According to the report of the 19th National Congress of the Communist Party of China, in China’s political life, the Party is in a leading position. Strengthening the centralized and unified leadership of the Party and supporting people’s congresses, governments, CPPCC, courts and procuratorates to perform their functions, carry out their work and play their roles according to the regulations are unified.

2017 is the year of the 19th National Congress of the Communist Party of China and the opening year of the 13th Committee of the CPPCC. Under the correct leadership of the Municipal Party Committee, the leading group of the CPPCC adheres to and strengthens the leadership of the Party over the work of the CPPCC, which runs through the whole situation, adheres to great unity and unity, and conveys the Party’s ideas to the democratic parties and all walks of life, so that the CPPCC can implement the major principles, policies and important arrangements of the Party, the country, provinces and cities without discount or distortion, and achieve breakthrough results and changes.

The development of the CPPCC cannot be separated from the leadership of the Party.

Party, government, military and civilian studies, east, west, north and south, the party is the leader of everything. The 19th National Congress of the Communist Party of China has profoundly expounded the improvement of the system of people being masters of their own affairs and the development of socialist democratic politics, especially "giving full play to the important role of socialist deliberative democracy". In the view of the leading group of Changchun CPPCC, the exposition of the work of the CPPCC by the Supreme Leader General Secretary is the general program followed by the work of the CPPCC and an important document for developing socialist democratic politics. After the 19th National Congress of the Communist Party of China, the CPPCC held the first party group (enlarged) meeting to convey the spirit of studying and implementing the 19th National Congress of the Communist Party of China.

"The new situation and new tasks have put forward new requirements and given new missions to the work of the CPPCC. It is necessary to realize the economic magnitude, urban energy level, improvement of people’s livelihood, social governance and ecological civilization ‘ Five upgraded versions ’ And achieve economic development, cultural prosperity, excellent rule of law, perfect functions, first-class ecology and people’s happiness ‘ Six goals ’ The CPPCC has a great responsibility. " In January last year, the first session of the 13th session of the Changchun CPPCC closed. In an exclusive interview with reporters, the newly elected chairman of the 13th CPPCC Committee, Qi Yuanfang, said that he would lead the new CPPCC in Changchun to consciously shoulder this responsibility and do his best to fulfill it.

In the past year, the CPPCC carried out 11 key surveys and 28 surveys and inspections, held 2 special standing committees, 2 special discussion meetings and 7 special consultation forums, formed 94 research reports, submitted 2 proposals, filed and submitted 356 proposals, collected 171 pieces of social conditions and public opinion information, and members participated in their duties for more than 1,100 people, making positive contributions to promoting the comprehensive revitalization and development of Changchun.

"In the past year, the CPPCC has been able to innovate its work because there is a main line that runs through the overall situation and runs through it, and that is to uphold the leadership of the Communist Party of China (CPC)." Cai Yanbin, secretary-general of the CPPCC, said that in the past year, under the leadership and guidance of the Municipal Party Committee, the CPPCC actively explored the organization, system and negotiation issues, and achieved remarkable results in making good use of the CPPCC’s right to speak.

The leadership of the Party is the guarantee for the development of the CPPCC.

Adhering to the leadership of the party is the fundamental guarantee for the development of the CPPCC. In the past year, where the central work of the municipal party Committee was, the CPPCC insisted on where the central work pointed; Where is the overall situation defined by the municipal party Committee, the CPPCC insists on where the work focuses. Focusing on the main line of helping to promote the comprehensive revitalization and development of Changchun old industrial base put forward by the working meeting of the CPPCC of Changchun Municipal Committee of the Communist Party of China, the CPPCC has carried out extensive consultations and discussions, solicited opinions and gathered wisdom, and achieved good results.

Grasping innovation means grasping development, and seeking innovation means seeking the future. The Municipal Party Committee proposed that Changchun should build a national innovative city, and the CPPCC quickly identified "implementing the innovation-driven strategy and building a national innovative city" as the annual key negotiation topic, conducted in-depth research and held a meeting of the Standing Committee. The 13th Party Congress proposed that the development zone should be the "vanguard" of transformation, upgrading, innovation and development. In order to assist the Municipal Party Committee to do a good job in this big article, members and experts such as Li Zhenhui and Wang Shuhong visited Changchun New District and other places for many times, and held special discussion meetings to provide useful reference for giving full play to the main battlefield role of economic construction in the Development Zone.

Focus on promoting the structural reform of agricultural supply side, and solve problems and find good strategies for the city to take the lead in realizing agricultural modernization; Closely follow the construction of famous historical and cultural cities, help the protection and inheritance of "non-legacy" projects, and promote the protection and utilization of railway remains; Closely follow the people’s livelihood and make suggestions for a happy Changchun construction … … In the past year, under the correct leadership of the Municipal Party Committee, CPPCC leaders from all walks of life performed their duties more solidly, took the initiative to play a more obvious role, and performed their duties for the people more grounded. The CPPCC has not only become a good assistant of the Party, but also a trusted organization of the people.

The correct leadership of the party has brought a vivid situation to the work of the CPPCC.

"The work of the CPPCC is always inseparable from the leadership of the municipal party Committee." Not long ago, the Changchun Municipal Committee of the Communist Party of China held a forum to listen to the opinions and suggestions of the democratic parties and the Federation of Industry and Commerce, and seek common prosperity and development of Changchun in an all-round way. At the symposium, Wang Junzheng, member of the Standing Committee of the Provincial Party Committee and secretary of the Municipal Party Committee, put forward five requirements on thoroughly studying and implementing the spirit of the 19th CPC Congress and giving full play to the role of democratic parties in participating in and discussing state affairs: unswervingly studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, unswervingly implementing the socialist deliberative democratic system, unswervingly serving the overall economic and social development of Changchun, unswervingly implementing the people-centered development thought, and unswervingly creating a harmonious and stable development atmosphere.

At this symposium, representatives of the Municipal Committee of the Revolutionary Committee of the Communist Party of China, the Municipal Committee of the Democratic League, the Municipal Committee of the Democratic National Construction Association, the Municipal Committee of the Democratic Progressive Party, the Municipal Committee of the Agricultural Workers’ Party, the Municipal Committee of the Jiu San Society and the Municipal Federation of Industry and Commerce made speeches respectively, focusing on the topics of intelligent networked automobile industry, the combination of medical care and "Made in China 2025" pilot demonstration city construction, and made suggestions for doing a good job in Changchun.

Member Jin Yuhui believes that "after the 19th National Congress of the Communist Party of China, the CPPCC accurately grasped its position as an important channel of socialist deliberative democracy and a specialized consultation institution, and achieved remarkable social effects by increasing the consultation density and improving the consultation timeliness with the Changchun Municipal Committee of the Communist Party of China." At the same time, CPPCC members from other sectors attending the meeting said that it was the leadership of the Changchun Municipal Committee of the Communist Party of China that enabled them to comprehensively, systematically and comprehensively reflect the demands of all sectors of society and realize the democratic rights of the overwhelming majority of the people.

Ask where the canal is so clear, because there is flowing water from the source. Where does the source of the development and progress of the CPPCC come from? The answer is to uphold the leadership of the party!

New Practice of Consultative Supervision in Changchun — — Summary of the 13th Changchun CPPCC Building a New Pattern of Consultation and Deliberation

According to the report of the 19th National Congress of the Communist Party of China, the work of the CPPCC should focus on the central tasks of the Party and the state, focus on the two themes of unity and democracy, and put deliberative democracy through the whole process of political consultation, democratic supervision and participation in and discussion of state affairs, improve the content and form of deliberation and discussion of state affairs, and strive to enhance consensus and promote unity.

In the past year, the CPPCC has always held high the banner of patriotism and socialism, firmly grasped the two themes of unity and democracy, developed with the times, and strived together with Changchun to find the greatest common denominator and draw the most beautiful concentric circles in the new practice of consultative supervision.

Real negotiation, real supervision, real work

Party committees and governments attach great importance to the work of the CPPCC and support the work of CPPCC members, political parties and organizations, all walks of life, groups and special committees, which is the basis for the CPPCC to carry out consultation and deliberation. In 2017, the Municipal Party Committee held a working meeting of the CPPCC and issued the "Implementation Opinions on Strengthening and Improving the Democratic Supervision of the CPPCC", clearly listing proposal supervision as one of the forms of democratic supervision of the CPPCC. Wang Junzheng, member of the Standing Committee of the Provincial Party Committee and secretary of the Municipal Party Committee, stressed that all localities, departments and units should attach great importance to the handling of CPPCC proposals, and earnestly put the good opinions and suggestions put forward by CPPCC members into practical work in a timely manner.

In 2017, the leaders of the municipal party Committee and the municipal government directly led 13 key proposals. Driven by these proposals, some difficult problems related to Changchun’s economic and social development have been gradually solved, and remarkable results have been achieved in building a safe Changchun, tackling poverty and developing vocational education.

Protect the "big water tank" and build a "happy city"

The 13th Party Congress of Changchun proposed to adhere to quality guidance and accelerate the construction of a new green and livable city. Around the decision of the municipal party Committee, the CPPCC inspected the city’s environmental protection work many times last year and constantly promoted the construction of ecological civilization. In June 2017, Qi Yuanfang, Chairman of CPPCC, led the inspection team of "Environmental Protection Work" of CPPCC, and made a special trip to the upper reaches of Xinlicheng Reservoir to inspect the garbage cleaning situation, entrusting the accompanying members to make full use of the right to speak of CPPCC and jointly shoulder the heavy responsibility of environmental protection.

