CCTV News:In the summer, tourism in many places gradually recovered, and various places attracted tourists and stimulated tourism consumption by issuing coupons and creating night-featured cultural tours.

Starting from July 10th, the Beijing Municipal Bureau of Culture and Tourism will distribute accommodation vouchers in Beijing suburbs with a total amount of no more than 30 million yuan to consumers in three phases through the travel platform, covering hotels and villagers’ houses in 10 districts. The data shows that as of July 28, the number of accommodation reservations in Beijing suburbs was higher than that in the same period of last month (June 10 — 28) increased nearly four times, saving consumers up to 814 yuan per order on average. The growth of accommodation in the suburbs of Beijing has also boosted the recovery of surrounding industries including catering and scenic spot tickets.

In Jiangsu, the night tour to cool off the summer is favored by the general public and tourists, and it has also become a new hot spot to stimulate the consumption of cultural tourism. The number of tourists in the night cultural tourism consumption gathering area increased by 15.40% in July compared with June. In the Slender West Lake Scenic Area in Yangzhou, Jiangsu Province, there are many tourists at night. This year’s night tour of Slender West Lake starts from the perspective of concise local characteristics and enhancing tourists’ experience. The main tour line is 3.5 kilometers long, and it is taken every 10-mdash; In the form of a 20-minute circular performance.

In Tianmen Mountain Scenic Area, Zhangjiajie, Hunan Province, the original sub-forest on the top of the mountain at an altitude of more than 1,500 meters is dense, and the temperature is 22℃-mdash; 26℃, very cool. The cool temperature has also attracted a large number of tourists to come to the summer. Since the summer vacation, Tianmen Mountain has received 450,000 tourists in July, an increase of 270% compared with June. Since August, the reception volume of Tianmen Mountain has continuously exceeded 20,000 person-times, with family-friendly tours and self-help tours for students as the main ones.

In Xi ‘an, Shaanxi Province, the Mausoleum Museum of the First Qin Emperor has become one of the hot spots in summer. According to big data analysis, the improvement of epidemic situation and the recovery of inter-provincial travel are the main reasons for the increase of tourists.

Cheng Jingang, Deputy Director of Ticket Management Department of Qin Shihuang Mausoleum Museum:At present, our reception volume has recovered to 60% of the previous year’s reception volume, with an average of more than 16,000 person-times a day in the past 10 days, and the number of tourists is on a rising trend.

Sohu medicine

According to CNN website, the latest data released by the US Centers for Disease Control and Prevention shows that the complete vaccination rate of COVID-19 vaccine is 57%, and the death risk of unvaccinated adults infected with Covid-19 is 11 times higher than that of fully vaccinated adults.

The stomach of a 25-year-old office worker is bulging, and it turns out to be cancer! On major media platforms, we can often see similar real cases. Stories that happen around us seem to remind us that more and more young people have been "entangled" by stomach cancer. Professor Bei Zhang explained the reasons.

Dr. Rochelle Walensky, director of the US Centers for Disease Control and Prevention, said that there are still a small number of people in the United States who have not been vaccinated. The virus is very smart and gives priority to "targeting" them. According to the epidemic data in August this year, the risk of Covid-19 infection among those who have not been vaccinated is 6 times higher than that of those who have been vaccinated, and the risk of death is 11.3 times higher. In the last week of August, the risk of hospitalization in the former was 19 times that in the latter. Although the death rate of unvaccinated people in the last week of August was 9 per 100,000 people, which was 30% lower than that in the first week, it was still much higher than that of fully vaccinated people, who had never had a death risk of more than 1.2 per 100,000 people since April.

In addition, the risk of illness varies with age between unvaccinated and vaccinated people. The hospitalization rate under 50 years old is 15 times different, while the difference between them is 31 times among people aged 50-64 years old.

An analysis by Caesar Family Foundation shows that the number of deaths in COVID-19 dropped rapidly in the months after the vaccine was popularized. With the emergence of the more threatening Delta mutant virus and the relaxation of social distance restrictions, the number of hospitalizations and deaths rose again. In July this year, COVID-19 ranked seventh among the causes of death in the United States, and rose to second place after another wave of Delta virus epidemic, second only to heart disease, and ranked first among the causes of death among adults aged 35-54. In the past three months, there were 90 thousand preventable deaths among unvaccinated adults, and more than half of them occurred in the last month.

In order to prevent the threat of Delta virus, FDA has approved the emergency use authorization of the third booster needle of Pfizer vaccine. Last Thursday, the FDA Vaccine Advisory Committee unanimously approved the application for enhanced vaccination of Moderna COVID-19 vaccine. People over 65 years old, high-risk exposed people aged 18-64 and chronically ill patients all suggested that half of the dose should be vaccinated six months after the second dose to enhance the protective effect; Last Friday, the committee also unanimously approved the application for enhanced vaccination of Johnson & Johnson COVID-19 vaccine. One dose of Johnson & Johnson vaccine can be vaccinated six months later, and the effectiveness has risen to 94%, which is consistent with Pfizer and Moderna vaccines.

