I often hear about "hoarding new year’s goods" and "hoarding Chinese cabbage" … … So, have you ever heard of "ticket hoarding tour"? With the approach of "double 11", the demand for "ticket hoarding tour" of consumers has ushered in an outbreak. The so-called "ticket-saving tour" means buying first and redeeming it when there is a need for travel. This kind of tourist consumption pattern of "hoarding air tickets" has gradually become the new favorite of young and middle-aged consumers.

　　On November 7th, the reporter learned from a travel platform that as of 24: 00 on November 5th, the platform "double 11" had sold more than 300,000 pieces of "fly at will" and other air tickets, and many popular products had gone through several rounds of replenishment.

　　"ticket-hoarding tour" is becoming more and more popular;

　　Someone is filial to his father to buy a plane package.

　　Mr. Hu, a Chengdu citizen who bought the "Fly 6.0 Global Edition" package released by Spring Airlines, said, "As long as it costs more than 3,300 yuan, it is relatively cost-effective, especially this 6.0 version can also be used in international flights. I want to take my dad out to play more places and buy him a copy. "

　　The reporter learned from Spring Airlines that the single version of the package is priced at 3,399 yuan. The flight date for redeemable package tickets is from now until March 30th, 2024 (excluding 40 days in Spring Festival travel rush), including New Year’s Day holiday, which can be redeemed only 3 days in advance.

　　In addition to buying packages, going to the live broadcast platform to snap up a single ticket has become a new "play" for many young people. The reporter learned from Spring Airlines that the airline company sells 99 yuan and 199 yuan one-time cards in the official live broadcast room every Tuesday and Friday, which can be redeemed for many popular domestic and international routes, and promises to get a full refund if they are not redeemed.

　　"I grabbed a 199-yuan one-time card and waited until New Year’s Day to go to Hangzhou with my roommate." Wang Zhi, who majored in law in Chengdu, said, "I used to spend the winter in the west. This winter, I want to go to the Jiangnan water town in the east to experience it." Wang Zhi also revealed to reporters that it is not uncommon for people of the same age around him to "take advantage of discounts and hoard one or even several tourist ticket coupons until they are interested or have more friends to have time together".

　　The relevant person in charge of the tourism platform said that due to the rising demand of young consumers for more flexible and mobile goods, the consumption habit of buying first and using it when needed has become one of the mainstream forms of tourism consumption. "Specific to air tickets, that is, in the traditional ‘ Search-Booking-Ticket Issuing ’ Outside the mode, ‘ Browse-Store Tickets-Use ’ The way is becoming more and more popular. "

　　Insiders:

　　It has the effect of expanding revenue for the platform and the airline itself.

　　In fact, the equity goods of "hoarding first and then agreeing" are the cost-effective products obtained by the merchants by transferring some certainty and convenience, which is also in line with the consumer psychology of young people "can buy expensive, but never buy expensive".

　　In addition, the organization and design of rights and interests air ticket products are more flexible, such as multiple cards of the same airline, connecting flights with specific transit places, regional flight cards with airports as anchor points, business class sub-cards for long-distance flights, etc., which have stimulated the "special forces" tourism consumption demand of enriching travel experience and punching in more potential destinations.

　　The reporter inquired about the data of the tourism platform and found that the relevant information in the past three years fully supported the above conclusions: in 2021, the cumulative sales volume of "flying at will" products of eight airlines exceeded 100,000; In 2022, in "double 11", the cumulative sales of explosive ticket products exceeded 300,000 pieces; In this year’s "double 11", as of November 5th, more than 300,000 pieces of airline ticket products have been sold, and a new record is about to be born. In addition, the annual "Double 12", "618" and other promotional nodes, "Fly with Your Heart" and airline ticket sub-card products are one of the most popular types of goods.

　　In the face of this change in consumption patterns, the relevant person in charge of the tourism platform said, "It is a good thing for the platform." He believes that, first, the platform can expand sales through the form of goods that young people prefer, and expand and lock in a large number of customers. Second, the platform has more operating space to maintain its stickiness for customers who have hoarded "flying at will" and air tickets. Third, the "ticket-hoarding tour" is also an important opportunity for the platform to take advantage of ecology and innovation to create commercial value for the merchants on the platform.

　　"Similarly, it is also a good thing for the airline." The person in charge said that the airline company can achieve better revenue management through the precise operation of specific routes and specific cabins, the organization of rights and interests goods, and the operation of air tickets booked on specified travel dates. At the same time, the data and trends of consumers’ "hoarding goods" can help airlines make more detailed decisions on auxiliary operations and transportation capacity. Chengdu Business Daily-Red Star Journalist Ye Yan Intern reporter Hu Qian

　　Just now, there was a rare scene in A shares!

　　Today, it is rare for A shares to connect with four hot searches in Weibo. The A-share market is so hot, I am afraid it is still due to its limit adjustment. On January 22nd, less than 200 stocks rose in the whole market, more than 5,000 stocks fell, 100 stocks fell, and the mood was depressed.

　　So, what’s the downside? On January 22nd, there was a rumor that the famous actor Jiang Shuying’s snowball exploded. Subsequently, some people rumored. However, some sources said that if there is a problem with the snowball option, it may trigger bearish sentiment in the market. In addition, the failure to cut interest rates as scheduled today may also be a reason for short selling.

　　Is there any chance in the follow-up market? Analysts believe that, historically, counter-attacks will often be ushered in after the extreme fall. At present, the valuation of the whole market has reached a historical low. There was a rush to raise funds in the late auction of northbound funds, with a net purchase of 1.047 billion yuan throughout the day, ending the net selling trend for six consecutive days. These may all be positive signals.

　　A rare scene of A shares

　　On the hot search in Weibo, it is rare for A shares to have four hot searches.

　　Today, for the investors of the whole A-share market, it should be a painful day. At the close, the Shanghai Composite Index closed down 2.68%, and the whole A fell 3.68%. Shenwan’s industries are all green, and the media, social service, computer, environmental protection and light industry are among the top losers; A total of 105 stocks fell, with 1,322 stocks falling by more than 7% and 3,470 stocks falling by 3%-5%.

　　Judging from the pattern of the index, the pattern of SSE 50 is slightly stronger, but it also fell in the end, and the decline of CSI 500 and CSI 1000 was very large. The Shanghai and Shenzhen 300 is slightly stronger than the Shanghai Composite Index. It is worth noting that this is a volume-killing. Today, the whole market turnover exceeded 800 billion yuan, much higher than last Friday’s turnover, but still weaker than last Thursday’s turnover.

　　So, what is the reason for the recent decline? China Merchants Securities believes that there are several influencing factors: Trump won the first primary election of the Republican Party in the US presidential election, and some investors expressed concern about it; Northbound capital outflow has negative feedback on the market; The situation in the Red Sea has escalated and geopolitics continues to affect the market.

　　In addition, some institutions believe that the recent market volatility has a certain relationship with snowball options. This afternoon, Jiang Shuying, a well-known movie star, screened the WeChat circle of friends and posted it online because of the snowball option. But afterwards, someone said on the Weibo: Don’t spread the story that Jiang Shuying’s snowball exploded and ran to the agency headquarters. In the photo, people are obviously filming.

　　However, whether it is true or not, small and medium-sized stocks fluctuate greatly, which is obviously related to derivatives.

　　According to the previous calculation of Cinda Metalworking Team, the concentrated knock-in range of snowball products linked to CSI 500 and CSI 1000 is below 4,800 and 5,200. In this range, the average drop of every 100 points leads to about 10 billion CSI 500 snowballs and 13 billion CSI 1000 snowballs.

