Fake brand-name windows in Tik Tok and Aauto Quicker： from make-up to shoes and bags, manufacturing and selling form an industrial chain.
On March 26th, China Voice WeChat reported that recently, a large number of fake videos were exposed on short video platforms in Tik Tok and Aauto Quicker. The reporter continued to investigate and found that Tik Tok and Kuaishou, some merchants claimed that big-name lipsticks were made casually, and "Armani", "Dior" and "Givenchy" were 35 yuan; Others showed the process of counterfeiting Japanese famous brand blush with fake flowers and alcohol; There are even sellers who claim that as long as customers have requirements, brand-name bags in counters and various plates can be copied casually.
Why is there a fake video on the short video live broadcast platform launched for the purpose of recording and sharing life? What kind of gray chain exists behind counterfeiting?
Lipstick, blush, liquid foundation and fake videos are presented in large quantities.
Homemade makeup video
Anchor 1: Just made foundation stick, the powder is very delicate, divided into three colors …
Anchor 2: Hello babies, first prepare a fake flower, soak it in alcohol, put it aside for use, then add the broken blush into alcohol and stir it evenly, brush it on the fake flower with a brush, and wait for the alcohol to evaporate. ……
Anchor 3: I’ve already made Dior’s gold-coated lipstick for the customer, which is especially shiny. ……
The above are the video content posted by users in Aauto Quicker and Tik Tok on these two platforms and their WeChat circle of friends. Self-made makeup products such as liquid foundation, blush and lipstick are all internationally renowned brands.
The reporter typed keywords such as "hand-made makeup" and "homemade lipstick" in Tik Tok and Kuaishou, and found that there were indeed a large number of users who posted related videos, and their fans ranged from tens of thousands to hundreds. The content of the videos released was related to making makeup such as lipstick, liquid foundation and nail polish.
From counterfeiting to selling fakes: how does the gray industrial chain work?
Most of these users have a characteristic, that is, they will write their own micro-signals on their notes, and the purpose is to sell their homemade make-up that they broadcast live in Tik Tok and Kuaishou.
The reporter found a Aauto Quicker user with more than 41,000 fans on Aauto Quicker. Her videos showed everything from lipstick to nail polish. Almost thousands of people like each video. Through the micro signal shown above, the reporter got in touch with this Aauto Quicker user in the name of wanting to buy lipstick. According to her introduction, the big-name lipsticks made by herself are all high imitations. After the export red is uniformly made, they are packaged in packaging shells such as Armani, Dior and Givenchy, and labeled, and even the QR code can be scanned:
Aauto Quicker users: There is no brand. Our house is handmade. You can use a big-name lipstick tube.
Reporter: Are they all high imitations?
Aauto Quicker user: Ah, yes. Ordinary pipes cost five yuan more. You also choose your own color number.
Reporter: Do you want to sell it on Aauto Quicker?
Aauto Quicker users: All the videos are recorded on Aauto Quicker, and then they are sold on WeChat.
Reporter: How much is the wholesale price?
Aauto Quicker users: 35 each. If the air cushion is 128 belt replacement. If it’s wholesale, it’s 88 for more than ten boxes. We put up signs and everything.
Reporter: Can you scan out the code?
Aauto Quicker users: You can scan. Both the air cushion and the lipstick can be swept out.
On the Tik Tok, the reporter found a hand-made makeup anchor with more than 4,500 fans through keywords. In her video, there was a video of self-made blush. She soaked a fake flower in alcohol, then added the broken blush to the alcohol and stirred it, and brushed the alcohol-added blush on the fake flower with a brush. Finally, the Japanese brand Raduli’s blush with a market price of 600 to 700 yuan was produced. That is the process of making blush that you heard at the beginning. By adding WeChat on her page, in her circle of friends, she also found the sale of makeup such as blush.
From make-up to shoes and bags, counterfeiting and selling fakes are aimed at high-end big names.