At present, there are about 85,000 cases of infection in a single day in the United States, which is 8,000 fewer than the same period last week, and the daily death toll has dropped by more than 200 people. However, the vaccination rate of the total population in the United States is only 57%, and the epidemic wave is threatening to make a comeback. Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases in the United States, believes that it is not known what the vaccination rate will be to curb the spread of the virus, but the more the better. The surge in cases is not inevitable, and the downward trend of the epidemic will depend on the next vaccination progress.

reference data

1.　New CDC data shows the risk of dying from Covid-19 is 11 times higher for unvaccinated adults than for fully vaccinated adults

https://edition.cnn.com/2021/10/15/health/cdc-covid-risk-higher-unvaccinated/index.html

2.　FDA advisers recommend J&J Covid-19 vaccine boosters, talk mix and match boosters

https://edition.cnn.com/2021/10/15/health/fda-jj-booster-committee-friday/index.html

　

In appearance, the 2020 FAW-still maintains its original design, and the overall look is very atmospheric. The front face is a family-style design style of Volkswagen. The middle net is decorated with chrome-plated material, and it is perfectly integrated with the long and narrow shapes on both sides. The shape of the headlight group is very sharp. On the side of the car body, the lines of FAW-Volkswagen-Volkswagen cc look very smooth, chrome-plated strips are used for decoration under the window, and with the sharp waistline design, the overall visual effect is very good and looks very beautiful. In the tail part, the shape of the taillight group is very beautiful, and it also has a good echo effect. The exhaust layout of the two sides at the bottom further enhances the sporty atmosphere of the whole vehicle.

In terms of interior, the interior of the new car continues the design of the current model. In terms of configuration, the new car has added a usb interface on the ceiling, a panoramic sunroof, and a three-zone automatic air conditioning screen. In addition, the maximum power of the 2.0t high-power engine is 220kw(299ps) and the peak torque is 400nm. The transmission system is matched with a 7-speed dual-clutch gearbox.

The length, width and height are 4869×1870×1459mm respectively, and the wheelbase has reached 2841 mm. In the same class, the wheelbase of FAW-Volkswagen CC ranks ninth. As a medium-sized car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. The skylight of the 380TSI Hunting Edition of FAW-Volkswagen CC Hunting Car provides a wider view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume of FAW-Volkswagen CC ranks second. It can basically meet the luggage space for family travel. But there is no extra hidden storage space.

Volkswagen FAW-Volkswagen CC is equipped with a combination of 2.0 turbocharged engine (direct injection) and wet dual clutch (DCT). It will definitely bring unforgettable control charm. FAW-Volkswagen CC’s official measured acceleration score is 7.9S, ranking 14th among 180,000-250,000 medium-sized car models.

The active/passive safety configuration of FAW-Volkswagen CC is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of FAW-Volkswagen CC, you can go to the FAW-Volkswagen CC forum and browse the messages of users who have purchased the car in history.

To better stimulate the consumption potential and do a good job of replacing old appliances with new ones, we should base ourselves on the present situation, make full use of various preferential policies, mobilize the enthusiasm of all parties, unblock and solve the difficulties, give full play to the leading role of standards, and let good policies play a good role.

Recently, with the promulgation of the Action Plan to Promote Large-scale Equipment Renewal and Trade-in of Consumer Goods, various forms of home appliance trade-in actions have been kicked off in various places and achieved good results. In the future, how to further release the consumption potential of the home appliance market through trade-in is worthy of attention.

As the main durable consumer goods in China, household appliances have a long industrial chain, a large market volume and a strong driving role. At present, a considerable number of household appliances have great potential for upgrading due to their long service life, hidden dangers in quality and safety, and relatively high energy consumption. Implementing the trade-in of household appliances can effectively activate the consumption potential of household appliances, help improve the quality and expansion of consumption, provide demand support for the smooth supply and demand cycle, and then promote the overall economic recovery.

At the same time, China has the largest consumer market of household appliances in the world, with a huge stock of household appliances, and there is a lot of room for energy saving, carbon reduction and resource conservation. Accelerating the green and low-carbon transformation and recycling of household appliances is an inevitable choice to achieve sustainable development. Implementing the trade-in of household appliances is conducive to promoting the recycling of resources. The data shows that an ordinary refrigerator can recycle 9 kilograms of plastic, 38.6 kilograms of iron, 1.4 kilograms of copper and other resources. In addition, new household appliances are often better than old ones in terms of energy efficiency, and energy conservation and carbon reduction can be greatly promoted by replacing old ones with new ones.

Trade-in of home appliances is not a simple replacement of similar products, but an upgrade to a higher-end, smarter and more environmentally friendly product, so that energy-saving, environmentally friendly and intelligent high-quality home appliances can enter thousands of households, which is conducive to enhancing consumers’ sense of acquisition, happiness and security. This move can also promote the development of home appliance manufacturing, retail, logistics, after-sales, recycling and dismantling, and play a certain role in increasing residents’ employment and income.

In the future, in order to better stimulate the consumption potential and do a good job of replacing old appliances with new ones, we should make full use of all kinds of preferential policies based on the present, unblock and solve the difficulties, and let good policies play a good role.

Overall coordination, fully mobilize the enthusiasm of all parties. Trade-in of household appliances involves a wide range, involving many localities and departments, as well as different links such as production, circulation, consumption and recycling. Therefore, we should pay attention to the linkage between departments and localities, make overall plans to support all links in the whole chain of household appliances production, sales, recycling and utilization, and realize the collaborative linkage between government, enterprises and people, upstream and downstream, and online and offline. Optimize the design of policy mechanism, benefit all stakeholders in the whole chain, fully stimulate the enthusiasm of manufacturers, sellers, recycling enterprises, dismantling enterprises, consumers and other parties, and promote good policies to be effective.