　　There is still room for the second round of concentrated tapping: at present, the snowballs linked to CSI 500 have entered the tapping range one after another, and will start to accelerate tapping when they continue to descend below 4,800 points. At present, there is still 8% room, and then the tapping scale increment will reach the peak one after another.

　　It is worth noting that the adjustment of Hong Kong stocks today is also very large. Both the Hang Seng Index and the State-owned Enterprises Index once fell close to 3%.

　　Where is the support?

　　So, where is the support of the whole market?

　　First, the support may still come from the funds of the national team. Today, the turnover of the top four Shanghai and Shenzhen 300ETFs remained strong, with the turnover of Huatai Bairui Shanghai and Shenzhen 300ETF, Yifangda Shanghai and Shenzhen 300ETF, Huaxia Shanghai and Shenzhen 300ETF and Harvest Shanghai and Shenzhen 300ETF reaching 15.113 billion yuan, 9.201 billion yuan, 6.741 billion yuan and 6.682 billion yuan respectively, with a total turnover of 37.737 billion yuan.

　　Since the beginning of 2024, ETF’s continuous net inflow has contributed the main incremental funds to A shares, with a total net subscription of 35.7 billion copies in the first three weeks, corresponding to a net inflow of 62.1 billion yuan. China Merchants Securities believes that the medium and long-term fund placement ETF sends a positive signal to the market, which is conducive to the repair of short-term market sentiment and the improvement of risk appetite. Looking back, it is expected that with the improvement of A-shares, emerging industries and theme ETFs may still be important tools for investors to participate in structural opportunities under the conditions of increasing corporate profit differentiation and structural market; In addition, in the volatile market, ETF is often a tool for investors to contrarian layout and band operation. Under this circumstance, ETF is still expected to maintain its expansion trend.

　　Second, there is an obvious change today. There was a rush to raise funds in the late auction of northbound funds, with a net purchase of 1.047 billion yuan for the whole day, ending the net selling trend for six consecutive days, of which Shanghai Stock Connect bought 739 million yuan; Shenzhen Stock Connect bought a net of 309 million yuan. Previously, northbound funds continued to be sold, and the pressure on A-shares was relatively high. The late rush to raise funds was an opportunity to ease market pressure.

　　Third, the current index price-earnings ratio (PE-TTM) has been lower than the bottom of the bear market in 2008 and 2016, and the long-term allocation value of products such as Shanghai and Shenzhen 300ETF E Fund has attracted market attention. In addition, the CSI Hong Kong Stock Connect Internet Index has gathered a number of Internet giants such as Tencent Holdings and Meituan. The current P/E ratio is less than 18 times, and the valuation has been at a very low position since the index was released in 2021.

　　() It is believed that from the history of A-shares, the rapid adjustment caused by funds and emotions is often the last drop in the market. It is worth noting that some high-frequency economic data have picked up recently, and once it is favorable for catalysis, the market may pick up at the same time.

As the vanguard of the 618 promotion, the big anchor is an important bargaining chip of the platform 618 war, and the competition between them is largely the competition between platforms.

Li Jiaqi prepared for 618 early and issued 300 million red envelopes in the live broadcast room; Simba, who denounced Aauto Quicker, apologized on the eve of 618, and the account was finally unsealed; JD.COM also invited Zhou Hongyi to bring the goods live. Just as the other big anchors were preparing for a big fight,A buddy in Tik Tok took a step back: Brother Xiao Yang was busy filming short plays, while Dong Yuhui was busy attending activities and doing live broadcasts of cultural tours.

The live broadcast preview released by Hui’s peers shows that during the period from May 20th to May 26th, Dong Yuhui will only appear for four days, with a cumulative live broadcast of seven hours. Xiao Yang Ge has been broadcast live for three days since May, with a total of 14 hours, and the GMV has exceeded 200 million yuan. Before that, the number of live broadcasts of Xiao Yang Ge has indeed gradually decreased. There are many rumors in the market that "Xiao Yang Ge changed careers", and the intermittent return to the live broadcast room may also be to stabilize the traffic and fan stickiness in the live broadcast room.

On the eve of 618, a buddy in Tik Tok took a step back in advance.

The list of Tik Tok’s goods in April released by Whip Niu Shi’s integrated three-eye survey data shows that after falling out of the top 20 in February and March, Crazy Xiao Yang once again missed the top 20. And Dong Yuhui also fell to the ninth place after breaking into the top three of Tik Tok’s cargo list for three consecutive months.

It is not difficult to explain why crazy Xiao Yang Ge fell off the list. In April, Xiao Yang Ge only broadcast live for three days. Among them, live broadcast for 5 hours on April 27, with goods exceeding 100 million yuan; The live broadcast was about 40 minutes on April 29, and no goods were brought; Live broadcast for one and a half hours on April 30th, with 500,000-700,000 goods.

As for the reason why Dong Yuhui fell from the top three to the ninth, one view is that this has something to do with Dong Yuhui’s opening of Henan Walking Broadcast in late April.

This may not be the case. According to the data of the third-party data platform, from April 25 to April 29, that is, the southbound of 5 Tianhe, the cumulative sales of the live broadcast room with Huihui exceeded at least 130 million yuan, and the average daily sales were 25 million to 50 million yuan. From April 1 ST to April 24 th, the average daily sales of peers with Hui were 7.5 million to 10 million yuan. Obviously, "Henan Tour" has contributed a lot to the live broadcast room with Hui.

In fact, the decline of GMV in April in the live broadcast room with Hui was related to Dong Yuhui’s fading out of the live broadcast room.

According to the previous schedule with Hui, Dong Yuhui will appear in the live broadcast room from 8: 00 pm to 10: 00 pm. However, in April, Dong Yuhui didn’t show up in the live broadcast room for at least 12 days, except for the day when the whole live broadcast room was closed. This situation seems to have become a statute. As of May 20, Dong Yuhui only appeared in the live broadcast room for six days in May.

Behind the fall out of the list, the two big anchors who once competed for the first brother of Tik Tok are fading out of the live broadcast room.

The big anchor has limited time and energy. Even Dong Yuhui, the ceiling of the knowledge anchor, was once questioned for his poor quality of explanation. After all, he is no longer just the anchor in front of the camera, but also the head of the team with Hui. Brother Xiao Yang not only needs to perform in front of the camera, but also needs to manage an enterprise with nearly a thousand people. Even if the big anchors often appear in the live broadcast room, it is only a matter of time before the GMV scale in the live broadcast room meets the ceiling when their energy is limited. Instead, it is better to explore other businesses with more room for growth.

The deeper reason is that the live e-commerce industry has developed for many years and has bid farewell to exponential growth and entered a period of steady development. According to the data of iResearch, the overall scale of China’s live e-commerce industry will reach 4.9 trillion yuan in 2023, up 35.2% year-on-year. It is estimated that the compound annual growth rate of China’s live e-commerce will be 18% from 2024 to 2026. At this stage, instead of single-line growth, it is better to have multiple lines simultaneously.

In this case, it is inevitable for the head anchor to seek transformation. Brother Xiao Yang chased the tuyere to shoot a short play, and Dong Yuhui made a bet on the live broadcast of Wenlv.

And let them temporarily put down the live broadcast room to seek transformation, but also because their account has a fan base. When Dong Yuhui didn’t appear in the live broadcast room, although the sales volume and traffic volume of the live broadcast room declined, at least it remained at the forefront of the list. While Xiao Yang Ge disappeared from the list, Xiao Yang Ge’s apprentice seven bosses rushed into the top 20 of the list for two consecutive months.

