In the era of new energy, innovation and breakthroughs are the driving force and foundation for independent brands to participate in market competition, as well as an important basis for product improvement.

With the continuous development of the car market and the increasing diversity of consumer needs, excellent performance, intelligent configuration and user-friendly design have become the main basis for current consumers, especially young consumers, to buy cars. How to accurately capture the diverse needs of the audience? This is indeed a more difficult problem.

As a medium and large pure electric SUV under Zhiji Automobile, the new Zhiji LS6 not only inherits the high quality and innovative spirit of the Zhiji brand, but also has been upgraded and optimized in multiple dimensions, which is bound to bring a more comprehensive and excellent car experience.

Driving experience, beyond the same level

For increasingly discerning users, their car should not only be easy to drive, but also love to drive. This is the correct way for car companies to open up.

All the new LS6 models are equipped with a digital chassis, which realizes joint debugging and joint control of the dynamic performance of the vehicle in all dimensions through the collaborative management of the three-way six-degree-of-freedom vehicle movement of the whole vehicle X, Y, and Z. This innovative design transforms the car chassis from the traditional hardware independent operation mode to a digital and intelligent teamwork mode, which is equivalent to installing a "super cerebellum" for the vehicle, realizing the imagination of high-precision vehicle control.

At the same time, the Lizard digital chassis also integrates multi-system control modules such as smart four-wheel steering, intelligent electronically controlled shock absorber, air spring, electric drive, etc., to achieve unprecedented vehicle response speed and handling accuracy through a centralized control algorithm. The highly integrated design allows various systems to work together for maximum efficiency.

Among them, the intelligent four-wheel steering system allows the rear wheels to have a steering ability of ± 6 degrees, and the minimum turning radius is only 5.09 meters, which is a miracle in traditional SUVs. Even in narrow city roads or complex parking scenarios, the Smart LS6 can be easily controlled, achieving a flexible and comfortable driving experience.

When driving through speed bumps or potholes, the Zhiji LS6 can filter out most of the vibrations and make the passengers feel softer. When turning big corners at high speed, the gimbal car can ensure that the body does not swing, effectively eliminating the motion sickness of the rear passengers; when braking at an intersection, the comfort braking function can also achieve the braking without nodding, which is as smooth as the old driver. At the same time, the intelligent control of the air suspension and the electric shock absorber can ensure that the vehicle can maintain a stable driving attitude and a comfortable ride experience under different road conditions.

It is worth mentioning that the digital chassis of the Spirit Lizard also empowers the rear-drive SUV to rival the traditional four-wheel drive. Not only does the city have strong travel power, stable driving and low energy consumption, but it also has the ability to light off-road, reducing 80% of vehicle deviation in extreme weather of heavy rain and snow, improving the overall control stability and providing all-round safety for drivers and passengers.

Thanks to the powerful processing speed of the main control chip, it can process nearly 2 billion instructions per second, which is 2.5 times faster than the mainstream chips in the same industry. With the support of powerful computing, the vehicle can respond quickly in various driving scenarios.

No picture NOA, smart driving first

When it comes to one of the highlights of the current new energy vehicles, it is NOA without pictures. And all the new Zhiji LS6 series have the "NOA capability without pictures city", and the delivery will be opened nationwide. At present, only Hongmeng Zhixing, Xiaopeng, Ideal and Zhiji cars can do this.

Thanks to the blessing of LIDAR + NVIDIA Orin X chip and other technologies, the intelligent no map city NOA has a more powerful environmental awareness ability, which can identify and respond to complex urban road conditions in real time. At the same time, based on the perception data, the vehicle can autonomously complete difficult operations such as lane change, overtaking, merging and even crossing busy intersections, which greatly releases the driver’s hands and eyes.

At the same time, IMAD automatic parking assistance is another intelligent driving auxiliary feature of the new Smart LS6.

This function is accurately identified by high definition cameras and ultrasonic radar, and under the monitoring of the driver, the vehicle can automatically control the steering, acceleration and braking actions, and quickly find the right parking space and plan the parking path.

The driver can activate the automatic parking assistance system with a simple operation or Keyword Spotting function, which greatly simplifies the parking process. Coupled with support for more than 300 parking scenarios, whether horizontal, vertical or diagonal parking spaces, IMAD automatic parking assistance can handle it with ease.

In addition, AVP one-click valet parking represents a higher level of autonomous driving technology.

This function can realize the whole process from entering the parking lot to finding a parking space and parking it, and then driving out of the parking space and returning it to the owner completely autonomously, without any operation by the driver in the car. It can not only handle more complex parking environments, such as multi-storey parking lots, but also has the function of cross-floor memory parking.

Owners only need to send instructions to the vehicle through the on-board system or smartphone app, which can realize remote parking operation. AVP one-click valet parking revolutionizes the traditional parking experience, making finding a parking space no longer a problem, greatly improving the convenience and efficiency of parking.

Technology is dazzling, safe and practical

The original "super dazzling smart cabin" created by Zhiji has been heavily upgraded in the technology attributes of the new Zhiji LS6.

In addition to the large-size central control screen and advanced intelligent interaction system that we are familiar with and support for lifting, the new car is also equipped with the industry’s first "Falcon Smart Lighting System". It can provide super wide-angle fill light for night driving, and detect whether there are obstacles or people on the road in advance, further enhancing driving safety.

The rainy night mode 2.0 mode has also achieved a re-upgrade, which not only can AI identify the front puddle, raise the air suspension in advance, so that the vehicle can pass safely; and the full frame size digital cockpit screen integrates real-time images of internal and external rearview mirrors, and also has intelligent functions such as blind function. In bad weather, it can still escort the owner.

The addition of multi-brand mobile phone screen projection and IMLink super-sensing interconnection functions allows users to realize screen projection without considering mobile phone brand restrictions. At the same time, it supports tablet computers to be directly linked into the smart cabin to improve the convenience of using the car.

Leading design, falling in love at a glance

Today’s consumers are becoming more and more discerning, and automakers are taking great pains to design their appearance.

The new Wisdom LS6 adopts the original soft sculpture design, and at the same time has carried out many innovations and upgrades, showing the perfect fusion of fashion and technology as a whole. For example, the Falcon Smart Lighting outlines the front face structure with a very sporty temperament, and at the same time has a large wide-angle illumination range of 165 °, and supports a variety of intelligent fill lights. The area of the grille has been reduced, and it is matched with the air inlet of the triangular fog light area and the lower lip design of the front convex, which has a significant sporty style.

The side of the body adopts a family-style unique waist design, frameless doors and pop-up hidden door handles, which not only improve the aesthetics, but also optimize the aerodynamic performance. The star ring LED through the taillight is still one of the highlights. With the sculptural tail shape and ISC streamer overlay interactive taillight, it not only reflects the sporty atmosphere, but also enhances the technological atmosphere.