Comprehensive policy, get through the old-for-new plugging points of home appliances. Trade-in of household appliances involves a long chain and many links, and there are still some difficulties in the whole cycle of production, circulation, consumption and recycling. Only by effectively solving the outstanding shortcomings can we fundamentally release the policy effect and stimulate the consumption potential of the household appliances market. Do a good job in recycling waste household appliances, and build a closed loop of the whole chain of "replacement+recycling" by opening up recycling and replacement channels, so as to realize the integration of sending new products and collecting old ones, thus forming a strong traction for the trade-in business and better promoting the consumption of household appliances. Further improve relevant supporting facilities, strengthen the planning and construction of urban professional distribution centers, e-commerce logistics nodes and terminal distribution outlets, and focus on strengthening rural logistics infrastructure and sales and recycling outlets.

Give consideration to the long-term and give better play to the leading role of standards. What kind of standards have what kind of quality, and the level of standards directly determines the strength of product competitiveness. Reasonable standards are conducive to improving product quality and promoting the healthy development of the industry. For example, the energy consumption standard of household appliances directly affects the green development level of the whole industry. In the process of replacing old appliances with new ones, we should focus on making good use of the "baton" of standards, give play to the leading role of standards in the fields of energy saving, low carbon, health and safety, promote product upgrading and consumption upgrading, guide quality consumption, and let more high-quality household appliances enter residents’ lives. Maintain the dynamic update of household appliance standards, steadily improve the standard level, do a good job of effective connection with sales preferential policies, and give full play to the effectiveness of policies.

In order to achieve practical results, we should actively use all kinds of preferential policies. In the process of replacing old appliances with new ones, many places often introduce corresponding preferential policies. Accurate and effective financial support policies are conducive to stimulating residents’ willingness to buy, leading to the upgrading of household appliances consumption, and forming a virtuous circle of mutual promotion between supply and demand. It is necessary to be convenient and affordable, flexibly use policy tools such as consumer subsidies, consumer vouchers, and interest discounts on consumer loans, simplify the application process for preferential policies, give full play to the advantages of Internet platforms, and create a market atmosphere of enthusiastic consumption. Do what you can, reasonably determine the scope of financial support, and at the same time guide the business entities to make a balanced calculation according to the sales quantity, pricing and profit, and promote household appliances to be replaced with new ones through flexible price adjustment to ensure a reasonable profit space. (Shen Li)

　　Xinhua News Agency, United Nations, October 21st (Reporter Wang Jiangang) Geng Shuang, Deputy Permanent Representative of China to the United Nations, said on the 21st that China welcomed the unanimous adoption of Security Council resolution 2653 on sanctions against gangs in Haiti, and stressed that Haitian political factions should reach a consensus on the national political structure and transitional arrangements as soon as possible.

　　In his explanatory speech after the Security Council voted on the draft resolution on sanctions against Haiti, Geng Shuang said that the Security Council unanimously adopted resolution 2653, imposing sanctions on gangs in Haiti, such as travel restrictions, asset freeze and arms embargo, and turning the consensus on curbing violent crimes by gangs, protecting the Haitian people and restoring security and social order in Haiti into practical actions. China welcomes this.

　　Geng Shuang said: China hopes that Resolution 2653 will send a clear signal to gangs in Haiti, urging them to immediately stop doing evil and harming the people and stop eroding Haiti’s economic, social and security foundations. China hopes that resolution 2653 will send a clear signal to Haitian political factions, demanding that they immediately stop their ties with gangs, immediately stop their party struggles, put the interests of the country and the people first, and reach a consensus on the national political structure and transitional arrangements as soon as possible. China also hopes that resolution 2653 will send a clear signal to the Haitian people, indicating that the Security Council has been paying attention to their situation and will try to help them eradicate the scourge of gangs and remove the mountains that weigh on them.

　　Geng Shuang stressed that Haiti is on the verge of collapse and needs the help of the international community. The Security Council will continue to pay attention to the development of the situation in Haiti after the adoption of resolution 2653. China hopes that the Security Council will continue to adhere to the spirit of full consultation and unity, the principle of results-oriented and practical results, and the practice of overall consideration and careful decision-making in the next stage of its deliberations on Haiti. China is willing to continue to play an active and constructive role in this regard.

　　I often hear about "hoarding new year’s goods" and "hoarding Chinese cabbage" … … So, have you ever heard of "ticket hoarding tour"? With the approach of "double 11", the demand for "ticket hoarding tour" of consumers has ushered in an outbreak. The so-called "ticket-saving tour" means buying first and redeeming it when there is a need for travel. This kind of tourist consumption pattern of "hoarding air tickets" has gradually become the new favorite of young and middle-aged consumers.

　　On November 7th, the reporter learned from a travel platform that as of 24: 00 on November 5th, the platform "double 11" had sold more than 300,000 pieces of "fly at will" and other air tickets, and many popular products had gone through several rounds of replenishment.

　　"ticket-hoarding tour" is becoming more and more popular;

　　Someone is filial to his father to buy a plane package.

