Xiangshan District, Guilin City, Guangxi Province: Diversified supply of singing "Four Seasons Songs"
On March 26th, 2023 Guilin Marathon was held in Guangxi as scheduled. 30,000 athletes from 11 countries and regions around the world gathered to feel the unique charm of misty rain Guilin in the process of running.
The track setting of this year’s Guilin Marathon connects the beautiful landscape and rich human history in Guilin, including more than 10 famous historical, cultural and natural attractions such as Lijiang River, taohuajiang, Liu Sanjie Grand View Garden, Elephant Trunk Mountain and Fubo Mountain. "Running in the mountains and rivers, looking through the beautiful scenery with your eyes, measuring the city with your feet, and touching the history with your heart, that kind of experience is unique and beautiful, which makes people memorable." Mr. Zhu, a runner from Nanning, said.
"On the blue waves, people are in Traveling in a pictorial world." Green water and green hills are the most shining golden signboard in Guilin. Located on the golden coastline of Lijiang River, it holds the trump card of Elephant Trunk Mountain, the emblem of Guilin. Xiangshan District of Guilin has a unique tourism location advantage. In recent years, Xiangshan District has made great efforts to continuously enrich the supply of tourism products in its jurisdiction, continuously upgrade, innovate and expand the scenic products, and innovate the "water-saving" mode of traditional sightseeing tours and regular day tours in the past, helping the tourism market to "travel all season" and singing the "four seasons songs" of cultural tours.
In March, the Lijiang River, with green hills and crystal clear waters on both sides, attracted tourists from all over the world. As a rain-source river, the Lijiang River has distinct seasons, and March and April after the Spring Festival are the off-season for long-distance tourism. Recently, affected by the rare dry weather, the water level of Lijiang River in Guilin has continued to fall. However, with the acceleration of the recovery of cultural tourism, the number of tourists is increasing.
"Through market research, we found that with the increase in the proportion of go on road trip and self-help tours, at least 20% of tourists are not satisfied with the traditional pure sightseeing tour, and they have higher requirements for the environment and services of the tour." Gong Lelun, director of the Culture, Sports and Tourism Bureau of Xiangshan District, Guilin, said.
To this end, Xiangshan District Culture, Sports and Tourism Bureau organized and guided scenic spots and tourism-related enterprises in its jurisdiction, and launched a series of compound cruise products, such as "Boat Banquet", "Boat Birthday Banquet", "Boat Afternoon Tea" and "Boat Wine Tasting" launched by Guilin Liangjiang Sihu Company, which enhanced the brand connotation of scenic spots and the quality of tourism services, and met the needs of tourists for diversification and in-depth travel.
"We have always insisted on enhancing the brand image of the two rivers and four lakes scenic spots through distinctive and diversified tour services." Qin Zhichao, head of the operation and management department of Guilin Liangjiang Sihu Company, said that in recent years, the tourist satisfaction of the Liangjiang Sihu Xiangshan Scenic Area has remained above 96% all the year round.
Combined with red tourism, Guilin Liangjiang Sihu Company also launched the brand line product of Party building, "party flag Yaoliangjiang, Red Boat Reflects Four Lakes", which has become a popular classroom for studying and educating Party history. The red wooden boat is antique in appearance, and red items such as national flag, party flag, Red Army sandals and military caps can be seen everywhere in the cabin. Visitors can not only enjoy the beautiful lakes and mountains, but also deeply understand the revolutionary story that happened in Guilin during the tour guide’s explanation.
While continuously improving the tour service and experience, Xiangshan District innovatively integrates the "tourism+"industrial chain, forms new tourism formats such as cultural consumption, interactive experience, business services and industrial display, explores new ways of cultural tourism consumption, and extensively carries out tourism cultural activities.
Recently, the first group of tour groups from Hong Kong, China, arrived in Guilin and started their four-day and three-night tour of Guilin. "Guilin is so beautiful, with beautiful mountains and rivers and beautiful culture. The historical heritage here is being explored, protected and utilized." Chen Guimeng, a Hong Kong tourist, said that she had been to Guilin twice and chose Guilin again without hesitation among various routes recommended by travel agencies. On the second day of their arrival in Guilin, they took a bamboo raft on the river in Elephant Trunk Hill Park, and got a close look at the wonders of Guilin’s landscape where people are in Traveling in a pictorial world. The colorful convenience shops along the river told the story of Guilin with cultural creativity, which also attracted their attention.
In the theme post office in Xiangshan Scenic Area, I saw all kinds of cultural and creative products built with Guilin landscape as IP filled with shelves. "The album" Li Jiang Fu "and the enamel cups printed with landscape patterns are the best sellers, and the scenic spot has also prepared a wealth of research and study tours." Xiaowen, a scenic commentator, said that when visitors come here, they can take a clear glass of Lijiang River, measure the water quality by themselves with instruments placed on the shore, and feel the purity of Guilin’s landscape. In addition, tourists taking pictures with ice cream shaped like Elephant Trunk Mountain can be seen everywhere in Xiangshan Scenic Area. "This is a popular punching posture now. During the peak period, this ice cream can sell 1,500 pieces every day." Xiaowen said.
Accurately implement policies and measures for the recovery of cultural tourism, carry out preferential promotions, theme festivals and other activities, cultivate new formats and new modes of cultural tourism consumption, and activate the local and surrounding tourism markets … Since last year, Xiangshan District has successively launched a series of measures to boost consumer confidence and help the rapid recovery of cultural tourism market, with a significant increase in the number of tourists at various scenic spots and a sustained increase in consumer enthusiasm. In 2022, Xiangshan District received 8 million tourists every year, achieving a total tourism consumption of nearly 10 billion yuan.
"In the next step, we will combine the scenic spots in the jurisdiction to seize the tourism fever, innovate the business format, and rely on the solar terms, festivals and the characteristics of the scenic spots to carry out rich activities, so that tourists are willing to come, stay, experience well and have fun. Strive to build a world-class tourist city’s’ Dream Lijiang River Shuiyue Xiangshan’ tourist card, and strive to create a national-level global tourism demonstration zone. " Gong Lelun said.
Authors: Binyang, Mo Qu
Editor: Chen Daoxia
