Of course, the big anchors will not completely fade out of the live broadcast room. For the sake of fan stickiness, they can’t completely stay away from the live broadcast room.

01

Compared with January-March, the heat and GMV in April and May did decrease.

From the traffic point of view, in March, there were a total of 360 million people in the live broadcast room with Hui, which fell to 312 million in April, and in the middle of May, this figure was less than 100 million.

From the GMV point of view, in January this year, Dong Yuhui won the monthly list of goods in Tik Tok for 921 million yuan in 22 days of live broadcast, and on February 16th, the sales reached 410 million yuan. In March, the phenomenon that the popularity of peers with Hui has declined has already appeared. In that month, although its live broadcast room ranked first in Tik Tok’s monthly list of goods, its sales volume dropped to 600 million yuan.

The decline of heat and GMV is largely related to Dong Yuhui’s absence from the live broadcast room.

From April 12th to 14th, Dong Yuhui didn’t appear in the live broadcast room for three consecutive days. The maximum number of online visitors in the live broadcast room with Hui did not exceed 50,000, and the cumulative number of viewers was 16 million, with an average daily sales of 7.5-10 million yuan. Similarly, from April 18 to April 21, Dong Yuhui also did not appear in the live broadcast room, and the maximum number of online users did not exceed 50,000, with an average daily sales of 7.5-10 million yuan.

In contrast, on the evening of April 7, Dong Yuhui broadcast live for two hours, and the popularity of the live broadcast room reached 250,000, and the cumulative number of viewers exceeded 11 million, with sales of 10-25 million yuan.

Obviously, whether Dong Yuhui appears in the live broadcast room has a considerable impact on the popularity and sales of his peers.

As a matter of fact, one of Tik Tok’s buddies had already given up.

Brother Xiao Yang has already expressed his attitude. Last year, when Xiao Yang’s apprentice "Yellow at the traffic lights" caused controversy because of bringing YSL beauty products, Xiao Yang’s vulgar goods also caused discussion. Xiao Yang asked his apprentice in the live broadcast room, "If I announce my withdrawal from the network, will you support it?"

At the beginning of March this year, when Brother Crazy Xiaoyang talked about the planning of three sheep in 2024 in the live broadcast room, he also mentioned that this year there will be fewer live broadcasts and more live entertainment, such as focusing on electronic syllables, concerts and film and television projects. If there is a special event, consider giving your fan account directly to the apprentice.

Dong Yuhui was unwilling to be a "peddler" from the beginning. After the essay incident last year, Dong Yuhui once said to Yu Minhong,

My personality is lazy, I like arty, and I have a headache and a cough when I sell goods. "I can’t take advantage of everyone’s love and concern for me and then turn myself into a sales champion to get more benefits."

Yu Minhong responded by saying, "I don’t want Yuhui to sell things there every day. I think his contribution to the company is a cultural contribution, a value contribution, and a contribution to the development of oriental philosophy. " Soon after, in an exclusive interview with China Daily, Dong Yuhui bluntly said, "Actually, I don’t like selling goods until now.".

In March this year, when talking about the planning of traveling with Hui, Dong Yuhui also said that he would spend one-third of his time doing agricultural products, one-third of his time leading everyone to go out and enjoy the mountains and rivers of the motherland together, and the rest of his time doing things related to literature and movies, doing interviews with celebrities and entrepreneurs, etc.

02

The pressure of public opinion from the outside world is a common problem faced by Dong Yuhui and Xiao Yang Ge.

Since he became popular, Dong Yuhui has been facing various controversies. According to statistics from third-party organizations, in 2023 alone, Dong Yuhui boarded the hot search for 223 times. After the small essay storm, the situation was especially serious. In the first two months of 2024, Dong Yuhui boarded 80 hot searches. Finally, at the end of February this year, after being questioned as "unprofessional" and "discriminating against women" for refusing to talk about underwear, Dong Yuhui emptied Weibo in a rage. Dong Yuhui called his behavior "the anger of a man". "Nothing can be changed, but I just want to do it."

Dong Yuhui, who withdrew from Weibo, still has to accept the trial of encirclement and suppression by netizens in Weibo. Since March this year, Dong Yuhui has been posted on Weibo Hot Search for many times, such as the ostentation and extravagance in Hubei, the poor quality of the explanation, the live broadcast of the museum delaying tourists’ visit, and the questioning of speaking English with Huo Qigang.

Dong Yuhui once mentioned that he was afraid when he saw hot search. "Endless, strange hot search, fear, really fear."

Brother Xiao Yang is also afraid.In December last year, Brother Xiao Yang said that the live broadcast room was becoming more and more boring. "There are too many people staring at me. If I play that game again, I will be gone long ago. If the live broadcast room is still as noisy as it was in the past, it will be long ago. "

Not long ago, Brother Xiao Yang boarded the hot search * because the electronic syllable "The price is ridiculously high" hosted by him was questioned. Some netizens spoke out. At the event site, a glass of pure water was sold to 20 yuan, while Red Bull and Pulse were sold to 28 yuan and 30 yuan respectively.

Brother Xiao Yang came forward to explain the situation, saying that all food and drinks on the scene of electronic syllables were clearly marked, and there was no fraud. And found that the price has been lowered after the high price, and the price of a bottle of water is 10 yuan, which is the price of previous electronic syllables. According to the report of The Paper, the staff of Wuhan Tieshu Culture Media Co., Ltd., one of the organizers, also said that the sales prices of the on-site items were all open and checked by the Market Supervision Administration.

Of course, the reason why a buddy in Tik Tok reduced the live broadcast is not limited to this. The risks and challenges faced by live broadcast are getting higher and higher. In the last five years, the scale of live broadcast in China has increased by 10.5 times, but the number of related complaints has increased by 47.1 times. This year’s Consumer Rights Day, both Dong Yuhui and Xiao Yangge were caught in a storm of public opinion because of the alleged problems with the meat-detained products.

"Public Opinion Analysis Report on Consumer Rights Protection with Live Broadcasting (2023)" also shows that the proportion of consumer rights protection with live broadcasting with goods of Crazy Xiao Yang Ge is second only to Li Jiaqi, reaching 31.3%, among which the problems of false propaganda and uncivilized goods are outstanding; Dong Yuhui ranked sixth with 4.4%.

The public statement that entrepreneurs retreat from the background is to pay more attention to corporate strategy, while the big anchor retreats from the background is to spare more time to do company management and seek new development routes.

As the legal representative and responsible person of Huihui, Dong Yuhui has to put more energy into the operation and management of Huihui’s company. He once said in the live broadcast room, "the rent is the blink of an eye, which is the salary of so many people."

Some time ago, when Dong Yuhui was questioned about the deterioration of quality, he also said frankly, "Now the energy is greatly dispersed. Maybe our company must have such a period of time when it is going to get on the right track quickly at the beginning. Please allow me some time. Of course, I will try my best to reduce and remove some and leave more preparation time for myself, but maybe I will be more calm when the company is relatively on the right track."

Dong Yuhui is only responsible for a team of dozens of people, while Xiao Yangge is responsible for a large enterprise with nearly 1,000 people. According to New Fortune, there are 54 enterprises under Xiao Yangge’s brother’s name, with a total registered capital of 330 million yuan, of which more than 40 are holding companies, and their business involves online celebrity brokerage, content distribution, supply chain management and other aspects of live e-commerce.