Entering the car, the new car continued the family style of the "Italian light luxury cockpit", with a large area of leather, soft materials and chrome decorative strips to enhance the sense of refinement and luxury. At the same time, the hardware of the car system was upgraded from the Qualcomm Snapdragon 8155 chip to the 8295 chip, and the processing speed and performance were significantly improved, which can be regarded as keeping up with the rhythm of the times.

In addition, the front and rear seats are equipped with multi-directional electric adjustment and memory functions, the passenger seat has a new zero-gravity seat function, and the angle between the back and the thighs reaches 121 degrees, providing ultimate comfort. After the rear seats are reclined, the large storage space is unlocked, and the "big bed room mode" is changed in seconds.

Write at the end:

With the outstanding performance and innovative design of the Lizard digital chassis, the new Zhiji LS6 has achieved a driving texture that exceeds that of a million luxury cars. Whether it is in terms of handling experience, stability, comfort or safety, Zhiji LS6 has shown extraordinary strength and competitiveness.

1905 movie network news Recently, it has been widely rumored on the Internet that due to serious illness, there are still many operations to be done, and it is about to retire, which has aroused everyone’s concern. On the evening of April 28th, Shen Teng sent a message on social media to respond:Everything is fine recently. Thank you for your concern.

Earlier, some netizens met Shen Teng in Japan and shared photos of Reuters on social platforms. Subsequently, Shen Teng suffered from cervical spondylosis and lumbar spondylosis, and the rumor that he was going to Japan for surgery was rampant. Finally, it evolved into Shen Teng, which was seriously ill and was about to retire, which made netizens very worried. Fortunately, Shen Teng responded in time. In addition to saying that everything is fine, he also sent a few pictures to reveal himself.I am watching the new musical The Awakeing Age of our company, and I recommend it to you. I wish you a happy holiday. ".

1905 movie network news　　On June 15th, SHOWBOX, a Korean film distribution company, announced a remake of the film directed and starring, which is expected to be released in 2023.

It was released in China on April 28, 2018. After the release, it won the single-day box office champion for 12 consecutive days, becoming the box office champion in May 1st in 2018, and finally won 1.36 billion box office. After landing in South Korea in 2018, "Later Us" was deeply loved by local audiences, and scored more than nine points in Korean movie portals.

Rene Liu’s version of Later Us tells the story that college student Lin Jianqing and fellow countryman Fang Xiaoxiao met on the train in Spring Festival travel rush, and started the struggle life of drifting north together. They experienced love, breakup and miss, and they met again ten years later.

I wonder if there are any friends like Xiaoyun.

Want to retire early at a young age

Live an old-age life

Speaking of providing for the aged, you know that in Shanghai.

Can I enjoy comprehensive old-age allowance after I reach the age of 65?

Xiaoyun is here for everyone.

Finishing the detailed rules and standards.

For everyone to collect and forward ~

What is the comprehensive old-age allowance?

Comprehensive old-age allowance is an old-age welfare system initiated by Shanghai in China. According to the Notice of the Shanghai Municipal People’s Government on Establishing a Comprehensive Allowance System for the Elderly, it is clear that the elderly aged 65 and above who are registered in this city according to different age groups will receive monthly old-age allowances ranging from 75 yuan to 600 yuan. The older they are, the higher the allowance standard will be.

What is the standard of allowance?

How to apply for allowance?

When will the allowance be paid?

Look at the answer from the Civil Affairs Bureau ↓

01. How can I apply if I meet the requirements?

Eligible elderly people can apply for allowances to the community affairs acceptance service center nearby. Older people who are about to turn 65 can apply one month in advance.

02. What is the distribution route?

The comprehensive allowance for the elderly is issued through the Shanghai Senior Citizen Card. Apply for the Shanghai Respect for the Elderly Card at the same time as applying for the comprehensive allowance for the elderly. Respect for the elderly card is a bank debit card with financial function and senior citizen preferential treatment voucher function. When the elderly apply, they can choose one of the six commercial banks, namely China Industrial and Commercial Bank, China Agricultural Bank, China Construction Bank, China Postal Savings Bank, Shanghai Bank and Shanghai Rural Commercial Bank, as the issuing bank of their own comprehensive elderly allowance.

03. When will the comprehensive old-age allowance be paid?

The allowance is paid quarterly. On the 15th of the first month of each quarter (that is, January, April, July and October), the allowance for the current quarter will be paid to the senior citizen’s card.

In addition to the comprehensive old-age allowance, eligible Shanghai residents can also enjoy these subsidies and benefits.

It’s about the money bag

Let’s see if there are any omissions.

Shanghai Trade Union Welfare

Shanghai trade union members have new benefits to receive for free.

City Hotel Housing & Catering Discount

Hungry? Big red envelopes?

If you need to join the club, you can APPly through the "Join the Citizen Cloud" app [I want to join the club] service.

If you are already a member of the Shanghai Trade Union, you can get it free of charge through the "With the Bid Citizen Cloud" APP [Trade Union Services-Member Benefits], and you can enjoy the rights by presenting the Shanghai Trade Union electronic membership card offline.

Subsidies for older unemployed jobs

Open the "Apply for Citizen Cloud" APP, search for "Subsidies for Older Unemployed Jobs" on the home page, click [Apply for Subsidies for Older Unemployed Jobs] or directly scan the QR code in the figure below, and enter the page and follow the prompts to apply.

Transportation allowance for the disabled

Open the "With the Bid Citizen Cloud" APP, search for "Disabled People’s Transportation Subsidy" on the home page, click [Disabled People’s Transportation Subsidy Application] or directly scan the QR code in the figure below to enter the application.

The content and pictures of the article come from | Shanghai Civil Affairs. Please contact the original author for reprinting and authorization.

　　Xinhua News Agency, Beijing, December 1st (Reporter Pan Yi, Wang Yao, Wei Hua) A highly anticipated delegation of mainland Olympic athletes will arrive in Hong Kong on December 3rd for a three-day exchange activity. A total of 29 athletes from track and field, swimming, diving, weightlifting, gymnastics, trampoline, rowing, kayaking, cycling, fencing, table tennis and badminton participated in the Tokyo Olympic Games. The following are biographies (in order of projects):

　　"Asian Flying Man": Su Bingtian

　　In the men’s 100-meter semi-final of the Tokyo Olympic Games, Su Bingtian broke the Asian record at a speed of 9.83 seconds, ranking first in the semi-final and advancing to the final, becoming the first Chinese to stand on the runway of the Olympic men’s "flying man" final. After that, Su Bingtian won the sixth place in the final in 9.98 seconds, setting a new record. Running for 10 seconds twice in such a short time is a miracle in Asia.

　　Women’s shot put champion: Gong Lixiao.

　　Gong Lixiao has been practicing shot put for 21 years, and she is the leader of women’s shot put in China. At the Tokyo Olympic Games, Gong Lixiao, as the "four-dynasty veteran" of the Olympic Games, wrote the "Veteran Legend". In the final, she refreshed her personal best again and again, and finally won the championship with 20 meters 58. This is also the first gold medal in field events in the history of China Olympic Games.

