Tencent Financial Comprehensive Report The central bank announced in the afternoon that since June 28th, the deposit and loan interest rates of financial institutions have been lowered by 25 basis points, and the deposit reserve ratio has been reduced by 0.5 percentage points for city commercial banks and non-county rural commercial banks whose loans have reached the targeted cuts to required reserve ratios standard. This is the second interest rate cut this year after the interest rate cut on May 11th this year. What impact does the reduction of deposit and loan interest rates have on the stock market and property market? How will it affect your purse?

The People’s Bank of China decided to implement the targeted cuts to required reserve ratios for financial institutions from June 28th, 2015, in order to further support the development of the real economy and promote structural adjustment. (1) Reduce the deposit reserve ratio by 0.5 percentage points for city commercial banks and non-county rural commercial banks whose loans to agriculture, rural areas and farmers reach the targeted cuts to required reserve ratios standard. (2) For large state-owned commercial banks, joint-stock commercial banks and foreign banks whose loans to agriculture, rural areas and small and micro enterprises meet the targeted cuts to required reserve ratios standards, the deposit reserve ratio will be reduced by 0.5 percentage points. (3) Reduce the deposit reserve ratio of financial companies by 3 percentage points, and further encourage them to play a good role in improving the efficiency of enterprise capital utilization.

At the same time, since June 28, 2015, the benchmark interest rates of RMB loans and deposits of financial institutions have been lowered to further reduce the financing costs of enterprises. Among them, the benchmark interest rate for one-year loans of financial institutions was lowered by 0.25 percentage points to 4.85%; The benchmark interest rate for one-year deposits is lowered by 0.25 percentage points to 2%; Other benchmark interest rates for loans and deposits of various grades, and deposit and loan interest rates for individual housing provident fund shall be adjusted accordingly.

Six major impacts of interest rate cuts are related to you.

1, go to the bank to save money, the interest is less.

The central bank cut interest rates this time, and the benchmark interest rate for one-year deposits dropped from 2.25% before the adjustment to 2.00%, which means that the interest will be reduced when we go to the bank for deposits in the future. For example, if 500,000 yuan is deposited in the bank for one year, the interest will be 1250 yuan less.

2. The impact of the property market: the interest rates of commercial loans and provident fund loans have dropped, and the pressure on mortgage loans has decreased.

The interest rate of individual housing provident fund loans for more than five years has dropped from 3.75% before adjustment to about 3.5%, and the benchmark interest rate of commercial loans has also been lowered from 5.65% before adjustment to about 5.4%. Generally speaking, the interest rate of provident fund loans or commercial real estate loans and repayments is linked to the benchmark interest rate of the central bank. Therefore, the reduction of the benchmark interest rate has reduced the pressure on mortgage loans for some individuals and families who want to buy a house. For example, when buying a house, the commercial loan is 1 million, and the loan term is 30 years. By using the method of equal principal and interest repayment, the monthly payment will be reduced by about 260 yuan after the interest rate cut, and the total interest will be reduced by about 90,000 yuan.

3. Life consumption is more active.

Cutting interest rates means that interest may be reduced, so that bank deposits can be transferred to consumption and investment. In terms of consumption alone, a survey of consumer confidence in China conducted by the National Bureau of Statistics showed that in October 2014, the consumer confidence indices of urban and rural areas were 102.0 and 106.9 respectively. This interest rate cut will promote consumption, and it is expected that the consumer confidence index will rise in the future, which is also conducive to the overall upward development of the economy.

4. People will have more choices in financial management.

The central bank’s interest rate cut directly affects investment products, mainly in industries with high asset-liability ratio or high liquidity pressure such as real estate, cement, building materials and steel; Secondly, it is also good for the stock market and bond market, but Jiafeng Ruide financial planner reminds everyone that the risks of the stock market and bond market cannot be ignored. In terms of household asset allocation, investment in sound financial management is also indispensable. In addition to selecting deposits and government bonds, you can also choose fixed-income products, which have low risks and good investment returns.

However, the interest rate cut will have a certain impact on the yields of Internet "baby" products and bank wealth management products, such as Yu ‘ebao, which takes the money fund as the main investment direction. It is expected that the yields of the two types of products will decline in the future. I suggest you choose carefully.

5. Impact of stock market: The six major industries have obviously benefited the most from real estate stocks.

According to the analysis, interest rate cuts directly benefit industries with high debt ratio, such as real estate, infrastructure, nonferrous metals, coal, securities and other industries. However, it remains to be seen whether the banking industry can enjoy the benefits of interest rate cuts.

What is the impact of interest rate cuts on the stock market? Undoubtedly, it is a major positive. Because the price of money falls, the operating cost of enterprises is reduced, and the financing cost of the stock market is also reduced, which will stimulate more funds to flow to the stock market and also stimulate enterprise investment. These are of course good for the stock market. As a result of this interest rate cut, the stock market will undoubtedly seek a breakthrough from the previous high point. Once the volume breaks through, a new main rising wave can be established. Therefore, in the afternoon, investors should pay attention to the disk state of the market in the process of high breakthrough forward.

Of course, in the short term, it is obviously bad for bank stocks, because the interest rate cut has reduced the loan interest rate, and since banks are still short of liquidity, they have to continue to raise the deposit interest rate. In this way, the bank deposit and loan spreads will be squeezed again.

The most favorable sector for interest rate cuts is the real estate sector. Because, for the current real estate industry, high currency price and high capital pressure are the two most important contradictions. After the last interest rate cut, the market ushered in a wave of buying houses, and the financial pressure of real estate enterprises eased. Now, cutting interest rates again will not only promote buyers to buy houses, but also reduce the cost of enterprises, so it is a major positive for real estate stocks.

The interest rate cut will further trigger the expectation of RMB depreciation, so it is bad for enterprises that need to import more raw materials, such as the paper industry. However, the depreciation of the RMB is conducive to exports, so it is good news for enterprises that export products, especially high-end products. In addition, on the one hand, interest rate cuts, on the other hand, the government increases investment in infrastructure, and the future infrastructure-related sectors deserve continued attention.

6, the loan environment is relaxed, and venture capital is easier.

With this interest rate cut, banks have relaxed their loan requirements, making it easier for people to borrow money and reducing the cost of loans. Obtaining financial support will make more capable people more willing to start a business and invest to get more economic income. Although it is easier for people to borrow money from banks after interest rate cuts, the amount of loans is also relaxed, but the bank’s loan approval process has been very complicated, which means that people are not so easy to borrow money. Some people still need to borrow from some non-bank financial institutions.

The central bank’s interest rate cut is aimed at reducing the social financing cost and transmitting it to the investment and wealth management market, which will not only benefit the property market as a whole, but also have a considerable impact on bank wealth management, stock market, bonds, funds, "baby", P2P and gold commodities. Although the central bank cut interest rates, people with fixed deposit habits don’t need to be nervous and busy with "moving deposits" for the time being. With the possible differentiated competition of interest rates among banks, in the future, when making deposits, consumers can "shop around" and make choices to obtain higher returns. In addition, the deposit insurance regulations have been soliciting opinions and will be issued soon. On December 4 last year, the CBRC issued the Measures for the Supervision and Management of Wealth Management (Draft for Comment). Everyone pays close attention to and judges the policy trend in time. It is still necessary to be rational in financial management, and it is best to adopt a portfolio investment strategy to spread risks and maximize returns. (Tencent Finance Comprehensive)

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On July 28th, Grandma Wang, who only wore high heels, took off her makeup for the first time and appeared in a plain state, responding to all kinds of questions and ridicule from netizens.

In the video, she still begins with the familiar "Hello everyone, my name is Wang Biyun, and I am 80 years old". The difference is that this time she emphasizes "I want to introduce myself again".

Compared with the exquisite "Wang Beauty" in the past videos, she used her truest appearance to face the camera and told fans why she likes makeup and why she only wears high heels.

At the end of the video, she asked everyone, "Can we get to know each other again?"

As a silver-haired online celebrity, Grandma Wang, who only wears high heels, has been regarded as the weather vane of silver-haired online celebrity since she became popular.

From the early 80-year-old exquisite and beautiful grandmother Wang to the present, she took off her makeup and responded to questions with her truest state. Grandma Wang is changing from the shallow content output that focused on age in the past to the deep value output that returned to real and active life.

In her short video content, the content of the label "80 years old" is decreasing, and more is to present her daily life and output the values of active life.

It’s not just Grandma Wang who has changed. AgeClub has comprehensively studied 50 online celebrity with silver hair at the head, middle and waist in Tik Tok. We found that after several years’ development, the whole ecology of online celebrity with silver hair is welcoming a turning point.

On the one hand, the types of silver-haired online celebrity are more diversified, and the content pays more attention to depth and truth. It is no longer just a marketing gimmick with age, but also has more new explorations in the level of realization and platform layout;

On the other hand, with the evolution of the whole short video ecology, a large number of early silver-haired online celebrity accounts stopped changing/losing their powder, which further highlighted the difficulties faced by silver-haired online celebrity in creation and realization.

We believe that the coming of the ecological reshuffle period of silver-haired online celebrity will link middle-aged and elderly fans with the elderly industry, which is the direction of future transformation.

(Note: The data comes from flying melon, as of September 13th. The statistics are all within the past month, and 41+ fans account for the proportion of account video viewers)

01

Silver-haired online celebrity is more diverse

Return to the truth, the content is deeper

Compared with online celebrity in the popular sense, silver-haired online celebrity is a new group, and they are really concerned by the mainstream people, largely due to the rise of short videos.

Since 2018, Tik Tok has ushered in a bonus period of 1-2 years’ traffic growth, which has spawned many head accounts with tens of millions of fans, and many early silver-haired online celebrity were also born during this period.

Now, after three or four years, combing the status quo of 50 silver-haired online celebrity, we find these remarkable changes:

one

Diversification trend is more obvious.

The trend of diversification is mainly reflected in three dimensions:

First, the types of silver-haired online celebrity are diversified.

Taking 2020 as the boundary, combing the time when 50 silver-haired online celebrity settled in Tik Tok, there are two peaks:

The first wave is concentrated in the second half of 2018 to the first half of 2019, which is also the newly emerging bonus period in Tik Tok. There are some head online celebrity with tens of millions of fans, and the overall content is mainly pan-life, fashion and so on, focusing on funny and shaping the sense of age contrast. On behalf of online celebrity, for example, @ I’m Grandma Tian, @ Grandma Wang who only wears high heels, @ Fashion Grandma Group, @ Grandpa Little urchin, etc.

At this stage, the silver-haired online celebrity has shown a preliminary trend of diversification. In "Ma Baoguo Phenomenon: Selling Tickets Earns 820,000 at a time", how far is the middle-aged and elderly online celebrity from "realizing personal IP"? In the article "AgeClub", the mainstream silver-haired online celebrity was roughly classified into emotional category, fashion category, life category and specialty category.

The second wave is concentrated in the second half of 2020 to this year, and there are many silver-haired online celebrity IPs that are grounded, more realistic or more distinctive. Most of them are concentrated in the order of one or two million fans. Although their account names still use "grandma" and "grandpa" as suffixes, they no longer focus on age labels at the content level, but pay more attention to realistic and positive energy content output, which can be roughly divided into three categories: agriculture, rural areas and information viewpoint output, for example:

@ Six Grandfathers: Take the daily work of six grandfathers in Jingzhou, Hubei Province as the main content, with appropriate background music to show the hard work of rural life and the optimism and strength of the grandfathers;

@ Sentimental Grandma: 75-year-old laid-off old lady outputs positive energy statements and teaches fans how to operate Tik Tok, etc. as the main content to output information and opinions.

