What is the difference between Xiaomi TV and Redmi TV？ Which is better, Xiaomi TV or Redmi TV？
Redmi has officially released its first TV product – the 70-inch Redmi TV, which also marks the official launch of Xiaomi’s dual TV brand strategy. Why does Redmi want to enter the TV industry when it already has Xiaomi TV? What is the difference between Xiaomi TV and Redmi TV? Today we will talk about the difference between Xiaomi TV and Redmi TV.
According to Xiaomi, Redmi TV is based on the strong foundation of Xiaomi TV in the TV industry and came into being. The launch of Xiaomi and Redmi dual TV brands is not only to grasp the mid- to high-end TV market and expand the mid- to low-end TV market, but also an important step in building a "mobile phone + AIoT" dual-engine strategy.
What is the difference between Xiaomi TV and Redmi TV? Content platform
On the content platform, Xiaomi TV covers the content of the four giants of Kiwi TV, Aurora TV, CIBN Cool Meow Film and Television, and Mango TV, while Redmi TV brings together the five platform resources of Kiwi TV, Aurora TV, CIBN Cool Meow Film and Television, Mango TV, and Poly Sports. In terms of content, Redmi TV is slightly better than Xiaomi TV.
What is the difference between Xiaomi TV and Redmi TV? 2: Different prices for large screens
In terms of price, the 70-inch Redmi TV is priced at 3,799 yuan, while the Xiaomi TV series does not have the same 70-inch screen TV products for the time being. We found a closer 75-inch TV product as a comparison – the 75-inch Xiaomi TV 4S is priced at 5,199 yuan, and the 75-inch Xiaomi TV 4 is priced at 8,999 yuan. It can be seen that the price of the 70-inch Redmi TV is much lower than that of other large-screen TVs in the industry of 70 inches and above, which is also a reflection of the extreme cost performance of Redmi TV.
What is the difference between Xiaomi TV and Redmi TV? 3: Brand positioning
Some people think that "Redmi TV will break the low price of Xiaomi TV". In fact, Lu Weibing said in an interview earlier that Redmi TV, as an independent TV brand, will have a complete product line of large, medium and small sizes of Redmi TV. Redmi TV and Xiaomi TV will also seize market share with each other, but Redmi TV will directly feed back the reduced TV costs to users, and in the future, Xiaomi will develop in a more popular, high-tech and cutting-edge direction.
It is reported that Redmi TV and Xiaomi TV will share Xiaomi resources in both channels and production, but will adopt different marketing strategies.