　　Women Javelin Champion: Liu Shiying

　　At the Tokyo Olympic Games, Liu Shiying won the women’s javelin gold medal with a score of 66.34 meters, becoming the first person in China and even Asia to win the Olympic javelin gold medal. At the critical moment, strength plus a stable mentality played a decisive role.

　　Women’s 4X200 freestyle relay champions: Yang Junxuan and Tang Muhan.

　　In the women’s 4X200 freestyle relay final of Tokyo Olympic Games, Yang Junxuan and Tang Muhan cooperated with Zhang Yufei and Li Bingjie to win the championship and break the world record with 7 minutes 40.33 seconds.

　　Yang Junxuan swam first, giving China a lead. Tang Muhan, the second best player, extended China’s lead from 0.14 seconds when he received the bat to 0.45 seconds when he handed it over.

　　Yang Junxuan is quiet and likes painting and calligraphy. She is a "talented girl" in the swimming team. On holidays, the gifts she often gives are hand-painted paintings, couplets and blessings.

　　Diving Men’s Double Single 3m Slab Double Champion: Xie Sicai

　　At the Tokyo Olympic Games, Xie Sicai won the men’s 3m springboard synchronized gold medal with Wang Zongyuan, and then defeated Wang Zongyuan to win the men’s 3m springboard gold medal. Wang Zongyuan won the silver medal. Xie Sicai also became the second athlete to win the men’s 3m springboard "double champion" in a single Olympic Games after Xiong Ni, the diving prince.

　　Xie Sizhen suffered a serious ankle fracture in 2014, and two steel nails and a rivet were implanted in the injury. The doctor warned him that he could no longer practice diving. However, he refused to surrender to fate.

　　Diving men’s synchronized 3m springboard champion: Wang Zongyuan.

　　In Tokyo, Wang Zongyuan, who played in the Olympic Games for the first time, won the gold medal in the men’s synchronized 3m springboard with Xie Sichai, which was the only event that China’s diving "dream team" missed in Rio Olympic Games. Wang Zongyuan and Xie Sichai succeeded in making up for this regret.

　　Women’s 49 kg weightlifting champion: Hou Zhihui

　　Hou Zhihui won the gold medal with a total score of 210kg in the women’s 49kg weightlifting competition in Tokyo Olympic Games. The coach’s evaluation of her is "high concentration and good coordination, and she is an athlete who trains with her brain".

　　Women’s weightlifting 87kg champion: Wang Zhouyu

　　The women’s 87 kg class is a new level set by the International Federation of Weightlifting in 2018. Wang Zhouyu rose from the 76 kg class. It is not everyone’s wish to gain 10 kg.

　　Women’s weightlifting champion over 87kg: Li Wenwen.

　　Li Wenwen is cheerful, and once became popular on the Internet because of a small video of sleeping on the floor. She once joked: "Every fat girl has her own dream."

　　Weightlifting men’s 61kg champion: Li Fabin

　　In the national team with many experts, Li Fabin didn’t get the chance to participate in the Olympic Games until he was nearly 30 years old. In the final in Tokyo, Li Fabin’s "Golden Rooster Independence" shocked the world.

　　Men’s 67 kg weightlifting champion: Chen Lijun

　　In the final of the Tokyo Olympic Games, due to the poor performance of snatch, the Huli Army was 11 kilograms behind its Colombian opponent. However, he only used one of the last two clean and jerk opportunities to reverse the turnaround and successfully lifted 187 kilograms, an astonishing 12 kilograms more than his last attempt.

　　Men’s 73kg weightlifting champion: Shi Zhiyong.

　　Won the men’s weightlifting 73kg class in Tokyo Olympic Games and broke the world record in total score. At the age of 11, Shi Zhiyong went to Ningbo alone with a woven bag, and later became the 69kg champion of the Rio Olympic Games. After the Rio Olympic Games, the International Weightlifting Federation adjusted the weightlifting level, and he was upgraded to 73kg, but it didn’t beat Shi Zhiyong. Since 2018, he has continuously set a world record, and he stands out in the 73 kg class.

　　Men’s weightlifting 81kg champion: Lv Xiaojun.

　　Lv Xiaojun is the weightlifter who won the most Olympic medals in China and became the oldest Olympic champion in weightlifting history at the age of 37. This is also his second Olympic gold medal in his life after winning the gold medal at the London Olympics.

　　The champion of men’s gymnastics parallel bars: Zou Jingyuan

　　Zou Jingyuan’s parallel bars strength can be described as a ride in the current men’s gymnastics world. In the parallel bars final of the Tokyo Olympic Games, his almost perfect movements left no chance for his opponents to surpass him.

　　Men’s Gymnastics Rings Champion: Liu Yang.

　　Liu Yang’s rings are as beautiful as a textbook. At the Tokyo Olympic Games, his "Wang Zhi’s contempt" for turning his neck on the rings was described by the official Twitter of the International Olympic Committee as: "How can someone look so cool while competing on the rings!"

　　Women trampoline champion: Zhu Xueying

　　On August 28th, 2021, Zhu Xueying donated her Olympic gold medal and award-winning clothing to Tianjin Sports Museum, becoming the first athlete to donate the gold medal of Tokyo Olympic Games. She said, "It is more meaningful to display the Olympic gold medals in the museum than at home. I look forward to more audiences entering the exhibition hall, feeling the Olympic spirit, feeling the charm of sports culture and drawing on the strength of forging ahead. "

　　Women’s rowing quadruple sculls champions: Cui Xiaotong, Lu Yang, Zhang Ling and Chen Yunxia.

　　Cui Xiaotong, Zhang Ling, Chen Yunxia and Lu Yang worked closely together to lead the way in the women’s rowing quadruple sculls final of Tokyo Olympic Games, winning the championship with the world’s best result of 6: 05.13.

　　Cui Xiaotong, who has an excellent sense of water, as the No.4 rower, has well controlled the rowing rhythm of the four people. Cui Xiaotong, who used to practice single oar, only changed to practice double oars three years ago, but she trained hard and made rapid progress. She often said, "If you don’t torture yourself in training, you will be tortured by your opponent in the game."

　　As the No.2 rower, Zhang Ling is the driving force of the whole boat. As the No.1 rower with the highest technical requirements, Chen Yunxia kept the balance of the whole boat well. She changed to rowing after practicing track and field for five years, and her physical fitness is outstanding. Lu Yang, the No.3 rower, plays the role of all-round assistant, on the one hand, helping the No.4 rower to control the rhythm, on the other hand, helping the No.2 rower to become the strength support in the rowing process.

　　Still water women’s 500m synchronized rowing champion: Xu Shixiao and Sun Mengya.

　　In the final of the still water women’s double rowing in Tokyo Olympic Games, Xu Shixiao and Sun Mengya teamed up to win the championship with the best performance in the Olympic Games, winning the first Olympic gold medal for the China women’s canoeing team in history.