It is worth mentioning that in this new wave of silver-haired online celebrity, there are also some silver-haired online celebrity with distinctive personal characteristics.

For example, Grandpa @ Mina, Mina is a three-or four-year-old mixed-race girl. With Mina as the account and content subject, @ Mixed-race Mina is a well-known mother and baby from the media, and there are more than 10 million fans in Tik Tok. Around this account, a parent-child account matrix including Grandpa @ Mina, Mom @ Mina, Aunt @ Mina and other accounts is formed.

Among these accounts, Grandpa @ Mina is the only account outside of @ Half-Blood Mina that has more than 3 million fans. This is due to the multiple eye-catching factors in Grandpa Mina: 64-year-old foreigner grandpa China life+’s food tutorial+life short play, which is mainly about his daily and shared food tutorial, and his personal IP is very distinct and not easy to imitate.

Second, the platform layout is diversified.

Outside Tik Tok and Aauto Quicker, the video number regarded as the short video "roof of the world" is growing rapidly, and naturally it has 1.1 billion users’ traffic on WeChat.

Many silver-haired online celebrity are concerned about the rising trend of this new platform. More than half of the 50 silver-haired online celebrity have entered the video number, and some account data have performed quite well.

For example, the @ Fashion Grandma Group, which released a number of videos, praised and forwarded them at tens of thousands of levels, and the live data was also remarkable. On January 27th this year, the @ Fashion Grandma Group was launched for the first time, with nearly 20,000 viewers in three hours and about 200,000 likes.

The data performance of Aunt Honglong, a well-known dance network, is also quite good. She only entered the video number in June this year. In just three months, several videos have been forwarded tens of thousands, and the average number of likes has basically broken thousands.

However, on the whole, online celebrity with silver hair is still in the groping stage on the video number. Many Tik Tok online celebrity with silver hair from Tik Tok to the video number, mostly carry the original account names and contents directly, and do not plan different contents according to different platform characteristics. Even Tik Tok head accounts such as @ I’m Grandma Tian and @ Laofangu have not explored the appropriate content form on the video number, and the data performance is also average. Many accounts are even in a broken or stopped state.

From the video number itself, at present, there is no online celebrity and talent who have hatched their own platforms like Tik Tok and Aauto Quicker, and the content ecology of the whole platform is still in the exploratory stage.

In addition to the layout on multiple platforms, many silver-haired online celebrity started to build matrix accounts in addition to their own IP.

For example, Grandma Wang, who only wears high heels, recently began to support Grandma Wang’s daughter. She is also a silver-haired online celebrity, born in 1968, and her fans are around 100,000. However, the account content is still dominated by the interaction between Grandma Wang and her daughter, and her personal characteristics are not clear enough compared with Grandma Wang.

@ Fashion Grandma Group is also building a silver-haired online celebrity matrix, and gradually incubating more vertical numbers outside the group account, such as grandma who focuses on girls’ hearts, grandma who specializes in health preservation, grandma who specializes in fitness and so on.

AgeClub also noticed that in addition to fashionable and exquisite silver-haired online celebrity such as Fashion Grandma Group, there are also some MCN organizations that specialize in arranging funny and lifestyle silver-haired online celebrity.

For example, Baguatian and Feigua data show that Baguatian has signed 15 accounts in Tik Tok, including @ Grandpa Ah Chang, about half of which are silver-haired online celebrity, and the total number of fans is 26.103 million.

Compared with the exquisite silver-haired online celebrity such as @ Fashion Granny Group and @ Grandma Wang who only wears high heels, the silver-haired online celebrity signed by Baguatian is more rural and sinking, and it mainly outputs funny and life-like plots.

The third is the diversification of the realization scene.

In addition to the traditional commodity window, advertising placement and live delivery, the realization scenes of silver-haired online celebrity are becoming more and more diverse.

For example, @ Naughty Granny Chen tried to film while filming short videos, @ Granny Wang wearing high heels and @ Aunt Long were invited to participate in various variety shows, @ Crazy Granny diverted Tik Tok fans to WeChat to realize private domain transformation. @ Fashion Grandma Group has expanded more business endorsements, recruited more grandma members, and conducted offline studies.

The content of silver-haired goods brought by online celebrity also extends from daily necessities, snacks, beauty cosmetics and other products of all ages in the past to products for the elderly.

For example, @ Fashion Grandma Group implanted adult incontinence care brand Tianning and endorsed Jingxin oral liquid in the video, and Letui and Qingtian Yege also appeared in the video the popular science and experience content of nursing homes.

2

Return to the truth, the content is deeper

From the content point of view, although the content quality of silver-haired online celebrity is still far behind that of online celebrity in other age groups, some silver-haired online celebrity have been exploring the innovation of content level, trying to get rid of the past way of relying solely on age to attract traffic and eyeballs and return to the truth and connotation.

Grandma Wang, who only wears high heels, used to focus on "80-year-old grandma is more fashionable and exquisite than young people", creating contrast through comparison, thus attracting fans.

However, from the depth of value, after reading it, users have no more gains except feeling that "this grandmother is great".

Today, although Grandma Wang still appears in a fashionable and exquisite appearance, she no longer emphasizes the label of 80 years old, nor does she deliberately present her "frozen age" status in the camera. Instead, she presents her daily life with her daughter, granddaughter and even young people, and outputs her positive attitude towards life and her life experience as an elder.

Compared with grandma Wang, who used to be exquisite without a flaw, today she looks more in line with the calmness and peace of the elderly and adds more realism.

@ Fashion Grandma Group has also experienced a change in content from visual impact to ideological impact. From the second half of 2020, the fashion grandma group abandoned the theme of "strong visual impact" and began to plan the plot content, focusing on exporting grandma’s thoughts and values, and went further in content depth.

In 2020, @ Grumpy Grandma, who moved to Tik Tok, also broke the way of traffic growth with age and contrast as gimmicks. Instead, she created an image of a maverick but full of justice in the form of a short play, which was consistent with the cognition of middle-aged and elderly people in the public, and accumulated more than 4 million fans in just one year.

According to Huang Ziting, the person in charge of Baguatian’s operation, the content of its signed silver-haired online celebrity account has also experienced a change from "pure funny" plot content to funny plot with output views and positive energy content as the main content, paying more attention to the content value.

It can be seen that silver-haired online celebrity doesn’t have to attract attention through the content "different from ordinary silver-haired people", and real silver-haired people can also get out of the circle with good content.

The exploration and innovation of some silver-haired online celebrity at the content level means that operators are gradually abandoning impetuousness, further precipitating the content, and excavating more connotations behind the silver-haired online celebrity.

02

A large number of accounts stopped changing/dropping powder.

The dilemma of silver-haired online celebrity is highlighted

In addition to the good changes, a phenomenon that can’t be ignored is that a large number of silver-haired online celebrity accounts are in a state of stopping or losing powder.

Early silver-haired online celebrity mostly used the contrast between age and image to attract users and realize the rapid growth of fans. However, after three or four years’ development, we found that more than half of the 50 silver-haired online celebrity accounts in online celebrity stopped changing or lost their powder one after another, and the dilemma of content and realization faced by silver-haired online celebrity was further highlighted.

The first is the risk of health.

On February 16th, 2021, Tik Tok’s head account @ Yaoyang, with millions of fans, published an obituary announcing the death of his grandfather Fuxiang Wang at the age of 83.

After that, the account name was changed to @ Grandpa’s Yaoyang, which was intended to continue to be updated to miss the daily life of Grandpa and Yaoyang’s family, but it stopped on June 30, because many netizens questioned their grandfather who died.

The phenomenon that @ Grandpa’s Yao Yang had to stop working because of the death of the old man means that the health risk of silver-haired online celebrity has become a problem that cannot be ignored in the account operation.

Most of the 50 silver-haired online celebrity are over 70 years old, and many of them are "centenarians". According to the data released by National Health Commission, in 2019, the average life expectancy in China will be 77.3 years.

No matter illness or normal birth, illness and death, it has brought uncontrollable factors to the continuous operation of Yinfa online celebrity account.

Secondly, online celebrity, with silver hair, is even worse in content creation and expression.

Silver-haired online celebrity can quickly attract a group of fans in the early stage by the contrast of age and image, but to ensure the continuous growth of accounts and fan loyalty in the follow-up, it is not only the age, but also the content, which tests the content creation ability and performance ability of short video operators.

However, online celebrity, with silver hair, is far behind young people in both content creation ability and performance ability. If the content creation level can be solved by the team, then the expressive ability can only rely on online celebrity himself.

Among the 50 silver-haired online celebrity we studied, many silver-haired online celebrity lacked expressiveness in front of the camera, as if they were dominated by tool people without independent thoughts and consciousness.

"It is a rare thing to be able to find an old man with strong performance ability and desire to perform."

For example, @ Centennial Grandma, whose daughter runs the account, mainly records her daily life. Because she is old and has no perception of the camera, every video needs to be initiated by her daughter or people around her, and it is difficult for the elderly to support the account content independently. During the live broadcast, grandma is also like a tool. My daughter sits on the side of the live broadcast with goods, while grandma lowers her head, neither looking at the camera nor talking.

There are many silver-haired online celebrity like @ Centennial Grandma. Even some silver-haired online celebrity with excellent performance ability still face more difficulties than young people.

Grandma @ Naughty Chen has often participated in the recording of TV programs, and also performed in group performances. After signing the MCN organization, she quickly became popular by imitation shows and funny short plays, but it is also difficult for her to complete some actions that young people can easily do during the recording process.

Behind this, there are factors of the background and concept of the times. The cultural level, concept and cognition of short videos of middle-aged and elderly people are different from those of young people. There are also physiological factors. With the increase of age, the physical function declines, and the understanding ability, memory and physical coordination ability of middle-aged and elderly people are far behind those of young people.

Finally, the commercial value is over-consumed, and there is no sustainable and benign way to realize it.

On September 11th, @ Gunner Uncle Zhang released a farewell video, telling fans that this may be his last video. Prior to this, his account lost 37,000 yuan in the past month.

In the comment area of this video, the comments with a lot of praise are not expressing regret or missing, but expressing their dissatisfaction with Uncle Zhang’s over-commercialization: "I said goodbye last year, and I will continue this year", "The main reason is that I can’t bring the goods", "I’m very nice, and I’m like this" …

The grandfather who became popular in 2018 by hard work, simplicity and positive energy has experienced a short video career for several years. There are fewer and fewer simple and positive aspects in the content, and more and more empty and hard.

In the few contents of the account at present, click on a video at will, and the comments with a lot of praise are all expressions of dissatisfaction: "Don’t sell things every day?" Changed the routine? " "I am the first fan, and I am by no means a black powder, but it is getting more and more boring, really."

There are many silver-haired online celebrity like Uncle Zhang who excessively consume their own commercial value, including improper planning of the team, short-sightedness or excessive consumption of IP value, and online celebrity’s own mentality change, which gradually loses his initial heart in the face of the impact of huge interests.