Besides lipstick and other self-made make-up, videos of self-made international brand bags also appeared in Tik Tok and Kuaishou in large numbers. The reporter randomly clicked a user’s video homepage on Aauto Quicker, and videos of famous brand bags such as Chanel, Gucci, lv and Saint Laurent occupied the whole page. Then enter its circle of friends through WeChat, and brand-name bags, clothing, shoes and hats, watches, etc. are being sold at low prices. The user told reporters that the bags and clothes she sells are all high imitations, and buyers need to choose their own products in the WeChat circle of friends, and then negotiate the price with her:
High imitation luxury goods are clearly marked
Aauto Quicker users: It is highly imitated.
Reporter: Ah, high imitation.
Aauto Quicker user: Just choose a version on WeChat. My family has all kinds of plates, all of which are imitation counters. Please ask the customer service. You can see that there are prices in it. Please choose a version first and decide which version is under negotiation. There are too many styles made in my home, all of which imitate the style of the counter.
The key to blocking the fake window: the person in charge of the short video platform has the obligation to review
Then, such a serious fake video is spread on the platform. Does the person in charge of the platform know about it?
The reporter tried to contact through the customer service phone numbers in Aauto Quicker and Tik Tok, but no one answered.. According to the media’s previous interview with the relevant person in charge of Aauto Quicker, the person in charge said that Aauto Quicker Platform strictly manages the promotion and sales activities related to users, and any user’s behavior will be severely dealt with as long as it violates the Advertising Law, the Industrial and Commercial Law or other relevant laws. The relevant person in charge of Tik Tok also told the media that Tik Tok will stop recommending users who are suspected of counterfeiting or other illegal acts, and if the circumstances are serious, they will be directly sealed.
On the one hand, the platform claims to deal with the illegal acts suspected of making and selling fakes, while on the other hand, the acts of making and selling fakes are still going on. Nowadays, there are problems and illegal videos still exist in large numbers. Who is responsible?
Lawyer Yue Shenshan of Beijing Yuecheng Law Firm said that on this issue, the first thing is to regulate and punish the parties involved in making and selling fake products, and the relevant platforms have the obligation to review the broadcast. If the platform uses this illegal video to increase traffic and relax the review conditions, it needs to bear corresponding responsibilities.
Yue Shenshan said that according to the regulations of the network supervision department, the platform has a certain obligation to review the broadcast content. For example, if someone complains, it should be removed from the shelf and disconnected in time. However, the prior supervision of the platform is now limited to its real name, including the qualification or qualification review of the authenticity and registration information of the merchant if it is a merchant. However, for video content, it is reviewed during or after the event. For video websites or platforms, the workload is a bit heavy, but they cannot completely shirk their responsibilities. If it is said that it has existed in a large number and there is evidence to prove that the platform is using this illegal video or content illegal video to promote its own platform and increase traffic, the platform should bear corresponding responsibilities.
In the future, to build a rational network credit system, the personal illegal cost needs to be increased.
From the exposure of the previous live pornographic gambling drugs to the emergence of counterfeiting and selling fakes, how to build a rational network credit system is particularly urgent. In this regard, Liu Deliang, a professor at the Asia-Pacific Network Law Research Center and the Law School of Beijing Normal University, said that law enforcement in the network environment is relatively difficult now, and it is necessary to increase the illegal cost of individuals in the future. We can use mechanisms such as the blacklist of integrity to incorporate the supervision of individual illegal acts into the construction of an honest society.
Professor Liu Deliang said that in fact, counterfeiting is the key. If there is no counterfeiting, there will be no source. However, it is difficult to enforce the law in the network environment when selling fake goods. In the future, it is necessary to increase the cost of illegal activities, including the process from counterfeiting to selling fakes, so that they are afraid to sell fakes again. Let him bear this responsibility once he sells fake goods. In the future, when considering the construction of an honest society, for example, all of them will be blacklisted, and in the future, for example, when they take high-speed trains, planes and make high-end consumption, the effect may be better.
(Original title "Tik Tok, Aauto Quicker into a fake window? The price of international famous brands is surprisingly low here ")