Under the appeal of CPPCC members, several "big water tanks" in Changchun have been protected. Two large-scale farms in the first and second protected areas of Shitoukoumen water source were closed according to law, and all five sand farms in the first protected area were banned.

In the past five years, every September, the CPPCC has organized CPPCC members, democratic parties, federations of industry and commerce, county (city) district CPPCC, and specially invited experts to make suggestions and suggestions for the preparation of the next year’s Happy Changchun Action Plan. At the same time, on the CPPCC consultation platform, members are invited to comment and make suggestions on the implementation of people’s livelihood. In the past five years, the CPPCC has collected 412 opinions and suggestions, and the conference has made 99 key speeches. Many constructive, targeted and operable opinions and suggestions have been adopted in the process of government administration and transformed into pragmatic actions to promote the improvement of people’s livelihood in the city.

Business is for the same purpose.

Democratic supervision is an important content of socialist deliberative democracy construction and an important way to help the party and the government improve their work. In the past year, the CPPCC has made concerted efforts and taken various measures, practiced the concept of consultation, enhanced the effectiveness of deliberation, and reached broad consensus.

Focus on inspection and supervision, and the CPPCC will carry out inspections on major economic projects, key urban construction projects, long-term investment enterprises of Hong Kong, Taiwan and overseas Chinese businessmen, subway construction and trial operation of Line 1; Pay close attention to the implementation of follow-up inspections, improve the follow-up inspection mechanism for consultation issues, and carry out follow-up inspections on the implementation of suggestions on consultation issues determined in the previous year’s consultation work plan; Pay attention to practical results, carry out proposal supervision, use three-dimensional thinking, and constantly expand the "length, width and height" of proposal handling … …

In Changchun, "consultation" and "democracy" are becoming hot words in the major decision-making of the city, and they are mentioned more and more times and are more and more innovative. Some new formulations, new viewpoints and new ideas are not only the inherent requirements of the CPPCC’s deliberative democracy, but also the direction of the CPPCC’s efforts.

New Action of CPPCC in the Construction of Happy Changchun — — Scanning the highlights of the 13th Changchun CPPCC’s attention to people’s livelihood.

The people’s yearning for a better life is the direction of the CPPCC’s performance. Let the CPPCC work be closer to the people! Closer!

Since 2017, the CPPCC has expanded its work radius in an all-round way, carried out its duties for the people in all its work, adhered to the people-centered principle, adhered to the mass line, and sank its body to the grassroots level and its heart to the masses. Practice shows that the work of the CPPCC can also make the people feel that the CPPCC is close to them.

Ju Li Jing Jing poverty alleviation

"In recent years, the days of ordinary people have become more and more prosperous, and the CPPCC has also built a new house for my family. I really thank them!" Liu Qingcheng, an 85-year-old party member living in Mu shihe town, Jiutai District, Changchun City, used to be the secretary of the Party branch of Huashu Village. Although the labor force at home is small and life is difficult, with the help of the CPPCC, the family’s life has become better and better. This is just a microcosm of the CPPCC’s poverty alleviation work throughout the year.

According to the requirements of the Central Committee of the Communist Party of China and the provincial municipal committee for accurate poverty alleviation, members of the CPPCC Chairman’s Meeting visited many poverty-stricken villages such as Buhai Village in dehui city, Baojia Village in yushu city and Guangsheng Village in Shuangyang District, and made overall plans at a high level, and coordinated to raise funds of 76.13 million yuan to help build 54 kilometers of "Tuntuntong" roads and drinking water facilities, implement 9 poverty alleviation industrial projects and transform 37 dangerous houses, thus achieving tangible results in tackling poverty.

The CPPCC has also comprehensively strengthened the management of poverty alleviation projects, established and improved systems for equipment management and maintenance, income distribution, etc., to ensure that poverty alleviation projects mainly serve poor households, and the income is mainly used for poverty alleviation of poor households. In 2017, the agricultural machinery cooperative that helped to build completed the free turning and sowing of the land of poor households, cultivated 80 hectares outside, and rented 15 farmers’ markets, increasing the income of the village collective by 150,000 yuan.

Work together and create a better life

"Suggestions and suggestions for building a happy Changchun" is the key negotiation "prescribed action" and brand for discussing politics in 2017. The CPPCC launched a special solicitation activity, collected 125 opinions and suggestions, and held a special standing committee meeting, especially focusing on the protection of empty nesters in rural areas, early screening intervention for infants and young children, and installation of elevators in old buildings. Liu Changlong, the mayor, specifically instructed in the Special Report of the Chinese People’s Political Consultative Conference that it should be studied and absorbed when formulating the action plan of Happy Changchun.

The Fourth Session of the Standing Committee of the 13th CPPCC National Committee held on September 26th, 2017 once again held a special discussion on "making suggestions and suggestions for building a happy Changchun". After listening to the members’ speeches, Liu Changlong said with emotion, "The members’ speeches are accurate in topics, practical in tricks and deep in feelings, which fully reflects everyone’s political enthusiasm, ability to perform their duties, work level and feelings for the people." At the same time, he hopes that the CPPCC will further conduct in-depth research and suggestions on all aspects of Changchun’s economic and social development, and help the government find problems, solve problems and promote work.

Help the development of special education

The issue of promoting the development of special education in Changchun was approved by the Standing Committee of the Municipal Party Committee and included in the 2017 annual consultation work plan of the Changchun CPPCC. The CPPCC used four months to organize members and experts to conduct in-depth research on the shortcomings of the city’s special education system construction, security mechanism, education quality, and the combination of medicine and education. On May 24, 2017, the CPPCC held a special discussion meeting to form a proposal report based on the opinions and suggestions of members and experts.

Focusing on promoting the development of special education in the city, the CPPCC organized a research group to investigate schools and hospitals in three districts and one county, and held a special discussion meeting. Members and teachers, doctors and parents’ representatives discussed and exchanged in depth, and put forward suggestions on strengthening system construction and improving security level. The targeted suggestions all contain the painstaking efforts and wisdom of CPPCC members, which have explored the direction for the development of special education in Changchun.

Last Saturday night, I worked as an emergency doctor on the flight back to Beijing. At that time, I covered the nose and mouth of a "suffocating" person with a cleaning bag on the plane, which saved her quickly. The people on the plane didn’t understand my actions very much, and even questioned me, "Let people who lack oxygen be more deprived of oxygen". What is the reason?

Emergency situation

Here’s what happened.

The patient is a young mother with a child over one and a half years old. When the plane is about to land, she suddenly has dizziness and nausea. At first I thought it was common airsickness, however, I soon found that the situation was not so simple. The young mother’s breathing became heavier and heavier, and sweat dripped from her pale face. She said that her hand was cramping and she could hardly hold the baby.

When I heard that my hand was going to cramp, my head buzzed: this is almost a replica of the thrilling scene that happened in our ward a few months ago. Therefore, I have a preliminary diagnosis.

I asked the flight attendants to find a plastic bag, but they seemed to understand my intention, but they couldn’t find it at the moment. In a hurry, I asked the flight attendant to tear open a cleaning bag and prepare to buckle it on the young mother’s face.

I have my reasons, but the young mother violently resisted. She cried painfully, "Take it away, I’m choking! I don’t want it! "

People around me looked at me with suspicion and even horror. I quickly said loudly: "I am a doctor! I will explain it to you later! "

After I exposed myself as a doctor, everyone withdrew some suspicious eyes, but the young mother still refused to let me cover my nose with a paper bag. I had to hold a paper bag, keep a short distance from her nose and mouth, and at the same time let her relax and not take deep breaths. It would be better if I could hold it for a while. I told her in an unquestionable tone: "Don’t worry! You can’t hold back! "

In order to reduce the young mother’s fear, I put the paper bag a little farther away from her mouth, so that she didn’t feel her mouth and nose covered. Although the bag is a little far away, the gas she exhaled will still be blocked by the bag and then inhaled by her again. This is correct in theory and necessary in practice.

At this time, someone asked me which hospital I was a doctor, and I blurted out, "I’m from Union Medical College Hospital!" " I didn’t hide it, mainly because I wanted to use the reputation of the "owner" to make patients more relaxed and reassure everyone, that’s all.

A few minutes later, the young mother said that she felt better, and her convulsive hands relaxed a lot. After the situation eased a little, people around me asked me why I had to cover her nose and mouth with a paper bag. Isn’t she more deprived of oxygen and more uncomfortable?

So, I told you what the doctor on duty in our hospital a few months ago said.

I’ll help.

This is a special dangerous situation called hyperventilation syndrome.

Young mothers with children may be too nervous, feel a little uncomfortable when the plane descends, and worry that their children will be left unattended, so they become more nervous, take a big breath and exhale a lot of carbon dioxide, which leads to the decrease of carbon dioxide concentration in the body, and a dangerous pathological situation-respiratory alkalosis appears.

The internal environment of human body needs to maintain acid-base balance, and carbon dioxide combines with water in the body to form carbonic acid. If there is lack of oxygen and too much carbon dioxide, acidosis will occur, such as patients with respiratory diseases or terminal stage. On the contrary, if there is too little carbon dioxide in the body, there will be insufficient carbonic acid, which will lead to alkalosis.