In addition to excessive consumption of commercial value, many silver-haired online celebrity who take the funny and life-oriented route are also facing the dilemma of realizing cash.

According to industry sources, the commercial quotation of Yinfa online celebrity in advertising placement is generally lower than the market price by 20%, and many Yinfa online celebrity accounts are in a loss state.

The main reasons behind this are as follows: First, many grounded silver-haired online celebrity are realized in a single way, mainly by short video implantation and live broadcast.

Short video implantation tests the team’s content creation ability and online celebrity’s performance ability, which has been mentioned before. Live delivery tests online celebrity’s own cognitive ability and expressive ability of brands and products, and even his ability to control accounts.

"The live broadcast of silver hair in online celebrity is actually a very difficult thing. On the one hand, it is difficult for many elderly people to establish a comprehensive understanding of brands and products. On the other hand, most of them speak dialects and need a strong helper. Even many silver-haired online celebrity don’t know what they are doing, just follow the instructions of the team. "

Second, silver-haired online celebrity faces many limitations when promoting its brand. "Although many beauty products can be presented to the audience through plot implantation, it is always difficult to show the intuitive effect of the products like young online celebrity."

03

Future direction:

Return to the content and focus on middle-aged and elderly people.

Combined with our research on the current situation of silver-haired online celebrity, we believe that the core of the transformation of silver-haired online celebrity must be to return to the content and dig deep into the IP value of online celebrity, instead of just using age as a tool to gain eyeballs.

Online celebrity is essentially a product of fast economy, and it has become popular in a short time by relying on the Internet. The middle-aged and elderly people are slow people. When "fast" and "slow" are mixed together, the freshness and fun of silver-haired online celebrity can really attract public attention in a short time.

But the novelty can only be temporary. When the novelty and impetuousness in the early days fade away, only the content is the core of linking fans.

This content can be online celebrity’s life experience, story or active attitude towards life as an elder, and it can also be knowledge output in professional fields, such as health care, fitness, beauty, storage and so on.

When people mention silver-haired online celebrity in the future, they will remove the "silver hair" and win with online celebrity’s own personality or specialty, which is the time when the ecology of silver-haired online celebrity will return to a rational state.

"The future silver-haired online celebrity must be able to export content and opinions on his own behalf, not as a puppet."

As for how to build a silver-haired online celebrity, we think there are two key points:

1. When designing IP, consider the subsequent liquidation problem.

Many silver-haired online celebrity’s early popularity stems from accidents or accidents. After accumulating the next batch of fans, they started to bring goods stiffly, and realized commercial realization with the help of online celebrity’s popularity and traffic.

But the result of this is: firstly, it is difficult for fans to pay the bill willingly, because fans lack a clear understanding of online celebrity except their age, can’t convince them of the products they choose, and even hate this over-commercialization behavior; Secondly, the realization is not sustainable. Even if some fans are willing to place an order, they are likely to buy the product impulsively and are unwilling to buy it again later.

Therefore, the commercial value of many silver-haired online celebrity comes and goes quickly. To ensure the sustainability of the account, we must design a general path from the content to the subsequent realization, and continuously strengthen this attribute through the content and realization around the IP core determined at the beginning.

For example, @ Fashion Grandma Group, whose IP core is fashion, what is fashion?

The understanding of @ Fashion Grandma Group is that fashion has nothing to do with age. It can lead people in its own unique way and arouse people’s desire for beauty, life, career and love.

Around this IP core, when planning the content, @ Fashion Grandma Group not only shows the fashionable appearance of grandmothers, but also pays more attention to showing the connotation of their active life through their life stories, thus playing a leading role in thought invisibly.

In the process of realization, most of the products they bring online focus on some middle-aged and high-end products, such as clothing, beauty, books or courses, etc. Offline recruitment and study tour also focus on improving the temperament and connotation of grandmothers. Both products and services are closely connected with the IP attribute of fashion.

2. Link the middle-aged and elderly population and the elderly industry.

Silver-haired online celebrity mostly connects with young fans, which is not necessarily the wrong direction, but there is always a problem: it is difficult to realize cash or ensure the sustainable output of content.

It’s a cliche that it’s difficult to cash in. It’s hard for silver-haired online celebrity to convince young people of the products they recommend.

Take Grandma Wang, who only wears high heels, as an example. She has more than 15 million fans and opened her merchandise window. The sales volume in the past 30 days was 12,000, which seems to be not low. However, compared with another young beauty blogger with 13 million fans, the sales volume of the product window in the past 30 days was 23,000, almost twice that of Grandma Wang.

It is difficult to guarantee the sustainable output of content, which means that some silver-haired online celebrity, such as @ Kangkang and Grandpa, can attract young fans through fashion trends and realize it by selling their own clothes.

However, if every content is just sharing clothes, it will easily make young fans feel aesthetic fatigue, because apart from the label of age, there are many clothes bloggers in the market, and online celebrity with silver hair does not have much advantage compared with them.

In addition, young fans often don’t have much loyalty, and it’s easy to abandon the bloggers they once paid attention to.

From these two points of view, linking middle-aged and elderly fans is the direction of more sustainable and long-term operation of silver-haired online celebrity.

On the one hand, the same age makes it easier to have a sense of identity, on the other hand, middle-aged and elderly fans are much more sticky than young fans.

In fact, some silver-haired online celebrity and MCN organizations are already transforming to link middle-aged and elderly fans.

@ Fashion Grandma Group began to focus on adjusting the fan structure last year. Through the content end, it changed from visual impact to ideological impact, and the number of middle-aged and elderly fans increased significantly. At present, the proportion of 41+ people exceeds 30%.

Not only the fashion grandma group, AgeClub compared the fan data of many silver-haired online celebrity last year and this year, and found that the proportion of 41+ people has improved to varying degrees.

Baguatian began to lay out a more diversified form of online celebrity, no longer taking silver-haired online celebrity as the only direction to link silver-haired people, and at the same time, it did not just gather old silver-haired online celebrity, but explored more middle-aged and even young online celebrity images, and laid out silver-haired people by specialty and content.

Besides linking middle-aged and elderly fans, it is also a great opportunity for silver-haired online celebrity to base itself on the elderly industry.

At present, the elderly industry is in the initial stage of development, and some elderly products have begun to appear in all walks of life, such as beauty cosmetics, elderly shoes, elderly clothing, household appliances, assistive devices and nursing products, etc., but market education is far from enough.

In these fields, silver-haired online celebrity will have great space and potential, for example, it can subdivide the professional knowledge of the fields from the elderly users, and it can also give children or elderly users experience in purchasing products through product trials and experiences.

-END-

Author/Shi Wei

The official synopsis of the movie "Nezha’s Devil Children Naughting the Sea" is as follows: after the Armageddon, although the souls of Nezha and Ao Bing were saved, the flesh will soon be past them. Taiyi real person intends to reshape the flesh of the two with seven-color lotus. However, there are many difficulties in the process of remolding the flesh. Where will the fate of Nezha and Ao Bing go?

Nezha, a novel written by the late classical literature expert Zhou Linga, was published by Hunan Literature and Art Publishing House, which tells the story of Nezha’s growing up from a child to a hero.

With so many fairy tales, why can Nezha "break through the tight encirclement" and win the love of the public? The answer of this novel is-Nezha’s story is like a mirror, reflecting the complex human nature entanglements. In him, people saw the struggle and resistance, the interweaving of good and evil, and the brilliance of human nature in the predicament.

The novel "Nezha" has opened up two magic universes, The Romance of the Gods and The Journey to the West, and tells the earth-shattering story of "Where Yi was born", the mysterious origin of "the origin of Nezha’s name", the rejection of "Nezha’s eviscerating the bones and returning it to Li Jing", the heartbreaking story of "Mrs. Yin’s thinking of building a temple" and the bitter and resentful story of "Nezha’s revenge and defeating Li Jing". Among them, there are also wonderful plots such as "Nezha fights three dragon kings and fights Erlang God". At the same time, this work also opened a big brain hole, and arranged for the second appearance of Empress Shijie, four magic generals, the Monkey King, Rogue, Yu Gong and other figures, and staged a bizarre and unique tragicomedy around Nezha. The author portrays a young hero with both wisdom and courage, integrity and kindness, hatred of disease and evil, and weeding out the strong and helping the weak. From the lotus root to the magic boy, Nezha became a rebel who dared to fight against fate, and the wonderful story revealed the human entanglement behind the legend to the fullest.

In real life, everyone will face all kinds of difficulties and challenges, and will also encounter misunderstandings and prejudices of others. And Nezha’s story, let readers and fans see a person in the face of unfair fate, how to bravely fight, with action to break the prejudice. In the book cover, the phrase "Awaken the long-sleeping conscience with the justice of a warm-blooded teenager" also reveals the high score of 9.3 points in this work and the reason why Nezha is widely loved by the public.

Fairy tales, classic books, collective "innovation"

At the end of 2023, the film "Feng Shen (Part I)" based on the mythical novel "Feng Shen Romance" was released, and it was "Feng Shen" with a box office of 2.6 billion yuan. The success of the film has brought more and more fairy tales to the public in various ways, and various picture books, books and cultural and creative products about ancient myths have also set off a hot sale trend.

In the movie files of the Spring Festival in 2025, "Gods (Part II)" and "Nezha’s Devil Children Naughting the Sea" were released at the same time on the first day of the New Year’s Day, and "Fairy Fight" came, and classic books were concentrated on "innovation" before and after the Spring Festival.

Focusing on the story of the King of Wu’s attack on Zhou, Yuelu Bookstore launched a full-book, full-note, full-comment and full-reading version of Romance of the Gods, and invited Sun Jiankun, a famous scholar, to make detailed reading, comments and annotations on the book for readers’ convenience.

Shanghai Ancient Books Publishing House also launched a "new" edition of Romance of the Gods. This edition is based on the original edition of "Four Snow Cottage" in the early Qing Dynasty, which was collated by Wang Weidi and Cao Manmin. Qian Bocheng wrote Foreword, which was originally published in the Romance of the Gods published by the agency in 1989. This paper gives a detailed introduction to the content and book completion of the Romance of the Gods. The book is vivid in description and full of strange imagination, which has been loved by readers in past dynasties.

As the official picture book story and the official art set of the series of "Magic Boy Nezha" movies, CITIC Publishing Group has published The Past of Nezha Three Realms and The Art Set of Nezha’s Magic Boy’s Naughty Sea. The picture book "The Past of Nezha Three Realms" not only continues the world view of the film, but also contains the unexpected stories of the key characters that can’t be fully presented in the film through humorous and classic narrative methods, especially the family stories between Nezha and his mother, Ao Bing and the Dragon King. With daily life and emotional details, it enriches the blank plot in the film and brings more rich and three-dimensional characters to readers.

"Nezha’s Magic Children’s Art Design Set" contains a large number of precious materials such as costume design, scene design, atmosphere design and split-mirror diagram, showing the design ideas and details of the film in an all-round way.

With the continuous refreshing of the box office of "Nezha’s Devil’s Child Naughty in the Sea", e-commerce data show that the above-mentioned new books have also become hot-selling explosions on various book sales platforms.

This article comes from Hunan Daily and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

ID：jrtt

In 2020,epidemicMake the global film industry almost desperate.

The global box office was only $13 billion, down nearly from $42.9 billion in 2019.70%.