　　Mr. Hu, a Chengdu citizen who bought the "Fly 6.0 Global Edition" package released by Spring Airlines, said, "As long as it costs more than 3,300 yuan, it is relatively cost-effective, especially this 6.0 version can also be used in international flights. I want to take my dad out to play more places and buy him a copy. "

　　The reporter learned from Spring Airlines that the single version of the package is priced at 3,399 yuan. The flight date for redeemable package tickets is from now until March 30th, 2024 (excluding 40 days in Spring Festival travel rush), including New Year’s Day holiday, which can be redeemed only 3 days in advance.

　　In addition to buying packages, going to the live broadcast platform to snap up a single ticket has become a new "play" for many young people. The reporter learned from Spring Airlines that the airline company sells 99 yuan and 199 yuan one-time cards in the official live broadcast room every Tuesday and Friday, which can be redeemed for many popular domestic and international routes, and promises to get a full refund if they are not redeemed.

　　"I grabbed a 199-yuan one-time card and waited until New Year’s Day to go to Hangzhou with my roommate." Wang Zhi, who majored in law in Chengdu, said, "I used to spend the winter in the west. This winter, I want to go to the Jiangnan water town in the east to experience it." Wang Zhi also revealed to reporters that it is not uncommon for people of the same age around him to "take advantage of discounts and hoard one or even several tourist ticket coupons until they are interested or have more friends to have time together".

　　The relevant person in charge of the tourism platform said that due to the rising demand of young consumers for more flexible and mobile goods, the consumption habit of buying first and using it when needed has become one of the mainstream forms of tourism consumption. "Specific to air tickets, that is, in the traditional ‘ Search-Booking-Ticket Issuing ’ Outside the mode, ‘ Browse-Store Tickets-Use ’ The way is becoming more and more popular. "

　　Insiders:

　　It has the effect of expanding revenue for the platform and the airline itself.

　　In fact, the equity goods of "hoarding first and then agreeing" are the cost-effective products obtained by the merchants by transferring some certainty and convenience, which is also in line with the consumer psychology of young people "can buy expensive, but never buy expensive".

　　In addition, the organization and design of rights and interests air ticket products are more flexible, such as multiple cards of the same airline, connecting flights with specific transit places, regional flight cards with airports as anchor points, business class sub-cards for long-distance flights, etc., which have stimulated the "special forces" tourism consumption demand of enriching travel experience and punching in more potential destinations.

　　The reporter inquired about the data of the tourism platform and found that the relevant information in the past three years fully supported the above conclusions: in 2021, the cumulative sales volume of "flying at will" products of eight airlines exceeded 100,000; In 2022, in "double 11", the cumulative sales of explosive ticket products exceeded 300,000 pieces; In this year’s "double 11", as of November 5th, more than 300,000 pieces of airline ticket products have been sold, and a new record is about to be born. In addition, the annual "Double 12", "618" and other promotional nodes, "Fly with Your Heart" and airline ticket sub-card products are one of the most popular types of goods.

　　In the face of this change in consumption patterns, the relevant person in charge of the tourism platform said, "It is a good thing for the platform." He believes that, first, the platform can expand sales through the form of goods that young people prefer, and expand and lock in a large number of customers. Second, the platform has more operating space to maintain its stickiness for customers who have hoarded "flying at will" and air tickets. Third, the "ticket-hoarding tour" is also an important opportunity for the platform to take advantage of ecology and innovation to create commercial value for the merchants on the platform.

　　"Similarly, it is also a good thing for the airline." The person in charge said that the airline company can achieve better revenue management through the precise operation of specific routes and specific cabins, the organization of rights and interests goods, and the operation of air tickets booked on specified travel dates. At the same time, the data and trends of consumers’ "hoarding goods" can help airlines make more detailed decisions on auxiliary operations and transportation capacity. Chengdu Business Daily-Red Star Journalist Ye Yan Intern reporter Hu Qian

　　At noon on October 8, local time, the original opera "Summer Rainbow" of the National Centre for the Performing Arts was broadcast in the whole drama in the famous radio program "Opera Series" of Chicago Classical Music Station (WFMT), and will be broadcast in 65 American radio stations, including new york Classical Music Station (WQXR), Washington Classical Music Station (WETA), Illinois Public Media Station and New Mexico Classical Music Station (KHFM). This is also the first time that China’s realistic opera has been widely broadcast in overseas mainstream media.

　　China’s original opera sails out to sea and listens to China’s voice.

　　China’s original opera "Summer Rainbow" broadcast this time is a brand-new version of the first realistic opera "Mountain Village Female Teacher" created and launched by the National Centre for the Performing Arts in 2009. In 2021, the National Centre for the Performing Arts once again assembled the creative team, re-polished the script and music, and renamed the work "Summer Rainbow".

　　The play was written by Liu Heng, composed by Howie, and performed by Zhang Yi, the leading actor of the National Centre for the Performing Arts, and the chorus and orchestra of the National Centre for the Performing Arts. The opera tells the touching story of Yang Caihong, a female teacher in a poor mountain area, who devoted her life to the education in the mountain village. Although "Summer Rainbow" is sung in Chinese, it interprets the story of China, but the composer Hao Wei skillfully combines the western opera creation skills with China music elements and aesthetic interests. The music is both symphonic, lyrical and dramatic, and at the same time it is full of strong China style and rural situation.