When respiratory alkalosis occurs, the combination of calcium ion and albumin in the blood increases, so that the concentration of free calcium ion decreases, and people will have increased nerve and muscle stress, feel numbness around the mouth and limbs, muscle spasm, tinnitus, etc., and tetany may occur, and even seizures may occur. If not handled in time, it will soon be life-threatening.

The young mother breathed heavily because of nervousness, and discharged the carbon dioxide from her body, resulting in a lack of carbon dioxide. So I will cover her mouth with a bag to let her breathe the carbon dioxide she exhaled back into her lungs, so as to improve the carbon dioxide concentration in her blood. After correcting the alkalosis, her hand and foot convulsions naturally eased.

Happy Ending

Before getting off the plane, the flight attendant gave me a small gift, thanking me for my help to the passengers on the plane and imparting medical knowledge. She said that although she had been trained about hyperventilation in the cabin emergency retraining, she didn’t know the medical reason. Moreover, with doctors present, doctors speak much more effectively than their flight attendants.

I have always believed that although evidence-based medicine is advocated now, medicine is still an empirical science to some extent. Some things, some diseases, only when you have seen and heard them, can you think of them, deal with them and dare to deal with them.

This is the fourth time that I have participated in the "rescue" of passengers, but it is the only time that I have actually used my professional knowledge to save the lives of passengers who feel "dying". This is also the main reason why I share this story.

Q 1: What are the main changes between the face of electronic special VAT invoice and the paper special VAT invoice?

Answer: The special electronic VAT invoice further simplifies the invoice face style, replaces the original special invoice seal with electronic signature, simplifies the column name of "name of goods or taxable services and services" to "project name", and cancels the original column name of "seller: (seal)", which makes the issuance of special electronic VAT invoice easier.

Q 2: What kinds of invoices can newly-established taxpayers who implement electronic VAT invoices issue after receiving tax UKey?

A: After receiving the tax UKey and verifying the corresponding ticket types, the newly-established taxpayers who implement the electronic VAT special invoice can issue VAT paper ordinary invoices, VAT electronic ordinary invoices, VAT electronic special invoices, paper unified invoices for motor vehicle sales and paper unified invoices for used car sales.

Q 3: What business do newly-established taxpayers need to handle before issuing special electronic VAT invoices?

Answer: Newly-established taxpayers can issue special electronic VAT invoices after they have approved the ticket types, approved the maximum invoicing limit of special VAT invoices (VAT tax control system), received free tax UKey, downloaded and installed VAT invoice invoicing software (tax UKey version).

Q 4: How to download and install the billing software?

Answer: Log on to the website of Hunan Provincial Taxation Bureau in State Taxation Administration of The People’s Republic of China (http://hunan.chinatax.gov.cn) for free download, click "Related Download", find the billing software column, click "VAT Invoice Billing Software (tax UKey version)" and "VAT electronic invoice reader" to download, save it on the computer desktop, decompress it and install it.

Q 5: How does the billing software log in?

Answer: The first installation and use of tax Ukey requires software initialization, which mainly includes the following aspects:

1. Verify and modify the password of the digital certificate: after the system is installed, insert the tax Ukey, run the billing software, and the tax Ukey password input box pops up. Enter the tax Ukey password (the initial password is 8 8) to set the password. The initial password of digital certificate is 8 8 (which must be modified). If the password is locked, it needs to be unlocked and reset by the competent tax authorities. The initial password of the administrator is empty, and taxpayers can choose whether to set the administrator password according to their own needs. In the future, State Taxation Administration of The People’s Republic of China will optimize the password, and the digital certificate and tax Ukey will be simplified into one password.

2. Set and improve the basic information of the enterprise: set the basic information of the enterprise and click "Next" to enter the parameter setting. For the VAT invoice invoicing software (tax Ukey version) downloaded from the website of Hunan Provincial Taxation Bureau in State Taxation Administration of The People’s Republic of China, the system has automatically configured the IP address as fpdk.hunan.chinatax.gov.cn, set the port number as 8069, and set the link address as/AcceptFramework/UniacceptService. Click "Next" after verification, and wait for the initialization to be completed.

3. Confirm the invoice uploading address and port: After the corresponding configuration is completed, the user can send the electronic invoice to the e-mail address of the payee. Enter the main interface, click "System Settings/System Parameter Settings/Parameter Settings/Electronic Invoice Configuration", and download the VAT invoice invoicing software from the website of Hunan Provincial Taxation Bureau in State Taxation Administration of The People’s Republic of China. The system will automatically configure the format file server address: fpdk.hunan.chinatax.gov.cn, and the format file server port: 8068, without modification; After entering the email address used to send the electronic invoice, the system will automatically bring out the email server address and email server port;

Obtaining smtp authorization code of mailbox: Taking QQ mailbox as an example;

(1) Log in to QQ mailbox and click the "Settings" button at the top of the page to enter the mailbox settings page.

(2) Click the "Account" button to slide down to the module of "POP3/IMAP/SMTP/Exchange/Carddav/Caldav Service", find the SMTP service, and click the "Open" button to perform SMS verification.

(3) After the verification, there will be an authorization code box.

(4) Copy the authorization code obtained in the previous step into the text box of smtp authorization code in the mailbox.

Question 6: How to issue a special electronic VAT invoice in VAT invoice software (tax UKey version)?

Answer: Log in and click "Invoice Management-Invoice Management Home Page-Invoice Filling" in turn. When the electronic special VAT invoice is issued for the first time, you need to set the directory and specify the storage directory of invoice documents. Check the confirmation tax method according to the actual situation. Fill in the column of purchasing unit, and manually enter the information of purchasing unit in the interface. Name: the full name of the company (no missing words or typos). Taxpayer identification number: unified social credit code. Address and telephone number: registered address (non-business address) and telephone number registered with tax authorities. Bank and account number: basic deposit account bank and account number of the enterprise. In the name column of goods or taxable services, double-click to select the corresponding commodity code to display the information of the goods to be issued, fill in the quantity and unit price, generate the amount, select the value-added tax rate that is consistent with the actual business, and generate the tax amount. If you need to issue more than one commodity, click the Add Line button above to add the commodity line. Fill in the notes according to the actual situation and the requirements of invoice filling. Select or fill in information such as payee and reviewer, in which the name of the drawer is automatically generated according to the logged-in operator account and cannot be changed. Finally, confirm that the ticket information is correct, and click the Issue button at the bottom of the interface to complete the invoice issuance. According to the actual needs, you can choose a QR code or send an email to deliver the issued invoice to the buyer.

Question 7: How to collect electronic special tickets?

A: It is faster to collect electronic special tickets. Taxpayers can choose tax service hall, electronic tax bureau and other channels to collect electronic special tickets. By visiting https://etax.hunan.chinatax.gov.cn/wsbs, Hunan Electronic Taxation Bureau, you can apply for electronic special tickets online by entering the "invoice collection" function module to realize "immediate use".

Q 8: How should taxpayers issue special electronic invoices for red-ink value-added tax?

Answer: After the taxpayer issues the electronic special ticket, it can issue the red-ink electronic special ticket in case of sales return, wrong invoicing, suspension of taxable services, sales discount, etc. Compared with the red-letter VAT paper special invoice issuing process, taxpayers do not need to recover the blue-letter electronic special ticket when issuing the red-letter electronic special ticket, which is simple and easy to operate. Specifically, the process of issuing scarlet letter electronic special tickets can be mainly divided into three steps.

The first step is that the buyer or seller taxpayer fills in the Information Form for Issuing Special VAT Invoices in Red Letter (hereinafter referred to as the Information Form) in the VAT invoice management system (hereinafter referred to as the Invoice Management System). According to whether the buyer has used the electronic special ticket to declare the deduction, there are two ways to issue the Information Form. The first category is the Information Form issued by the buyer. If the buyer has used the electronic special ticket to declare deduction, the buyer will fill in and upload the Information Form in the invoice management system. In this case, it is not necessary to fill in the corresponding blue electronic special ticket information in the Information Form. The second category is the Information Form issued by the seller. If the buyer does not use the electronic special ticket to declare deduction, the seller will fill in and upload the Information Form in the invoice management system. In this case, the corresponding blue electronic special ticket information needs to be filled in the Information Form.

The second step is the automatic verification of the information system of tax authorities. The tax authorities receive the Information Form uploaded by taxpayers through the network, and after the system automatically checks it, it generates the Information Form with the number of the red-ink invoice information form, and synchronizes the information to the taxpayer’s system.

The third step is for the seller’s taxpayer to issue a red-letter electronic special ticket. The seller can issue a red-ink electronic special ticket after querying the verified Information Form in the invoice management system. The scarlet letter electronic special ticket should correspond to the Information Form one by one.

It should be noted that in the case that the buyer has used the electronic special ticket to declare the deduction, there may be a certain time lag between the issuance of the Information Form by the buyer and the issuance of the red-ink electronic special ticket by the seller, so the buyer should temporarily transfer the value-added tax amount listed in the Information Form from the current input tax amount, and after obtaining the red-ink electronic special ticket issued by the seller, it will be used as the accounting voucher together with the Information Form.

Q 9: How do taxpayers check the special electronic VAT invoices?

A: According to the Announcement of State Taxation Administration of The People’s Republic of China on Issues Related to the Implementation of Electronic Special VAT Invoices among Newly-established Taxpayers (State Taxation Administration of The People’s Republic of China Announcement No.22, 2020), units and individuals can check the information of electronic special invoices through the national VAT invoice inspection platform (https://inv-veri.chinatax.gov.cn); You can download the VAT electronic invoice format file reader through the national VAT invoice inspection platform, check the electronic special ticket and verify the validity of the electronic signature.