However, in such an unfavorable environment, filmmakers have not given up, and there are still films that continue to be produced.

Like European movies, in early 2020, it cost a lot of money to build.[Leo Landau] project.

14 movies and 3 TV seriesIts huge volume is unique in the history of movies.

[Leo Landau] With the pioneering nature of the film, we broke through the blockade of the epidemic on art and explored the "frontier" of the film further.

On the other side of the ocean in Japan,[Ghost Blade Theater Edition Infinite Train], to break the historical box office record, telling the tenacity and stubbornness of filmmakers and movies..

In the case that many cinemas in Japan are closed.

Three days after its release, it broke 15 records in Japanese film history.

On December 26th, it surpassed Spirited Away to the top.Japanese film history box office champion.

Whether it is European movies or Japanese and Korean works, there are always some movies shining in the bleak 2020.

Top ten European films

Let a hundred flowers blossom is synonymous with European films in 2020.

Not only,France, Germany, DenmarkSuch "regular customers" are among them.

Romania, Portugal, GeorgiaSuch a small film country also made many excellent films last year.

European films in 2020 are still pluralistic, humanistic and artistic.

10

[Words and deeds]

Les choses qu’on dit, les choses qu’on fait

Director: Emmanuel Mouret

Screenwriter: Emmanuel Mouret

Starring: Camélia Jordana/niels schneider

Genre: drama/comedy/love

Language: French

Length: 122 minutes

From the audio-visual language, the film is far from the author.

However, the directorEmmanuel MouretThe creativity of the script is bursting.

Two men and women, who are like emotional trash cans, live a life of sexual happiness but bitterness.

They enjoy the physical stimulation of extramarital affairs, but also suffer from the true love of extramarital affairs.

This is the case with the people around you.

Murray’s use of the plot is full of surprises and no exaggeration.

One role at a time, completely building a whole."spiritual man"The emotional world.

At the same time, the subject of the story can still form a closed loop, which reflects the advanced nature of creation.

09

[Miracle Zegna]

Śniegu już nigdy nie będzie

Director: malgorzata szumowska

Screenwriter: malgorzata szumowska

Starring: Alec Utgoff/weronika rosati

Genre: drama/comedy

Language: Polish

Length: 113 minutes

Director Berlin Silver BearagateGorzata SchmovzkaOnce again, it brings a realistic film mixed with "fantasy" colors.

The rapid development of contemporary Polish society has created a false "spiritual prosperity" for the middle class.

Their emptiness was filled by Zegna, a masseur with "super" hands.

The audience, like customers in Zegna, was fascinated by the director and cameraman’s delicate lens.

Immersed in a warm and strange atmosphere all the time.

08

[Gagarin]

Gagarine

Directed by Fanny Leatard/Jeremy Trouilh

Screenwriter: Benjamin Chabit/Fanny Leatard/Jeremy Trouilh.

Starring: Eiseni Besley/Lena Coudrie

Type: plot

Language: French

Length: 95 minutes

Gagarin is a space hero that Yuri yearns for, and Gagarin is also a residential community that Yuri can’t give up.

What is witnessed inside and outside the community is the helplessness of the bottom immigrants.

Inside and outside Yuri’s mind is a persistent portrayal of her dreams.

When the community to be demolished becomes Yuri’s ideal space station, both pain and joy become dreamlike.

directorFanny LeatardandJeremy TrouilhExtend the short film of the same name into a debut feature film.

At the same time, it keeps the base of the story, and at the same time, it extends a rich author’s expression.

Dreams and reality become a strong contrast.

07

[Start]

დასაწყისი

Director: Dia Cullen Begashvili

Screenwriter: Dia Cullen Begashvili /Rati Oneli

Starring: Kaka Kinzulashvili/Lati O ‘Nelly

Type: plot

Language: Georgian

Length: 120 minutes

Yana, the actress, married David, the leader of the Georgian minority Sect Yezheng.

And such a family life of three is almost equivalent to the ubiquitous mental imprisonment and serious female survival dilemma.

directorDia Cullen BegashviliUse restrained images.

It records the absolute suffocation behind the dullness, and the speculative energy hidden under the text is amazing.

It’s hard for you to imagine that this is a feature film debut, and it’s even harder to digest that this story is adapted from a real person.　

06

[alcohol program]

Druk

Director: thomas vinterberg

Screenwriter: thomas vinterberg/Tobias Lindholm

Starring: mads mikkelsen/Thomas Bo Larsen

Genre: drama/comedy

Language: Danish/Swedish

Length: 117 minutes

Uncle Mai once again impressed the audience with his performance.

The uncle who passed middle age lost his passion for life, and alcohol gave him a new life.

Uncle Maizi vividly interprets the power of bottoming out.

The dance at the end spread the personal charm off the screen.

directorThomas VinterbergI don’t want to praise alcohol, nor is it an advertisement for abstinence.

But to seriously discuss the role of alcohol in a joking way.

First, the hand-held lens is used to sway with drunkenness, coupled with Tchaikovsky’s music, so that the audience can enter a state of drunkenness.

Then, through literary narration, let alcohol transcend its own functions.

Turned into an anesthetic, truth serum.

As a sharp knife to tear open a false society, it is also a pusher to discover a better life.

05

[Persian class]

Persischstunden

Director: vadim perelman

Screenwriter: Wolfgang Kohlhaase /Ilja Zofin

Starring: Nahuel Pérez Biscayart/Lars Eidinger

Type: plot

Language: German/French/Farsi/English/Italian

Length: 127 minutes

[Persian class]Showed us the cruelty of war in an extremely absurd way.

In the concentration camp, in order to save his life, he lied that he was from Persia, and was asked by German officers to teach himself Persian.

A small volume that doesn’t know Persian at all can only create a language out of thin air.

The root of this language comes from the names of 2840 Jewish dead.

The director extends the meaning of language by means of movies.

Language carries an indelible will.

The self-made "Persian" will record this history that is trying to be erased forever.

Behind every word "Persia" is the silent cry of countless murdered Jews.

"Persian", which belongs to only two people, hides the cruel war between two nations.

04

[Bird Metamorphosis]

A morfose dos pássaros

Director: Catarina Vasconcellos

Screenwriter: Catarina Vasconcellos

Starring: Manuel Rosa/João Móra

Genre: drama/documentary/biography

Language: Portuguese

Length: 100 minutes

[Bird Metamorphosis]Trying to show the audience the infinite possibilities of images.

The oil painting texture presented by the film is collaged into an image prose poem.

Family members narrate their family history with highly literary monologues, but they get caught up in the whirlpool of memories when they are not careful.

It is a beautiful and quiet family record, and the memory revealed is clean and clear.

Things have become the carrier of these memories.

The sea symbolizing father and the forest symbolizing mother seem to have a gap forever.

At the end, the tree was taken into the sea, and the two finally reunited in memory.

03

[Undine]

Undine

Director: christian petzold

Screenwriter: christian petzold

Starring: Paule bell/Franz Rogowski

Type: Plot/Love

Language: German

Length: 90 minutes

[Undine]Hook up the historical imprint of the city in a mythical way.

The film seems to be about water sprite.UndineLove story.

In fact, it is in the mouth of love myth, telling the historical entanglement of Berlin.

Berlin, which has experienced a long division and miraculously recovered, has stopped on the road of progress.

The only solution is to cut off the past, just as Undine killed the old love.

The director projected his hopes for Berlin into the film without reservation, and onto Undine.

02

[collective]

Colectiv

Directed by Alexander Nanau.

Screenwriter: Alexander Nanau /Antoaneta Opris

Starring: Razvan Lutac/Mirela Neag

Type: documentary

Language: Romanian/English

Length: 109 minutes

[collective]Discusses the new form of shooting documentary.

adoptDetective genre filmThe way.

Compact narrative rhythm, advancing layer by layer, reeling.

It creates a rare sense of tension for the audience all the time.

A fire in a bar exposed Romania’s corrupt medical system naked to the people.

Before and after, we used two perspectives: investigative reporters and health ministers.

Analyze the national system from the perspectives of media and government.

But I came to the conclusion"This country will never get back to normal in 30 years."Desperate conclusion.

01

[Leo Landau: Natasha]

DAU. Natasha

Director: Ekaterina Attl/Ilya Herza Novski

Screenwriter: Ilya Herza Novski/Koralanau-Drobantseva

Starring: Natalia Berezhnaya

Type: plot

Language: Russian/Ukrainian/English

Length: 137 minutes /145 minutes (Berlin Film Festival)

[Leo Landau] It is not so much a movie as a powerful anthropological experiment.

Movies are just a way to record this grand project.

It is no exaggeration to say that it is the most ambitious work in the 21st century.

In this Soviet-style utopia, the director became Stalin.

Holding a camera that symbolizes power.

Tear off the last disguise of the participants at will and expose them under the camera without any cover.

No matter how different its evaluation is, it will undoubtedly be a highlight in the history of film.

Top ten movies in Japan and South Korea

In 2020 Japanese and Korean movies, except[Ghost Blade Theater Edition Infinite Train]This kind of phenomenal movie. There is no lack of[Yukiko’s Balance]Such a masterpiece of virginity.

Sion Sono, Sang-soo Hong.Such a great director also contributed a good new work.

I can’t help but imagine that this year’s Japanese and Korean movies are still "men of courage"!

10

[Your eyes are asking]

きみのがぃかけてぃる

Director: Takahiro Miki

Screenwriter: Denmi Yuji

Starring: Yoshitaka Yuriko/Yokohama ryusei

Type: love

Language: Japanese

This film is a positive example in the remake.

Keep the original Korean version[Only you]The backbone at the same time.

Greatly adjusted the age of the man-Yokohama ryuseicompareJi-seob SoTen years younger.

This move makes the story line of the male owner sad and has more pain.

Let his choice, more than a refuse and tear.

It is supplemented by the Japanese simplification of this type and the excellent sparks from Yokohama ryusei and Yoshitaka Yuriko.

Even if this love is so bloody, it makes people want to stop.

09

[Is there a baby crying around? ]

Cry, cry, cry, cry, cry.

Director: Sato Kuaimo

Screenwriter: Sato Kuaimo

Starring: Taiga Nakano/Riho Yoshioka

Type: plot

Language: Japanese

Length: 108 minutes

The sneakiness at the beginning and the explosion at the end form a powerful bite.

Japanese traditional culture"living and stripping ghosts"It is a thoroughfare for the narrative of this film.

The series shows that men are suffering in the family and social environment.

And the way to solve it will eventually return to life and death.

directorSato quick grindingThe control of narrative rhythm is impressive.

It has a mysterious sense of audio-visual language that is rare for contemporary Japanese directors.

08

[Ghost Blade Theater Edition Infinite Train]

Theater version of Ghost Extinction Blade Infinite Train Compilation

Director: Haruo Waizaki

Screenwriter: Ufotable/ I call the world clear

Starring: Natsuki Hanae/Kito Akari

Type: animation

Language: Japanese

Length: 117 minutes

The story of "Infinite Train" was chosen as the theatrical version, which was really wonderful.

First of all, the story is relatively independent and very friendly to non-comic/animated audiences.

Secondly, Yan Zhu purgatory Xing Shoulang, in this plot, became the first column to be introduced in all directions.

Once again, the climax of the film isYan Zhu xing shou lang VS the third seat of the first chordStrong confrontation.