　　Xu Shixiao, who became famous at a young age, has experienced injuries, retirement and comeback. Xu Shixiao said that kayaking is a kind of feeling for her. Although there are losses and valleys in the process, these eventually become the driving force on her way forward.

　　Sun Mengya, who entered the sports school only one year ago, almost gave up kayaking because of her father’s injury, but she finally persisted.

　　Champion of track cycling women’s team racing: Zhong Angel

　　At the Rio Olympic Games five years ago, Zhong Angel partnered with gong jinjie to win the gold medal in this event, achieving the breakthrough of "zero" in China’s cycling Olympic gold medal. At the Tokyo Olympic Games, Angel Zhong and Bao Shanju broke the world record of women’s team racing held by China in 31.804 seconds, and defeated the German team in the final, winning the second cycling gold medal for China in Olympic history.

　　Women’s individual epee champion: Sun Yiwen

　　At the Tokyo Olympic Games, Sun Yiwen won the first women’s weightlifting individual gold medal in the history of China Olympic Games in the final overtime, becoming the first China fencer to win individual medals in two consecutive Olympic Games.

　　Table tennis men’s singles and men’s team champion: Malone

　　Malone is the first winner of men’s double slam and full slam in the history of world table tennis. Tokyo Olympic Games has become a stage for Malone to constantly refresh history. Beating the world number one Fan Zhendong to win the gold medal in men’s singles, Malone became the first defending man in the history of Olympic table tennis and the player with the most world titles in the history of table tennis.

　　Table tennis men’s team champion: Xu Xin.

　　Left-handed straight, unique play. In October this year, at the Asian Table Tennis Federation Congress held in Doha, Qatar, Xu Xin was elected as the vice chairman of the Asian Table Tennis Federation.

　　Badminton mixed doubles champions: Wang Yilu and Huang Dongping

　　In the badminton mixed doubles final of Tokyo Olympic Games, Wang Yiliu’s partner Huang Dongping, who participated in the Olympic Games for the first time, defeated teammate and top seed Zheng Siwei/Huang Yaqiong 2-1.

　　Wang Yilu has outstanding physical fitness and firm will. He often says: "What people fear most is that they have no goal, just like salted fish. With clear goals, happiness will increase. "

　　Huang Dongping often reminds himself: "No matter whether there is harvest or not, it is definitely right to pay."

Lu Tianhui (first from the right) and his complaint agent Deng Xueping (middle) took a group photo with the interviewee.

　　Lu Tianhui, a man from Hanzhong, Shaanxi Province, was sentenced to life imprisonment because he was found to be the murderer of a young girl case 25 years ago. After commutation, he was released in January this year after more than 24 years in prison.

　　After being released from prison, 55-year-old Lu Tianhui complained that he was not the murderer. On October 16th, The Paper learned from the relevant staff of Shaanxi Higher People’s Court that the court has initiated a case review of Lu Tianhui’s case, and it is not convenient to disclose the latest progress of the review.

　　Many years ago, when the case was opened in the first instance, Lu Tianhui, who had made a guilty confession to the police, retracted his confession in court. Before the verdict was pronounced in the first instance, Hanzhong Intermediate People’s Court sent the case back for supplementary investigation four times, demanding to eliminate multiple doubts. The fourth decision on returning the investigation stated that "after many times of returning the investigation, the facts of this case were unclear and the evidence was insufficient", and there were many doubts and there was no statutory case.

　　The police issued a number of "Notes" in this regard, and the case was finally decided. On May 21, 1999, after Lu Tianhui was detained for more than four years, Hanzhong Intermediate People’s Court pronounced the sentence in the first instance, and found Lu Tianhui guilty of intentional homicide and rape of a young girl, and sentenced him to life imprisonment. After Lu Tianhui appealed, the Shaanxi High Court made a final ruling in September of the same year and upheld the original judgment.

　　The Paper noted that in the judgment of the first instance, the defender believed that Lu Tianhui was found guilty of adultery and murder of a young girl, based on indirect evidence such as on-site inquest and criminal scientific and technical appraisal, and suggested that the court should impose appropriate punishment. Hanzhong Intermediate People’s Court held that "the defender’s defense opinions can be adopted."

　　Deng Xueping, Lu Tianhui’s appeal attorney, told The Paper after consulting the case file that there were many doubts in the case, and the most important thing was that the key evidence for finalizing the case was only blood group identification, and the result was not exclusive.

　　According to the file data, in June 2004, due to Lu Tianhui’s complaint, Hanzhong Intermediate People’s Court filed a case for review. Yajun Gao, then the director of Sujiaying Police Station who handled the case, said in a telephone inquiry during the review of Hanzhong Intermediate People’s Court that the important evidence of Lu Tianhui’s case was blood, "blood proved that he killed the little girl". Five months after the investigation, Hanzhong Intermediate People’s Court decided to reject the complaint.

　　The police locked the suspect by blood type identification.

　　At 10 o’clock on the morning of September 4, 1994, the police of Hedongdian Police Station in Hantai District, Hanzhong City, Shaanxi Province received a report from the masses that a woman’s body was found in a paddy field by two groups of villagers in Hongqi Village, Hedongdian Town one day ago. When it was found, it was highly decomposed, leaving only the skeleton.

　　The villagers remembered that more than 20 days ago, Lu Cun, a villager in the neighboring Quluying village, reported to the police that her only daughter Lu Li (a pseudonym) was missing. Lu Cun said in the missing report that on August 8, 1994, he and his wife went out to work, leaving his daughter to write at home. When he came home at noon, his daughter was gone. Until seven o’clock that night, Lu Li still didn’t go home. He and his wife began to look around.

　　After the family members identified the clothes worn by the bones and compared them with the blood type, the police determined that the deceased was 10-year-old Lu Li. The Paper noticed that there was no DNA identification report on the identity of the female corpse and other evidence in the existing case files, and it was not mentioned in the list of evidence listed in the judgment.

　　The autopsy report showed that the bone color of Luli’s right eyebrow arch, under the nasal bone and pubic symphysis became darker, which proved that she had suffered blunt injury before her death, but the cause of death could not be determined because of the high corruption of the body.

　　The police once investigated many male villagers in the same village, but it was fruitless. Lu Tianhui, a young man living alone in the straw house of Changtan Forest Farm on the bank of Baohe River, caught the attention of the case handlers. The straw house is not far from where the body was found. The police found suspicious blood on the doorframe, brick pier, pillow and white shirt of Lu Tianhui’s residence. During the search, the police also found several obscene books and diaries with women’s names on them. Later, all these became evidence and appeared in several judgments in this case.