When Brother Xiao Yang disappeared into the studio, five disciples provoked the girder. For example, the seven bosses who broke into the top 20 of the list of goods for two consecutive months have only more than six million fans in Tik Tok. In November last year, the sales of goods brought by the seven bosses exceeded 100 million yuan in a single month, becoming the anchor of Xiao Yang’s disciples. Brother Zuizui, a disciple, once sold more than 50 million yuan in a single month. In addition to the family-run live broadcast room brought by apprentices, Brother Xiao Yang has hatched a matrix live broadcast room with sales exceeding 10 million in Tik Tok for at least 4 months.

Not only Dong Yuhui and Brother Xiao Yang, but also the live broadcast duration in Li Jiaqi is gradually decreasing. A year ago, the live broadcast duration in Li Jiaqi was reduced from 5 to 6 hours to 3 to 4 hours, and the rest of the time was introduced by the helper. Since the beginning of this year, the duration of live broadcast in Li Jiaqi has been further reduced. For example, from April 25th to May 5th, Li Jiaqi’s personal live broadcast rooms were all broadcast live by the helper, and Li Jiaqi’s live broadcast room disappeared for 10 days.

However, although Li Jiaqi disappeared in the live broadcast room, the view of the live broadcast room can reach more than 10 million; The "All Girls" live broadcast room and "All Girls’ Wardrobes" live broadcast by other anchors can also be stabilized at about 2 million and 5 million.

03

The deeper reason why the big anchor left the live broadcast room is that the live broadcast industry has entered a slow development track and needs to open up new business.

Brother Xiao Yang took aim at the short play. After falling out of the top 20 in February, Brother Xiao Yang responded in the live broadcast room that he was trying to concentrate on filming films. In April this year, Three Sheep Group opened its account "Three Sheep Theater" in Tik Tok. At present, there are 43,000 fans. The introduction is that the homemade short drama will be updated one after another, and the first short drama "Fu Ye, your bride is a big brother" is officially started.

Brother Xiao Yang’s video on the top of his account in Tik Tok has a photo with Stephen Chow, with over 14 million likes. Brother Xiao Yang has also publicly stated that he dreams of being a comedian and wants to make Stephen Chow’s comedy movies.

Dong Yuhui also seeks new ways for the growth and realization of the live broadcast room. In April this year, Dong Yuhui’s live broadcast room won the advertising sponsorship for the first time, and the polar fox car and OPPO mobile phone became the exclusive car and special mobile phone for the column of "Walking with Hui to read mountains and rivers" respectively.

At present, there are three columns in the live broadcast form of incubation in the live broadcast room with Hui. Apart from "Love Life" which is responsible for daily live broadcast with goods, there are also "Reading Mountains and Rivers" which focuses on the live broadcast of cultural tours and "Breaking Ten Thousand Volumes" which is responsible for guest interviews and reading specials. Obviously, there are more commercial spaces to explore in the live broadcast room with Hui.

A buddy in Tik Tok has reasons to go out of the live broadcast room, retire from the rivers and lakes or transform, but the reality is not so easy.

Now Xiao Yang Ge is a benchmark anchor being cultivated in Hefei and a traffic sign for the development of local e-commerce industry in Hefei. Hefei’s e-commerce layout around Xiao Yangge has also started. Crazy Xiao Yang Ge has been live broadcasting for key enterprises in Hefei for two consecutive years. Xiao Yang Ge also had a certain influence on the introduction of MCN institutions in Hefei. China Entrepreneur reported that in 2023, the famous game MCN institution Elephant Goose settled in Hefei High-tech Zone, which was related to the influence of crazy Xiao Yang Ge.

The same is true of Dong Yuhui. He once said in the live broadcast room that people traveling with Hui should have enough money to pay their employees’ salaries, plus the daily normal operation costs, which are maintained by selling goods.

And the East selection, even Tik Tok needs a head anchor like Dong Yuhui. On March 13 this year, Dong Yuhui revealed in the live broadcast that Tik Tok put forward many development ideas and expectations to his peers, especially hoping to develop faster with his peers. "Tik Tok’s requirements are too high, and there is a gap between his peers and Tik Tok’s expectations."

Before the eyebrow pencil incident in 79 yuan, Li Jiaqi once said to the camera in the live broadcast room, "I can stop working" and "Really, I have a headache to death every day and sit here every day". Li Jiaqi, who said this, had a hoarse voice and was very tired. However, although the popularity of anchors such as Want Want has increased, it still cannot replace Li Jiaqi.

Luo Yonghao had a live broadcast to pay off debts, and Luo Yonghao chose to start his own business again after paying off debts. However, despite the announcement of quitting the Internet, Luo Yonghao had to rebroadcast several times in the face of the pressure of making friends and the decline in traffic, shouldering the banner of making friends.

The traffic of live e-commerce is so large that the big anchor wants to retreat but can’t.It is not only the audience who are caught in consumerism in front of the camera in the live broadcast room, but also the big anchor who is illuminated by the spotlight in the live broadcast room.

On the night of April 27th, Tesla CEO Musk boarded a private jet in gulfstream G550 for Beijing.

There is a dark cloud hanging over his mind-Tesla’s global sales growth has slowed down, Zachary Kirkhorn, vice president of finance who has been with him for more than 10 years, and Drew Baglino, senior vice president of power engineering, have left one after another, and this month, Tesla announced that it will lay off more than 10% of its employees worldwide, affecting tens of thousands of employees.

The sales dilemma needs to be reversed urgently. The Mexican factory has made slow progress, and the Indian factory is still far away. Although the competitors in the China market are fierce as wolves, the sales in China account for one-third of Tesla’s global sales, and the Shanghai factory also contributes nearly half of Tesla’s production capacity. Musk has undoubtedly found an emergency plan to save the current dilemma.

36Kr learned that Musk was going to China with Lars Moravy, vice president of vehicle engineering, and Zhu Xiaotong, senior vice president of automobile business. Lars is considered by Tesla employees to be about to replace Drew Baglino, and he and Zhu Xiaotong are obviously Musk’s right-hand men at the moment. Lars went to the Shanghai factory, while Musk stayed in Beijing.

Most of the projects are progressing smoothly. On the day of Musk’s visit to China, Tesla Model 3 and Model Y passed the four compliance requirements of automobile data security, and the ban on parking and driving will be lifted, which obtained the most basic road passes for the large-scale application of FSD in China market.

Since then, the news that Tesla is about to launch FSD in China has spread like wildfire. Before the US stock market opened on April 29th, Tesla’s share price rose by over 12%.

This is a rare share price rise of Tesla this year. In the past three months, Tesla’s share price has fallen by more than 40%, and its total market value was as low as $468.323 billion.

In 2018, Tesla suffered a productivity hell. After Musk visited China, Tesla Giga Shanghai completed the construction and put into production in just 10 months, helping Tesla out of the trough. At present, the status quo of Tesla is similar to that of six years ago. This time, can Tesla create miracles again?

FSD’s first-hand preparation for entering China

Tesla is not only a new energy car company, but also an AI company. The rapid development of Tesla AI technology is driven by technologies such as FSD(Full-Self Driving) and humanoid robot.

On the day of his arrival in China on April 28th, Musk said on the social platform that Tesla would invest about $10 billion this year for AI training and reasoning, and the AI reasoning was mainly used for cars. "Any company that spends less than $10 billion a year or is inefficient cannot participate in market competition."

But the more huge the investment, the more Tesla is eager to make profits with AI technology. In order to promote FSD, in March this year, Musk also sent an email to all employees, asking users to experience the FSD(Supervised) function when they test drive. In addition, Tesla also launched a one-month FSD free package experience to millions of users in North America.