Fight, fight, tear, tear.

cover withUfotableStrong animation production level, won the first box office in Japan, well deserved.

07

[spy’s wife]

My wife.

Director: Kiyoshi Kurosawa

Screenwriter: Ryūsuke Hamaguchi/Nohara/Kiyoshi Kurosawa

Starring: Yuu Aoi/Issei Takahashi/Bandong Longtai

Type: Plot/History/War

Language: Japanese

Length: 115 minutes

[spy’s wife]It’s an anti-war movie with high ideas.

Through a Japanese couple who are world humanitarian defenders.

The story of risking his life to send the evil evidence of the biochemical test conducted by Japanese 731 troops in Manchuria to the United States and make it public.

Reflecting on this aggression from the perspective of Japanese nationals has raised the war between the two countries to the universal level of defending justice for all mankind.

The lens with a strong sense of stage and the tone like classical oil painting create a bright and lively atmosphere.

Yuu Aoi’s face is always filled with a bright and innocent smile, and the couple’s "spy" action is also full of game-like unreal sense of adventure.

It casts a soft light filter on the bloody and sinful reality behind it.

Telling cruel things in beautiful language is full of compassion in writing sad scenes with happy scenes.

There are no countries in front of the smoke, only greedy careerists and innocent victims.

As Issei Takahashi said in the film:"I’m not a spy. Spies work for others. I’m just following my heart."

06

[Red mailbox on escher Street]

ェッシャーりのぃポスト　

Director: Sion Sono

Screenwriter: Sion Sono

Starring: Mo Ailuo/Tomoko Fujita/Mitsuru Fukikoshi

Genre: drama/comedy

Language: Japanese

Length: 146 minutes

Sion SonoUse this film to announce the resistance to the film.

Fragmented narrative and fragmented editing.

Aim the camera at the group performance that only exists in virtual focus in the movie.

Sion Sono declared that the protagonist was dead with madness and absurdity, which belongs to everyone.

At the end of the movie, when they took to the streets shouting.

It is the liberation of the film, but also the reorganization of the film fragments.

05

[Yukiko’s Balance]

Yukiko Libra

Director: Junjiro Haramoto

Screenwriter: Junjiro Haramoto

Starring: Takauchi Gongmei/Ken Mitsuishi/Hehe Youshi

Type: plot

Language: Japanese

Length: 153 minutes

[Yukiko’s Balance]It is a questioning of the initial heart of the documentary.

In the face of the social events photographed, how to balance the contradictions and complexity in the events?

Yuuko is a documentary director in the film.

She is determined to restore the whole story of a campus bullying incident from the perspective of not taking sides.

However, with the deepening of the investigation, the balance in Yuuko’s heart is constantly collapsing.

The director used restrained shooting techniques to let the audience think calmly in Yuuko’s predicament.

As a director’s debut, his creative talent is amazing.

04

[Ministers of Nanshan]

남산의 부장들

Director: Min-ho Woo

Screenwriter: Min-ho Woo/Li Zhimin

Starring: Lee Byunghun/Li Xingmin/Kwak Do won

Genre: plot/thriller/history

Language: Korean

Length: 114 minutes

[Ministers of Nanshan]Showed us the strength of the Korean film industry.

This is a thrilling political thriller, focusing on the murder of President park chung-hee in 1979.

Typed scheduling and editing firmly fixed the audience’s eyes on the screen.

The soundtrack and lighting create a dangerous film atmosphere, which keeps the audience’s mood high all the time.

Lee Byunghun’s steady and ruthless performance style makes people astonish, and the handling of action details highlights his acting skills.

Slipping in a pool of blood at the end is the finishing touch.

[Ministers of Nanshan] showed the end of a dark age, but did not usher in light.

03

[Fukuoka]

후쿠오카

Director: Lv Zhang

Screenwriter: Lv Zhang

Starring: Jae-mun Yun/Kwon Hae hyo/Su-dam Park

Type: plot

Language: Korean/Japanese/Mandarin Chinese

Length: 86 minutes

This is a Korean film made by a China director in Japan, which also brings a different world to this film.

The film blurs the boundaries of time and space, and also blurs the boundaries of language.

Created a utopian vision of world harmony.

Two middle-aged men have not seen each other for 28 years because of love.

The appearance of a girl reconciled the two.

Such fairy-tale persistence is rare in reality.

With the ghostly lens scheduling in the film, and a lot of daily life shooting.

It gives people an unrealistic sense of reality, which is the director’s powerful place.

Fukuoka interweaves reality and fantasy, and also carries the director’s dream.

02

[seaside cinema]

Hai GUI ying picture gallery

Director: Nobuhiko Obayashi

Screenwriter: Nobuhiko Obayashi

Starring: Taro Atsugi/Takato Hosoyamada/Hosoda Yoshihiko/Yoshida Ling

Type: Plot/Love/Science Fiction/War

Language: Japanese

Length: 179 minutes

[seaside cinema] attempts to use the time of a movie to write the modern history of Japan.

Taking the history of movies as the shape and the history of war as the meaning, love is the pen that writes history.

The creation towards the audience really broke the fourth wall.

Pull the audience into the movie and put the audience in the torrent of history.

This is Nobuhiko Obayashi’s posthumous work, more like the last elegy that Nobuhiko Obayashi left for the film.

The film recorded the last screening of a seaside cinema.

Nobuhiko Obayashi also used this movie to say goodbye to us.

01

[runaway woman]

도망친 여자

Director: Sang-soo Hong

Screenwriter: Sang-soo Hong

Starring: Jin Minxi/Young-hwa Seo/Seon-mi Song/Li Enmei

Type: plot

Language: Korean

Length: 77 minutes

[runaway woman]beSang-soo HongA new breakthrough.

Accustomed to discussing the relationship between men and women, he is completely oriented towards women this time.

He tried to analyze female psychology from a female perspective and spatial structure.

The room, the monitor and the space represented by the cinema all correspond to the film respectively.Min-hee KimIn my heart.

These spaces exclude men without exception.

The film depicts an escaped woman.

More precisely, it depicts the heart of a woman who runs away from men.

I hope you can meet more good movies in 2021.

Fan interaction

What’s your favorite movie in 2020??

Please leave a message in the comments section at the end of the article.

Share your viewing experience with more fans.

CCTV News:According to official website, the central bank, in order to further expand the two-way opening of the financial market, recently, the People’s Bank of China and the State Administration of Foreign Exchange jointly issued the Regulations on the Management of Foreign Institutional Investors’ Investment in the China Bond Market (hereinafter referred to as the Regulations), which improved and clarified the requirements for the management of foreign institutional investors’ investment in the China bond market. The promulgation of the Regulations is conducive to further facilitating foreign institutional investors to invest in the China bond market and enhancing the attractiveness of the China bond market to foreign institutional investors.

The main contents of the Regulations include: First, unify and standardize the management rules of foreign institutional investors’ investment in the China bond market, such as fund accounts, fund receipt and payment, remittance and statistical monitoring. The second is to improve the management of spot settlement and sale of foreign exchange, allowing overseas institutional investors to handle it through third-party financial institutions other than settlement agents. Third, optimize foreign exchange risk management policies, further expand foreign exchange hedging channels for overseas institutional investors, and cancel the limit on the number of counterparties in counter transactions. Fourth, optimize the matching management of remittance and inflow currencies, enhance the convenience of remittance of investment funds by overseas institutional investors, and encourage long-term investment in the China bond market. The fifth is to clarify the foreign exchange management requirements of sovereign institutions. Sovereign institutional investors who invest through custodians or settlement agents (commercial banks) should register with banks.

The Regulations shall come into force as of January 1, 2023.

Provisions on the management of funds invested by overseas institutional investors in China bond market

Article 1 These Provisions are formulated in accordance with the Law of the People’s Republic of China on the People’s Bank of China, the Regulations of People’s Republic of China (PRC) on Foreign Exchange Control and other relevant laws and regulations in order to support and regulate foreign institutional investors to invest in the China bond market.

Article 2 The term "overseas institutional investors" as mentioned in these Provisions refers to overseas institutions that directly invest in the China bond market through multi-level custody and settlement agency in accordance with the Announcement of the State Administration of Foreign Exchange of China Securities Regulatory Commission of the People’s Bank of China ([2022] No.4).

Article 3 The China bond market mentioned in these Provisions includes the inter-bank bond market and the exchange bond market in China.

Article 4 Overseas institutional investors may independently choose the remittance currency to invest in the China bond market. Encourage overseas institutional investors to invest in the China bond market and use RMB for cross-border receipt and payment, and complete cross-border RMB fund settlement through the RMB cross-border payment system (CIPS).

Article 5 Domestic custodians (hereinafter referred to as custodians) and settlement agents of overseas institutional investors shall handle relevant matters on behalf of overseas institutional investors in accordance with the relevant requirements of these Provisions.

Article 6 The People’s Bank of China, the State Administration of Foreign Exchange and its branches shall, according to law, supervise, manage and inspect the accounts, fund receipts, payments and remittances involved in overseas institutional investors’ investment in China bond market.

Article 7 The State Administration of Foreign Exchange shall register and manage the funds invested by overseas institutional investors in the China bond market.

Overseas institutional investors shall, within 10 working days after obtaining the notice of China bond market investment filing issued by the relevant financial regulatory authorities or other documents with the same effect, designate a custodian or settlement agent to handle the registration on behalf of overseas institutional investors through the capital account information system of the State Administration of Foreign Exchange (hereinafter referred to as the capital account information system) on the basis of the above documents.

Article 8 The custodian or settlement agent shall open a special fund (RMB or/and foreign exchange) account (hereinafter referred to as the bond market fund special account) for overseas institutional investors with the business registration certificate generated in the capital account information system.

The income range of the special account for bond market funds is: the principal remitted by overseas institutional investors from abroad and related taxes (taxes, custody fees, audit fees, management fees, etc.), the proceeds from the sale of bonds, the principal and interest income recovered by bonds at maturity, the funds related to the transactions of bonds and foreign exchange derivatives that meet the requirements, the funds related to the settlement and sale of foreign exchange in China, and the funds in the special account for bond market funds of the same name are transferred to each other. Funds transferred from the domestic special account of QFII)/ RQFII with the same name, and other income that meets the requirements of the People’s Bank of China and the State Administration of Foreign Exchange.

The expenditure scope of the special account for bond market funds includes: payment of bond transaction price and related taxes, remittance of investment principal and income abroad, allocation of funds related to the transactions of bonds and foreign exchange derivatives in line with regulations, allocation of funds related to the settlement and sale of foreign exchange in China, mutual transfer of funds in the special account for bond market funds with the same name, allocation of funds in the domestic special account of QFII/RQFII with the same name, and other expenditures in line with the regulations of the People’s Bank of China and the State Administration of Foreign Exchange.

The funds in the special account of bond market funds shall not be used for other purposes than investing in China bond market.

Article 9 Where important information such as the name, custodian or settlement agent of an overseas institutional investor changes, the relevant custodian or settlement agent shall register the change in the capital account information system on behalf of the overseas institutional investor.

If an overseas institutional investor withdraws from the China bond market and closes the relevant capital account, it shall cancel the registration on behalf of the overseas institutional investor through the custodian or settlement agent within 30 working days after closing the relevant capital account.