　　Lu Tianhui told The Paper that he left home and lived alone because he and his mother were unhappy about family affairs, and at that time he often sifted sand on the river Bao during the day before moving to the thatched cottage. On the night of the murder, he went to the village accountant’s home to issue a remittance certificate. When he returned to the hut, it was past nine o’clock. After reading for a while, he fell asleep. He said that the white shirt found by the police was an old one he didn’t wear. It had not been washed for several months, and it was usually used to cover the quilt to prevent dust.

　　The blood test certificate issued by HanzhONg Public Security Bureau on October 6, 1994 shows that the blood on the door frame and Lu Tianhui’s white shirt is ON type, which is the same as Lu Li’s hair and bone blood type, while Lu Tianhui’s blood type is AMN type.

　　On October 15th of the same year, the police formally detained Lu Tianhui. The only notice of arrest on file shows that Lu Tianhui was taken away by the police for questioning on September 16, and in the following 30 days, the Hantai Branch made a total of nine transcripts. Deng Xueping believes that this does not comply with the provisions of the Criminal Procedure Law that "the maximum duration of summons and detention shall not exceed 12 hours".

　　According to the investigation report, Lu Tianhui confessed the whole process of raping and killing Lu Li under the strong offensive of "repeated policy education" and "putting facts and reasoning" by the police. On October 22, Lu Tianhui was arrested by Hanzhong Public Security Hantai Branch for intentional homicide and rape.

　　After the court returned the investigation for four times, the defendant was sentenced to life.

　　In December 1994, Hanzhong City Procuratorate sued the case to Hanzhong Intermediate People’s Court, and in the following five years, Hanzhong Intermediate People’s Court returned the case for supplementary investigation four times.

　　According to the four return letters in the case file, the court asked for supplementary investigation on the cause of Lu Li’s death, how the blood on the white shirt was formed, the process of blood extraction, whether there was a confession by torture, the possibility of excluding others from committing crimes and the evidence to confirm the facts of adultery. On November 24, 1998, Hanzhong Intermediate People’s Court made a decision to withdraw the investigation for the fourth time, saying that "after repeated withdrawals, the facts of this case were unclear and the evidence was insufficient", and there were many doubts and there was no statutory case. In this regard, the police issued a number of "Notes".

　　On September 21, 1995, when the first trial of the case was held, Lu Tianhui retracted his confession in court, claiming that the guilty confession was made at the instigation of the case-handling personnel. After Lu Tianhui was detained for more than four years, on May 21, 1999, Hanzhong Intermediate People’s Court sentenced Lu Tianhui to life imprisonment for intentional homicide, 15 years imprisonment for adultery with a young girl, combined punishment for both crimes, and combined execution of life imprisonment.

　　The judgment found that at 8: 00 pm on August 8, 1994, Lu Tianhui rode back to her residence and went to Doumen, Gaoyan. When she met Lu Li walking independently, she tricked her into a depression outside an old pumping station in Quluying Village Forest Farm and raped her. For fear of being exposed, Lu Tianhui covered Lu Li’s mouth with his left hand, pinched her neck with his right hand, kneeled her abdomen with her knees, and slammed a cement block on her forehead to death. After the murder, Lu Tianhui wrapped the body in a plastic woven bag, moved it to the rice field 150 meters away, pulled out some rice by hand, dug the pit by hand and buried the body, and then replanted the pulled rice.

　　The Paper noted that in the list of physical evidence shown in the judgment, the cement block of the murder weapon and the woven bag of the corpse removal tool were not included. According to the file data, the police handling the case gave an explanation in October of the year of the incident, saying that the investigator "has not found it after more than two hours of serious search", and this handwritten case description was not stamped with the official seal.

　　In addition to the confession, the most important evidence of the verdict is blood group identification. Deng Xueping, Lu Tianhui’s complaint agent, pointed out that according to the case file, the case-handling unit never extracted DNA from the bones, nor did it conduct DNA identification. Under this circumstance, it was impossible to confirm that the blood on Lu Tianhui’s white shirt and door frame came from Lu Li. "Blood type identification is not exclusive, and there is no direct evidence to prove that Lu Tianhui killed people."

　　The Paper noted that the article "DNA identification technology and its application in criminal investigation" in the fourth issue of "China Judicial Appraisal" in 2007 recorded that since 1993, DNA identification technology has been widely used in criminal investigation in China.

　　In June 1999, Lu Tianhui appealed because he refused to accept the judgment of the first instance. Three months later, the Shaanxi High Court made a final ruling, rejected his appeal application and upheld the original judgment.

　　The Paper noted that in the defense opinions of the defenders of the first instance recorded in the judgment, it was mentioned that "the court was advised to impose appropriate punishment" on the grounds that Lu Tianhui was guilty of adultery and murder of a young girl, which was based on indirect evidence such as on-site inspection and criminal scientific and technical appraisal. Hanzhong Intermediate People’s Court held that "the defense opinions of defenders can be adopted."

　　Deng Xueping believes that in the case that Lu Tianhui refused to plead guilty and repent and did not make any financial compensation, the sentence of combined punishment for two crimes was indefinite, "there is room for it."

　　There is a big difference in the comparison data of footprints. The police said that they could not find similar conditions.

　　The Paper noted that out of the nine transcripts made by Lu Tianhui to the police, there were two confessions of innocence and seven confessions of guilt. The first guilty confession was made on September 26, the tenth day after Lu Tianhui was arrested, and just one day later, Lu Tianhui made another innocent confession. In its seven guilty confessions, there are inconsistencies in the victim’s dress, his own dress, tools for committing crimes, the killing process, and the time of taking the tools for throwing the body.

　　Lu Tianhui told The Paper that during the interrogation, he was tortured to extract a confession. Today, he still has two crimson scars on his calves.

　　In the first instance of this case, Hanzhong Intermediate People’s Court also investigated whether there was a confession by torture, and Hantai Branch and investigators issued two written certificates to deny it.

　　When Hanzhong Intermediate People’s Court sent the case back to the procuratorate for supplementary investigation for the fourth time, it asked Hantai Public Security Bureau to explain whether to compare the data of "Chengtangjiaowo" extracted during the investigation with that of Lu Tianhui. Hantai Branch issued a "Description" to the court five years after the case was detected, saying that "because the time, space and place that coincided with the original scene could not be found at that time, the measurement data were quite different".

　　According to the "Description", the foot fossa found during the on-site investigation of the bones was 6 cm deep and 23 cm long, and the stride was 87 cm, while Lu Tianhui’s foot was 23.5 cm long. He was carrying stones equal to Lu Li’s weight, and the stride obtained after simulating barefoot natural walking twice in the sediment field near the original site was far less than 87 cm, namely: the first step: the left stride was 77 cm, 77 cm, 78 cm, and the right stride was 79. The second pass: the left step is 60 cm, 57 cm and 61 cm, and the right step is 65 cm, 61 cm and 63 cm.

　　Deng Xueping therefore believes that the public security organs did not transfer the data that might prove Lu Tianhui’s innocence or light crime to the procuratorate for the first time.

　　After being released from prison, he appealed and the Shaanxi High Court filed a case for review.