Question 10: How do taxpayers who have obtained special electronic VAT invoices check and confirm the invoices?

A: According to the Announcement of State Taxation Administration of The People’s Republic of China on Relevant Matters Concerning the Implementation of Electronic Special VAT Invoices among Newly-established Taxpayers (State Taxation Administration of The People’s Republic of China Announcement No.22, 2020), if the drawee obtains an electronic special ticket to declare the deduction of VAT input tax or apply for export tax refund or tax refund on behalf of the taxpayer, he should log in to the VAT invoice comprehensive service platform to confirm the invoice purpose, and the login address is https://fpdk.hunan.chinatax.gov.cn/.

Source: Hunan Taxation

Original title: "Answers to Frequently Asked Questions on Electronic Special VAT Invoice"

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　　Just now, there was a rare scene in A shares!

　　Today, it is rare for A shares to connect with four hot searches in Weibo. The A-share market is so hot, I am afraid it is still due to its limit adjustment. On January 22nd, less than 200 stocks rose in the whole market, more than 5,000 stocks fell, 100 stocks fell, and the mood was depressed.

　　So, what’s the downside? On January 22nd, there was a rumor that the famous actor Jiang Shuying’s snowball exploded. Subsequently, some people rumored. However, some sources said that if there is a problem with the snowball option, it may trigger bearish sentiment in the market. In addition, the failure to cut interest rates as scheduled today may also be a reason for short selling.

　　Is there any chance in the follow-up market? Analysts believe that, historically, counter-attacks will often be ushered in after the extreme fall. At present, the valuation of the whole market has reached a historical low. There was a rush to raise funds in the late auction of northbound funds, with a net purchase of 1.047 billion yuan throughout the day, ending the net selling trend for six consecutive days. These may all be positive signals.

　　A rare scene of A shares

　　On the hot search in Weibo, it is rare for A shares to have four hot searches.

　　Today, for the investors of the whole A-share market, it should be a painful day. At the close, the Shanghai Composite Index closed down 2.68%, and the whole A fell 3.68%. Shenwan’s industries are all green, and the media, social service, computer, environmental protection and light industry are among the top losers; A total of 105 stocks fell, with 1,322 stocks falling by more than 7% and 3,470 stocks falling by 3%-5%.

　　Judging from the pattern of the index, the pattern of SSE 50 is slightly stronger, but it also fell in the end, and the decline of CSI 500 and CSI 1000 was very large. The Shanghai and Shenzhen 300 is slightly stronger than the Shanghai Composite Index. It is worth noting that this is a volume-killing. Today, the whole market turnover exceeded 800 billion yuan, much higher than last Friday’s turnover, but still weaker than last Thursday’s turnover.

　　So, what is the reason for the recent decline? China Merchants Securities believes that there are several influencing factors: Trump won the first primary election of the Republican Party in the US presidential election, and some investors expressed concern about it; Northbound capital outflow has negative feedback on the market; The situation in the Red Sea has escalated and geopolitics continues to affect the market.

　　In addition, some institutions believe that the recent market volatility has a certain relationship with snowball options. This afternoon, Jiang Shuying, a well-known movie star, screened the WeChat circle of friends and posted it online because of the snowball option. But afterwards, someone said on the Weibo: Don’t spread the story that Jiang Shuying’s snowball exploded and ran to the agency headquarters. In the photo, people are obviously filming.

　　However, whether it is true or not, small and medium-sized stocks fluctuate greatly, which is obviously related to derivatives.

　　According to the previous calculation of Cinda Metalworking Team, the concentrated knock-in range of snowball products linked to CSI 500 and CSI 1000 is below 4,800 and 5,200. In this range, the average drop of every 100 points leads to about 10 billion CSI 500 snowballs and 13 billion CSI 1000 snowballs.

　　There is still room for the second round of concentrated tapping: at present, the snowballs linked to CSI 500 have entered the tapping range one after another, and will start to accelerate tapping when they continue to descend below 4,800 points. At present, there is still 8% room, and then the tapping scale increment will reach the peak one after another.

　　It is worth noting that the adjustment of Hong Kong stocks today is also very large. Both the Hang Seng Index and the State-owned Enterprises Index once fell close to 3%.

　　Where is the support?

　　So, where is the support of the whole market?

　　First, the support may still come from the funds of the national team. Today, the turnover of the top four Shanghai and Shenzhen 300ETFs remained strong, with the turnover of Huatai Bairui Shanghai and Shenzhen 300ETF, Yifangda Shanghai and Shenzhen 300ETF, Huaxia Shanghai and Shenzhen 300ETF and Harvest Shanghai and Shenzhen 300ETF reaching 15.113 billion yuan, 9.201 billion yuan, 6.741 billion yuan and 6.682 billion yuan respectively, with a total turnover of 37.737 billion yuan.

　　Since the beginning of 2024, ETF’s continuous net inflow has contributed the main incremental funds to A shares, with a total net subscription of 35.7 billion copies in the first three weeks, corresponding to a net inflow of 62.1 billion yuan. China Merchants Securities believes that the medium and long-term fund placement ETF sends a positive signal to the market, which is conducive to the repair of short-term market sentiment and the improvement of risk appetite. Looking back, it is expected that with the improvement of A-shares, emerging industries and theme ETFs may still be important tools for investors to participate in structural opportunities under the conditions of increasing corporate profit differentiation and structural market; In addition, in the volatile market, ETF is often a tool for investors to contrarian layout and band operation. Under this circumstance, ETF is still expected to maintain its expansion trend.

　　Second, there is an obvious change today. There was a rush to raise funds in the late auction of northbound funds, with a net purchase of 1.047 billion yuan for the whole day, ending the net selling trend for six consecutive days, of which Shanghai Stock Connect bought 739 million yuan; Shenzhen Stock Connect bought a net of 309 million yuan. Previously, northbound funds continued to be sold, and the pressure on A-shares was relatively high. The late rush to raise funds was an opportunity to ease market pressure.

　　Third, the current index price-earnings ratio (PE-TTM) has been lower than the bottom of the bear market in 2008 and 2016, and the long-term allocation value of products such as Shanghai and Shenzhen 300ETF E Fund has attracted market attention. In addition, the CSI Hong Kong Stock Connect Internet Index has gathered a number of Internet giants such as Tencent Holdings and Meituan. The current P/E ratio is less than 18 times, and the valuation has been at a very low position since the index was released in 2021.

　　() It is believed that from the history of A-shares, the rapid adjustment caused by funds and emotions is often the last drop in the market. It is worth noting that some high-frequency economic data have picked up recently, and once it is favorable for catalysis, the market may pick up at the same time.

On the night of April 27th, Tesla CEO Musk boarded a private jet in gulfstream G550 for Beijing.

There is a dark cloud hanging over his mind-Tesla’s global sales growth has slowed down, Zachary Kirkhorn, vice president of finance who has been with him for more than 10 years, and Drew Baglino, senior vice president of power engineering, have left one after another, and this month, Tesla announced that it will lay off more than 10% of its employees worldwide, affecting tens of thousands of employees.

The sales dilemma needs to be reversed urgently. The Mexican factory has made slow progress, and the Indian factory is still far away. Although the competitors in the China market are fierce as wolves, the sales in China account for one-third of Tesla’s global sales, and the Shanghai factory also contributes nearly half of Tesla’s production capacity. Musk has undoubtedly found an emergency plan to save the current dilemma.

36Kr learned that Musk was going to China with Lars Moravy, vice president of vehicle engineering, and Zhu Xiaotong, senior vice president of automobile business. Lars is considered by Tesla employees to be about to replace Drew Baglino, and he and Zhu Xiaotong are obviously Musk’s right-hand men at the moment. Lars went to the Shanghai factory, while Musk stayed in Beijing.

Most of the projects are progressing smoothly. On the day of Musk’s visit to China, Tesla Model 3 and Model Y passed the four compliance requirements of automobile data security, and the ban on parking and driving will be lifted, which obtained the most basic road passes for the large-scale application of FSD in China market.

Since then, the news that Tesla is about to launch FSD in China has spread like wildfire. Before the US stock market opened on April 29th, Tesla’s share price rose by over 12%.

This is a rare share price rise of Tesla this year. In the past three months, Tesla’s share price has fallen by more than 40%, and its total market value was as low as $468.323 billion.

In 2018, Tesla suffered a productivity hell. After Musk visited China, Tesla Giga Shanghai completed the construction and put into production in just 10 months, helping Tesla out of the trough. At present, the status quo of Tesla is similar to that of six years ago. This time, can Tesla create miracles again?

FSD’s first-hand preparation for entering China

Tesla is not only a new energy car company, but also an AI company. The rapid development of Tesla AI technology is driven by technologies such as FSD(Full-Self Driving) and humanoid robot.

On the day of his arrival in China on April 28th, Musk said on the social platform that Tesla would invest about $10 billion this year for AI training and reasoning, and the AI reasoning was mainly used for cars. "Any company that spends less than $10 billion a year or is inefficient cannot participate in market competition."

But the more huge the investment, the more Tesla is eager to make profits with AI technology. In order to promote FSD, in March this year, Musk also sent an email to all employees, asking users to experience the FSD(Supervised) function when they test drive. In addition, Tesla also launched a one-month FSD free package experience to millions of users in North America.

