Why does this ＂magic boy＂ make the whole network cry and laugh？

The official synopsis of the movie "Nezha’s Devil Children Naughting the Sea" is as follows: after the Armageddon, although the souls of Nezha and Ao Bing were saved, the flesh will soon be past them. Taiyi real person intends to reshape the flesh of the two with seven-color lotus. However, there are many difficulties in the process of remolding the flesh. Where will the fate of Nezha and Ao Bing go?

Nezha, a novel written by the late classical literature expert Zhou Linga, was published by Hunan Literature and Art Publishing House, which tells the story of Nezha’s growing up from a child to a hero.

With so many fairy tales, why can Nezha "break through the tight encirclement" and win the love of the public? The answer of this novel is-Nezha’s story is like a mirror, reflecting the complex human nature entanglements. In him, people saw the struggle and resistance, the interweaving of good and evil, and the brilliance of human nature in the predicament.

The novel "Nezha" has opened up two magic universes, The Romance of the Gods and The Journey to the West, and tells the earth-shattering story of "Where Yi was born", the mysterious origin of "the origin of Nezha’s name", the rejection of "Nezha’s eviscerating the bones and returning it to Li Jing", the heartbreaking story of "Mrs. Yin’s thinking of building a temple" and the bitter and resentful story of "Nezha’s revenge and defeating Li Jing". Among them, there are also wonderful plots such as "Nezha fights three dragon kings and fights Erlang God". At the same time, this work also opened a big brain hole, and arranged for the second appearance of Empress Shijie, four magic generals, the Monkey King, Rogue, Yu Gong and other figures, and staged a bizarre and unique tragicomedy around Nezha. The author portrays a young hero with both wisdom and courage, integrity and kindness, hatred of disease and evil, and weeding out the strong and helping the weak. From the lotus root to the magic boy, Nezha became a rebel who dared to fight against fate, and the wonderful story revealed the human entanglement behind the legend to the fullest.

In real life, everyone will face all kinds of difficulties and challenges, and will also encounter misunderstandings and prejudices of others. And Nezha’s story, let readers and fans see a person in the face of unfair fate, how to bravely fight, with action to break the prejudice. In the book cover, the phrase "Awaken the long-sleeping conscience with the justice of a warm-blooded teenager" also reveals the high score of 9.3 points in this work and the reason why Nezha is widely loved by the public.

Fairy tales, classic books, collective "innovation"

At the end of 2023, the film "Feng Shen (Part I)" based on the mythical novel "Feng Shen Romance" was released, and it was "Feng Shen" with a box office of 2.6 billion yuan. The success of the film has brought more and more fairy tales to the public in various ways, and various picture books, books and cultural and creative products about ancient myths have also set off a hot sale trend.

In the movie files of the Spring Festival in 2025, "Gods (Part II)" and "Nezha’s Devil Children Naughting the Sea" were released at the same time on the first day of the New Year’s Day, and "Fairy Fight" came, and classic books were concentrated on "innovation" before and after the Spring Festival.

Focusing on the story of the King of Wu’s attack on Zhou, Yuelu Bookstore launched a full-book, full-note, full-comment and full-reading version of Romance of the Gods, and invited Sun Jiankun, a famous scholar, to make detailed reading, comments and annotations on the book for readers’ convenience.

Shanghai Ancient Books Publishing House also launched a "new" edition of Romance of the Gods. This edition is based on the original edition of "Four Snow Cottage" in the early Qing Dynasty, which was collated by Wang Weidi and Cao Manmin. Qian Bocheng wrote Foreword, which was originally published in the Romance of the Gods published by the agency in 1989. This paper gives a detailed introduction to the content and book completion of the Romance of the Gods. The book is vivid in description and full of strange imagination, which has been loved by readers in past dynasties.

As the official picture book story and the official art set of the series of "Magic Boy Nezha" movies, CITIC Publishing Group has published The Past of Nezha Three Realms and The Art Set of Nezha’s Magic Boy’s Naughty Sea. The picture book "The Past of Nezha Three Realms" not only continues the world view of the film, but also contains the unexpected stories of the key characters that can’t be fully presented in the film through humorous and classic narrative methods, especially the family stories between Nezha and his mother, Ao Bing and the Dragon King. With daily life and emotional details, it enriches the blank plot in the film and brings more rich and three-dimensional characters to readers.

"Nezha’s Magic Children’s Art Design Set" contains a large number of precious materials such as costume design, scene design, atmosphere design and split-mirror diagram, showing the design ideas and details of the film in an all-round way.

With the continuous refreshing of the box office of "Nezha’s Devil’s Child Naughty in the Sea", e-commerce data show that the above-mentioned new books have also become hot-selling explosions on various book sales platforms.

This article comes from Hunan Daily and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

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