Article 10 The funds in the QFII/RQFII domestic special account of the same overseas institutional investor and the funds in the bond market special account can be directly and bi-directionally transferred in China and used for domestic securities investment. Subsequent transactions, fund use and remittance shall follow the relevant management requirements of the transferred channels.

Article 11 Foreign institutional investors investing in the China bond market shall, in principle, keep the currencies of remitted and remitted funds consistent, and shall not carry out cross-currency arbitrage between RMB and foreign currency. If RMB+foreign currency is remitted for investment at the same time, the accumulated amount of remitted foreign currency shall not exceed 1.2 times of the accumulated amount of remitted foreign currency (except for the liquidation of investment). Long-term investment in the China bond market, the above ratio can be appropriately relaxed.

Article 12 Overseas institutional investors may conduct domestic RMB-to-foreign exchange derivative transactions according to the principle of hedging, and manage the foreign exchange risk exposure arising from investing in the China bond market.

Article 13 Overseas banking institutional investors may choose one of the following channels to conduct spot settlement and sale of foreign exchange and foreign exchange derivatives transactions:

(1) Dealing directly with custodians, settlement agents or other domestic financial institutions as customers.

(2) Apply to become a member of China Foreign Exchange Trading Center (hereinafter referred to as the Foreign Exchange Trading Center) and directly enter the inter-bank foreign exchange market for trading.

(3) applying to become a member of the foreign exchange trading center to enter the inter-bank foreign exchange market through the main brokerage business.

Article 14 Overseas non-bank institutional investors may choose one of the following channels to conduct spot settlement and sale of foreign exchange and foreign exchange derivatives transactions:

(1) Dealing directly with custodians, settlement agents or other domestic financial institutions as customers.

(2) applying to become a member of the foreign exchange trading center to enter the inter-bank foreign exchange market through the main brokerage business.

Article 15 If an overseas institutional investor chooses the channels specified in Item 1 of Article 13 and Item 1 of Article 14 of these Provisions, if he needs to open a special foreign exchange account in a domestic financial institution other than the custodian or settlement agent, he can handle it with the business registration certificate. This special foreign exchange account is specially used to handle fund delivery, profit and loss handling and margin management under spot settlement and sale of foreign exchange and foreign exchange derivative transactions, and cross-border fund receipt and payment shall be handled through the special fund account of the bond market.

Article 16 If an overseas institutional investor chooses the channels specified in Item 1 of Article 13 and Item 1 of Article 14 to conduct foreign exchange derivative transactions, it shall file the list of financial institutions with the foreign exchange trading center in advance by itself or through its custodian or settlement agent; The adjustment of financial institutions shall be filed with the foreign exchange trading center in advance.

Article 17 Foreign institutional investors shall abide by the following provisions when conducting foreign exchange derivatives transactions:

(1) The exposure of foreign exchange derivatives has a reasonable correlation with the exposure of foreign exchange risks. Foreign exchange risk exposure includes the principal, interest and market value changes of bond investment.

(2) When changes in bond investment lead to changes in foreign exchange risk exposure, adjust the corresponding exposure of foreign exchange derivatives within five working days or five working days at the beginning of next month.

(3) According to the actual needs of foreign exchange risk management, trading mechanisms such as extension, reverse liquidation, full or differential settlement can be flexibly selected, and profits and losses can be settled in RMB or foreign currency.

(4) Before trading foreign exchange derivatives for the first time, overseas institutional investors shall submit a written commitment to abide by the hedging principle to domestic financial institutions or foreign exchange trading centers.

Article 18 When handling the remittance and remittance of funds for overseas institutional investors, the custodian or settlement agent shall examine the authenticity and compliance of the corresponding fund receipt and payment, and earnestly fulfill the obligations of anti-money laundering and anti-terrorist financing. Overseas institutional investors shall cooperate with the custodian or settlement agent to perform the above responsibilities, and provide true and complete data and information to the custodian or settlement agent.

Article 19 Custodians, settlement agents and relevant domestic financial institutions shall follow the Measures for the Administration of RMB Bank Settlement Accounts (promulgated by Order No.5 of the People’s Bank of China [2003]), the Measures for the Administration of RMB Cross-border Receipt and Payment Information Management System (issued by Yinfa [2017] No.126) and the Notice of the General Office of the People’s Bank of China on Improving the Data Reporting Process of RMB Cross-border Receipt and Payment Information Management System (Yinban Fa []

Overseas institutional investors, custodians, settlement agents, relevant domestic financial institutions, etc. shall be in accordance with the Detailed Rules for the Implementation of Balance of Payments Statistics Reporting through Banks (issued by Huifa [2022] No.22), Guidelines for Balance of Payments Statistics Reporting through Banks (2019 Edition) (issued by Huifa [2019] No.25) and Statistics System for Foreign Financial Assets, Liabilities and Transactions. Notice of the State Administration of Foreign Exchange on Issuing the Specification for Foreign Exchange Business Data Collection of Financial Institutions (Version 1.3) (Huifa [2022] No.13) and other relevant regulations, and submit relevant information and data.

Article 20 Where domestic financial institutions handle spot settlement and sale of foreign exchange for overseas institutional investors in accordance with the channels specified in Item 1 of Article 13 and Item 1 of Article 14 of these Provisions, they shall fulfill their statistical and reporting obligations to the State Administration of Foreign Exchange in accordance with the spot settlement and sale of foreign exchange to customers; Where spot settlement and sale of foreign exchange are handled for overseas institutional investors through the channels specified in Item 2 and Item 3 of Article 13 and Item 2 of Article 14 of these Provisions, statistics shall be made according to the transactions in the inter-bank foreign exchange market.

Domestic financial institutions shall abide by the following provisions when handling foreign exchange derivatives business for overseas institutional investors through the channels specified in Item 1 of Article 13 and Item 1 of Article 14 of these Provisions:

(1) Submit the trading information of foreign exchange derivatives of overseas institutional investors daily according to the regulations of the foreign exchange trading center.

(2) To perform statistical and reporting obligations to the State Administration of Foreign Exchange as a foreign exchange derivative business for customers.

If an overseas institutional investor chooses the direct entry mode or the main brokerage mode in the inter-bank foreign exchange market to conduct foreign exchange derivatives trading, it shall submit relevant trading information in accordance with the provisions of the foreign exchange trading center.

Domestic financial institutions that handle spot settlement and sale of foreign exchange and foreign exchange derivatives business for overseas institutional investors in accordance with the channels specified in Item 1 of Article 13 and Item 1 of Article 14 of these Provisions shall comply with relevant regulatory provisions if they use third-party trading systems, platforms or facilities other than their internal trading systems.

Article 21 If overseas institutional investors, custodians, settlement agents and relevant domestic financial institutions commit the following related acts, the People’s Bank of China and the State Administration of Foreign Exchange shall punish them respectively according to the Law of the People’s Republic of China on the People’s Bank of China and the Regulations of People’s Republic of China (PRC) on Foreign Exchange Control:

(1) Failing to register as required.

(2) Failing to handle the settlement and sale of funds, the receipt and payment of foreign exchange or the remittance and remittance of funds in accordance with regulations.

(3) Failing to open or close an account as required, or failing to use an account as required.

(4) Failing to handle the business of foreign exchange derivatives according to regulations.

(5) Failing to report information and data as required, or reporting incomplete and untrue information and data, or providing false materials, data or certificates, etc.

(6) Failing to declare the balance of payments statistics and report on the settlement and sale of foreign exchange according to regulations.

Article 22 These Provisions shall apply to overseas central banks or monetary authorities, other official reserve management institutions, international financial organizations and sovereign wealth funds that invest in the China bond market through custodians or settlement agents (commercial banks).

Article 23 The materials submitted by overseas institutional investors in accordance with these Provisions shall be in Chinese. If both Chinese and foreign languages are submitted at the same time, the Chinese version shall prevail.

Article 24 The People’s Bank of China and the State Administration of Foreign Exchange shall be responsible for the interpretation of these Provisions.

Twenty-fifth the provisions shall come into force as of January 1, 2023. Notice of the State Administration of Foreign Exchange on Issues Concerning the Management of Foreign Exchange Accounts of Overseas Central Bank Institutions Investing in the Inter-bank Market (Huifa [2015] No.43), Notice of the State Administration of Foreign Exchange on Issues Concerning Foreign Exchange Management of Foreign Institutional Investors Investing in the Inter-bank Bond Market (Huifa [2016] No.12) and Notice of the State Administration of Foreign Exchange on Issues Concerning the Improvement of Foreign Exchange Risk Management of Foreign Institutional Investors in the Inter-bank Bond Market (Huifa [2016])

　　General Secretary of the Supreme Leader pointed out: "Accelerate the implementation of the Healthy China Action, carry out the patriotic health campaign in depth, improve the national health promotion policy, innovate the social mobilization mechanism, improve the health education system, strengthen the comprehensive prevention and control of key populations and major diseases, prevent and control major diseases from the source, and realize the transformation from treating diseases as the center to health as the center." "We must promote the construction of county medical communities, improve the basic infrastructure conditions, implement the treatment of rural doctors, and improve the ability of prevention and treatment and health management at the grassroots level."

　　In the vast rural areas, in order to realize the transformation from treatment-oriented to health-oriented, it is necessary to improve the service ability of rural clinics and rural doctors, so that they can not only prevent and treat diseases, but also manage health. In recent years, all localities have conscientiously implemented the spirit of the important instructions of the Supreme Leader General Secretary, constantly strengthened the infrastructure construction of village clinics, intensified the training of village doctors, and spared no effort to protect the health of villagers. A few days ago, the reporter walked into the clinic of Mabei Village, Chaihu Town, Zhongxiang City, Hubei Province, and visited with village doctor Wang Hongju to observe the process of villagers enjoying public health services and record the changes in rural health undertakings.

　　— — Editor

　　Chaihu Town, Zhongxiang City, Hubei Province, is located in Jianghan Plain, on the bank of Hanjiang River — — More than 50 years ago, in order to build Danjiangkou Reservoir, 49,000 people from Xichuan County, Henan Province moved here from the reservoir area.

　　Since the 18th National Congress of the Communist Party of China, local party committees and governments have paid more attention to the construction of primary health care system, and adopted a series of measures from the aspects of infrastructure improvement, talent team training, service content optimization, and operation mechanism adjustment, so as to continuously improve the rural medical and health service capacity and prevent and control major diseases from the source. Nowadays, every village in Chaihu Town has a clinic, and villagers can enjoy high-quality and convenient public health and medical services at their doorstep.

　　From "old three samples" to "treasure chest"

　　In the past, there were only stethoscopes, sphygmomanometers and thermometers, but now there are many kinds of equipment such as blood glucose meter, oximeter and ECG monitor.

　　Driving from Chaihu Town, taking the road, crossing the river and entering the village road, after a green wheat field, the village committee compound of Mabei Village appeared in front of you.

　　A few bungalows close to the roadside are Mabei Village Clinic. Documents such as prescription system and public information are hung on the wall, including diagnosis room, treatment room, observation room, public health service room, reference room and pharmacy — — "Five rooms and one room" is fully functional.

　　Min Fengge, a 63-year-old villager, is infusion, and his right hand is wrapped in a bandage. A few days ago, she accidentally cut a big hole in her right hand at home with a vegetable knife and sewed a needle in Chaihu Town Health Center. I caught a cold again last night and I couldn’t stop coughing. Early the next morning, she came to the village clinic to see a doctor.