With over 1.7 million owners, Tesla China is a market that FSD can’t miss. Tesla has been planning for the landing of FSD in China.

Cooperation with Baidu related map business is an important breakthrough for FSD to enter China. 36Kr learned from various sources that Tesla and Baidu have three cooperation in map business: car navigation map, advanced assisted driving map and compliance cloud.

"Baidu gave the version numbers of Tesla navigation map and Gaofu map respectively." Informed sources revealed.

Tesla owners are no strangers to Baidu car navigation maps. Since January 2020, Tesla has been equipped with Baidu navigation map on the car system.

In addition to navigation maps, the cooperation between Tesla and Baidu in advanced assisted driving maps and compliance clouds is even more critical, which has promoted the landing of FSD in China.

Previously, Tesla FSD had been facing a big compliance threshold when it entered China. According to the notice issued by the Ministry of Natural Resources in August, 2022, it is a surveying and mapping activity to collect road data by intelligent networked vehicles with cameras, lidar and other sensors. Foreign-invested enterprises must entrust enterprises with surveying and mapping qualifications to conduct surveying and mapping and process data.

In other words, Tesla, as a foreign-funded enterprise, needs to cooperate with a local enterprise with surveying and mapping qualifications in China, that is, a map manufacturer, in order to launch a smart car. Baidu Map is one of the 19 companies with Grade A map qualification in China, which meets the cooperation requirements of Tesla.

A person familiar with the matter told 36Kr that the cooperation reached between the two parties was "mainly the compliance processing of sensor data". Specifically, with the Grade A mapping qualification of Baidu map, the data collected by Tesla vehicle sensors need to be classified, coordinate deflected and desensitized on Baidu compliance cloud before they can flow to the automatic driving training.

Another person close to Baidu Map told 36Kr that the two parties started cooperation in December 2022, but before that, Tesla production vehicles had not passed the domestic automobile data security requirements, and the data compliance work of both parties was limited to Tesla test vehicles, which was not large in scale.

Tesla will be used for FSD model training and so on. According to 36Kr, Tesla-related autopilot data center has landed in Shanghai.

In addition, according to 36Kr’s previous report, Tesla has established a data labeling team and an operation team in China, and sent engineers from the US headquarters for training to promote the landing of FSD in the China market.

As the preparatory work draws to a close, Tesla is expected to open a business chapter of autonomous driving in China. According to 36Kr, at present, Tesla has over one million vehicles with FSD capability in China. However, it should be noted that if Tesla FSD function is used, users need to pay 64,000 yuan separately.

This price is far from touching people’s hearts. On the contrary, under the fierce domestic smart driving competition, at present, only Huawei’s high-level smart driving has started the user charging mode, and other car companies’ smart driving functions are basically free for users.

Tesla is also aware of the problem that FSD users are not willing to pay. In order to stimulate users, Tesla recently announced in the United States that the monthly subscription price of FSD has dropped from $199 to $99 per month; The buyout price of FSD also dropped from $12,000 to $8,000. Considering the domestic competitive environment, if Tesla FSD is further established in China, it may also adopt a monthly subscription model.

Tesla trams have been in China for 10 years, stirring the pattern and ecology of the domestic automobile industry with the attitude of catfish. It is another historic moment for Tesla to clear the obstacles when FSD enters China.

However, the domestic automobile market is far from that of ten years ago. Smart drivers such as Huawei, Tucki and Weilai are gearing up, and the industry competition is more full and players’ fighting spirit is stronger. It is difficult for Tesla’s FSD to be as fearless as when the tram entered China.

Tesla’s advantage chip may lie in the fact that FSD will not start too slowly in China with the massive data of millions of vehicles.

FSD, Tesla’s sales hope

The current Tesla is experiencing a new round of revenue crisis, and FSD may be the key to change its dilemma in the short term.

On April 24th, Tesla released its Q1 2024 financial report. During the reporting period, Tesla’s total revenue was $21.301 billion, and its revenue decreased by 9% year-on-year, which was lower than the market expectation of $22.3 billion.

Among them, the total automobile revenue was $17.378 billion, down 13% year-on-year, and GAAP operating profit was $1.2 billion, down 56% year-on-year. Accordingly, the gross profit decreased by 18% to US$ 3.696 billion.

The decline in sales is the main reason for the decline in Tesla’s revenue. According to the financial report data, in Q1 this year, Tesla produced 433,000 vehicles, down about 1.7% year-on-year, and delivered 387,000 vehicles, down about 8.3% year-on-year.

In order to change the current situation of sluggish sales, Tesla is taking several countermeasures.

On April 21st, Tesla China lowered the price of all products by 14,000 yuan, the price of Model 3 was reduced from 245,900-285,900 yuan to 231,900-271,900 yuan, and the price of Model Y was reduced from 263,900-368,900 yuan to 249,900-354,900 yuan. In the American market, Tesla also reduced the price of all products by $2,000.

However, since Tesla started several rounds of price cuts last year, its role in stimulating sales is close to failure. According to the data of the Federation, in the first quarter of this year, the retail volume of Tesla China was 132,420 vehicles, down 3.6% year-on-year.

In order to increase sales, Musk announced the production of low-priced models in advance, from the second half of 2025 to the end of 2024 or 2025. Compared with the new models that have not yet been put into production, the more mature FSD will be put on the market, or Tesla sales will be promoted faster.

According to the data of the Passenger Car Association, in 2023, the penetration rate of intelligent driving of L2 and above in China passenger car market reached 42.4%, and consumers’ recognition of intelligent driving was gradually increasing.

According to a person in the intelligent driving industry, the level of intelligent driving in China has developed rapidly in recent years. Although Tesla FSD has lost its technical advantage when it entered China, its technology and scenes have accumulated deeply. After training domestic data, the level of intelligent driving in will soon reach the domestic leading level.

"After the FSD comes in, the methodology of Tesla’s autonomous driving and AI infrastructure may also be learned by domestic companies." The above-mentioned person said.

At present, intelligent driving function is becoming one of the core selling points of new energy vehicles. Jin Yuzhi, CEO of Huawei’s smart car solution BU, once said that 70% of users in the world choose Huawei’s advanced smart driving package. LI has repeatedly stated that intelligent driving technology will be the core strategic goal in the future.

Tesla’s enhanced automatic assisted driving function sold in China has lagged behind the first echelon of intelligent driving in China, but after the introduction of FSD, Tesla can quickly make up for its lack of advanced intelligent driving ability.

The high-order intelligent driving function of China car companies mostly relies on multi-sensor schemes such as laser radar, and the high hardware cost leads to the application of more than 200,000 yuan.

Tesla adopts a low-cost pure visual intelligent driving scheme, which can flexibly apply FSD function to different price models. This means that if Tesla successfully launches a low-priced model and combines existing products, Tesla will realize the high-level intelligent driving function for the model of 100,000-300,000 yuan. Tesla will grab the market cake from its competitors in China by playing with low-priced models and high-level intelligent driving functions.

On this basis, with price reduction measures, Tesla, which still has room for price reduction, will have both technical and price advantages, which can further expand the market share of new energy vehicles.

Nowadays, Tesla’s FSD seems to be only one foot away from China, and this will be the card for Tesla to return to the first echelon of sales and open the gap with its opponents.

　　CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a typhoon red warning at 06: 00 on September 3rd: Typhoon HAIKUI, the 11th typhoon this year, was upgraded from typhoon level to strong typhoon level last night (September 2nd), and its center is located at the sea about 185km south-east of Taitung City, Taiwan Province at 5: 00 this morning (September 3rd), which is 22.4 degrees north latitude and 122.9 degrees east longitude. The maximum wind force near the center is 14 (45 m/s), the lowest air pressure in the center is 950 hectopascals, the radius of the seventh wind circle is 220-250 km, the radius of the tenth wind circle is 100-120 km, and the radius of the twelfth wind circle is 50 km.

　　It is estimated that "Anemone" will move westward at a speed of 15-20 kilometers per hour, and its intensity will be enhanced. The strongest one can reach the super typhoon level (52-55 m/s, level 16), and it will land on the southeast coast of Taiwan Province Island around this evening (strong typhoon level or super typhoon level, 48-52 m/s, level 15-16), and then pass through it.

　　In addition, the center of the No.9 typhoon "SAOLA" (tropical storm class) this year is located in Zhanjiang City, Guangdong Province at 5 o’clock this morning (September 3), which is 21.2 degrees north latitude and 109.8 degrees east longitude. The maximum wind force is 8 (18 meters per second), and the lowest pressure in the center is 998 hectopascals.

　　It is estimated that "Sura" will move to the south-west direction at a speed of 5-10 kilometers per hour, and will soon move into the Beibu Gulf this morning, and its intensity will gradually weaken.

Gale forecast:From 08: 00 on September 3 to 08: 00 on September 4, due to the influence of Sura, there will be 6-7 winds in the Beibu Gulf, Qiongzhou Strait, the southern coast of Guangxi and the northern coast of Hainan Island, among which there will be 8 winds and gusts of 9-10 in some waters of Beibu Gulf; Affected by Anemone, there will be 6-8 winds and 9-10 gusts in bashi channel, the Taiwan Province Strait, the east of Taiwan Province, the southern part of the East China Sea and the waters near Diaoyu Island, as well as the coastal areas of southern Zhejiang, Fujian and Taiwan Province Island. The winds in some sea areas or areas are 9-12 and the gusts are 13-14, and the winds in the nearby sea areas or areas where Anemone Center passes are 13-16.

