As you all know,MeizuFully studiedmilletBusiness model. And now, Meizu even intends to keep up with Xiaomi’s valuation.

In a recent interview, Li Nan, vice president of Meizu, suggested that if the price-to-earnings ratio of Xiaomi is calculated, Meizu will be valued at about $6 billion. But he also mentioned that Meizu has plans to precede Xiaomi’s IPO.

This valuation compared with millet’s 40 billion dollars, there is naturally a big gap, but you know, millet in the field of Internet and intelligent hardware ecosystem extensive layout, can be said to do enough concept, coupled with millet’s low-endSmartphoneSales in China have also reached a certain scale, so that a few days ago IDC and other research institutions ranked Xiaomi’s mobile phone shipments in the third quarter of this year as the third largest in the world. Therefore, it is understandable that some investors think that Xiaomi has a lot of commercial imagination, although Toutiao brother does not agree.

Meizu’s situation cannot be compared with Xiaomi, regardless of whether Xiaomi’s current valuation is worth 40 billion US dollars, and whether Meizu’s valuation is reasonable based on Xiaomi. Only Meizu’s valuation is close toLenovoHalf of the market value (measured by Lenovo’s current market value of about 15.60 billion US dollars) is enough to raise the question of Toutiao: a hardware company that sells smartphones as its main profit model, as long as it starts to learn the gameplay of Xiaomi’s "triathlon" and claims to be "table riding", can it get a valuation far higher than the company’s own strength?

Revenue is only 1/33 of Lenovo’s.

In Toutiao’s opinion, no matter how rich the business concept is or how vast the business imagination is, if a company makes an estimate of its capital value, it should first look at the company’s revenue level and net profit margin.

In terms of revenue scale, according to relevant reports, Xiaomi more than doubled in 2013, reaching RMB 27 billion yuan, and is expected to exceed 80 billion yuan in 2014. According to Li Nan, vice president of Meizu, Meizu shipped about 2 million units in 2013, with revenue of 5 billion yuan. In 2014, it is expected to ship 400-5 million units, and the revenue target will exceed 7 billion yuan. Only from the comparison of Meizu and Xiaomi’s revenue, Meizu and Xiaomi are nearly 10 times behind.

According to relevant reports, 94% of Xiaomi’s current profits come from mobile phone sales. Although Meizu has not released official data on profits, it has only two core businesses: Flyme system UI and Meizu mobile phone. If Meizu has profits, then most of its profits should also come from mobile phone sales. That is to say, only in terms of revenue and profitability, Meizu and Xiaomi are ten times different.

And if compared with Lenovo, Lenovo’s revenue in just one quarter of this year reached $10.395 billion, while last year’s revenue was $38.70 billion. Even if Meizu’s revenue this year can reach 7 billion yuan (note not US dollars), at best it is only about 1/33 of Lenovo’s, of course, this is still excluding Lenovo’s mergers and acquisitionsIBM　In the case of X86 server business and Motorola Mobile Market (both acquisitions have been announced) revenue. As for profits, we can’t make a valid comparison because Meizu has not announced it, but we know that Lenovo’s net profit last year was $817 million, and the net profit in the latest quarter of this year was $214 million. It can be said that the profit model is still relatively single Meizu, and its valuation is close to half of Lenovo, which can be said to violate the most basic laws and rules of business and capital.

The annual sales volume is less than 1/3 of Xiaomi’s first quarter.

Secondly, the business scale, millet smartphone shipments in the third quarter of this year was 18.40 million units, except for a few overseas emerging markets, most of which were domestic sales. And how about Meizu’s smartphone sales? As mentioned above, the estimated shipments in 2014 are 400-5 million units, that is to say, Meizu’s annual mobile phone sales are about 1/3 of Xiaomi’s quarterly sales. Therefore, in the opinion of Toutiao brother, it is not too late to catch up with Xiaomi in sales, and Meizu will talk about valuation and listing.

And if compared with Lenovo… Brother Toutiao can’t bear to compare like this, let’s just talk about one thing: in addition to firmly occupying the leading position in the traditional PC industry, Lenovo is also in the top position (at least in the top five) in the mobile Internet industry represented by smartphones and tablet computers. In contrast, Meizu only has the main business of smartphones, and the gap with Lenovo’s business scale may not be described as "very far", but Brother Toutiao has run out of words.

Expanding scale and revenue is the top priority

In addition to the above-mentioned gap in revenue capacity and main business scale (volume), let’s take a look at Meizu’s valuation from the perspective of competition in the mobile phone industry. This time, Brother Toutiao will not pull Lenovo in… The picture is so tragic that even Brother Toutiao dare not look at it…

Meizu, like Xiaomi, the smartphone industry is the core of its current business, but looking at the development trend of the entire smartphone industry, the slowdown in growth and low-cost machines have become the driving force for development, coupled with the "Xiaomi model" competing to be defeatedhand modelThe competition between Xiaomi and its imitators (such as Meizu) in this industry will only become more and more intense, and its future will face a choice between scale and profit: either high profit margins or scale for profit.