　　Village doctor Wang Hongju took out his "treasure chest" — — The intelligent health service package measures blood pressure, body temperature and blood oxygen saturation for Min Fengge, and listens to her breathing with a stethoscope. "There are rales in the lungs and rough breathing. Initially, it is bronchitis. First, I will prescribe two anti-inflammatory and antiviral drugs for you."

　　At the same time of infusion, Wang Hongju checked the suture of her right hand, cleaned the wound and changed the dressing, and told her not to touch the water.

　　There are 603 households with 1356 permanent residents in Mabei Village, with a high proportion of elderly people, many of whom have chronic diseases such as hypertension and diabetes. The villagers’ demand for medical treatment is relatively large.

　　"I used to have a headache and brain fever. I had to go to the town health center more than 10 kilometers away to see it. People were tired and often had to queue up. In recent years, the medical conditions in the village have improved, and minor illnesses can be optimistic at home with less money. " Min Fengge said with a smile that the village has also opened a medical insurance networking settlement device, and villagers can directly settle and reimburse medical expenses in real time by swiping medical insurance cards.

　　"This is due to the government’s continuous investment in health care." Wang Hongju, a native of this village, feels deeply about this. When he was a child, his father was a "local doctor" in the village, relying on ancestral plasters and herbs to treat people. Some patients were not at ease and would rather go to the town health center.

　　Determined to solve the problem of medical treatment for villagers, in 2006, Wang Hongju, who graduated from Henan Nanyang Health School, gave up the opportunity to stay in the city and returned to his hometown to become a village doctor.

　　"At that time, the office space was my own three tile houses, so I used it to see a doctor ‘ Old three ’ — — Stethoscope, sphygmomanometer, thermometer. " Wang Hongju said, drugs need to go to the pharmacy in the city to purchase.

　　In 2015, Hubei Province issued the "Implementation Plan for Further Strengthening the Construction of Village Clinics and Rural Doctors". By the end of 2017, all village clinics in the province had reached the standards of "public property rights, standardization of construction, standardization of services, informationization of operation and integration of management". By the end of the year, Mabei village clinic was completed and put into use, covering an area of 120 square meters, and was equipped with diagnostic tables, sickbeds, computers, printers and other equipment.

　　Gastrointestinal drugs, antihypertensive drugs, cold drugs, rheumatism drugs … … On the shelves of the clinic pharmacy in Mabei Village, all kinds of drugs are placed in different categories with rich varieties. "The drugs needed in the clinic can be purchased through the centralized procurement platform for essential drugs in Hubei Province, and the pharmaceutical companies will distribute them uniformly." Wang Hongju said that at present, there are nearly 100 kinds of drugs in the clinic, which is much more than in the past.

　　Since 2020, Hubei Province has vigorously implemented the short-board project of public health. "Zhongxiang City invested more than 25 million yuan to comprehensively upgrade the software and hardware environment of village clinics." Li Mingxiang, director of Zhongxiang Health Bureau, said that at present, 467 village clinics in the city are equipped with intelligent health service packages, including ID card readers, sphygmomanometers, blood glucose meters, oximeters, ECG monitors and other health testing equipment, which further strengthens the diagnosis and treatment capabilities.

　　Minor illnesses do not leave the village, and serious illnesses can also be referred in time. Not long ago, Wang Jing, who lives in a group of Mabei Village, got up in the morning and suddenly felt headache and dizziness, and her hands were a little numb. Wang Hongju examined him and found that his tongue was a little crooked. He suspected that it was a cerebral infarction, so he immediately contacted Chaihu Town Health Center and started the referral process.

　　The 120 ambulance sent Wang Jing to the hospital for CT examination, and the result showed that he had an acute cerebral infarction, and he was quickly transferred to Zhongxiang People’s Hospital. After timely intravenous thrombolysis and hospitalization, Wang Jing gradually recovered, returned home, and was given follow-up rehabilitation treatment by Wang Hongju.

　　"Two hours after cerebral infarction is ‘ Golden rescue period ’ Fortunately, the referral is timely, otherwise the consequences will be unimaginable. " Wang Hongju said that Zhongxiang City has built a county-level medical community including county hospitals, township hospitals and village clinics. Diseases that cannot be treated by rural doctors can be referred to higher-level hospitals in time to ensure that "serious illnesses are not missed".

　　From just seeing a doctor to managing health

　　In the past, the main task was to treat diseases, but now we should always monitor the physical condition of villagers, spread health knowledge and prevent serious diseases.

　　In the early morning of April 19th, Wang Hongju carried a smart health service package and rode an electric car, and started a day of follow-up. The four villagers who are going to visit today are all the objects he focuses on — — Chronic patients, elderly people, poverty-stricken households, etc.

　　In the past, Wang Hongju’s daily work was "focusing on treatment", doing some basic diagnosis and treatment for colds, fever and trauma. Today, he has become a "health guardian", undertaking various public health services, spreading health knowledge for villagers and preventing major diseases. Home follow-up is an important work content.

　　"Uncle Wang, aunt Liu, how are you recently? Did you take medicine on time? " In a small farmhouse in Group 5 of Mabei Village, 74-year-old poverty-stricken household Wang Wu Zhong was busy in the vegetable garden. Hearing Wang Hongju’s voice, he hurried to the door to meet him.

　　Inside the room, 76-year-old Liu Jianling was sitting in a wheelchair with a smile on her face. "According to your instructions, I took medicine on time and had a light diet every day. Now my blood pressure has dropped and my mental state is much better."

　　In recent years, Zhongxiang City has implemented the family doctor contract service in depth. The city has set up 524 family doctor teams and 1040 family doctors, and the signing rate of rural poverty-stricken people is 100%. In Mabei Village, key groups such as the elderly over 65, the disabled, the mentally handicapped and the chronically ill have a team of family doctors composed of general practitioners, specialists, public health doctors and rural doctors.

　　Wang Wu’s two sons are in other places, and there are only the old couple at home. In 2019, Liu Jianling suddenly suffered a stroke and was paralyzed from then on. Because the couple’s health awareness is not strong, their diet is salty, and they often don’t eat on time, Liu Jianling’s health is getting worse and worse, and her blood pressure once soared to 140/220.

　　As a contracted family doctor, Wang Hongju established an electronic health record for Wang Wu Zhonghe Liu Jianling and visited their home regularly. After each examination, their health information will be uploaded to the background of the information system of the health and health department through the computer at the first time, so that doctors can keep abreast of the changes of patients’ condition at any time.

　　In view of Liu Jianling’s hypertension, Wang Hongju made a prescription for her, and adjusted the dosage according to each follow-up to remind them to take the medicine on time. At the same time, he assisted Liu Jianling to apply for a chronic disease card, so that she could enjoy the basic medical security policy and reduce medical expenses.

　　After several years of continuous follow-up and health management in Wang Hongju, Liu Jianling’s blood pressure gradually dropped, and the drugs she took were reduced from the initial three to two. Wang Wu is physically stronger, and he can do some farm work in his 70s.

　　Prevention is the most economical and effective health strategy. During the usual follow-up, Wang Hongju will provide health education for the villagers. Every quarter, we will also focus on a health science lecture.

　　At 9 o’clock this morning, more than 20 villagers gathered in the village clinic. As soon as Wang Hongju entered the door, someone asked, "Dr. Wang, what do you want to talk about today?"

　　"Talk about the prevention and treatment of cardiovascular disease." Wang Hongju smiled and said, "Tell everyone clearly what hypertension is, how to use medicine and what to pay attention to at ordinary times." In the lecture for more than an hour, Wang Hongju spoke carefully and the villagers listened attentively.

　　"Dr. Wang, my blood pressure has been relatively stable for two or three days. Do I need to continue taking medicine?" In the Q&A session, 75-year-old villager Lu Jincai first asked questions.

　　"The medicine can’t be stopped casually. We should follow the doctor’s advice and strengthen the dynamic monitoring of blood pressure. If there is fluctuation, we still have to insist on taking the medicine." Wang Hongju replied.

　　"We older people, like to eat salty, taste heavier. But my blood pressure has been unstable. I don’t know if it has anything to do with this? " The 67-year-old villager Wang Cheng asked again.

　　"The salty taste is a key factor affecting the stability of blood pressure. In the later stage, we should pay attention to improving our eating habits, focusing on a light diet, which can not only prevent hypertension, but also benefit the prevention of other diseases. " Wang Hongju said.

　　Due to unhealthy eating habits and other reasons, the incidence of esophageal cancer in Mabei village was once high. Wang Hongju started with promoting health knowledge and persuaded villagers to improve their eating habits and eat less or no pickled products such as sauerkraut. Now the prevalence of esophageal cancer in the village has been greatly reduced.

　　From not daring to see a doctor to receiving a patient calmly.

　　In the past, I could only deal with colds, fever and skin injuries, but now I don’t panic in the face of sudden emergencies.

　　On the afternoon of April 24th, in the conference room on the 5th floor of the administrative building of Chaihu Town Health Center, Yu Peng, the stationmaster of the first aid station of the Health Center, was giving a training course on "Cardiopulmonary Resuscitation+Defibrillation Technology" to 58 village clinic leaders in the town.

　　Sitting in the front row, Wang Hongju listened carefully to the training content and took notes from time to time. In the actual operation, he took the initiative to raise his hand and came to the stage to practice on the medical dummy model.

　　"Hands are interlocked or overlapped, and the heel is pressed with the palm, and the pressing frequency is 100&mdash per minute; 120 times "to observe whether the color of facial skin and mucosa of patients has improved" … … Under the guidance of the head nurse, Wang Hongju gradually mastered the correct technique of cardiopulmonary resuscitation.

　　When he first joined the work, Wang Hongju could only treat colds and fever, skin injuries, etc. When he encountered some complicated and urgent diseases, he could only refer patients urgently because of his hardware conditions and technical level.

　　Later, Wang Hongju passed the adult college entrance examination and was admitted to the Medical College of Jingchu Institute of Technology. After several years of part-time study, his theoretical knowledge and clinical skills have been greatly improved. Wang Hongju told reporters that he is still studying in the municipal people’s hospital and the town health center. Every month, the town health center will organize experts such as department directors and head nurses to conduct special training for village doctors, covering pre-hospital first aid, medication and treatment of common diseases, etc. Previously, Wang Hongju judged that Wang Jing might be a cerebral infarction through tongue diagnosis, which was learned from the training of town hospitals.

　　Now, Wang Hongju is not afraid of the villagers’ sudden heart attack. He will give emergency treatment to the patient first — — Check the oxygen saturation first. If there is hypoxia, you can give the patient oxygen, and then prescribe some drugs to treat heart disease, and then refer the patient after the symptoms are relieved to avoid accidents.

　　The popularization and application of intelligent medical care has also added "professional helpers" to Wang Hongju. Not long ago, Li Shifu from Manan Village next door suddenly felt chest tightness, shortness of breath and back pain, and made a special trip to see Wang Hongju.

　　Wang Hongju filled in the electronic medical record in the "Intelligent Medical Assistant" system, and just after writing the chief complaint and current medical history, the system automatically made an auxiliary diagnosis of "acute angina pectoris".