　　George Preston, vice president of Chicago Classical Music Broadcasting Network and a senior opera producer, said with excitement after listening to Summer Rainbow: "We are very excited to premiere the original opera Summer Rainbow composed by Javier for the National Centre for the Performing Arts to the world. Mr Howie studied composition in Europe. This work combines traditional western composition techniques with China language, which makes people feel both familiar and unfamiliar. I sincerely hope that the National Centre for the Performing Arts can continue to commission China composers to create opera works and continuously expand the opera repertoire. "

　　"The broadcast of Summer Rainbow on Chicago Classical Music Radio is not only the first time for this opera, but also the first time for the American audience to play the original China opera produced by the National Centre for the Performing Arts, which is of symbolic significance. It shows the world the strength of the National Centre for the Performing Arts in opera creation, and also conveys the voice of China, the spirit of China, the value of China and the strength of China to the world. " Wei Lanfen, director of the repertoire production department of the National Centre for the Performing Arts, said.

　　andTop international theaters "sing operas" on the same stage to open up a new situation of cultural going out to sea

　　Together with Summer Rainbow, there are also eight classic opera works produced by the National Centre for the Performing Arts: Pearl Picker, Water Fairy, merry widow, Romeo and Juliet, Don pasquale, Faststaff and Love Glycol.

　　It is reported that "Opera Series" is a weekly broadcast program produced by Chicago Classical Music Broadcasting Network all the year round. Each program plays an excellent opera work of the world’s top theaters, and works with metropolitan opera’s radio programs to undertake the annual opera broadcast content of Chicago Classical Music Radio, which is deeply loved by the audience. In 2022, the National Centre for the Performing Arts, as the only representative of Asian theaters, presented 25 opera works in the "Opera Series" together with 12 world-class art institutions, including the Paris National Opera House, the Royal Opera House, the vienna state opera Opera House in Austria, the Scala Opera House in Italy and the Salzburg Art Festival in Austria. The "Opera Series" program is not only broadcast on Chicago Classical Music Radio, but also selected by public radio stations in the United States through the public radio exchange platform (PRX). Because of its excellent content and excellent production, the "Opera Series" is broadcasted by dozens of radio stations every year, covering almost the whole United States.

　　George Preston, the vice president of the Chicago Classical Music Broadcasting Network, announced that the National Grand Theatre had joined the "Opera Series" program in official website several weeks before the grand theatre program started. "The National Grand Theatre is well-known in the opera world for its high-quality artistic standards and production standards. They brought together the best opera talents at home and abroad, and produced and performed a number of lively and vital opera works. I think our audience will be surprised to find that national centre for the performing arts, with only a short history of 15 years, has a music level comparable to that of world-renowned theaters with a history of over 100 years. "

　　On the other side of the ocean, once again "hand in hand", civilizations learn from each other and communicate with each other through art

　　"Opera Series" is the second cooperation between NCPA and Chicago Classical Music Broadcasting Network. In January, 2022, the two sides jointly produced the 13-episode series radio program "The Voice of the National Centre for the Performing Arts" for the first time, which was broadcast in 25 radio stations and 125 cities and regions in the United States, causing strong repercussions.

　　This time, the NCPA was invited by Chicago Classical Music Broadcasting Network to participate in the production of "Opera Series". The two sides jointly selected eight NCPA to produce operas, and invited more than ten Chinese and foreign artists, including Hao Wei, Zhang Yi, Shi Yijie, Zhou Xiaolin, Song Yuanming, Francesco Merry, donato Rencetti and Olga Pellejiacko, to accept online interviews and deeply interpret their works.

　　Gong Jicheng, vice president of the National Centre for the Performing Arts, said: "The participation of self-made operas in the’ Opera Series’ program broadcast by the Grand Theatre has further deepened the exchanges and cooperation between China and the United States in the field of culture and art.. We spread the voice of China to the world through radio waves, telling the story of China with operas, and showing the artistic level of the National Centre for the Performing Arts in opera production. I hope the audience will like our works. "

From the pre-traffic era to the traffic era, crying drama has become an important marketing incision step by step from the popularity of representative figures to hot search topic marketing, and behind it is the trade-off and consideration of works, actors and traffic. In the specific marketing methods, the refinement of crying drama also has its outstanding crux, such as the polarized works evaluation brought by hot search of entries and the narrative confusion under short video marketing, which requires practitioners to rethink "marketing is king" and "works are king" in the new era background.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

Crying is not only an important criterion for testing actors’ acting skills, but also a hot topic in film and television marketing in recent years.

　

From the early years, people spontaneously selected "Top Ten Classic Crying Plays" and "The Best Actress in Crying Plays", to the "Crying Plays of xx Stars" which are full of screens now. At the end of last year, Weibo entertainment bloggers took stock of "#2021 Crying Scene #", and different audiences sent out Amway’s own best annual crying drama.

　

△2021 crying scene

　

In the end, the selected works include Minning Town’s "I’m fine in another country", "Zhou Sheng as usual" and "Make a name for myself". They are also excellent TV dramas last year, which makes the crying drama starring a great advantage in the promotion of the works. How does crying play become the current "acting indicator" step by step? How did the increasingly prominent "crying drama marketing" develop and what are the deep-seated problems it faces?

How does crying become a "performance indicator" in the traffic age?

Crying seems to be one thing, but for actors, crying is different.

