Text/Jin Cuodao Channel
Recently, the "Yangkang" people all over the country almost talked about the discoloration of exercise, and the expert’s suggestion of "don’t exercise vigorously" was regarded as the golden rule.
Being able to get out of bed and wash your head is already a high-intensity exercise.
Just two days ago, in 2022, many sports were praised as online celebrity, which made countless people addicted.
Outdoor bikini skiing, exquisite camping, indoor Liu Genghong aerobics and Cyndi Wang dance, the fanaticism and money-making stories brought by sports make the 2022 of the house rich and crazy.
Nowadays, some sports that were all the rage have long since ebbed, and some are still wandering in the circle of reincarnation.
Let’s take a look at this year’s online celebrity Sports. How many did you participate in?
"9 operations, 7 are skiing."
No matter how well-intentioned orthopedic surgeons are, they still can’t stop young people from skiing.
At last year’s Winter Olympics, talented ski girl Gu Ailing became famous overnight, and at the same time, she also brought fire to skiing.
In my impression, skiing, which belongs only to the northeast people and the rich, has stepped down from the "altar" and become the new favorite of young people.
Open short videos, Hanfu Skiing, Royal Sword Flying, Genius Skiing Mengwa and other skiing videos, and the screen network.Skiing topic videos have been played 14.79 billion times.
The first to be captured were the celebrities in online celebrity circle.A vivid skiing photo opens a new door to skiing.
They incarnate as roll kings, wearing top-down underwear, lower-body ski suits, hand-held skis and huge goggles, and are concave in the low temperature of MINUS 30 degrees.
In addition to attracting "Xueyuan", more people are still rushing to ski.
In the ski resort, skiers are as dense as those who go down to jiaozi, and the team under the mountain can even discharge 2 miles.
In this wave of skiing craze, novices contributed countless rollover videos, while veterans punched cards at ski resorts across the country while smashing gold.
They have set fire to 6,700 ski enterprises across the country, making businesses earn a lot of money. After all, a set of primary equipment including ski clothes, skis, ski fights and ski shoes costs between 3,000 yuan and 10,000 yuan.
It’s skiing season again this year. I wonder if last year’s enthusiasm can continue.
Frisbee was definitely the top sport in online celebrity last year.
As a "puppy sport", the bursting of Frisbee is due to the passionate online celebrity people.
Peach hips, yoga pants, and tight vests have made countless "old color batches" addicted to this sport. Overnight, it seems that everyone began to experience "the happiness of being a dog."
Although it was later equated with "pornography, immorality and interest", Frisbee is still the natural social currency for young men and women.
Compared with other online celebrity sports that burn money and take time, Frisbee can be called.Low-cost social king of Bai Piao.
A frisbee only needs 60 yuan. Even in the first-tier cities in the north, Guangzhou and Guangzhou, the cost for a single person to participate in a frisbee activity is between 100 and 200 yuan, so it is an excellent choice for friends gathering or corporate group building.
Under the pursuit of everyone, Frisbee is not only a sport, but also a traffic password.
On social software, a few sexy movies of Frisbee are absolute powder-sucking tools; The offline frisbee high-end blind date bureau gives single men and women the opportunity to cross the class.
Xu Yingfeng, the founder of Wingray Frisbee, broke the news that there would not be more than 100 people playing Frisbee in China when he started his business. But last year, there were about 500,000 frisbee players in China, and they made 60 million yuan by frisbee.
Aside from the controversial part, Frisbee is definitely a sport of conscience.
At the same time as Frisbee, there is also a minority sport, waist flag football.
At first, people paid attention to this sport, and naturally, online celebrity contributed a lot to it.
The combination of small waist yoga pants and football, coupled with exaggerated posing, harvests the flow and eyeballs belonging to football.
Fortunately, these sexy pictures not only attract some old colors, but also attract many real macho men.
After a detailed understanding, we found that, unlike the low threshold of Frisbee, flag football is an extremely physical and technical sport.
In flag football, men and women are equal, regardless of gender, and both boys and girls should try their best to run.
The rule is simple: "No hugging or pushing is allowed, and the attack is over when the defensive side pulls down the waist flag on the belt of the attacker who holds the ball."Compared with Frisbee, flag football is a real high-intensity confrontation.
On the football field, you will find that young ladies are no longer yoga clothes, but they can leave wild, cool, handsome and spicy figures besides being sexy.