　　Precipitation forecast:　From 08: 00 on September 3 to 08: 00 on September 4, due to the influence of Sura and Anemone, there were heavy rains in parts of central and southern Guangxi, southwestern Guangdong and Taiwan Province Island. Among them, there were heavy rains in parts of central and southern Guangxi and central and eastern Taiwan Province Island, and heavy rains (250-600 mm) in parts of eastern Taiwan Province Island.

　　Defense guide:

　　1. The government and relevant departments shall, in accordance with their duties, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow and you should continue to stay in a safe place to avoid the wind.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

　　The Central Meteorological Observatory continued to issue a yellow rainstorm warning at 06: 00 on September 3: It is estimated that there will be heavy rainstorms in parts of central and southern Guangxi, southwestern Guangdong and Taiwan Province Island from 08: 00 on September 3 to 08: 00 on September 4, including heavy rainstorms in parts of central and southern Guangxi and central and eastern Taiwan Province Island, and heavy rainstorms (250-600 mm) in parts of eastern Taiwan Province Island. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 60 mm), and there are strong convective weather such as thunderstorms and strong winds.

　　Defense guide:

　　1, the government and relevant departments in accordance with their duties to do a good job of rainstorm prevention;

　　2. The traffic management department shall take traffic control measures in heavy rainfall sections according to the road conditions, and implement traffic guidance in waterlogged sections;

　　3, cut off the dangerous outdoor power supply in low-lying areas, suspend outdoor work in open places, and transfer people in dangerous areas and residents of dangerous houses to safe places to shelter from the rain;

　　4, check the city, farmland, fish pond drainage system, take the necessary drainage measures.

In the first half of this year, all localities and departments conscientiously implemented the central government’s policies of strengthening agriculture, benefiting farmers and enriching farmers, vigorously promoted the structural transformation of agriculture, and actively promoted the structural reform of the supply side of agriculture and the reform of key rural areas. The development of agricultural production was generally stable, the construction of infrastructure facilities continued to strengthen, the momentum of rural industrial integration was good, farmers’ income continued to grow, and rural reform and innovation steadily advanced, laying a good foundation for the rural economic development during the 13 th Five-Year Plan period.

First, agricultural production is generally stable and structural adjustment is carried out in an orderly manner.

First, the summer grain has been harvested again. The total output of summer grain was 139.26 million tons, a decrease of 1.621 million tons or 1.2% over the previous year, but it still ranked the second highest in history. The sown area of summer grain was 414.5 million mu, an increase of 0.03%; The yield per unit area was 336 kg/mu, a decrease of 1.2%. It is estimated that the area and output of early rice will decrease slightly this year.

Second, the production of cash crops is basically stable. The output of rapeseed harvested in summer is flat and slightly reduced, and the total output is estimated to be about 13 million tons, which is 500,000 tons less than that of the previous year. Cotton planting continues to decrease. According to the survey of planting intention of the Development and Reform Commission, the cotton planting area this year is about 56.2 million mu, 5.3 million mu less than the previous year. Vegetable production was basically stable. According to the information monitoring points of 580 key counties monitored by the Ministry of Agriculture, vegetable production in May was flat year-on-year and increased by 19.3% from the previous month.

Third, the production of animal husbandry declined steadily. In the first half of the year, the output of pork, cattle, sheep and poultry was 38.53 million tons, down 1.3% year-on-year, of which the output of pork was 24.73 million tons, down 3.9%. The number of live pigs was 402.03 million, a year-on-year decrease of 3.7%; 319.59 million pigs were slaughtered, a year-on-year decrease of 4.4%. Since December last year, with the rise in pork prices, the profit of raising pigs has increased for six consecutive months. Affected by the decrease of pig consumption demand in summer, the slaughter price of pigs fell in June, and the average profit of farmed pigs was 573 yuan, which was still at a historical high level. In June, the stock of fertile sows reversed the previous 30-month-on-month decline, the pig production capacity gradually recovered, and the pork supply was guaranteed in the second half of the year.

Fourth, the adjustment of agricultural structure has achieved initial results. Actively promote the adjustment of planting structure in the "sickle bend" area and promote the coordinated development of planting and breeding. It is estimated that the corn planting area will be reduced by more than 30 million mu this year. Efforts have been made to control outstanding problems in the agricultural environment, and the scale of pilot projects to control heavy metal pollution in cultivated land and groundwater overexploitation has been further expanded. Pilot projects have been launched to control cultivated grasslands in the farming-pastoral ecotone, comprehensively control agricultural non-point source pollution, and protect black land in Northeast China.

Second, the structural reform of the agricultural supply side was accelerated, and the reform of key rural areas was steadily advanced.

First, the efforts to make up for shortcomings in agriculture and rural areas have increased. This year, more than 230 billion yuan will be invested in the central budget for agriculture and rural construction to ensure that the investment in agriculture and rural areas will not be weakened and the total amount will increase. Vigorously promote the construction of high-standard farmland, and this year, the central government has allocated 76 billion yuan, which can build about 64 million mu of high-standard farmland. The construction of major water conservancy projects is progressing smoothly. Of the 172 major water conservancy projects, 88 have been started. Six projects, such as Xiajiang in Jiangxi and Hekou Village in Henan, have been basically completed and brought into play. Eight major projects, such as the second phase of Tianjin Yongding New River Regulation and Wuxikou in Jiangxi, have been basically completed. Key forestry ecological projects were accelerated, with a total afforestation area of 63.33 million mu in the first half of the year. The reform of "three subsidies" in agriculture and the integration reform of agriculture-related funds were actively promoted, and the interest compensation mechanism in major grain producing areas was studied and improved, and the agricultural subsidy system oriented to green ecology was accelerated.

Second, the reform of agricultural product price formation mechanism has been further deepened. According to the deployment of the State Council, on the basis of basically stabilizing the minimum purchase price level of rice and wheat, the minimum purchase price of early indica rice was lowered for the first time in 2016, gradually changing the market expectation of rigid price increase. Promote the reform of corn purchasing and storage system, and adjust the temporary purchasing and storage policy of corn in Northeast China to a new mechanism of "market acquisition" and "subsidy". Further promote the target price reform of cotton in Xinjiang, soybeans in Northeast China and Inner Mongolia, reduce operating costs, and ensure that subsidy funds are paid to farmers in full and on time.

Third, the pilot reform in key rural areas was carried out in an orderly manner. Rural land expropriation, collective construction land entering the market, and homestead system reform were carried out in 33 counties (cities, districts). Rural collective assets are confirmed to households and the reform of joint-stock cooperative system is promoted by classification, and the pilot project of farmers’ joint-stock cooperation continues. The innovation of rural financial system was actively promoted, the pilot measures for rural contracted land management rights and farmers’ housing property rights mortgage loans were introduced, the pilot projects for rural collective construction land mortgage loans were launched, the agricultural insurance regulations were revised, and the administrative examination and approval items for agricultural insurance market access were cancelled.

Three, the development momentum of rural industrial integration is good, and farmers’ income continues to grow.

First, new models and formats of rural industrial integration and development are constantly emerging. Support for the development of rural industrial integration has been increasing. Since last year, the state has arranged a total of more than 21 billion yuan of special construction funds to drive social capital to invest more than 300 billion yuan in the construction of rural industrial integration development parks and key projects. Sichuan, Hunan and other provinces actively promoted the establishment of investment funds for rural industrial integration development, which further incited social capital investment. Efficient, three-dimensional and circular agriculture, focusing on the combination of agriculture and animal husbandry and agriculture and fishing, was accelerated, and the integration of production and city, which combined rural industrial integration development with new urbanization, was accelerated. "Internet+agriculture", supported by information technology and e-commerce, developed rapidly, and the combination of agriculture and tourism was characterized by pastoral landscape tours, agricultural experience tours and folk customs tours.

Second, migrant workers and other personnel are returning home to start businesses in the ascendant. Attracted by the national policy of strengthening agriculture, benefiting farmers and enriching farmers and supporting migrant workers to return to their hometowns to start businesses, some migrant workers have accumulated certain funds or technology and returned to their hometowns to start businesses. Some college graduates have returned to their hometowns to achieve employment, and some industrialists and businessmen have returned to their hometowns to invest in modern agriculture to achieve enterprise transformation and development after completing capital accumulation. Agriculture and rural areas are becoming an important field for entrepreneurship and employment. In the first half of the year, the investment in fixed assets in the primary industry was 746 billion yuan, up 21% year-on-year, which was 12, 17 and 9 percentage points higher than that in the whole society and in the secondary and tertiary industries respectively.

Third, farmers’ income continued to grow. In the first half of the year, the per capita disposable income of rural residents was 6,050 yuan, a real increase of 6.7%, keeping pace with economic growth. The relative income gap between urban and rural residents has further narrowed, and the per capita disposable income is 2.80, which is 0.03 lower than the same period of last year. The wage income of farmers continued to grow. At the end of the second quarter, the total number of rural migrant workers was 175.09 million, an increase of 730,000. In the first half of the year, the average monthly income of migrant workers was 3,202 yuan, a year-on-year increase of 6.7%.

While fully affirming the achievements, we should also be soberly aware that the current agricultural and rural economic development still faces some problems that need to be highly concerned. The losses caused by the continuous flood disaster are increasing, and the shortage of grain storage capacity leads to an increase in the risk of farmers’ difficulty in selling grain. The impact of weakening agricultural products prices is gradually emerging, and the slowdown in farmers’ income growth needs to create new kinetic energy.