　

The most common ones are silent tears, sobbing in a low voice and wailing. The matching actions can include raising your head/lowering your head for one second to cry, covering your mouth and crying while talking, etc. The matching scenes can also include crying in the rain and turning your head to cry. In different film and television works, all kinds of crying plays different roles, either promoting the plot or showing the charm of the actors.

　

△ "Chu Qiao Biography" Li Qin crying

　

From the pre-traffic era to the traffic era, crying drama has gradually changed from a single work standard to a marketing routine at the front desk.

　

　

In the pre-traffic era, the film and television industry generally paid more attention to actors’ acting skills, which also made the crying marketing more representative, which was completely different from the current traffic era’s emphasis on data and fan consumption. The more famous ones were Qiong Yao’s crying and Ma Jingtao’s roaring crying.

　

△ Qiong Yao’s crying-tears are like beads, falling in one second.

　

△ Ma Jingtao-style crying-crying and roaring

　

These famous actors’ crying plays set up their own "IP", which has a richer topic in publicity, and also provides reference for young actors to learn crying plays, such as Liu Xuehua’s crying play, which is widely praised by people. Of course, some exaggerated crying plays also have their negative effects, such as deliberately imitating for the sake of attracting attention.

　

△ Early Liu Xuehua crying

　

△ "After the tears" Liu Xuehua was ridiculed

　

In the pre-traffic era, the topic of paying attention to the actors who play the bones and letting the crying play still be in the stage of appreciating the works has not yet become a marketing topic that people pay special attention to.

　

　

In the era of traffic, TV dramas have moved from TV to mobile phones, and advertisements have become more diversified from the original single TV promotion. Marketing channels such as Weibo and short videos have given crying dramas a separate "play space", and the marketing of crying dramas with interesting and special words has blossomed.

　

For example, the representative "xx-style crying drama" is aimed at different film and television works and different propaganda bias.

　

"# Crying and Fragmentation #" emphasizes the sense of vulnerability, but there is no unified statement, and there are thousands of people, but as long as it can arouse the desire for protection, it is usually more suitable for the propaganda of costume dramas.

　

　△ "Coloured Glass" Cheng Yi crying

　

"# forbearing crying drama #" emphasizes the sense of forbearance, and the audience can see the tears, but at the same time, they must ensure that the tears will not flow out of their eyes. It has a high degree of adaptability in various drama scenes.

　

△ "Zhou Sheng is the same" Allen cries

　

Some film and television works like to use some special expressions to make the ordinary crying play unique. "# Face-washing crying #" and # faucet crying # "always give people the illusion that" the bolder the words, the more powerful the publicity ".

　

△ "Da Song Gong Ci" Tamia Liu washes his face and cries, and his face is full of tears

　

△ "Zhou Sheng is the same" White Deer faucet crying, crying from beginning to end

　

Of course, some propagandists who really have nothing to say or are more "conservative" still like to use marketing words like "# textbook crying #" and "# crying empathy #".

　

The "forced out of the circle" of crying drama has become the norm in the era of traffic.

　

In addition, in addition to the marketing of film and television dramas targeted at crying, a series of topics related to the actors themselves are also more prominent. For example, when the TV series with the same name is compared with the crying of movies, after the popularity of July and An Sheng, the crying of Zhou Dongyu and Sandra starring in the movie version is often compared with Shen Yue and Chen Douling starring in the TV series.

　

△ "July and An Sheng" An Sheng cries

　

Another example is the improvement of the acting skills of new actors. Angelababy, who has been ridiculed for her poor acting skills, ushered in a turning point in audience evaluation after the broadcast of Skyscraper, especially the crying.

　

△ From crying like laughing in the early years to emotional expression today.

　

The underlying logic of "crying drama marketing"

In the era of traffic, the battle for attention has become in full swing, and marketing that can quickly attract attention is regarded as the only rule. As an important topic-making point, crying is also used more, and its emphasis is related to two levels of logic.

　

　

Crying has always been an emotional drama that emphasizes explosive power, and the plot is often the climax of film and television works. Under the foreshadowing of the previous plot and characters’ feelings, crying can easily leave a profound impact on the audience.

　

At the same time, with the addition of low tears, empathy or good acting skills, a crying scene can also become a "famous scene" in the hearts of the audience. The influence of multiple factors makes many crying dramas jump out of the professional perspective and welcome more positive comments.

　

In the minds of the general audience, there has always been a stereotype of crying, that is, crying is a good actor, and crying for one second is a good acting skill. Actors who can cry without eye drops or other tear artifacts let the audience automatically add filters when watching the drama, as if this is the sadness revealed by true feelings, which makes it easier to earn their tears and goodwill.

　

　

Crying is widely used in marketing and is also related to the current flood of traffic stars. On the one hand, we can see more traffic stars transforming actors, not only idol dramas, but also many traffic stars in the drama. Stars who are popular with traffic often don’t have the acting skills of trained actors, but the high demand for heat requires more "being made" by hot search, and crying has become an important incision.

　

For example, kiku, which has always been popular in the culture of Siba, from Legend of Yunxi, Ruyi Fangfei to the recent Legend of Jianan, not only the makeup of ancient costumes is too neat and flawless, but also the crying drama is too exquisite and beautiful, which makes people jump into the drama. Ironically, under the hot search for related crying scenes, kiku has achieved a "high match" between the actors and the roles in the play, and lost the real value of acting.

　

△ Compared with other actors, the makeup in the play often makes people jump.