Although it is just necessary to take photos and make films, because of the form of sports, flag football has rarely become one of the few sports this year, and there is no opposition between men and women.
If skiing and frisbee can explode, online celebrity are the absolute heroes, while riding is held up by the workers in 996.
Affected by the epidemic, the restrictions of public transportation in many cities make cycling the first choice for people to travel.
Bicycle lanes on Chang ‘an Avenue in Beijing are jammed every time they get off work, and 950,000 bike-sharing cars have been revitalized.
Near a subway station, there are more than 30,000 bike-sharing vehicles with only one brand, and the company has added 72 operation and maintenance personnel. On Line 6, nearly 3,000 bike-sharing vehicles are handled every day.
In Little Red Book, there are 1.03 million notes about riding, and 10,000+and 20,000+notes about riding equipment and riding route respectively.
Compared with Frisbee, riding not only can’t expose meat, but also is a great test for physical strength and wallet.
If you want to integrate into the cycling army, you are either an office worker stuck on Chang ‘an Road or a real man who rides for dozens of kilometers.
The most unimaginable thing is that the impression of the civilian movement has turned into"wealth management products",A car sells thousands or even tens of thousands, and the construction period is as long as one year, which makes it quite popular on the second-hand platform.
Because of the popularity of cycling, bicycles have their own aura, which has become a hot commodity, and many bicycle shops have been "bald".
The clerk with bicycles said that some basic models will have to wait until 2023, and the top products will be in short supply until 2024.
Enthusiastic cyclists and out-of-stock bicycles make cycling a unique sport.
Last year, young people who were isolated and depressed brought camping on fire. After the Qingming small holiday, the topic of "How hot is camping" boarded a hot search.
Tents, star lights, picnic mats, coffee pots, coupled with the outdoor interaction of handsome men and beautiful women, make camping the most atmospheric online celebrity sport.
Not only that, there are two variety shows related to camping in China this year, The Star Chaser and Spring Sauce.
Everyone’s camping is also playing cross-country, and even developed a contempt chain: park camping < lazy camping < moving camping < RV camping.
Park camping is at the bottom, but it is also the most common. Generally, it’s a family outing, where three or two friends or a family take tents to eat, spend a night in a park where they can camp and experience nature.
Lazy camping was the hottest last year. If you go to some camping camps, tents, food and so on are all ready, and tourists only need to carry their bags to stay, which is the easiest outdoor activity.
The fierceness of the consumer side also directly gave birth to the popularity of the camping industry.
Searching for "campsite" in enterprise search found that as of December 2022,There are 46,000 campsite enterprises in China, with an average increase of 1,000 per month.You know, in 2020, there will be only 8,315 camping-related enterprises in China.
Camping is popular for a while, but it is not a "win-win" moment. Many online celebrity punch-in camping users are one-off. Young people pursue freshness and usually go to a campsite once. The same activity will not attract them again.
Especially after the opening of the epidemic this year, how many people who can travel all over the country will choose camping?
FIFA World Cup Qatar 2022, China didn’t go to football, but Liu Genghong did.
Liu Genghong’s aerobics not only brainwashed tens of millions of girls in Liu Genghong, but also did not escape the audience of the World Cup.
During the World Cup, besides CCTV reporters and foreign fans, there were many local tyrants worth over 100 million, and even the little prince of Qatar became a member of the dancing group.
In April this year, Liu Genghong sang a song "Compendium of Materia Medica" aerobics,Harvest 70 million+fans in just one month and become a top-notch fitness blogger.
His "shuttlecock exercise" is extremely simple. Just keep up with the rhythm, take turns patting the inside and outside ankles and knees, and then stick to it.
Extremely simple and effective, Liu Genghong’s fitness live broadcast has a "human-to-human" phenomenon.
Not only girls who want to lose weight have become "Liu Genghong girls", but also many "Liu Genghong boys" who need super physical strength. Firefighters, roadside stall owners and Bao Ma have all joined the ranks of aerobics.
Fans are abused to "start standing and end lying down", but they still can’t stop. Some schools even fuck physical education class with shuttlecock.
Liu Genghong single-handedly, the young people who are usually tired of walking, took the road of sports, and some people laughed at themselves:"Work out with Liu Genghong for three days, and kneel when you see people."
Liu Genghong’s shuttlecock exercise not only tore open the hole of Zhai Jia’s fitness, but also brought him huge flow. Crazy "exercise friends" not only danced in the live broadcast room, but also spent real money and silver, which enabled Liu Genghong to earn 560,000 yuan a day.