At least for now, apart from Apple, few hardware device companies can survive and develop on high profit margins. The most practical way is to increase total profits through scale. Therefore, since Xiaomi released the low-priced Redmi series of mobile phones to replace Xiaomi mobile phones as the main shipment force, Xiaomi has actually embarked on a large-scale business model. That is to say, for Xiaomi and Meizu, the sales of low-end mobile phones will be crucial in the future.

Because of this, Xiaomi has begun to lay out overseas markets with Redmi series mobile phones in a high-profile manner this year. In the face of the huge market of overseas 1 billion replacement volume, it is logical for Xiaomi to focus on volume to enter the strategic layout of emerging countries such as India and Brazil. But the problem is that domestic hardware manufacturers such as Lenovo and Huawei, which also covet overseas markets, have great advantages in supply chain and channels. In areas such as overall scale, globalization, channel operator relationships, and intellectual property accumulation that may be crucial to future smartphone competition, Xiaomi is currently at a disadvantage, and these shortcomings cannot be made up overnight.

Similarly, the above problems Meizu is more lacking than Xiaomi. For now, Meizu not only relies on the MX4 Pro to seek the possibility of breaking through the 2000 price point, but also urgently needs to make efforts in the low-end market below 1,000 yuan, and achieve the purpose of reducing costs by taking the volume to form a scale to create a certain supply chain advantage. According to Li Nan, Meizu wants to make a thousand yuan machine that is better than Redmi and Honor experience, and is expected to be released in early 2015. Obviously, how to expand shipments and revenue, which is a matter of life and death for a hardware equipment company, is much more important than valuation and listing. Survival is still Meizu’s first priority.

Is "table riding pie" really reliable?

Finally, let’s talk about the essence of the Xiaomi model, and whether the valuations of Xiaomi and Meizu are reliable from the perspective of the commercial value of "table riding"?

What is the inherent business logic of the Xiaomi model? Brother Toutiao believes that if Xiaomi is simply compared with hardware companies such as Samsung, Lenovo, and Huawei, it is difficult to see Xiaomi’s "ambition" clearly. Because although Xiaomi "rides on the table" focuses on the combination of soft and hard business cards, from the perspective of Lei Jun’s series of layouts and plans, Xiaomi hopes to establish certain competitive advantages or barriers at the end of internet services, that is to say, Xiaomi hopes to make articles around users to obtain monopolistic profits in the form of traffic entry. In this regard, Xiaomi not only wants to be Tencent, providing users with Internet value-added services such as information, application distribution, games, audio-visual, and reading, but also wants to be Ali, providing related services around users’ needs in life, entertainment, and shopping. That is to say, if Xiaomi wants to achieve true success, it needs to win three major battles: the battle of Internet entrance, the battle of mobile payment, and the battle of virtual content. The opponent can be the three giants of BAT, or the international giants such as Apple, Google, and Microsoft… In short, Brother Toutiao just wants to wish Xiaomi good luck.

　

Therefore, for Meizu and Xiaomi, the ideal is very "plump", and the reality is very "skinny". Before completing the above ecological layout and forming competitive barriers, Xiaomi, which combines software and hardware, must first survive as a mobile phone company like Apple.

More importantly, software and internet services should have a good experience and function on every device and system platform as much as possible, and it is almost a completely open ecosystem. This is precisely the opposite of the business model that focuses on hardware device services. A company that sells hardware devices as its main profit model must provide services in a closed ecosystem. This kind of contradiction and conflict at the business model level will be the common destiny that every "table rider" must face.

Qingdao Daily News/Guanhai News, ******** "It took 60 days for the Geely Satellite Internet project to be officially signed, and only 90 days from land acquisition to construction." Xu Zhihao, director of Geely Holding Group and CEO of Geely Technology Group, delivered a speech at the groundbreaking ceremony of the Geely Satellite Internet project, "praising" the speed at which the project was launched in Jiaozhou, Qingdao.

What is "satellite Internet"? In 2020, the National Development and Reform Commission included "satellite Internet" in the new infrastructure category for the first time, and the development of satellite Internet has been raised to a national strategic project. The development of satellite Internet has increasingly become a symbol of national strategic status, and the potential market value and scarce space frequency orbit resources have also become the focus of attention of countries around the world.