　

On the other hand, some traffic stars hope to make a circle by acting, and they will choose to "make up for it" by crying. For example, in recent years, the popular acting competition variety show "The Birth of Actors" and "Actors in Place" invited many traffic stars to participate. Crying drama is often selected as one of the acting inspection, and short-term outbreaks make them gain recognition quickly and increase their goodwill.

　

△ Chen Weiwei’s "Actor in Place" crying was ridiculed

　

To sum up, crying drama marketing is essentially the choice of works, actors and traffic. In the current traffic era, simple crying drama appreciation has become a thing of the past, and such multi-dimensional marketing considerations will inevitably bring many deep-seated problems.

　

"Marketing is king" or "Works are king"?

Two considerations of crying marketing of film and television works

　

The crying marketing of film and television works mainly focuses on hot search and short videos. Although this follows the current propaganda trend, it also brings a lot of influence to the works themselves.

　

　

In the hot search, the marketing of works mostly appears in the form of entries, lacking more plot description and picture display, which makes people unable to have empathy for crying. At the same time, this is an intercepted expression, which also makes the audience who didn’t watch lack plot foreshadowing. On the one hand, it may lose the later audience, on the other hand, it also makes passers-by groups have a one-sided understanding of the work and the evaluation is not objective.

　

From a deeper perspective, the current crying marketing generally follows a repetitive routine, and the use of words such as "# Crying Broken Feeling #" and "# Forbearable Crying #" not only makes the audience feel tired and lack the desire to look at it carefully, but also may become a waste of resources and lose marketing significance. The current kissing drama marketing also has a basically consistent performance.

　

In fact, the really good crying drama hot search marketing should come from the drama series and look for bright spots. For example, the hot search for "# Xia Meng apologizes with PPT" in "Love is delicious" is innovative and makes the crying show more natural.

　

△ Ba Zong Xia Meng apologized to her current boyfriend with PPT to save her feelings.

　

△ The ex-boyfriend waited for her downstairs, and also apologized to himself with PPT. He apologized with tears in the same paragraph because he saw his shadow in his body in those years with his predecessor.

　

Compared with hot search entry crying marketing, short videos can show crying more directly and are easier for the audience to bring in. But it also has the shackles of expression.

　

A complete and perfect marketing short video involves several elements: golden sentences, famous scenes, bgm, and special editing order, which will affect the narrative expression and emotional output of the work itself.

　

The short video of crying drama will also aggravate the propaganda of tears in marketing. The selection of intercepted lines in the drama, the application of popular songs and the cutting of crying drama that disrupts the order all weaken the original narrative logic of film and television works, which will help to break the circle in the early publicity, but it will also make people deviate from the theme of the works.

　

In fact, in the current traffic era, the film and television industry has long been divorced from the original propaganda mode, and the truth that "the wine is also afraid of the deep alley" has been further confirmed. In the face of this situation, the consideration of the proportion of works and marketing has also become prominent in the influence. From the marketing propaganda of crying drama, we can also understand the worries of "marketing is king" and "works are king".

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Crying drama, from simple acting standards to hundreds of marketing cuts, depicts the changes in publicity and marketing of the film and television industry. Whether it is a convenient marketing channel or a novel marketing speech, crying, which comes from works and is fundamental to works, can’t be forgotten.

　

Crying drama marketing should ultimately depend on crying drama.

　　

Produced by CCTV, Dongyang Huaxia Audiovisual, Zuocheng Right Corner Film and Television Culture Media, Shanghai Ruyi Film and Television, jointly produced by Shaanxi Daxi Orange Culture, produced and distributed by Zuocheng Right Corner Film and Television Culture Media, directed by Yu Chun, written by Xiang Yuehong, starring Pan Yueming, Angel, Sun Jian, whitehairpin, Liu Tianzuo and Daisy , with Zhang Kaili, Dong Xuan, Chen Ziyou, Zhang Kun and Ma Wenzhong as special actors.

The drama will land on CCTV-1 in the evening prime time on April 28th (tonight), and Tencent video will be broadcast exclusively on the whole network. The work tells the story that the decorator Yang Guang (Pan Yueming) and the designer Chen Xi (Angel) join hands to build a new home for their customers, appreciate the various human beings and seek the true meaning of "home and happiness".

Warm and loving, creating a new home, Pan Yueming Wang ‘ou is busy with renovation.

"The Covenant of New Houses" is one of the few TV dramas focusing on the home improvement industry, and this feature can also be seen in the materials released today. The opening poster focuses on the six protagonists in the play, with Yang Guang and Chen Xi standing in the center of the picture, and Jing Yuheng (Sun Jian), Song Xiaoyu (whitehairpin), Liu Jiandong (Liu Tianzuo) and Sun Ning (Daisy ) standing on both sides of the picture. The characters are fashionable and full of urban sense, which shows the young and fashionable side of the contemporary home improvement industry. At the same time, the color of the screen is mainly warm yellow, and many line drawing elements such as chandeliers, bookshelves and wardrobes are added. The huge word "DREAM" embedded in the screen fits the theme of the play to create a "nest with love and home with dreams" for customers, conveying the warm, relaxed and humanistic style of the work as a whole, which makes people feel warm.