　　In June 2004, due to Lu Tianhui’s persistent complaint, Hanzhong Intermediate People’s Court filed a case for review. According to the case file, when the organizer revisited the site on July 26 of that year, he personally went to the field to test and simulate the details of "pulling rice by hand". However, the conclusion was that after a night of heavy rain, the soil in the field was still hard, and the two feet stood on the mud, and they could only step down to the arch of the foot, or they could only step down to the outer edge of the back of the foot. Because the rice grew to a late stage and the roots were deep, the organizer could not pull rice by hand at all.

　　Five months after the investigation, Hanzhong Intermediate People’s Court decided to reject the appeal. According to the case file, Yajun Gao, then the director of Sujiaying Police Station, said in a telephone inquiry during the reexamination of Hanzhong Intermediate People’s Court that the important evidence of Lu Tianhui’s case was blood, "blood proved that he killed the little girl".

　　On October 18th this year, The Paper tried to contact Yajun Gao by telephone, but got no response.

　　In January this year, after three commutes, after being detained for more than 24 years, Lu Tianhui was released from prison. He returned to his hometown to live with his mother and still insisted on appealing for himself.

　　Lu Tianhui told The Paper that his father died young. As the eldest son of his family, he went home to farm after graduating from high school. At that time, his relatives used to act as matchmakers for him, but he couldn’t make it because of financial difficulties.

　　On October 16th, The Paper learned from Shaanxi Higher People’s Court that the court had initiated a case review of Lu Tianhui’s case, and the relevant staff said that it was not convenient to disclose the latest progress of the review. (Reporter Wei Jiaming)

After the listing of China Resources Beverage in Hong Kong, Nongfu Spring launched "Green Bottle" purified water on April 23rd, claiming that it originated from ten natural water sources such as Qiandao Lake, Emei Mountain and Danjiangkou. This move was interpreted as Nongfu Spring challenging Wahaha, Ipoh and other brands, with the intention of going deep into the hinterland of pure water market.

According to the analysis of the industry, the growth of Nongfu Spring’s drinking water business is weak, so by introducing new products to fill the gap in the market, it is essentially a comprehensive and all-category contest with competing products. Since Wahaha and Ipoh have set foot in the mineral water market before, Nongfu Spring needs to seek new competitive advantages.

The new purified water of Nongfu Spring is packaged in green, with a capacity of 550ml. It is claimed to be taken from the top ten water sources such as Qiandao Lake, Danjiangkou and Emei Mountain in Sichuan. Although the propaganda map of this product is circulated on the Internet, it has not been put on the e-commerce platform yet, and it has not been seen in offline stores. A number of water station employees said that they have not received this new product yet and will inform customers in time when it arrives.

According to official website of Nongfu Spring, its water product line includes eight types, including drinking natural water, Changbai Mountain natural snow mountain mineral water, drinking natural water suitable for infants, lithium-containing natural mineral water, drinking natural mountain spring for tea making, sports covered natural mineral water, glass bottled natural mineral water and natural mineral water (Zodiac bottle). The introduction of purified water this time is the return of Nongfu Spring after 24 years since it first introduced packaged drinking water in 1997. Before 1999, Nongfu Spring was still producing pure water, but in 2000, its founder Zhong Shanshan publicly criticized that pure water did not contain minerals, which was not good for health, and then announced that it would stop producing pure water and turn to natural water. This decision has prompted the domestic bottled water market to add natural drinking water categories.

In response to returning to the pure water market, Nongfu Spring said that natural water production will not change, and pure water is also taken from natural water sources, but the filtration methods are different. However, Zhan Junhao, a strategic positioning expert, believes that one of the reasons for the weak growth of drinking water business or the re-introduction of pure water in Nongfu Spring. With the improvement of consumers’ requirements for drinking water quality, the pure water market still has growth potential. Nongfu Spring’s move is intended to seize more market share and boost overall performance.

　　Leslie Cheung, male, born in May, 1968, Han nationality, member of NLD, and artist of Rong Feng National Culture Communication Co., Ltd., Ruili City, Yunnan Province.

　　For more than ten years, Leslie Cheung devoted himself to the study of architectural culture and art of frontier ethnic minorities, and actively explored the development trend of their national culture roots among the architectural art and culture of Dai and Jingpo ethnic groups. Combine national traditional art with modern life and create a large number of works of art with the essence of minority culture.

　　Honors: National May 1st Labor Medal, non-genetic inheritor, Yunling craftsman.

　　Leslie Cheung, male, born in 1968, Han nationality, member of NLD, chief designer of Ruili Rong Feng National Culture Communication Co., Ltd., master of arts and crafts in Yunnan Province (senior arts and crafts artist) and national senior technician. Won the National May 1st Labor Medal, Yunnan Model Worker, Yunnan May 1st Labor Medal, Yunnan Top Ten Leading Figures Award in Arts and Crafts Industry, China Arts and Crafts Typical Figures Award, Yunling Craftsman, Yunnan Chief Technician and other titles. His works are collected by China Arts and Crafts Museum and Yunnan Museum.

　　In 1960s, Leslie Cheung was born in an ordinary worker’s family. When he was a child, he liked reading picture books and painting books. In the era when materials were scarce, Leslie Cheung, who couldn’t afford colored pens, often went to the classroom to pick up chalk heads and then painted on the blackboard, and in a few years he drew well. Like many families in that era, Leslie Cheung had many brothers and sisters, and it was very difficult for parents to support their children. Sensible, he didn’t go to high school when he graduated from junior high school, so he simply stepped into the society to make money to supplement his family. Although it is very hard to get up early every day, he has not given up his pursuit of art. While working, he taught himself high school courses and practiced painting. Everything comes to him who waits. Leslie Cheung exchanged his own efforts for the admission notice of Yunnan Art Institute. In the year of graduation, Leslie Cheung held the "Leslie Cheung Modern Art Mask Exhibition" in Yunnan Art Institute, and then at the invitation of the Fine Arts Department of Dali Teachers College, he held the "Leslie Cheung Modern Mask Art Exhibition" in Dali Museum. Since then, Leslie Cheung has been teaching in Dali No.1 Vocational High School. During his teaching, he published fine arts paintings in journals at all levels throughout the country, and guided students to publish fine arts paintings in journals at all levels, thus cultivating a batch of outstanding students.

　　In 2000, Leslie Cheung came to Ruili by chance and was deeply attracted by Ruili’s unique ethnic customs and culture. After returning to Dali, he patiently persuaded his family to come to Ruili for development.

　　When you come to a strange city, all ideals must first make way for survival. Leslie Cheung, who first arrived in Ruili, opened a decoration company with his professional advantages. Indulging in national culture, he always incorporates national elements into decoration design. At that time, for a small town that had just opened, people were more eager for the modern elements of a big city. Therefore, Leslie Cheung is always rejected again and again because he can’t meet the customer’s "requirements". But he is not angry, because he firmly believes that the nation is the world, and the inheritance and development of national culture is an inevitable trend. As a result, he stuck to his beliefs in the strange eyes of others.