With over 1.7 million owners, Tesla China is a market that FSD can’t miss. Tesla has been planning for the landing of FSD in China.

Cooperation with Baidu related map business is an important breakthrough for FSD to enter China. 36Kr learned from various sources that Tesla and Baidu have three cooperation in map business: car navigation map, advanced assisted driving map and compliance cloud.

"Baidu gave the version numbers of Tesla navigation map and Gaofu map respectively." Informed sources revealed.

Tesla owners are no strangers to Baidu car navigation maps. Since January 2020, Tesla has been equipped with Baidu navigation map on the car system.

In addition to navigation maps, the cooperation between Tesla and Baidu in advanced assisted driving maps and compliance clouds is even more critical, which has promoted the landing of FSD in China.

Previously, Tesla FSD had been facing a big compliance threshold when it entered China. According to the notice issued by the Ministry of Natural Resources in August, 2022, it is a surveying and mapping activity to collect road data by intelligent networked vehicles with cameras, lidar and other sensors. Foreign-invested enterprises must entrust enterprises with surveying and mapping qualifications to conduct surveying and mapping and process data.

In other words, Tesla, as a foreign-funded enterprise, needs to cooperate with a local enterprise with surveying and mapping qualifications in China, that is, a map manufacturer, in order to launch a smart car. Baidu Map is one of the 19 companies with Grade A map qualification in China, which meets the cooperation requirements of Tesla.

A person familiar with the matter told 36Kr that the cooperation reached between the two parties was "mainly the compliance processing of sensor data". Specifically, with the Grade A mapping qualification of Baidu map, the data collected by Tesla vehicle sensors need to be classified, coordinate deflected and desensitized on Baidu compliance cloud before they can flow to the automatic driving training.

Another person close to Baidu Map told 36Kr that the two parties started cooperation in December 2022, but before that, Tesla production vehicles had not passed the domestic automobile data security requirements, and the data compliance work of both parties was limited to Tesla test vehicles, which was not large in scale.

Tesla will be used for FSD model training and so on. According to 36Kr, Tesla-related autopilot data center has landed in Shanghai.

In addition, according to 36Kr’s previous report, Tesla has established a data labeling team and an operation team in China, and sent engineers from the US headquarters for training to promote the landing of FSD in the China market.

As the preparatory work draws to a close, Tesla is expected to open a business chapter of autonomous driving in China. According to 36Kr, at present, Tesla has over one million vehicles with FSD capability in China. However, it should be noted that if Tesla FSD function is used, users need to pay 64,000 yuan separately.

This price is far from touching people’s hearts. On the contrary, under the fierce domestic smart driving competition, at present, only Huawei’s high-level smart driving has started the user charging mode, and other car companies’ smart driving functions are basically free for users.

Tesla is also aware of the problem that FSD users are not willing to pay. In order to stimulate users, Tesla recently announced in the United States that the monthly subscription price of FSD has dropped from $199 to $99 per month; The buyout price of FSD also dropped from $12,000 to $8,000. Considering the domestic competitive environment, if Tesla FSD is further established in China, it may also adopt a monthly subscription model.

Tesla trams have been in China for 10 years, stirring the pattern and ecology of the domestic automobile industry with the attitude of catfish. It is another historic moment for Tesla to clear the obstacles when FSD enters China.

However, the domestic automobile market is far from that of ten years ago. Smart drivers such as Huawei, Tucki and Weilai are gearing up, and the industry competition is more full and players’ fighting spirit is stronger. It is difficult for Tesla’s FSD to be as fearless as when the tram entered China.

Tesla’s advantage chip may lie in the fact that FSD will not start too slowly in China with the massive data of millions of vehicles.

FSD, Tesla’s sales hope

The current Tesla is experiencing a new round of revenue crisis, and FSD may be the key to change its dilemma in the short term.

On April 24th, Tesla released its Q1 2024 financial report. During the reporting period, Tesla’s total revenue was $21.301 billion, and its revenue decreased by 9% year-on-year, which was lower than the market expectation of $22.3 billion.

Among them, the total automobile revenue was $17.378 billion, down 13% year-on-year, and GAAP operating profit was $1.2 billion, down 56% year-on-year. Accordingly, the gross profit decreased by 18% to US$ 3.696 billion.

The decline in sales is the main reason for the decline in Tesla’s revenue. According to the financial report data, in Q1 this year, Tesla produced 433,000 vehicles, down about 1.7% year-on-year, and delivered 387,000 vehicles, down about 8.3% year-on-year.

In order to change the current situation of sluggish sales, Tesla is taking several countermeasures.

On April 21st, Tesla China lowered the price of all products by 14,000 yuan, the price of Model 3 was reduced from 245,900-285,900 yuan to 231,900-271,900 yuan, and the price of Model Y was reduced from 263,900-368,900 yuan to 249,900-354,900 yuan. In the American market, Tesla also reduced the price of all products by $2,000.

However, since Tesla started several rounds of price cuts last year, its role in stimulating sales is close to failure. According to the data of the Federation, in the first quarter of this year, the retail volume of Tesla China was 132,420 vehicles, down 3.6% year-on-year.

In order to increase sales, Musk announced the production of low-priced models in advance, from the second half of 2025 to the end of 2024 or 2025. Compared with the new models that have not yet been put into production, the more mature FSD will be put on the market, or Tesla sales will be promoted faster.

According to the data of the Passenger Car Association, in 2023, the penetration rate of intelligent driving of L2 and above in China passenger car market reached 42.4%, and consumers’ recognition of intelligent driving was gradually increasing.

According to a person in the intelligent driving industry, the level of intelligent driving in China has developed rapidly in recent years. Although Tesla FSD has lost its technical advantage when it entered China, its technology and scenes have accumulated deeply. After training domestic data, the level of intelligent driving in will soon reach the domestic leading level.

"After the FSD comes in, the methodology of Tesla’s autonomous driving and AI infrastructure may also be learned by domestic companies." The above-mentioned person said.

At present, intelligent driving function is becoming one of the core selling points of new energy vehicles. Jin Yuzhi, CEO of Huawei’s smart car solution BU, once said that 70% of users in the world choose Huawei’s advanced smart driving package. LI has repeatedly stated that intelligent driving technology will be the core strategic goal in the future.

Tesla’s enhanced automatic assisted driving function sold in China has lagged behind the first echelon of intelligent driving in China, but after the introduction of FSD, Tesla can quickly make up for its lack of advanced intelligent driving ability.

The high-order intelligent driving function of China car companies mostly relies on multi-sensor schemes such as laser radar, and the high hardware cost leads to the application of more than 200,000 yuan.

Tesla adopts a low-cost pure visual intelligent driving scheme, which can flexibly apply FSD function to different price models. This means that if Tesla successfully launches a low-priced model and combines existing products, Tesla will realize the high-level intelligent driving function for the model of 100,000-300,000 yuan. Tesla will grab the market cake from its competitors in China by playing with low-priced models and high-level intelligent driving functions.

On this basis, with price reduction measures, Tesla, which still has room for price reduction, will have both technical and price advantages, which can further expand the market share of new energy vehicles.

Nowadays, Tesla’s FSD seems to be only one foot away from China, and this will be the card for Tesla to return to the first echelon of sales and open the gap with its opponents.

From the pre-traffic era to the traffic era, crying drama has become an important marketing incision step by step from the popularity of representative figures to hot search topic marketing, and behind it is the trade-off and consideration of works, actors and traffic. In the specific marketing methods, the refinement of crying drama also has its outstanding crux, such as the polarized works evaluation brought by hot search of entries and the narrative confusion under short video marketing, which requires practitioners to rethink "marketing is king" and "works are king" in the new era background.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

Crying is not only an important criterion for testing actors’ acting skills, but also a hot topic in film and television marketing in recent years.