It is understood that the Geely Satellite Internet project is located in the SCO Demonstration Zone and is invested and built by Zhejiang Time and Space Dao Yu Co., Ltd., a subsidiary of Geely Technology Group. The project will be led by deep integration into the joint construction of the "Belt and Road Initiative", layout and construction of the global satellite constellation business headquarters, the global satellite constellation measurement and operation control center, the smart logistics application base, the smart marine application base, the AI data operation center, the end point module design and development center, etc., to build the first global low-orbit satellite constellation in China and create a world-leading integrated satellite Internet demonstration project.

Good projects are the "source of living water" for high-quality development, and good service is a powerful engine for key projects to break through the ice. Xu Zhihao, CEO of Geely Technology Group, said at the foundation-breaking ceremony of the project that what attracts companies to the SCO Demonstration Zone is not only the location, transportation and ecological conditions, but also the first-class business environment. Behind the implementation of satellite Internet projects, high-quality and efficient services are inseparable.

It is reported that in order to ensure the smooth implementation of the project, the Jiaozhou Natural Resources and Planning Bureau has established a special class for project landing guarantee work, which is based on the date of project start-up, forcing land approval and supply, construction plan review and other procedures to be handled, and to provide door-to-door services and on-site offices in town streets, functional areas and project parties.

The special class took the method of stubble pressing and advancing to solve the problems existing in planning adjustment, land reserve transfer, plan review, etc., and took the initiative to coordinate with relevant departments to speed up the acquisition of forest land and the issuance of construction project planning permits. Before the project was acquired, the project construction plan review, meeting deliberation, and pre-approval publicity were completed in advance, which saved the time and cost for the project to start construction to the greatest extent.

In the end, it took only 30 days for the Geely Satellite Internet project to go from planning the site selection to the land transfer transaction, and then to getting the construction project planning license, so the project started construction and pressed the "fast forward button".

It is reported that the Geely satellite Internet project is located in the SCO demonstration zone Shangde Avenue east, Xiangjiang Road north, the planned plot ratio of 2.09, the total construction area of 53039.21 square meters, underground construction area of 11319.46 square meters, can provide 305 underground parking spaces, will build and operate our country’s first self-developed global low-orbit satellite constellation, to build the world’s leading space-based satellite Internet, is to promote the SCO demonstration zone high-level opening, high-quality development and another major achievement. (Qingdao Daily News/Guanhai News reporter, Luo Zhen, article/picture)

On June 19, Geely Galaxy released a group of official interior images of its large SUV – Galaxy Starship prototype. It is reported that the new car is developed based on the GEA architecture and has been unveiled at the 2024 Beijing Auto Show.

The official said that the flagship SUV of New Car Positioning Technology will apply the latest self-developed three-electric technology, which is equipped with a new generation of Raytheon electric hybrid technology, which claims to have a battery life exceeding 2000km and a thermal efficiency of up to 46%, bringing the feed fuel consumption into the "2L era".

Officials said the car was designed with the concept of "bringing heaven and earth into my hut" and was equipped with a trapezoidal integrated triple screen.

In terms of seat layout, the car adopts a three-row seat design, the first row is two independent seats, the second row is a single independent seat, which supports free rotation and movement, and the third row of seats is a wide "big sofa" shape.

On May 8, the 300,000th vehicle rolled off the assembly line. AT the same time, the trailer versions of passenger guns and commercial guns are officially listed, and they have C6 trailer qualifications. The market guidance price is increased by 2,000 yuan on the four-wheel drive AT models of passenger guns and commercial guns, and the price is 128,800-168,800 yuan.

It is understood that in August 2019, the first car was officially off the assembly line. On the first anniversary of its establishment, the brand officially ushered in the 100,000 th vehicle assembly line, and achieved sales exceeding 200,000 units on the second anniversary. After that, it took only eight months to reach 300,000 units.

In addition, on April 1st this year, the "Regulations on the Application and Use of Motor Vehicle Driver’s License" added a C6 driver’s license for light tractor trailer. The passenger trailer version is a model launched in response to the above policy adjustments.

Based on the passenger version, the new car is equipped with 2.5-ton trailer qualification. At the same time, devices such as trailer power intake and trailer installation port are added, which can expand the use scenarios, including transporting locomotives, towing yachts, RVs and motorboats.

It is worth mentioning that with the continuous improvement of relevant laws and regulations, China Automobile Association, Passenger Association and pickup truck friends have jointly promoted the introduction of new pickup truck standards, prepared for the establishment of pickup truck associations, and promoted the lifting of pickup truck policies. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.

According to the plan, the future will evolve into two categories: passenger leisure and fashion business. Among them, the passenger leisure category is based on the tank platform and will cover medium, large and full-size pickup trucks; The fashion business goods category focuses on creating two categories: compact and medium-sized pickup trucks. In addition, it will also make efforts in new energy fields such as hybrid, pure electric and hydrogen energy.

Up to now, it has been listed in more than 50 countries on four continents, and has become the first China brand with five-star safety rating under the latest Australian ANCAP standard.