　　After arriving in Ruili, he began to think about how to inherit and develop national culture with architectural decoration as the carrier. National culture needs not only excavation, but also protection and inheritance. He visited the Buddhist College, studied the Dai language, studied the Bayeux Sutra, went deep into the countryside to find the foundation of Dai culture, and under the pressure of the shortage of funds in the early stage of the enterprise, organized teams to go abroad for many times to learn about the national architectural culture of Southeast Asian countries such as Myanmar, Thailand and Indonesia. He combined the Buddhist culture and court culture left by Dehong, and compiled a set of precious materials about national architecture through the integration of pictures, words and oral information.

　　We have made special publicity reports in several CCTV media, and established our own new media platform, and widely publicized Dai architecture and Dai culture through WeChat WeChat official account and headline news. The enterprise has successively undertaken a number of large-scale projects, especially the project of Dai Palace Ruins Park. The national cultural materials and creativity explored for many years have been integrated into the design and decoration. Every building exudes artistic works with national charm, which makes Ruili, a vibrant border city, also show strong local ethnic characteristics and make positive contributions to Ruili’s opening up and national cultural construction.

　　He has a fascination with national culture that ordinary people can’t imagine, and he even almost dressed up his own business as an exhibition hall of national culture. Some people say that he is a poet, a wise man who lives in a busy city but always enjoys life with a quiet mind.

　　In Leslie Cheung’s works, it seems that all Dai buildings have been decorated with clouds, running water or flowers, seeking a return to nature and a collision with the ancestors’ breath between the wonderful form and the infiltration of aura. That is beyond the reach of any high-priced reinforced concrete.

　　An infatuated watcher of national culture

　　He has successively completed the construction of village appearance such as Shefang Mangbang Village, Ruili Bangbang Village, Shousha Village, Yinjing Village and Dadeng Shoucun Village, making the new countryside in Ruili more characteristic of South Asian nationalities. About 45% of the decoration works of ethnic architecture in Dehong were completed by his company, and he also became the protector and promoter of Dai culture in Dehong, and won the "Special Contribution Award for Ethnic Culture" in Dehong Prefecture. For him born in Han nationality, it was the recognition and affirmation of the society that gave Mogao an honor.

　　On the road of art, his works of art won the "Hundred Flowers Cup" in 2015 in China, the "Gongmei Cup" in 2015 in the 9th Yunnan Arts and Crafts Exhibition, the "Hundred Flowers Award" bronze prize in the 11th China Arts and Crafts Exhibition in 2015 and the "Jinfeng" in the China Arts and Crafts Exhibition in 2016. In 2016, the works of art in Yunnan People’s Expo won the gold medal of Gongmei Cup, and the works of art in the 5th China Traditional Arts and Crafts Exhibition won the gold medal of "Golden Horse Award" in 2016. In 2016, the works were selected for the Beijing China Contemporary Arts and Crafts Double Exhibition, and the works were collected by China Arts and Crafts Museum. In 2016, the works of art "Ru Li Niche" were collected by Yunnan Provincial Museum. It is precisely because of these efforts and achievements. Leslie Cheung won the "Top Ten Leading Figures Award" in the arts and crafts industry in Yunnan Province, and also won the China Arts and Crafts Typical Figures Award (only one person in Yunnan). Because of these efforts and achievements, I believe he will achieve better results in Leslie Cheung’s artistic life. In his works, from architecture to flowers and plants, from national characters on stones to window grilles on every eaves,From every stone elephant on the roadside to every totem on the waiter dressed in national costumes, the cultural details of the border ethnic minorities are outlined, and his hard work and deep love for national culture are permeated in the architectural drafts that once kept the pen end.

　　What is more worthy of recognition is Leslie Cheung’s four limited companies in Dehong (Ruili Rong Feng Hotel Co., Ltd., Ruili Rong Feng Modern Decoration Co., Ltd., Ruili Rong Feng Mengmao Banquet National Culture Co., Ltd., Ruili Rong Feng National Culture Communication Co., Ltd., among which Rong Feng National Culture Communication Co., Ltd. is also the "Top 20 Yunnan Cultural Enterprises" in 2017. ) are all large-scale enterprises with the same national regulations, which have solved the employment problem of more than 300 people and actively paid taxes every year, making positive contributions to local construction.

　　Of course, keeping pace with the times is the node to undertake and carry forward national cultural products. Only by grasping the true content of national culture well can we show the unique culture of this nation, and the society is developing rapidly. Only by respecting the historical process can our national cultural products grasp the living space, so how to adapt to the times and enrich the national cultural personality is an opportunity given to us by this era. Only by truly grasping the creative foundation of national culture will we go further and further. Only in this way can we truly enrich the city’s characteristics and our national industrial products flourish. At the same time, in the process of enterprise development, Leslie Cheung actively participated in social construction and repaid the kindness of social care. China’s minority nationalities, such as De ‘ang and Jingpo, have been given financial aid to go to school. It has successively funded the construction of roads in poor rural areas and the assistance of poor households. This is how he works silently in his post, without arrogance, consistency and strict demands on himself. Meticulous, conscientious and responsible in work. In the political and ideological work and the management of the staff, we inspire and guide all the staff with our own words and deeds. It sets an example for employees’ professional ethics education, love their jobs and be proud of their enterprises. The exemplary role is silent and even greater.

　　Leslie Cheung is a craftsman, a thinker, a scholar of Dai culture, an artist of arts and crafts, an architect of building decoration, the boss of Rong Feng and the founder of Mengmao Banquet. His research and understanding of Dai culture is not confined to imagination or paper, but externalized to serve products and commodities, which makes Dai culture closely integrated with modern life and glows with new vitality in the process of being accepted, loved and enjoyed.

　　Leslie Cheung, a stranger and a Han nationality, devoted himself to the inheritance and innovation of Dai traditional culture, and integrated his life and career into the spread and promotion of national culture. What a commendable thing it is. Many years ago, Leslie Cheung called for the younger generation to learn and love the traditional culture of the Dai nationality, so that the Dai culture could grow wantonly in this land under its feet and reproduce its glory. To this day, he is still working tirelessly for this.

In 2017, Huawei seems to have a bad year. This Fortune 500 company, which has always enjoyed a high reputation among Chinese people, has been criticized by the public more than once, whether it is the rumored layoff plan for employees over 34 years old or Huawei P10, which has been caught in various negative rumors recently.

If the layoff plan for 34-year-old employees is not empirical and is an accident, then the problem of Huawei P10 is self-inflicted, and in the process of continuous fermentation, some untimely and arrogant remarks made by Huawei consumer BG CEO and chairman of Huawei Terminal Company Yu Chengdong have made the problem more and more serious.