Unfortunately, with the end of the curtilage, shuttlecock is especially popular, and only 10% of the "Liu Genghong girls" have been dancing with each other in the live broadcast room.
In the past two years, if you want to see whether something is hot or not, it depends on the length of the queue.
When Shenzhen Wenheyou opened the store, it was an unprecedented event, which was exaggerated to 70,000+tables in front of the number, and tens of thousands of people lined up for 8 hours in the scorching sun.
When Modern China Tea Shop opened a shop in Wuhan, some people waited in line for eight hours to drink a cup of milk tea, and even paid a high price in 600 yuan to find a scalper to buy it.
In Suzhou, some people specially asked people to queue up late at night to eat steamed stuffed buns, with a cage of 1000 yuan and others waiting in line for 4 hours.
People’s enthusiasm for queuing sports can not only contribute to eating, but also queue up crazily for playing.
In the cold winter, in addition to making nucleic acids, there are also ice piers that can make young people queue up at the risk of infection.
When a pier is hard to find, some people queue up with warm babies for 7 hours in order to buy an ice pier, and some queue up one night in advance without grabbing it.
On the first day of the opening of Universal Studios Beijing, you can only walk to the gate in line for one hour. If you want to play popular projects, it will take three hours to start.
Many tourists from the sunny morning until 9 pm, really experienced what is:Line up for two hours and experience for two minutes.
Queuing was once a standard for online celebrity products.. Over the years, in order to punch in the online celebrity store, young people have been waiting in line for hundreds of tables for two or three hours, just to experience the delicious food, punch in for photos and send a circle of friends.
However, many restaurants in online celebrity are queuing crazily as soon as they open. It’s not how good the products are, but the routine of the merchants.
The reason for many queues is that merchants are hungry for marketing, and they exchange traffic through scarcity;
Some businesses will hire people to queue up to create an explosive atmosphere;
In addition to "professionals", there are many "scalpers" who are queuing to buy on behalf of others.
Queueing has aroused unprecedented herd effect, but as time goes by, when a online celebrity store doesn’t need to queue up, consumers’ expectations for it have also dropped to the lowest.
There is no doubt that queuing is the most intelligent tax sport.
At one time, people would use "crawl for me" to express disdain and anger.
But now, the young man began to point his index finger at himself and said, "I’ll climb one for you."
This is not crazy literature, but a popular way of exercise last year-Crawl.
In the past, when we saw the grandfather hit a tree in the park, the aunt would only sneer at the square dance, but now many young people will choose to join.
Some time ago, the hot search term "Crawling" in Little Red Book rose to the top of the list for several days, and college students in bilibili shared the crawling crowd on the school playground.
In order to lose weight quickly and practice vest line, many young people began to climb regardless of time and place.
Shy people will choose to climb at home after the dead of night and then scare their families.
Some students were crawling in the classroom after class, but they accidentally bumped into the teacher.
As the team grew, they began to crawl in groups in the school playground.
There are also contemporary social cattle, organizing friends to climb on the street together, and the random participation of social cattle passers-by, even the aunts and uncles are stupid.
Up to now, crawling has even become a sport category, includingCaterpillar crawling, orangutan crawling, crocodile crawling, cat crawling and other postures.
In Xiangshan, Zhangjiagang, Suzhou, there are more than 70 members of the crocodile group. The video of collective crocodile climbing was posted on Tik Tok, which always won tens of thousands of praises.
Although it looks funny and outrageous, crawling is really thin and decompression.
Conclusion:
Nowadays, when the word online celebrity is mentioned, many people automatically take a derogatory color in their minds, but in fact, online celebrity should be a neutral word, and you can call it online celebrity when the traffic is high.
From skiing to camping to frisbee, with the help of online celebrity, what was originally a niche sport became popular on the Internet, and then more people followed suit.
Throughout the online celebrity movement in 2022, although many of them are controversial, they still make people healthier and more positive in the epidemic.
In 2022, the movement became a gold mine, and on the outlet of the movement, online celebrity gained traffic; Participants gained socialization and health; Merchants made money.
In recent years, in order to "become a better self", young people have made a lot of efforts, but in the end they find that their plans to follow the wind can never keep up with the changes in the wind.
For ordinary people, no matter which sport, persistence is king.
In 2022, which sport will you stick to?
The picture comes from the Internet. If it is infringed, please contact to delete it.
Author | Yunyao