With the release rhythm of Huawei’s mobile phone products returning to the right track, the development of HarmonyOS has also seen new news recently.

Recently, Huawei held the Huawei Cloud-Huawei Terminal Cloud Innovation Summit, in which Huawei released the latest data and information of HarmonyOS system and its subsequent development plan.

According to official data, by the beginning of 2024, the number of ecological devices in HarmonyOS has reached 800 million, including mobile phones, PCs, tablets, smart screens, car machines and other high-frequency terminal devices. At the same time, thousands of enterprises and institutions have started the development of native applications in HarmonyOS.

It is reported that at the developer conference of Huawei HDC 2023 in August last year, Huawei officially revealed that there were 700 million ecological devices in HarmonyOS.

A few months later, in December, 2023, at the 2023 China Game Industry Annual Conference, Huawei officially said that the number of eco-equipment in HarmonyOS has exceeded 700 million.

In the sailing ceremony of HarmonyOS Eco-Qian Fan on January 18, 2024, Huawei officially confirmed that the ecological equipment in HarmonyOS has grown rapidly to 800 million.

In other words, the equipment data of HarmonyOS mentioned by Huawei recently should be January 2024. From August last year to January 2024, in less than half a year, HarmonyOS’s equipment was growing at a relatively fast speed, and the overall number increased to 100 million. According to this growth rate, the current number of equipment in HarmonyOS should be more than 800 million.

As for the consumer-oriented commercial version of HarmonyOS NEXT, Zhu Yonggang, president of Huawei Terminal Cloud, revealed that it will be released in the fourth quarter of this year.

At the same time, Huawei will also assist enterprises and institutions to develop more than 5,000 native applications in HarmonyOS by the end of the year, and finally realize the development of more than 500,000 native applications.

It is reported that Yu Chengdong announced that the next version of HarmonyOS NEXT in HarmonyOS was ready to go, and the native application in HarmonyOS was fully launched at Huawei’s new product launch conference in September 2023. Subsequently, reports on the promotion of native applications in HarmonyOS began to appear continuously.

The quality and quantity of native applications are very important for a system. After stopping compatibility with Android, HarmonyOS and its native applications will bring a safer, smarter and lighter experience, and Huawei will have more say in updating direction and adapting new functions.

Recently, Ali’s 11 applications including Idle Fish, 1688, Flying Pig, Hungry, Box Horse, Rookie, Diantao, Taobao Special Edition, Barley, Taobao Film and Lighthouse Professional Edition have also announced the launch of the native application development in HarmonyOS.

HarmonyOS Xinghe WPS Office has completed the delivery of the core function version.

At the same time, Guangzhou Automobile Chuanqi, Lantu Automobile, Zero Run Automobile and Kaiyi Automobile officially announced to join HarmonyOS Eco.

In addition, as early as January this year, Huawei started the Beta recruitment of HarmonyOS NEXT developer preview. With the official announcement that the commercial version will be released in the fourth quarter of this year, more details will appear next, and interested users can keep an eye on it.

In addition to the information related to HarmonyOS, the latest news also exposed the rendering of Huawei bracelet 9 and some specifications.

The news shows that Huawei bracelet 9 adopts a square screen design, 1.47-inch AMOLED display, 368 x 194 resolution, 282 PPI, built-in 180 mAh battery, and supports 5 ATM waterproof.

In addition, the new generation of Huawei P70 series flagship is getting closer and closer to the official release. The latest news shows that it will be released in April this year.

At the same time, Huawei is expected to bring a brand-new triangular aftershot module design in the update of this generation of P series equipment. Now, although the new generation of P70 series mobile phones has not been released yet, the corresponding product protective case products have appeared on the e-commerce platform, which also shows the triangular Deco scheme.

In terms of parameters and specifications, it was revealed that the engineering machine of Huawei P70 comes standard with Kirin 5G chip, high-density battery, wireless charging, 50-megapixel super-large bottom main camera and periscope telephoto lens, and adopts 6.7-inch 1.5K deep micro-quad screen and headphone stereo, which supports the new version of satellite communication technology.

Of course, in view of the fact that there is no exact official information yet, the actual specification information of Huawei P70 series has yet to be confirmed.

Recent articlesbe carefully chosen：

□ Wang Xinyi (Shanxi University of Finance and Economics)

Recently, the topic of "Subject III" dance in Tik Tok has been soaring, and the broadcast volume has exceeded 6.14 billion, making it a veritable "national dance". However, the controversy about whether it should be on the stage of the Spring Festival Evening has also intensified. Many netizens expressed their views on this hot topic, and public opinion was everywhere for a time.