From the early years, people spontaneously selected "Top Ten Classic Crying Plays" and "The Best Actress in Crying Plays", to the "Crying Plays of xx Stars" which are full of screens now. At the end of last year, Weibo entertainment bloggers took stock of "#2021 Crying Scene #", and different audiences sent out Amway’s own best annual crying drama.

△2021 crying scene

In the end, the selected works include Minning Town’s "I’m fine in another country", "Zhou Sheng as usual" and "Make a name for myself". They are also excellent TV dramas last year, which makes the crying drama starring a great advantage in the promotion of the works. How does crying play become the current "acting indicator" step by step? How did the increasingly prominent "crying drama marketing" develop and what are the deep-seated problems it faces?

How does crying become a "performance indicator" in the traffic age?

Crying seems to be one thing, but for actors, crying is different.

The most common ones are silent tears, sobbing in a low voice and wailing. The matching actions can include raising your head/lowering your head for one second to cry, covering your mouth and crying while talking, etc. The matching scenes can also include crying in the rain and turning your head to cry. In different film and television works, all kinds of crying plays different roles, either promoting the plot or showing the charm of the actors.

△ "Chu Qiao Biography" Li Qin crying

From the pre-traffic era to the traffic era, crying drama has gradually changed from a single work standard to a marketing routine at the front desk.

In the pre-traffic era, the film and television industry generally paid more attention to actors’ acting skills, which also made the crying marketing more representative, which was completely different from the current traffic era’s emphasis on data and fan consumption. The more famous ones were Qiong Yao’s crying and Ma Jingtao’s roaring crying.

△ Qiong Yao’s crying-tears are like beads, falling in one second.

△ Ma Jingtao-style crying-crying and roaring

These famous actors’ crying plays set up their own "IP", which has a richer topic in publicity, and also provides reference for young actors to learn crying plays, such as Liu Xuehua’s crying play, which is widely praised by people. Of course, some exaggerated crying plays also have their negative effects, such as deliberately imitating for the sake of attracting attention.

△ Early Liu Xuehua crying

△ "After the tears" Liu Xuehua was ridiculed

In the pre-traffic era, the topic of paying attention to the actors who play the bones and letting the crying play still be in the stage of appreciating the works has not yet become a marketing topic that people pay special attention to.

In the era of traffic, TV dramas have moved from TV to mobile phones, and advertisements have become more diversified from the original single TV promotion. Marketing channels such as Weibo and short videos have given crying dramas a separate "play space", and the marketing of crying dramas with interesting and special words has blossomed.

For example, the representative "xx-style crying drama" is aimed at different film and television works and different propaganda bias.

"# Crying and Fragmentation #" emphasizes the sense of vulnerability, but there is no unified statement, and there are thousands of people, but as long as it can arouse the desire for protection, it is usually more suitable for the propaganda of costume dramas.

　△ "Coloured Glass" Cheng Yi crying

"# forbearing crying drama #" emphasizes the sense of forbearance, and the audience can see the tears, but at the same time, they must ensure that the tears will not flow out of their eyes. It has a high degree of adaptability in various drama scenes.

△ "Zhou Sheng is the same" Allen cries

Some film and television works like to use some special expressions to make the ordinary crying play unique. "# Face-washing crying #" and # faucet crying # "always give people the illusion that" the bolder the words, the more powerful the publicity ".

△ "Da Song Gong Ci" Tamia Liu washes his face and cries, and his face is full of tears

△ "Zhou Sheng is the same" White Deer faucet crying, crying from beginning to end

Of course, some propagandists who really have nothing to say or are more "conservative" still like to use marketing words like "# textbook crying #" and "# crying empathy #".

The "forced out of the circle" of crying drama has become the norm in the era of traffic.

In addition, in addition to the marketing of film and television dramas targeted at crying, a series of topics related to the actors themselves are also more prominent. For example, when the TV series with the same name is compared with the crying of movies, after the popularity of July and An Sheng, the crying of Zhou Dongyu and Sandra starring in the movie version is often compared with Shen Yue and Chen Douling starring in the TV series.

△ "July and An Sheng" An Sheng cries

Another example is the improvement of the acting skills of new actors. Angelababy, who has been ridiculed for her poor acting skills, ushered in a turning point in audience evaluation after the broadcast of Skyscraper, especially the crying.

△ From crying like laughing in the early years to emotional expression today.

The underlying logic of "crying drama marketing"

In the era of traffic, the battle for attention has become in full swing, and marketing that can quickly attract attention is regarded as the only rule. As an important topic-making point, crying is also used more, and its emphasis is related to two levels of logic.

Crying has always been an emotional drama that emphasizes explosive power, and the plot is often the climax of film and television works. Under the foreshadowing of the previous plot and characters’ feelings, crying can easily leave a profound impact on the audience.

At the same time, with the addition of low tears, empathy or good acting skills, a crying scene can also become a "famous scene" in the hearts of the audience. The influence of multiple factors makes many crying dramas jump out of the professional perspective and welcome more positive comments.

In the minds of the general audience, there has always been a stereotype of crying, that is, crying is a good actor, and crying for one second is a good acting skill. Actors who can cry without eye drops or other tear artifacts let the audience automatically add filters when watching the drama, as if this is the sadness revealed by true feelings, which makes it easier to earn their tears and goodwill.

Crying is widely used in marketing and is also related to the current flood of traffic stars. On the one hand, we can see more traffic stars transforming actors, not only idol dramas, but also many traffic stars in the drama. Stars who are popular with traffic often don’t have the acting skills of trained actors, but the high demand for heat requires more "being made" by hot search, and crying has become an important incision.

For example, kiku, which has always been popular in the culture of Siba, from Legend of Yunxi, Ruyi Fangfei to the recent Legend of Jianan, not only the makeup of ancient costumes is too neat and flawless, but also the crying drama is too exquisite and beautiful, which makes people jump into the drama. Ironically, under the hot search for related crying scenes, kiku has achieved a "high match" between the actors and the roles in the play, and lost the real value of acting.

△ Compared with other actors, the makeup in the play often makes people jump.

On the other hand, some traffic stars hope to make a circle by acting, and they will choose to "make up for it" by crying. For example, in recent years, the popular acting competition variety show "The Birth of Actors" and "Actors in Place" invited many traffic stars to participate. Crying drama is often selected as one of the acting inspection, and short-term outbreaks make them gain recognition quickly and increase their goodwill.

△ Chen Weiwei’s "Actor in Place" crying was ridiculed

To sum up, crying drama marketing is essentially the choice of works, actors and traffic. In the current traffic era, simple crying drama appreciation has become a thing of the past, and such multi-dimensional marketing considerations will inevitably bring many deep-seated problems.

"Marketing is king" or "Works are king"?

Two considerations of crying marketing of film and television works

The crying marketing of film and television works mainly focuses on hot search and short videos. Although this follows the current propaganda trend, it also brings a lot of influence to the works themselves.

In the hot search, the marketing of works mostly appears in the form of entries, lacking more plot description and picture display, which makes people unable to have empathy for crying. At the same time, this is an intercepted expression, which also makes the audience who didn’t watch lack plot foreshadowing. On the one hand, it may lose the later audience, on the other hand, it also makes passers-by groups have a one-sided understanding of the work and the evaluation is not objective.