　　Combined with the description of the patient’s symptoms, Wang Hongju thought that this diagnosis was more likely, and immediately gave the patient indomethacin sublingually. After half an hour, Li Shifu’s pain symptoms eased, and Wang Hongju referred him to Chaihu Town Health Center for further examination and treatment. After five days of in-hospital observation, Li Shifu has recovered now.

　　Since August 2020, Hubei Provincial Health and Health Commission has carried out strategic cooperation with scientific and technological enterprises to promote the application of artificial intelligence-assisted diagnosis and treatment at the grassroots level. Zhongxiang is one of the six pilot cities (districts).

　　“‘ Intellectual medical assistant ’ Not only can it quickly make auxiliary diagnosis according to symptoms, but it also has the function of synchronous access to electronic medical records, radiological images and other data to help village doctors understand the patient’s medical records, examination results, past medical history, etc. in other places, so as to make a better diagnosis. " Wang Yang, head of the grassroots health unit of Zhongxiang Health and Health Bureau, said that the "intelligent medical assistant" system has achieved full coverage of village clinics.

　　From single income to multi-channel guarantee

　　In the past, income depended on drug addition, but now we get various subsidies by virtue of diagnosis and treatment technology and health services.

　　Behind the improvement of medical and health service level, the income security of rural doctors is also constantly improving. Wang Hongju told reporters that after the reform of the national basic drug system, the income structure of village doctors changed from drug addition to government subsidies. "In the past, it was generally 7%— At a rate of 15%, the drug is sold at a higher price, and the monthly income is about 1,500 yuan. " After the reform, drugs were sold at the cost price, but through multi-channel guarantee, Wang Hongju’s income not only did not decrease, but increased significantly.

　　In recent years, policies such as subsidies for basic public health services, subsidies for the national essential drug system, general medical expenses, subsidies for basic operating expenses of village clinics, and fixed subsidies for on-the-job practicing village doctors have been implemented one after another to jointly protect the income of village doctors.

　　"In 2009, the subsidy for basic public health services for village doctors was 6 yuan/person-time, and now it has been raised to 32 yuan/person-time, and the per capita general medical expenses have also increased from 5 yuan to 8 yuan." Wang Hongju said that in addition, the national basic drug subsidy standard for village clinics was raised from 8 yuan to 10 yuan, and the operating expenses of village clinics were raised from 3,650 yuan to 5,000 yuan per year. For village doctors who have been practicing on the job for three years, the government also provides a fixed subsidy of 1,200 yuan each year for purchasing social endowment insurance to ensure their retirement life. Today, Wang Hongju earns more than 4,000 yuan a month, and with the year-end bonus, the annual income can reach 60,000 yuan.

　　However, it is not easy for village doctors to get all these subsidies. "In addition to the quota project, other subsidy projects are adopted ‘ Prepayment first, then settlement ’ In the way of payment, 70% will be pre-allocated at the beginning of the year. After the year-end performance appraisal, the remaining funds will be allocated according to the assessment results. " Wang Yang introduced.

　　The assessment of Mabei village clinic is the responsibility of Chaihu Town Health Center. In 2015, Zhongxiang City initiated the reform of the management mode of "the county manages the town and the town hires the village" to realize the integrated management of people, finance and materials in village clinics by township hospitals.

　　Liu Zhigang, president of Chaihu Town Health Center, said that every year, the health center should organize four assessments of the village clinics in the town, and through consulting the ledger and follow-up records, on-site inspection of medical safety, telephone call-back visits to residents and patients, household verification, etc., we can deeply understand the work of village doctors and whether all tasks are in place. "The assessment items for village doctors include 55 items in 14 categories, including health records, health education, vaccination, maternal management, health management of the elderly, management of patients with hypertension, and satisfaction of the masses." Liu Zhigang said.

　　Not only the treatment is guaranteed, but also the career development of village doctors has more channels to rise. In 2019, the Hubei Provincial Department of Human Resources and Social Security and the Provincial Health and Health Commission jointly issued relevant opinions, appropriately relaxing the qualifications and papers for the participants in rural primary health centers, and clarifying that primary health professionals and technicians can also participate in the evaluation of senior titles. Up to now, 55 rural doctors in Zhongxiang have obtained senior titles. At the same time, through the smooth two-way flow mechanism of grassroots talents, in recent years, 75 village doctors in Zhongxiang City have been selected to work in higher-level units such as township hospitals.

　　More and more policy inclinations have made village doctors more motivated. A few years ago, another village doctor came to Mabei village clinic and became Wang Hongju’s right-hand partner.

　　"Now more patients come to the clinic to see a doctor than before, and even go to school in other towns and come back to the village to see a doctor." Wang Hongju said: "A minor illness will not leave the village, and a serious illness will not be missed" is becoming a reality.

　　The product key of a Windows system computer can be viewed by entering a specific code at the command prompt. Here, taking a Windows7 system computer as an example, the specific operation method is illustrated:

　　1. Click the Start menu button in the lower left corner of the system desktop to find and open the Run application in all programs.

　　2. Enter the command line CMD in the Run window, open the cmd command window, and right-click on the top bar of the window to select Run as Administrator.

　　3. Enter slmgr.vbs -dlv (slmgr.vbs after slmgr.vbs plus -dlv) in the newly popped CMD command window, and press Enter to confirm.

　　4. The Windows Script Host window pops up, where you can view the system name, activation ID, product key certificate (i.e. product key), license status and other information.

　　Guangming Net reporter Li Mengzhu

　　Recently, the reporter walked into Tieshan Port (Linhai) Industrial Zone, Beihai City, Guangxi Zhuang Autonomous Region, and the first phase of Sun Paper’s 3.5 million tons forest-pulp-paper integration project was in full swing. I saw a lot of tower cranes on the construction site, and engineering vehicles shuttled back and forth, which was a busy scene. "At present, 21 steel girders of the main span of the cultural paper workshop have been installed, and 95% of the foundation of the main workshop of the 800,000-ton chemical pulp workshop has been backfilled. The supporting heating facilities area is in full swing, ensuring that the first phase of the project will start production as planned in September next year." Gu Junrui, project manager of Sun Paper, said.

Photos of the construction site of Sun Paper’s 3.5 million-ton forestry-pulp-paper integration project were provided by the respondents.

　　Sun Paper’s 3.5-million-ton forestry-pulp-paper integration project is a major project promoted by Guangxi as a whole, with a total investment of 22.8 billion yuan. The project covers an area of 3,433 mu and is constructed in two phases. Wu Huaqiang, deputy director of the Management Committee of Tieshan Port (Linhai) Industrial Zone, revealed that after the completion of the project, it will become the largest single production and processing plant covering a full range of products in the world, further improve the industrial chain of Tieshan Port (Linhai) Industrial Zone, accelerate the construction of a forestry and paper industry of 100 billion yuan, and inject strong kinetic energy into the industrial chain of the industrial zone.

　　"As one of the main battlefields for the layout of coastal industries in Guangxi, Tieshan Port (Linhai) Industrial Zone relies on ‘ Belt and Road ’ Initiative and location advantages, relying on deep-water port, develop port-facing industry, and realize ‘ Prospering the city with production and promoting production with the city ’ The benign interaction. By actively planning to build four industrial parks of 100 billion yuan, such as petrochemical, new materials near the port, glass and forest paper, we will lead the development of four industries of 10 billion yuan, such as marine equipment, port and shipping logistics, processing trade and surface treatment, and gradually form a diversified industrial development layout. " Wu Huaqiang said.

　　Promoting the high-quality development of the park and enhancing the comprehensive strength of the park can not be separated from firmly grasping the "bull nose" of project construction. This year, Tieshan Port (Linhai) Industrial Zone actively responded to the impact of the epidemic, promoted "investment without meeting" and online investment, and continued to maintain uninterrupted docking of major projects. According to the data, from January to September this year, the park completed 18 contracted projects with a total contract investment of 334.0578 billion yuan. Focus on promoting 56 industrial projects with a total investment of 625 billion yuan. After all the projects are completed, the annual output value can be increased by 668.9 billion yuan and the annual tax revenue will be 84.3 billion yuan. There are 14 "Double Hundred and Double New" projects in the autonomous region, and 22 industrial projects are under construction.

Progress Table of Industrial Project Promotion and Tracking Service in Tieshan Port (Linhai) Industrial Zone in 2020 (the first batch) Li Mengzhu/photo

　　Landing is the key to the introduction of the project. How to continuously optimize the business environment, solve various problems encountered in the construction and production of industrial projects, and promote the continuous development of project construction? The reporter saw in the lobby on the first floor of the Management Committee of Tieshan Port (Linhai) Industrial Zone that a "Progress Table of Industrial Project Promotion and Tracking Service in 2020 (the first batch)" recorded in detail the progress of 45 major projects since the beginning of the year.

　　"We have summarized 216 service items for these major industrial projects, and each item has a special person to track and serve, strictly implement the assessment of those responsible for tracking services for key projects, and provide enterprises with ‘ One-stop ’ ‘ Nanny style ’ Service. " Wu Huaqiang introduced that from the signing of the project contract to the whole chain tracking services such as registration, project establishment, EIA approval, planning and site selection, land application, project construction, and construction, all links will be seamlessly connected. In addition, the industrial zone has made great efforts to implement the policies of fee reduction and tax reduction, electricity reduction and exemption, etc. As of September this year, the industrial zone has reduced corporate income tax by about 328 million yuan, and the value-added tax reduction by about 32 million yuan.

　　Gu Junrui was also deeply impressed by the "nanny-style" service provided by the management committee of Tieshan Port (Linhai) Industrial Zone. It turned out that during the construction of Sun Paper, a wire needed to be removed by the government. In the past, this kind of situation required the enterprise to send a letter to the management Committee first, and then send someone to the site to check and solve it. Unexpectedly, the leaders of the management Committee told them that they only need to send the location and live pictures and videos to coordinate the processing.

　　"What used to be done in two days at the earliest can now be done in 20 minutes, which makes us worry a lot. Since the project started in October 2019, it has effectively overcome the impact of the epidemic and various constructions have advanced rapidly. " He pointed to the construction site and said, "A few months ago, it was still a mud pond."

Tieshan Port Public Pier Li Mengzhu/photo

　　The reporter went to China Petrochemical Beihai Refining & Chemical Co., Ltd. (hereinafter referred to as Beihai Refining & Chemical Co., Ltd.), which is located in the other corner of Tieshan Port (Linhai) Industrial Zone. The company’s 24-hour operation does not stop, and it fully guarantees the supply of gasoline, diesel and other materials to the market. It is understood that the company’s current crude oil processing capacity is 6.4 million tons/year, and the sewage reuse rate reaches 100%.

　　Tieshan Port is an important part of beibu gulf port, and Tieshan Port (Linhai) Industrial Zone is the core industrial park of Tieshan Port (Longtan) Group in Beibu Gulf Economic Zone. Wu Huaqiang said that in order to speed up the construction of a 100-million-ton port, the industrial zone has cooperated with the services of Beibu Gulf Port Group to promote the construction of port terminals. At present, Tieshan Port has built six deep-water public terminal berths with a port handling capacity of more than 20 million tons. In the next step, we will focus on speeding up the construction of the port integrated collection and distribution system, focusing on solving the problem that the existing planning does not support the industrial development adequately, improving the public supporting facilities, opening up the "last mile" of logistics, and improving the level of land-sea combined transport and external interconnection in the industrial zone.