Supporters believe that the stage of the Spring Festival Evening should suit both refined and popular tastes, so that the public can enjoy different types of works of art.. They believe that the dance of "Subject III" has a broad mass base, and its magical rhythm and movements are deeply loved by the public, so it is not bad to be on the stage of the Spring Festival Evening. At the same time, they believe that the Spring Festival Gala should keep pace with the times, cater to the aesthetic needs of young people, and let more young people feel the charm of Chinese culture.

However, opponents hold a conservative attitude, thinking that the dance of "Subject III" lacks aesthetic value and cultural connotation and cannot represent the excellent Chinese culture. They believe that the Spring Festival Gala is a stage for inheriting Chinese excellent culture, and should pay attention to the quality and connotation of the program, rather than blindly pursuing network hotspots and audience preferences. At the same time, they are also worried that the "subject three" dance will affect the overall image and aesthetic level of the Spring Festival Evening.

In fact, the popularity of the "Subject III" dance is not accidental. It reflects the demand and pursuit of entertainment culture by the public at present, and also reflects the speed and breadth of information dissemination in the Internet age. However, as a national gala, the Spring Festival Gala bears the function and obligation of guiding the public’s aesthetics and spreading the excellent Chinese culture. Therefore, when choosing programs, we should pay more attention to the quality and connotation of programs, as well as their inheritance and innovation to Chinese culture.

How should the stage of the Spring Festival Evening balance the tastes of both refined and popular? This is a difficult problem for directors and literary and art workers in the Spring Festival Evening. On the one hand, the Spring Festival Gala needs to cater to the aesthetic needs of the public and let more people feel the charm of Chinese culture; On the other hand, the Spring Festival Evening also needs to pay attention to the quality and connotation of the program, and inherit and innovate the excellent Chinese culture. Therefore, the stage of the Spring Festival Evening needs not only popular works that cater to the tastes of the audience, but also excellent works with aesthetic value and connotation.

In a word, the controversy of "Subject Three" dance on the stage of the Spring Festival Evening reflects the different views and needs of the current society for entertainment culture. The stage of the Spring Festival Gala should balance the tastes of both refined and popular, not only to meet the aesthetic needs of the public, but also to pay attention to the quality and connotation of the program. This requires the directors and literary and art workers of the Spring Festival Gala to seriously think and explore and create more excellent literary and art works that the people like to see and hear.

Gaishi automobile news On February 9, Volvo Cars announced its 2022 financial report.

Last year, Volvo Car achieved a revenue of 330.1 billion Swedish kronor, a year-on-year increase of 17%, a record high, which was attributed to a better product mix, higher car prices, favorable foreign exchange and OEM contracts with Polar Star. The operating profit increased from 20.3 billion in 2021 to 22.3 billion Swedish kronor, but the operating profit rate dropped from 7.2% in 2021 to 6.8%.

Excluding joint ventures and associated companies, the operating profit of Volvo Cars reached SEK 17.9 billion, down 15.7% from 2021, and the annual operating profit rate was 5.4%. Despite the favorable product mix and strong pricing, the annual operating profit is still affected by the decline in output caused by production restrictions, the increase in raw materials and freight costs, and the purchase of semiconductor spot.

During 2023, the company expects that the price of raw materials, especially lithium, will remain at a high level, and the phenomenon that semiconductors can only be purchased from the spot will continue. Volvo Cars said in a statement, "2023 looks like another challenging year, but we hope that the supply shortage related to the epidemic has passed and we will continue to see steady improvement in semiconductor supply. At present, our automobile demand is very strong, and it is expected that automobile retail sales will achieve steady double-digit growth in 2023. "

In the past year, Volvo Cars and its peers have been facing the problem of chip shortage, which has affected Volvo’s production from time to time, causing some factories to be forced to suspend production sometimes. Other supply chain problems, energy crisis and high inflation also make the company’s development path more difficult.

However, Volvo Car reiterated its goal for 2025, including selling 1.2 million cars every year by 2025, 50% of which will come from pure electric vehicles, and the carbon footprint of each car will be reduced by 40%, and the profit margin will be increased to 8%-10%.

　　BEIJING, Beijing, November 4 (Wu Tao) The annual "double 11" is a shopping festival for consumers and a competition for e-commerce technology marketing strength. A number of novelty items will emerge. What "black technologies" will double 11 bring us this year? Zhongxin. com has combed this.

　　On April 4, 2017, many ancient and modern cultural celebrities "appeared" at the China Millennium Monument by means of holographic projection technology. Photo courtesy of China Millennium Monument

　　Magic holographic projection

　　It is reported that during Tmall’s "double 11", five large containers will appear in the landmark location of China’s first tier cities, and space scenes with different themes will be built inside the containers, and the outdoor holographic projection show will be used for the first time — — There will be 5-6 different life scenes on the facade of the container, which will bring unparalleled visual experience and the impact of a brand-new lifestyle to the citizens.