From a deeper perspective, the current crying marketing generally follows a repetitive routine, and the use of words such as "# Crying Broken Feeling #" and "# Forbearable Crying #" not only makes the audience feel tired and lack the desire to look at it carefully, but also may become a waste of resources and lose marketing significance. The current kissing drama marketing also has a basically consistent performance.

In fact, the really good crying drama hot search marketing should come from the drama series and look for bright spots. For example, the hot search for "# Xia Meng apologizes with PPT" in "Love is delicious" is innovative and makes the crying show more natural.

△ Ba Zong Xia Meng apologized to her current boyfriend with PPT to save her feelings.

△ The ex-boyfriend waited for her downstairs, and also apologized to himself with PPT. He apologized with tears in the same paragraph because he saw his shadow in his body in those years with his predecessor.

Compared with hot search entry crying marketing, short videos can show crying more directly and are easier for the audience to bring in. But it also has the shackles of expression.

A complete and perfect marketing short video involves several elements: golden sentences, famous scenes, bgm, and special editing order, which will affect the narrative expression and emotional output of the work itself.

The short video of crying drama will also aggravate the propaganda of tears in marketing. The selection of intercepted lines in the drama, the application of popular songs and the cutting of crying drama that disrupts the order all weaken the original narrative logic of film and television works, which will help to break the circle in the early publicity, but it will also make people deviate from the theme of the works.

In fact, in the current traffic era, the film and television industry has long been divorced from the original propaganda mode, and the truth that "the wine is also afraid of the deep alley" has been further confirmed. In the face of this situation, the consideration of the proportion of works and marketing has also become prominent in the influence. From the marketing propaganda of crying drama, we can also understand the worries of "marketing is king" and "works are king".

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Crying drama, from simple acting standards to hundreds of marketing cuts, depicts the changes in publicity and marketing of the film and television industry. Whether it is a convenient marketing channel or a novel marketing speech, crying, which comes from works and is fundamental to works, can’t be forgotten.

Crying drama marketing should ultimately depend on crying drama.

　　Nanchang, June 10 (Reporter Li Yunhan) The Jiangxi Provincial Public Security Department held a press conference on the 10th to report that since January this year, Jiangxi police have made full use of modern scientific and technological means to help 61 separated families achieve reunion.

　　According to Yi Bingui, political commissar of the Criminal Police Corps of Jiangxi Provincial Public Security Department, in January this year, the Ministry of Public Security deployed public security organs across the country to carry out a "reunion" campaign with the main contents of detecting the accumulated cases of child trafficking, arresting suspects of child trafficking and finding missing abducted children. Since the launch of the operation, the criminal investigation department of the public security organs in the province has closely relied on the "National Abduction DNA System", made full use of modern scientific and technological means, constantly innovated working modes and methods, and made every effort to promote the implementation of various measures of the "Reunion" operation.

　　According to reports, Jiangxi public security organs follow the principle of "provincial organization, municipal responsibility, and county-level nuclear recording", and the criminal investigation departments at the provincial, municipal and county levels cooperate and cooperate closely. The Criminal Police Corps of the Department organizes and coordinates the information verification investigation in the whole province and the inter-provincial clue verification work. The criminal investigation departments of public security bureaus in various districts and cities do their best to coordinate the verification of cross-regional clues, intelligence research and judgment, and DNA information collection and inspection.

　　Up to now, Jiangxi police have supplemented and improved more than 700 pieces of parents’ information of missing and abducted children, re-collected more than 400 blood samples, and all of them were inspected and put into storage, ensuring that the number of missing and abducted children is clear, the situation is clear and the information is accurate.

　　At the same time, Jiangxi public security organs have carried out information collection and comparison in a solid manner, broadened the sources of case clues, comprehensively searched for cases (events) of missing and abducted children that have not been mastered, and searched for parents of missing and abducted children who have not collected information. In accordance with the principle of "comprehensive investigation, all materials should be collected", they have carried out in-depth investigation and information collection, strived to obtain more and more accurate information, and supplemented it into the "National Abduction DNA System" to provide basic data for technical comparison. At the same time, assign a special person to take charge of the instruction reception, and carry out the review and feedback work as soon as possible with an extremely responsible attitude.

　　Yi Bingui said that Jiangxi public security organs organized various localities to sort out the files of accumulated cases of child trafficking over the years, tried to find evidence clues, and fully launched the investigation work. In the process of searching for every child and after finding the children who disappeared in that year, we carefully checked the reasons for the disappearance in that year, comprehensively collected and sorted out the clues of the abducted and robbed parties, and found a number of hidden cases of child trafficking, so as to timely file a case for investigation and dig deep along the line, and strive to crack more similar cases and find more abducted children.

　　"The public security organs will not give up if the child abduction case is not broken and the missing abducted child is not recovered one day." Yi Bingui said that the "reunion" action requires the participation and support of all sectors of society and the broad masses of the people. I hope that the broad masses will promptly report clues about suspected child trafficking crimes to the public security organs and actively assist in finding missing and abducted children. (End)

Produced by CCTV, Dongyang Huaxia Audiovisual, Zuocheng Right Corner Film and Television Culture Media, Shanghai Ruyi Film and Television, jointly produced by Shaanxi Daxi Orange Culture, produced and distributed by Zuocheng Right Corner Film and Television Culture Media, directed by Yu Chun, written by Xiang Yuehong, starring Pan Yueming, Angel, Sun Jian, whitehairpin, Liu Tianzuo and Daisy , with Zhang Kaili, Dong Xuan, Chen Ziyou, Zhang Kun and Ma Wenzhong as special actors.

The drama will land on CCTV-1 in the evening prime time on April 28th (tonight), and Tencent video will be broadcast exclusively on the whole network. The work tells the story that the decorator Yang Guang (Pan Yueming) and the designer Chen Xi (Angel) join hands to build a new home for their customers, appreciate the various human beings and seek the true meaning of "home and happiness".

Warm and loving, creating a new home, Pan Yueming Wang ‘ou is busy with renovation.

"The Covenant of New Houses" is one of the few TV dramas focusing on the home improvement industry, and this feature can also be seen in the materials released today. The opening poster focuses on the six protagonists in the play, with Yang Guang and Chen Xi standing in the center of the picture, and Jing Yuheng (Sun Jian), Song Xiaoyu (whitehairpin), Liu Jiandong (Liu Tianzuo) and Sun Ning (Daisy ) standing on both sides of the picture. The characters are fashionable and full of urban sense, which shows the young and fashionable side of the contemporary home improvement industry. At the same time, the color of the screen is mainly warm yellow, and many line drawing elements such as chandeliers, bookshelves and wardrobes are added. The huge word "DREAM" embedded in the screen fits the theme of the play to create a "nest with love and home with dreams" for customers, conveying the warm, relaxed and humanistic style of the work as a whole, which makes people feel warm.

The final preview released at the same time is also the last incisive information exposure of the works to the audience before the broadcast, which fully shows the plot. Yang Guang and Chen Xi have different ideas about design fees, Chen Xi has been framed and plagiarized, and the home improvement concept of "three points for design, three points for materials, and four points for the responsibility of builders" shows that this drama is a drama that deeply discusses the home improvement industry. On the other hand, many interesting customer cases have been staged one after another, denouncing the female owner who pretended to be a "gas chamber" at home, the graphic designer who thought that "I can design this design myself", and the old man who comprehensively analyzed the quotation and chose the decoration company. Quarrels, disputes and conflicts are also constantly emerging, which not only restores the real situation of the home improvement industry, but also enhances the excitement of the play. Finally, home, love and warmth are still the unchanging purposes of the play. Yang Guang and Chen Xi work together to create a new home for their customers, bringing a series of surprises that make people laugh and cry. No matter the old couple, the young couple and the single woman, they are all satisfied and moved in their new homes, which finally makes the play return to the core of humanistic care.