In the second half of the year, we should continue to focus on the steady development of agriculture and the continuous increase of farmers’ income, earnestly do a good job in flood control and post-disaster recovery, and strive to reduce the losses caused by floods. Co-ordinate the work of grain purchase and inventory digestion to ensure that there is no "difficulty in selling grain" for farmers. We will continue to promote the structural transformation of agriculture in a down-to-earth manner, and step up the implementation of the plan to recuperate cultivated land, grasslands, rivers and lakes. We will continue to strengthen the construction of agricultural and rural infrastructure and actively guide social capital to participate in the construction and operation of rural infrastructure. Vigorously support the development of new formats such as rural industrial integration, and achieve a win-win situation for farmers to get rich and industrial development. Improve the support policy system for farmers’ income growth and ensure that farmers share the fruits of reform and development.

　　BEIJING, Jan. 31, 2008, NAIROBI, Jan. 28, 2008 – From protecting the biodiversity of the Yemeni islands to implementing climate-testing strategies in Sudan to promoting environmental protection in Barbados, the 2008 winners of the United Nations Environment Programme’s "Champions of the Earth" award have contributed globally.

　　The United Nations Environment Programme today announced that seven environmentalists, including Prince Albert II of Monaco, former United States Senator Timothy E. Wirth, and New Zealand Prime Minister Helen Clark, have been awarded this year’s UNEP "Champions of the Earth" awards.

　　On April 22, the Champions of the Earth Awards ceremony will be held in Singapore to recognize those who have made extraordinary contributions to environmental protection.

　　The other four Champions of the Earth winners are: Balgis Osman-Elasha, Senior Research Fellow of the Sudan High Council for Environment and Nature; Atiq Rahman, Executive Director of the Bangladesh Centre for Advanced Studies; Liz Thompson, former Minister of Energy and Environment of Barbados; and Abdul-Qader Ba-Jammal, Secretary-General of the National People’s Congress of the Republic of Yemen.

　　These winners have made outstanding contributions in many environmental fields, from formulating environmental policy to leveraging state-of-the-art research to achieve sustainable development and combat climate change.

　　The winner of the Champions of the Earth Award was announced on the eve of the tenth special session of the UNEP Governing Council, which will be held in Monaco from February 20 to 22 and will bring together more than 100 environment ministers from around the world. This year’s special council will focus on the hottest topic of the day – the challenge of climate change, in particular how to achieve the transition to a low-carbon society.

　　Achim Steiner, UN Under-Secretary-General and Executive Director of the UN Environment Programme, said: "Today, we face unprecedented environmental challenges. When it comes to environmental issues, we need leaders and contributors like the 2008 Champions of the Earth winners now more than ever. These winners prompt us to take more authentic and positive action to solve environmental problems. In the process, the winners not only show us the possibility of taking action to achieve environmental protection, but also provide us with numerous opportunities to help us transition to a green economy."

　　About the "Champions of the Earth Awards"

　　The "Champions of the Earth" International Environmental Award was officially launched in 2004. The United Nations Environment Programme will present the award to seven outstanding environmental leaders each year. The All-China Youth Federation and its honorary chairperson Zhou Qiang have won the first "Champions of the Earth Award". In addition, South African President Mbeki, former US Vice President Al Gore and the International Olympic Committee and its president Jacques Rogge are all previous winners of the "Champions of the Earth Award".

　　2008 Champions of the Earth Winners

　　United Nations Environment Programme Special Awards

　　Hon. Helen Clark

　　By setting a carbon neutrality target for New Zealand, Prime Minister Helen Clark has made New Zealand a pioneer in addressing its environmental challenges. Ms Clark’s three policies – the Emissions Trading Scheme, the Energy Strategy Policy, and the Energy Efficiency and Conservation Strategy – also blaze a new trail for sustainable development and climate change.

　　

　　

　　Ms Clark’s three policies have promoted the use of renewable energy and energy efficiency in major sectors of New Zealand’s economy. Her government has also made great achievements in environmental protection, such as raising public awareness of forestry and agriculture, and promoting the active participation of private enterprises in building sustainability.

　　On June 5, 2008, New Zealand will host this year’s World Environment Day celebrations under the theme "Changing Concepts and Promoting a Low Carbon Economy". The United Nations aims to raise environmental awareness among people around the world through this annual celebration.

　　Africa

　　Balgis Osman-Elasha

　　As a senior researcher in Sudan, Dr. Balgis Osman-Elasha has been working on global climate change research. A report from the Intergovernmental Panel on Climate Change claims that she has achieved ground-breaking results on global warming, particularly in North and East Africa.

　　

　　

　　Dr. Osman-Elasha’s focus on global warming and adaptation in Sudan has been instrumental in studying the links between climate change in Sudan and conflict in the country. Her image on climate change is an excellent example for women in Africa.

　　This award also recognizes Osman-Elasha’s work on climate change education at the University of Sudan. Through this education, our new generation will be better aware of the importance of environmental issues.

　　Asia Pacific

　　Atiq Rahman

　　Dr. Atiq Rahman has been working on sustainable development initiatives in Bangladesh, which has been devastated by climate change and floods in recent years. As a leading expert in his field of work, the Executive Director of the Bangladesh Center for Advanced Studies has transformed the research center into a think tank dedicated to sustainable development issues in South Asia.

　　

　　

　　Dr. Rahman’s widely published work on environment and development provides a broad reference for his peers, and he has developed an innovative graduate program on sustainable development and North-South dialogue.

　　Drawing on his valuable experience in environmental and resource management, Rahman not only provides expert advice to the Asia-Pacific region, but also helps raise awareness of the dangers of global warming in other regions.

　　Europe

　　Prince Albert II, Principality of Monaco

　　One of Prince Albert II’s achievements was to promote Monaco’s signing of the Kyoto Protocol, which is his outstanding contribution to the environment. Since 1990, Prince Albert II has been committed to environmental protection. He has been a strong supporter of raising awareness of climate change and organized a major Arctic expedition in 2006, hoping to raise awareness of the consequences of global warming.

　　He established the Prince Albert II Foundation of Monaco in 2006. The foundation is mainly dedicated to environmental protection and the promotion of sustainable development, with a focus on biodiversity loss, water resources, and climate change responses. Prince Albert II is also a sponsor of the United Nations Environment Programme’s 2007 Billion Trees campaign.

　　Prince Albert II also focuses on the sustainable development of his country. Under his leadership, Monaco is implementing a carbon dioxide reduction policy, trying to reduce carbon dioxide emissions in various fields.

　　Latin America and the Caribbean

　　H.E. Liz Thompson

　　Ms. Thompson has been recognized as a leader in environmental issues in small island developing States.

　　During her tenure as Minister of Energy and Environment of Barbados, she developed a series of active policies for sustainable development and environmental protection. She also promoted awareness of global warming among the people of Barbados – which is closely related to the challenges of climate change and nature conservation in Barbados.

　　

　　

　　Ms. Thompson also works on environmental awareness and conservation issues in the Caribbean. She encourages small island states to diversify their economies, conduct sustainability assessments, and promote community-based, environmentally friendly programs.

　　North America

　　Timothy E. Wirth

　　For the past 30 years, Timothy E. Wirth has been dedicated to environmental issues in the United States. As President of the XXX Foundation, Mr. Wirth has made environmental issues his main focus and has made extensive use of resources to address more serious issues such as biodiversity, climate change, and renewable energy.

　　As a supporter of the Kyoto Protocol, Mr. Wirth has been calling for policy action to curb global warming while delaying the US deputy secretary of global affairs.

　　During his tenure as a member of the Senate, Mr. Wirth took environmental issues very seriously. In Colorado, USA, he was actively involved in a number of initiatives related to environmental protection and natural resources. Mr. Wirth was involved in the preparation of the Colorado Badlands Bill, as well as other energy and environmental protection legislation.

　　West Asia

　　H.E. Abdul-Qader Ba-Jammal

　　Mr. Ba-Jammal has been a pioneer in environmental protection in Yemen, which has faced enormous environmental challenges in recent years, both in terms of water scarcity and desertification. During his tenure as Minister and Prime Minister of the Environment, he established the Yemeni Water Resources Environment and Environmental Protection Committee, mobilized state and national funds to protect the environment and achieve sustainable water management, and implemented a series of environmental policies in Yemen.

　　

　　

　　Mr. Ba-Jammal is also committed to the environmental protection of the Socotra Islands, a globally important biodiversity base. With his strong support, the Socotra Islands Environmental Protection Fund was established, and the islands were listed as a UNESCO Man and Biological Reserve in 2003.

　　Mr. Ba-Jammal has also supported several marine and land protection regulations in Yemen and established a national conservation agency to protect the marine resources of Yemen’s developing islands.

Editor in charge: Zhou Zhongxiao

From the pre-traffic era to the traffic era, crying drama has become an important marketing incision step by step from the popularity of representative figures to hot search topic marketing, and behind it is the trade-off and consideration of works, actors and traffic. In the specific marketing methods, the refinement of crying drama also has its outstanding crux, such as the polarized works evaluation brought by hot search of entries and the narrative confusion under short video marketing, which requires practitioners to rethink "marketing is king" and "works are king" in the new era background.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

Crying is not only an important criterion for testing actors’ acting skills, but also a hot topic in film and television marketing in recent years.