　　The so-called holographic projection, also known as virtual imaging technology, is a technology that records and reproduces the real three-dimensional image of an object by using the principles of interference and diffraction. Holographic projection technology can not only produce three-dimensional illusion in the air, but also make the illusion interact with the performers to complete the performance together, resulting in shocking performance effects.

　　"Eye-catching" shopping card

　　During the "double 11" period, a smart shopping sign with "insight" appeared in the convenience store in JD.COM, which was put into operation. After you walked over, "the snacks you like are new, and the favorite drinks are on sale". In short, what appears is either what you need or what you like, and it has achieved thousands of people, and different people have different effects.

　　It is understood that this "billboard" has done a lot of homework in advance — — The user’s gender, age and other information are sensed through the camera, and the preferences of consumers are found out by combining with the big data of JD.COM consumption information, and then recommendations are made according to preferences.

　　AR fitting is more normal.

　　Presumably, everyone is familiar with the original AR (Augmented Reality Technology) grabbing red envelopes, and this year’s "double 11", AR games and AR trials will be more normal. According to foreign media reports, it is estimated that tens of millions of people will participate in China’s "double 11" through AR fitting every year. In addition, the reporter noted that this year AR perspective technology will also join the "double 11" queue.

　　What is AR perspective? According to Tmall’s example, take a photo of a certain sofa and receive the goods into your mobile phone. When you get home, hold your mobile phone to the area where your sofa wants to be laid out. Through the projection of the screen, you can see whether the sofa is placed in this area, whether its style is the same as you want, and whether its size is appropriate. If it is suitable, you can buy it directly.

　　You can also recognize cars by taking pictures.

　　Lexus is recognized as Chery, Honda as Hyundai, and Cadillac as Emgrand. It is really difficult for car white to accurately identify the brand of the car. This year’s "double 11", Easy Car launched an activity with its "AI car recognition" function. Users can take photos of cars at will, and after uploading photos of cars from any angle, they can accurately match and analyze the specific car brands and models.

　　During the "double 11" period, users will also get a red envelope when they scan the logo, which will help users to identify the car models quickly and accurately, create more diversified car buying scenes, and also help car manufacturers to realize innovative marketing with cross-scene, multi-platform and zero distance.

　　"unmanned" technology popularizes logistics chain

　　This year’s "double 11", there are also many unmanned technology series. JD.COM has launched a number of products in one breath, including unmanned warehouses, unmanned trucks, unmanned supermarkets, unmanned convenience stores and intelligent supply chain open platforms.

　　It is worth mentioning that JD.COM unmanned warehouse "double 11" will be put into use in Shanghai. The whole process of unmanned warehouse has realized the whole process from warehousing, storage, packaging and sorting, and the whole system is intelligent and unmanned, with the ability to handle 200 thousand orders a day. Suning also said that its robot warehouse group has been officially built in Fengxian, Shanghai, covering an area of more than 200,000 square meters, and it is basically operated by unmanned warehouses.

　　[More stories]

　　"I hope not to drink this year ‘ Red Bull ’ Drink ‘ Red wine ’ "

　　This year’s "double 11" black technology is a portrayal of e-commerce technology upgrading. According to media reports, Hu Xi, vice president and chief technical architect of Ant Financial, said that in 2010, "double 11", Alipay and even Taobao were only four seconds away from the collapse, and the technology was too busy, and a lot of "Red Bull" was prepared to refresh themselves. "But now it’s getting easier and easier. I hope I won’t drink ‘ Red Bull ’ Can drink red wine slowly. "

　　"AI application, semi-artificial intelligence for traffic monitoring"

　　Wang Xiaozhong, Senior Director of R&D of JD.COM Mall, said that the biggest difference of JD.COM double 11 this year is the application of AI technology. "Taking online traffic monitoring as an example, semi-artificial intelligence based on detailed monitoring data has been realized this year, and it is expected that next year ‘ JD.COM 618’ With ‘ Double 11’ It can achieve a large degree of full artificial intelligence. " (End)

　　Core reading

　　How can online games prevent addiction and be effective and long-lasting? Experts suggest that parents should not instill in their children the idea that playing games is a sin, but should help them improve their self-control. In addition to setting up functions such as "one-click no play" and "limited consumption", game companies should also make plans to keep young people away from bad content. Only when the society gives guidance, parents teach by example, game companies develop high-quality content, and relevant departments assume regulatory responsibilities can a complete and effective closed loop be formed.

　　Games are charming and children are easy to indulge. How should parents, society and game companies treat and treat games? What measures can all parties take to prevent teenagers from indulging in online games? We interviewed game companies, relevant scholars and experts to discuss the solutions to game addiction.