Wonderful ups and downs, telling the stories of the people, and seeing the lights from a small perspective.

On the whole, The Covenant of New Houses is rich in elements, full of ups and downs and full of visibility. The drama has a clear rhythm. Through one decoration case, the interpretation of the home improvement industry and life is carried out. The rich group images and various home improvement stories can help the audience find the shadow around them, trigger thinking about life, and give the drama a strong realism color, which is the type that is relatively lacking in the current screen. The Covenant of a New House has elements such as workplace, love and affection. The coexistence of decoration teams, the development of the team, the internal corporate ills and infighting of big-name decoration companies, etc., can be called real and sharp display of the workplace, and also push the plot to a climax. While Yang Guang and Chen Xi also have feelings in the laughter, tell it to the judge turns into a teammate in the workplace, and at the same time, she has to deal with the attention and interference of her parents’ affection on her feelings. It can be described as the life texture of sweet and warm love mixed with grounding gas, which is interesting and interesting, and it is also an attractive feature of the play.

As a rare TV series focusing on the home improvement industry in China, The Covenant of New Houses has its own unique thinking. The title of the play is "home", which raises the height of home improvement industry to a more touching humanistic height. "We are not decorating a house, but a home." Yang Guang’s line makes people feel warm. Home is of irreplaceable significance to Chinese. A home carries ordinary people’s love for life, emotional comfort and hope for the future. Home improvement is no longer a cold job, but a builder of people’s happy new homes and an engineer who contributes to a better life. In the play, Yang Guang and Chen Xi also regard this as their professional responsibility, and they are connected with their customers with sorrow, joy and heart. Home, bearing the warmth of the world; Home improvement is the achievement of thousands of lights. The drama is not a popular science drama for decoration, but through the incision of home decoration, it reveals the living conditions of contemporary people from a small perspective, celebrates the care and understanding between people, and affirms the energy of true feelings and love.

Tonight, "The Covenant of New Houses" will be broadcast on CCTV-1 prime file and Tencent video, so stay tuned!

　　CCTV News:According to the website of the People’s Bank of China, the People’s Bank of China recently announced that the People’s Bank of China is scheduled to issue 200 million ordinary commemorative coins of China high-speed rail (hereinafter referred to as high-speed rail coins) on September 3, 2018, and each person can reserve and exchange 20 high-speed rail coins.

　　 The front of the high-speed rail coin is the national emblem, and the back of the high-speed rail coin is the "Fuxing" EMU.

　　Announcement introduction, high-speed rail coinThe front pattern is the national emblem, the country name of "People’s Republic of China (PRC)" is published at the top, and the words "2018" are published at the bottom;The main scene of the back pattern is the "Fuxing" EMU.The background is Dashengguan Yangtze River Bridge, Beijing South Railway Station, "Fuxing China High-speed Railway" and mountains, terraces and deserts. The words "10 yuan" are printed on the top of the main scene.

　　According to the announcement, the denomination of high-speed rail coins is 10 yuan, the diameter is 27mm, the material is bimetallic copper alloy, and the number of issued high-speed rail coins is 200m.

　　The number of ordinary commemorative coins distributed in China high-speed rail

　　Note:

　　1. The number of Guangdong province in the table does not include the number of Shenzhen.

　　2. Every time the People’s Bank of China issues a new currency, it keeps a certain amount in the issuing bank as a physical file for future currency research, and this part of the currency is classified as a historical currency file.

　　3. The People’s Bank of China may adjust the distribution quantity of provinces, autonomous regions and municipalities directly under the Central Government according to the reservation situation in various places, and the adjustment results will be announced separately.

　　High-speed rail coins are issued by appointment with a limit of 20 pieces per person.

　　High-speed rail coins are issued by appointment.China Industrial and Commercial Bank, China Agricultural Bank, China Bank and China Construction Bank.Undertaking the advance issuance of China high-speed rail commemorative coins in some provinces, autonomous regions and municipalities directly under the Central Government.

　　China Industrial and Commercial Bank, China Agricultural Bank, China Bank and China Construction BankFrom July 19 to July 22, 2018, I will make an appointment for high-speed rail coins.. The public can make an appointment to register through the official websites of the above four commercial banks or go to their business outlets.

　　High-speed rail coins are reserved for everyone.The exchange limit is 20 pieces..

　　The valid identity documents for reservation and exchange of high-speed rail coins must beOriginal second-generation resident identity card.

　　High-speed rail coin in 2018Make an appointment for redemption from September 3 to September 12.The public can go to the agreed business outlets to make an appointment exchange business with the original second-generation resident ID card registered in the appointment system at the agreed time.

　　If the public collects high-speed rail coins on behalf of others, they need toHold the original valid identity certificate registered by the consignee in the reservation system.Handling, and the number of people on behalf of the collar is not more than 5.

　　The reserved high-speed rail coins that have not been exchanged will be exchanged to the public through on-site exchange. The on-site exchange time is from September 18 to September 25, 2018, during which the public can handle the exchange business at the business outlets of commercial banks that undertake the on-site exchange work.

　　Four anti-counterfeiting characteristics of high-speed rail coins

　　1. Bimetallic structure and inner core composite materials

　　The outer ring of high-iron coin is yellow copper alloy, and the inner core is nickel tape composite white copper material with unique machine-readable properties.

　　2. Inclined full teeth are separated by half teeth

　　The edge of the high-speed rail coin is distributed with inclined full teeth and half teeth alternately arranged.

　　3. Invisible graphics and text

　　Tilting the high-speed rail coin at an appropriate angle can be observed in the local area of the left outer ring on the back.China Railway Logo Pattern“”。

　　4. Microfilm

　　Just below the year number on the front of the high-speed rail coin, it can be observed thatMiniature characters of "GAO" and "TIE".

　　In addition, the announcement is clear,High-speed rail coins have the same function as the current circulating RMB, and are circulated at the same value as the same denomination RMB.

Xinhua News Agency, Beijing, February 2nd (Fan Xi, Tang Jiayu) On February 2nd, Spring Festival travel rush spent its first week in 2024. According to the data from China National Railway Group Co., Ltd., from the opening of Spring Festival travel rush on January 26th to February 1st, the national railway Spring Festival travel rush sent 81.55 million passengers in the first week, with an average of 11.65 million passengers per day.

Spring Festival travel rush in 2024 was officially launched on January 26th and ended on March 5th, lasting for 40 days. The national railways are expected to send 480 million passengers, an increase of 37.9% compared with Spring Festival travel rush in 2023.

In order to ensure passengers’ safe and orderly travel, Hankou Station of China Railway Wuhan Bureau Group Company upgraded the comprehensive service area of the waiting room on the second floor, and aggregated the transit passenger transfer center, the "old, young, sick, disabled and pregnant" key passenger waiting area, and children’s playground. Four independent areas, such as maternal and child nursing rooms, further enhance the passenger travel experience; China Railway Chengdu Bureau Group Co., Ltd. cooperated closely with Guiyang Power Supply Bureau of China Southern Power Grid to carry out Spring Festival travel rush power protection inspections on power supply lines along Guiyang Station, Guiyang North Station and Shanghai-Kunming high-speed railway to ensure safe and worry-free travel. Zhengzhou Bureau Group Company of China Railway organized the public works system to clean the snow in key parts of turnouts and apply antifreeze to ensure the safe operation of trains in low-temperature rain and snow weather.