　

From the early years, people spontaneously selected "Top Ten Classic Crying Plays" and "The Best Actress in Crying Plays", to the "Crying Plays of xx Stars" which are full of screens now. At the end of last year, Weibo entertainment bloggers took stock of "#2021 Crying Scene #", and different audiences sent out Amway’s own best annual crying drama.

　

△2021 crying scene

　

In the end, the selected works include Minning Town’s "I’m fine in another country", "Zhou Sheng as usual" and "Make a name for myself". They are also excellent TV dramas last year, which makes the crying drama starring a great advantage in the promotion of the works. How does crying play become the current "acting indicator" step by step? How did the increasingly prominent "crying drama marketing" develop and what are the deep-seated problems it faces?

How does crying become a "performance indicator" in the traffic age?

Crying seems to be one thing, but for actors, crying is different.

　

The most common ones are silent tears, sobbing in a low voice and wailing. The matching actions can include raising your head/lowering your head for one second to cry, covering your mouth and crying while talking, etc. The matching scenes can also include crying in the rain and turning your head to cry. In different film and television works, all kinds of crying plays different roles, either promoting the plot or showing the charm of the actors.

　

△ "Chu Qiao Biography" Li Qin crying

　

From the pre-traffic era to the traffic era, crying drama has gradually changed from a single work standard to a marketing routine at the front desk.

　

　

In the pre-traffic era, the film and television industry generally paid more attention to actors’ acting skills, which also made the crying marketing more representative, which was completely different from the current traffic era’s emphasis on data and fan consumption. The more famous ones were Qiong Yao’s crying and Ma Jingtao’s roaring crying.

　

△ Qiong Yao’s crying-tears are like beads, falling in one second.

　

△ Ma Jingtao-style crying-crying and roaring

　

These famous actors’ crying plays set up their own "IP", which has a richer topic in publicity, and also provides reference for young actors to learn crying plays, such as Liu Xuehua’s crying play, which is widely praised by people. Of course, some exaggerated crying plays also have their negative effects, such as deliberately imitating for the sake of attracting attention.

　

△ Early Liu Xuehua crying

　

△ "After the tears" Liu Xuehua was ridiculed

　

In the pre-traffic era, the topic of paying attention to the actors who play the bones and letting the crying play still be in the stage of appreciating the works has not yet become a marketing topic that people pay special attention to.

　

　

In the era of traffic, TV dramas have moved from TV to mobile phones, and advertisements have become more diversified from the original single TV promotion. Marketing channels such as Weibo and short videos have given crying dramas a separate "play space", and the marketing of crying dramas with interesting and special words has blossomed.

　

For example, the representative "xx-style crying drama" is aimed at different film and television works and different propaganda bias.

　

"# Crying and Fragmentation #" emphasizes the sense of vulnerability, but there is no unified statement, and there are thousands of people, but as long as it can arouse the desire for protection, it is usually more suitable for the propaganda of costume dramas.

　

　△ "Coloured Glass" Cheng Yi crying

　

"# forbearing crying drama #" emphasizes the sense of forbearance, and the audience can see the tears, but at the same time, they must ensure that the tears will not flow out of their eyes. It has a high degree of adaptability in various drama scenes.

　

△ "Zhou Sheng is the same" Allen cries

　

Some film and television works like to use some special expressions to make the ordinary crying play unique. "# Face-washing crying #" and # faucet crying # "always give people the illusion that" the bolder the words, the more powerful the publicity ".

　

△ "Da Song Gong Ci" Tamia Liu washes his face and cries, and his face is full of tears

　

△ "Zhou Sheng is the same" White Deer faucet crying, crying from beginning to end

　

Of course, some propagandists who really have nothing to say or are more "conservative" still like to use marketing words like "# textbook crying #" and "# crying empathy #".

　

The "forced out of the circle" of crying drama has become the norm in the era of traffic.

　

In addition, in addition to the marketing of film and television dramas targeted at crying, a series of topics related to the actors themselves are also more prominent. For example, when the TV series with the same name is compared with the crying of movies, after the popularity of July and An Sheng, the crying of Zhou Dongyu and Sandra starring in the movie version is often compared with Shen Yue and Chen Douling starring in the TV series.

　

△ "July and An Sheng" An Sheng cries

　

Another example is the improvement of the acting skills of new actors. Angelababy, who has been ridiculed for her poor acting skills, ushered in a turning point in audience evaluation after the broadcast of Skyscraper, especially the crying.

　

△ From crying like laughing in the early years to emotional expression today.

　

The underlying logic of "crying drama marketing"

In the era of traffic, the battle for attention has become in full swing, and marketing that can quickly attract attention is regarded as the only rule. As an important topic-making point, crying is also used more, and its emphasis is related to two levels of logic.

　

　

Crying has always been an emotional drama that emphasizes explosive power, and the plot is often the climax of film and television works. Under the foreshadowing of the previous plot and characters’ feelings, crying can easily leave a profound impact on the audience.

　

At the same time, with the addition of low tears, empathy or good acting skills, a crying scene can also become a "famous scene" in the hearts of the audience. The influence of multiple factors makes many crying dramas jump out of the professional perspective and welcome more positive comments.

　

In the minds of the general audience, there has always been a stereotype of crying, that is, crying is a good actor, and crying for one second is a good acting skill. Actors who can cry without eye drops or other tear artifacts let the audience automatically add filters when watching the drama, as if this is the sadness revealed by true feelings, which makes it easier to earn their tears and goodwill.

　

　

Crying is widely used in marketing and is also related to the current flood of traffic stars. On the one hand, we can see more traffic stars transforming actors, not only idol dramas, but also many traffic stars in the drama. Stars who are popular with traffic often don’t have the acting skills of trained actors, but the high demand for heat requires more "being made" by hot search, and crying has become an important incision.

　

For example, kiku, which has always been popular in the culture of Siba, from Legend of Yunxi, Ruyi Fangfei to the recent Legend of Jianan, not only the makeup of ancient costumes is too neat and flawless, but also the crying drama is too exquisite and beautiful, which makes people jump into the drama. Ironically, under the hot search for related crying scenes, kiku has achieved a "high match" between the actors and the roles in the play, and lost the real value of acting.

　

△ Compared with other actors, the makeup in the play often makes people jump.

　

On the other hand, some traffic stars hope to make a circle by acting, and they will choose to "make up for it" by crying. For example, in recent years, the popular acting competition variety show "The Birth of Actors" and "Actors in Place" invited many traffic stars to participate. Crying drama is often selected as one of the acting inspection, and short-term outbreaks make them gain recognition quickly and increase their goodwill.

　

△ Chen Weiwei’s "Actor in Place" crying was ridiculed

　

To sum up, crying drama marketing is essentially the choice of works, actors and traffic. In the current traffic era, simple crying drama appreciation has become a thing of the past, and such multi-dimensional marketing considerations will inevitably bring many deep-seated problems.

　

"Marketing is king" or "Works are king"?

Two considerations of crying marketing of film and television works

　

The crying marketing of film and television works mainly focuses on hot search and short videos. Although this follows the current propaganda trend, it also brings a lot of influence to the works themselves.

　

　

In the hot search, the marketing of works mostly appears in the form of entries, lacking more plot description and picture display, which makes people unable to have empathy for crying. At the same time, this is an intercepted expression, which also makes the audience who didn’t watch lack plot foreshadowing. On the one hand, it may lose the later audience, on the other hand, it also makes passers-by groups have a one-sided understanding of the work and the evaluation is not objective.

　

From a deeper perspective, the current crying marketing generally follows a repetitive routine, and the use of words such as "# Crying Broken Feeling #" and "# Forbearable Crying #" not only makes the audience feel tired and lack the desire to look at it carefully, but also may become a waste of resources and lose marketing significance. The current kissing drama marketing also has a basically consistent performance.

　

In fact, the really good crying drama hot search marketing should come from the drama series and look for bright spots. For example, the hot search for "# Xia Meng apologizes with PPT" in "Love is delicious" is innovative and makes the crying show more natural.

　

△ Ba Zong Xia Meng apologized to her current boyfriend with PPT to save her feelings.

　

△ The ex-boyfriend waited for her downstairs, and also apologized to himself with PPT. He apologized with tears in the same paragraph because he saw his shadow in his body in those years with his predecessor.

　

Compared with hot search entry crying marketing, short videos can show crying more directly and are easier for the audience to bring in. But it also has the shackles of expression.

　

A complete and perfect marketing short video involves several elements: golden sentences, famous scenes, bgm, and special editing order, which will affect the narrative expression and emotional output of the work itself.

　

The short video of crying drama will also aggravate the propaganda of tears in marketing. The selection of intercepted lines in the drama, the application of popular songs and the cutting of crying drama that disrupts the order all weaken the original narrative logic of film and television works, which will help to break the circle in the early publicity, but it will also make people deviate from the theme of the works.

　

In fact, in the current traffic era, the film and television industry has long been divorced from the original propaganda mode, and the truth that "the wine is also afraid of the deep alley" has been further confirmed. In the face of this situation, the consideration of the proportion of works and marketing has also become prominent in the influence. From the marketing propaganda of crying drama, we can also understand the worries of "marketing is king" and "works are king".

tag

　

Crying drama, from simple acting standards to hundreds of marketing cuts, depicts the changes in publicity and marketing of the film and television industry. Whether it is a convenient marketing channel or a novel marketing speech, crying, which comes from works and is fundamental to works, can’t be forgotten.

　

Crying drama marketing should ultimately depend on crying drama.