　　How to guide children to play online games without affecting parent-child relationship?

　　Q: What are the characteristics of teenagers using the Internet? Why is there an addiction to online games?

　　Zhang Haibo, director of china national youth palace association Children’s Media Literacy Education Research Center: Today’s teenagers are aborigines in the digital age, and playing online games is their basic entertainment.

　　From 5 to 14 years old, teenagers have a "triple jump" rule in the process of contacting the internet: around 5 years old, they haven’t gone to school yet, but they may have contacted the internet, and online games have become a part of life; Around the age of 10, teenagers will not only search through the internet, but also participate in social activities and express themselves; Around the age of 14, the internet has become an inseparable tool in life, and some teenagers have even surpassed their parents in "network digitalization ability".

　　Teenagers are addicted to online games, often because there are four kinds of problems in parent-child relationship: first, they don’t understand, that is, parents don’t know what their children are doing online; The second is "poor relationship", that is, parents have not established a good parent-child relationship with their children online and offline; The third is "lack of guidance", that is, parents let their children play online games; The fourth is "bad demonstration", that is, parents themselves are addicted.

　　Q: What are the parents’ responses to children playing online games? What is the correct way?

　　Zhang Haibo: There are two common scenes in modern families: one is "network battle", in which parents control the network and never let their children touch online games; The second is "electronic nanny", which directly throws mobile phones and networks to children. In fact, excessive control and indulgence are not real education, and they are easy to aggravate teenagers’ addiction to online games.

　　Li Tao, producer of Zeno technology games: I know a parent who severely taught his son to play games, which made him nervous when he heard the word "game", but when others were playing, the child still couldn’t help peeking.

　　In my opinion, parents should not instill in their children the idea that playing games is evil. Too rigid management will make teenagers more inclined to decompress through online games. Parents should help their children to choose suitable games and establish their children’s aesthetic appreciation of high-quality online games. To help children choose high-quality games, we can first pay attention to the game age grading standards, secondly, we can simply try them out by parents themselves, and then refer to the evaluation and recommendation of the media and netizens. Only by knowing ourselves and ourselves can we grasp the initiative.

　　Liu Mengfei, lecturer of "Game Research and Gamification Practice" course in Beijing Normal University: Game is essentially a meaning system guided by rules.

　　Echo Gao, Ph.D. in Education, Psychology and Art History, University of Munich: Parents should do the following when dealing with online games: First, establish clear rules. Parents must know what their children are playing, and know where to play, when to play and how long to play. Second, to be a role model for children, parents can’t be addicts themselves. Third, provide children with opportunities to connect with real life. Psychology believes that the sense of reality is an important criterion to measure whether the psychological state is healthy or not. Some parents abroad spontaneously organize various sports associations, and parents take turns to take charge of classes. This practice not only creates opportunities for parents to accompany their children, but also provides them with real social circles. At present, many parents in China learn from it, such as organizing children to climb mountains and have an outing. Fourth, parents should accompany their children with high quality. High quality requires high attention and response, but not too much interference with children, giving them full freedom and maintaining good communication with them.

　　Ask the online game producer how to control the supply side?

　　Q: In game design, what responsibilities should game companies take to avoid adverse effects on teenagers?

　　Liu Mengfei: In the early stage of game development, game companies should care for young players and consider the needs of young people from the perspectives of vision, culture and experience. In addition, we should make relevant plans for young players, such as how to keep young people away from bad players, bad language and thoughts.

　　The game content can also be guided by some rules. If the player has pornographic and bullying performance, the game mechanism should be severely punished. When young players socialize properly and complete cooperation, they can be rewarded in terms of game values; On the other hand, if there is bad behavior in the game, players can be "sent" to a specific space to limit their freedom of play. To return to the normal space, we need to learn community norms and pass the answer test.

　　To guide gamers, we should use the rules and mechanisms of the game itself, try our best to respect the players’ discourse system and subjective initiative, and avoid overbearing paternalism.

　　Q: What measures can game companies take to prevent teenagers from indulging in online games?

　　Joe Cheng, Director of Tencent’s Growth Guard Platform: In early 2017, Tencent launched a growth guard platform, through which parents can bind their children’s game accounts, and conduct operations such as inquiry, reminder, time slot setting, one-click play ban and limited consumption. As of July this year, about 8.78 million accounts were bound to the growth guardian platform.

　　The growth guardian platform is divided into two modes: the super parent mode was launched in 2017, and its essence is the control tool for supervision and inspection; We will launch the Weteam model this year, on the one hand, urging parents to set an example, on the other hand, urging children to fulfill their agreements and get incentives. It is hoped that this model can cultivate the parent-child relationship of mutual trust, positive encouragement and entertaining.