The news about Huawei’s "flash door" is no stranger to everyone. The origin of the news is that some users found that Huawei used three different flash memories on P10, namely UFS2.1, UFS2.0 and EMMC5.1. In the previously released Huawei Mate 9, Huawei once used UFS2.1 as a selling point, which made those users who bought EMMC5.1 flash memories extremely dissatisfied. Not only is it a "flash door", before that, Huawei P10 was greatly annoyed by the lack of oleophobic layer, and this time, the "flash door" is even more like adding fuel to the fire.

Since then, in response to these incidents, Yu Chengdong’s arrogant attitude and so-called "a lot of speculation by friends and businessmen" have not only failed to calm public opinion and explain the problem clearly, but have unexpectedly contributed to the uncontrollable development of the incident.

As for why Yu Chengdong’s remarks have become an accelerant for the increasingly serious incident, we have to say that there is an unwritten rule in the circle of technology products.

In this industry, it seems that the boss of every manufacturer has his own "personal design" corresponding to his own products. To outsiders, this "personal design" of the boss can almost be equated with their products.

For example, Apple and Jobs, who have been mythologized, are both representatives of perfectionism. Lei Jun and his Xiaomi strive to present an engineer temperament to their users; Lao Luo and hammer, with the word "feelings" to fight the world; Yu Chengdong, relying on Huawei’s rapid sales and brand promotion in the past two years, has made amazing remarks frequently and got the nickname of "Yu Dazui".

Yu Chengdong’s outspokenness is actually a rare quality in this industry, especially those brave words about the future development prospects of Huawei’s mobile phones, which always make people believe in him.

However, if you talk too much, you will inevitably make mistakes, especially when Huawei is negatively involved.

Seeing that things still showed no signs of calming down, Yu Chengdong spoke again. Compared with the tough and arrogant attitude before, Mr. Yu seems to have bowed his head this time, seemingly apologizing, but he still adopts the names of "internal letter" and "proposal", and has not given a solution to "flash door" from beginning to end, showing a reluctance and a peace of mind.

Looking at the whole Proposal, we can see what we want in the future everywhere. Without mentioning a word about what happened before, we stated that we would set up a "consumer listening special action group", and during May Day, Yu Chengdong would personally lead a team to retail stores, service shops and stations to communicate with consumers at close range.

But what’s the point of such a "consumer listening task force" if you can’t even listen to the problems that have been raging on the Internet? Such an initiative can only be understood as "I know I’m wrong, but I’m not going to correct it, and I’m wrong if I was wrong before, and there’s nothing you can do about it."

Such a "proposal" is really not as good as none.

Since this proposal was issued, many people have classified it as a "stupid public relations" series, and the criticism against it is still endless. If there is no accident, Huawei may continue to make more responses.

However, can consumers wait for a real apology and a solution to the problem? Who can make Huawei and Yu Chengdong lower their heads?

In fact, the life of Huawei’s consumer business is not easy at present. As the CEO of consumer business, Yu Chengdong is under great pressure.

According to the 2016 annual report data released by Huawei, the most concerned consumer business achieved sales revenue of RMB 179.8 billion in 2016, up 43.6% year-on-year, and the annual smartphone shipments reached 139 million units, up 29% year-on-year. Compared with OPPO and vivo, which are chasing after each other, this kind of data is hard to say bright, and it also fails to meet Huawei’s own expectations.

At the same time, in 2016, Huawei’s net profit was 37.1 billion yuan, a year-on-year increase of only 0.4%. Therefore, on the one hand, the development of Huawei’s smart phone business encountered a bottleneck in the past year; on the other hand, "the profitability is still insufficient and the profit growth is too slow" became Ren Zhengfei’s biggest accusation against Yu Chengdong.

But even so, it cannot be the reason why Huawei is so arrogant to consumers, and such arrogance is likely to kill a domestic backbone brand that has been booming.

I think anyone who pays a little attention to the smart phone industry knows that Huawei’s goal is not only in the domestic market. Before, there was a slogan of "surpassing Apple in three years and surpassing Samsung in five years", but we know that this is a company with global ambitions. If you want to become a world-famous brand, you must have enough brand premium, and these brand premiums come not only from the product itself, but also from the recognition of consumers and the honest management of the enterprise itself.

However, like Huawei, frequent crises caused by consumers’ dissatisfaction with product quality are undoubtedly the most serious loss to the brand. Lessons from the past, such as Samsung Note 7, have been fully recalled, and Samsung S8 has also appeared, but until now, Samsung still can’t completely put aside the shadow of the battery explosion, and it can be expected that this topic will be a sore point for Samsung in the next year or two or even longer, and it will be repeatedly mentioned by users.

There is a well-known Tacitus trap in sociology, which means that when a government department or an organization loses its credibility, no matter telling the truth or lying, doing good or bad things, it will be considered as telling lies or doing bad things. The same is true for the brand building of enterprises. It is not easy to build a brand, but it is easy to destroy a brand. When the brand was destroyed, it was even more difficult to make a comeback.

At present, the negative effects caused by Huawei P10 are far from as serious as those caused by Samsung Note 7 at that time. However, looking back at history, those problems that were considered as major events were often ignored at the beginning, and it was not until they were finally irretrievable that they regretted not being able to contain the problems in the bud at the beginning.

The problems that Huawei is facing now may be such a bud. It is not too difficult to apologize and admit mistakes and provide some practical and reliable solutions. But why Huawei is unwilling to do so and bet on its own brand reputation is incomprehensible.

Is it really impossible for Huawei and Yu Chengdong to keep their heads down? Stubbornness and stubbornness are not the way to solve the problem. Don’t let Yu Chengdong destroy Huawei, a brand with unlimited possibilities.

　　Waterlogging disaster

　　Because the rainstorm is urgent and heavy, poor drainage can easily lead to waterlogging, and the soil pores are filled with water, which causes the root system of terrestrial plants to lack oxygen, inhibits the physiological activities of the root system, and causes crops to suffer and reduce production.

　　In cities and towns, when too much rain exceeds the drainage capacity, water will flow on the road surface, and stagnant water will form in low-lying places, resulting in urban waterlogging, which has a great impact on transportation, industrial production, commercial activities and citizens’ daily life.

　　flood damage

　　Flooding caused by rainstorm inundates crops, making it difficult for crops to metabolize normally and causing various injuries. The deeper the flooding, the longer the flooding time, and the more serious the harm to agriculture, forestry and fisheries.

　　Heavy rain causes rivers to flood, and also causes geological disasters such as flash floods, landslides and mudslides, which not only harms crops, but also destroys farmhouses, industrial and agricultural facilities and roads, and even causes human and animal casualties and serious economic losses.

　　Almost all the floods in the history of our country were caused by heavy rain, such as the flood in the Yangtze River basin in July 1954, the flood in Hebei in August 1963, the flood in Henan in August 1975, the flood in Jianghuai in 1991 and the catastrophic flood in the whole Yangtze River basin in 1998, which all caused serious economic losses.

　　(Editor: Liu Jia)