　　In order to prevent teenagers from irrational consumption in online games, Tencent has launched a game consumption reminder function for minors. If the accumulated consumption of users reaches 300 yuan in the past 30 days, Tencent will remind the payment account owner.

　　At present, Tencent has cooperated with Peking University Institute of Education, Central Academy of Fine Arts, Virginia Institute of Functional Games, China Association for Science and Technology and other domestic and foreign academic and scientific research institutions to explore ways to enrich the educational model by using online games and build a healthy, positive, safe and reliable online game space for teenagers.

　　How to better control online games under the principle of seeking advantages and avoiding disadvantages?

　　Q: Many parents know about internet addiction rehabilitation institutions, and some even send their children there. Are such institutions reliable?

　　Liu Mengfei: The professional qualifications of many internet addiction institutions are rather suspicious. Although game addiction is listed as mental illness in the latest edition of the International Classification of Diseases released by the World Health Organization. But this does not mean that those institutions that quit Internet addiction are "innate" with legitimacy. Even for the definition of "Internet addiction", the standards of these internet addiction institutions may not be consistent and authoritative enough.

　　Some cases show that sending children to some internet addiction rehabilitation institutions will cause permanent damage to the parent-child relationship. After the children return home, their trust in their parents will be greatly reduced, and the parent-child relationship may become very indifferent or even tense.

　　Q: How to look at and do online games in order to prevent and control addiction for a long time?

　　Zhang Haibo: With regard to the network, we should adhere to the concept of "pursuing advantages and avoiding disadvantages": we can neither regard the network as a scourge nor leave risks unchecked. Parents should make the Internet "work for me" through active guidance, making it a good helper for entertainment, study and daily life, and a way to express themselves and participate in social activities.

　　Liu Mengfei: There are already hundreds of millions of gamers in China. Since the scale of players has reached such an order of magnitude, it is necessary to fully investigate and understand the actual situation before finding a targeted solution when solving related problems.

　　For online games, parents, schools and society can’t just see its possible negative effects. Only when schools give guidance, parents teach by example, game companies develop high-quality content and anti-addiction mechanisms, and relevant departments undertake the responsibility of formulating rules and supervision can a complete and effective closed loop be formed.

On May 28th, Beijing time, let’s take a look at the latest situation of the five major leagues in Europe.

Grand Paris won the championship one round ahead of schedule.

In the 37th round of Ligue 1, Lionel Messi scored 496 goals in the history of the five major leagues, helping Paris draw 1-1 away from Strasbourg. With only one round left, Barley was 4 points ahead of Lance, the second in the league, and won the championship ahead of schedule.

In the past six years, Barley won five French champions, and in the past 11 years, he won nine French champions. Messi joined Paris for two years and also won two French champions and a French Super Cup.

The script of the Bundesliga title competition

In the last round, Dortmund surpassed Bayern by 2 points. In the final battle of the Bundesliga, Dortmund can break Bayern’s monopoly on the Bundesliga champion in the past 10 years by defeating Mainz, who lost four games in a row at home.

As a result, Dortmund was beaten 2-0 by Mainz as soon as he came up. Although he pulled two goals in the end, he still only got a 2-2 draw. In this game, Alai was the most unlucky one. He missed a penalty in the first half, scored a goal in stoppage time in the second half and was blown off because of offside. After the game, his INS was captured by extreme fans.

Bayern took a 1-0 lead early, and was equalized 1-1 by Cologne in the second half because of Gnabry’s handball. If Bayern can’t score all 3 points, Dortmund will win the championship. However, Mucia La, who came off the bench, scored the winner in the 89th minute, which ruined Dortmund’s last hope of winning the championship. In the end, Bayern beat Cologne 2-1 and beat Dortmund to win the championship because of the goal difference advantage.

Inter Milan lock in the top four in Serie A.

In the 37th round of Serie A, lautaro scored a goal and Lu Kaku scored a goal. Inter Milan beat Atalanta 3-2 at home, locked the top four in Serie A one round ahead of schedule, and got a Champions League seat.

Roma missed the top four in Serie A.

In the 37th round of Serie A, it was difficult for chaaraoui to save the goal. Rome lost two goals in three minutes in the final stage, and was finally reversed by Florence 2-1, which made it unbeaten in seven rounds of the League. Now, with only one round left, they are four points behind AC Milan, the fourth in the league, and they are determined to miss the top four in Serie A one round ahead of schedule. They want to qualify for the Champions League next season, and only the Europa League is left.

Luton succeeded in overtaking.

Luton beat Coventry 7-6 on penalties in the final of the Championship promotion play-off, and the team history was promoted to the Premier League for the first time. According to Luton’s official introduction, they are the first team to enter the Premier League from a non-league, and they were still in the fifth league nine years ago. At present, three newly promoted Premier League horses have been identified, namely Burnley, Sheffield United and Luton.