The final preview released at the same time is also the last incisive information exposure of the works to the audience before the broadcast, which fully shows the plot. Yang Guang and Chen Xi have different ideas about design fees, Chen Xi has been framed and plagiarized, and the home improvement concept of "three points for design, three points for materials, and four points for the responsibility of builders" shows that this drama is a drama that deeply discusses the home improvement industry. On the other hand, many interesting customer cases have been staged one after another, denouncing the female owner who pretended to be a "gas chamber" at home, the graphic designer who thought that "I can design this design myself", and the old man who comprehensively analyzed the quotation and chose the decoration company. Quarrels, disputes and conflicts are also constantly emerging, which not only restores the real situation of the home improvement industry, but also enhances the excitement of the play. Finally, home, love and warmth are still the unchanging purposes of the play. Yang Guang and Chen Xi work together to create a new home for their customers, bringing a series of surprises that make people laugh and cry. No matter the old couple, the young couple and the single woman, they are all satisfied and moved in their new homes, which finally makes the play return to the core of humanistic care.

Wonderful ups and downs, telling the stories of the people, and seeing the lights from a small perspective.

On the whole, The Covenant of New Houses is rich in elements, full of ups and downs and full of visibility. The drama has a clear rhythm. Through one decoration case, the interpretation of the home improvement industry and life is carried out. The rich group images and various home improvement stories can help the audience find the shadow around them, trigger thinking about life, and give the drama a strong realism color, which is the type that is relatively lacking in the current screen. The Covenant of a New House has elements such as workplace, love and affection. The coexistence of decoration teams, the development of the team, the internal corporate ills and infighting of big-name decoration companies, etc., can be called real and sharp display of the workplace, and also push the plot to a climax. While Yang Guang and Chen Xi also have feelings in the laughter, tell it to the judge turns into a teammate in the workplace, and at the same time, she has to deal with the attention and interference of her parents’ affection on her feelings. It can be described as the life texture of sweet and warm love mixed with grounding gas, which is interesting and interesting, and it is also an attractive feature of the play.

As a rare TV series focusing on the home improvement industry in China, The Covenant of New Houses has its own unique thinking. The title of the play is "home", which raises the height of home improvement industry to a more touching humanistic height. "We are not decorating a house, but a home." Yang Guang’s line makes people feel warm. Home is of irreplaceable significance to Chinese. A home carries ordinary people’s love for life, emotional comfort and hope for the future. Home improvement is no longer a cold job, but a builder of people’s happy new homes and an engineer who contributes to a better life. In the play, Yang Guang and Chen Xi also regard this as their professional responsibility, and they are connected with their customers with sorrow, joy and heart. Home, bearing the warmth of the world; Home improvement is the achievement of thousands of lights. The drama is not a popular science drama for decoration, but through the incision of home decoration, it reveals the living conditions of contemporary people from a small perspective, celebrates the care and understanding between people, and affirms the energy of true feelings and love.

Tonight, "The Covenant of New Houses" will be broadcast on CCTV-1 prime file and Tencent video, so stay tuned!

The administrative offices of the Union, the Municipal People’s Government, the people’s governments of all counties, the commissions, offices, departments and bureaus of the autonomous region, and major enterprises and institutions:

With the consent of the people’s government of the autonomous region, the implementation plan for comprehensively promoting the transformation of old urban communities in Inner Mongolia Autonomous Region is hereby issued to you, please conscientiously implement it according to the actual situation.

September 17, 2020

(This piece is publicly released)

Inner Mongolia Autonomous Region comprehensively promotes old urban communities.Implementation plan of transformation work

In order to implement the decision-making arrangements of the CPC Central Committee and the State Council, implement the spirit of Guiding Opinions of the General Office of the State Council on Comprehensively Promoting the Renovation of Old Urban Residential Areas (No.23 [2020] of Guo Ban Fa), and combine with the actual situation of our district, this plan is formulated.

I. General requirements

Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China, the 2nd, 3rd and 4th Plenary Sessions of the 19th National Congress and the 11th Plenary Session of the 10th Party Committee of the Autonomous Region, regard the renovation of old urban communities as a major livelihood project and development project, comply with the expectations of the masses, respect their wishes, practice joint creation, focus on solving the problems strongly reflected by the masses such as lack of infrastructure, outdated facilities and equipment, incomplete functional support and inadequate management services, and continuously improve the living environment and quality of residents.

Second, the implementation objectives

(1) Work objectives. Give priority to the renovation of old urban communities with earlier construction time, serious disrepair and out-of-control of communities, strong residents’ desire for renovation and active participation in cooperation. From 2020 to the first three years of the "Fourteenth Five-Year Plan", we will focus on transforming old urban communities built before 2000; In the two years after the 14th Five-Year Plan, we will focus on the renovation of old urban communities built before 2005. In 2020, 1,015 and 130,000 old residential areas will be renovated, and 14 and 10,673 pilot demonstration projects will be implemented. By the end of the "Fourteenth Five-Year Plan", the renovation of old residential areas built before 2005 will be basically completed.

(2) the content of the transformation. It is divided into three categories: basic category, perfect category and promotion category.

Basic categories mainly include water supply, drainage, power supply, weak current, gas supply, heating, fire protection, security, roads, household garbage sorting, mobile communication and other infrastructure within and directly related to the community, as well as fttp, overhead line regulation (underground) and maintenance of public parts of buildings.

The improvement category mainly includes demolition of illegal buildings, energy-saving renovation of new (rebuilt) buildings, property rooms, charging facilities, residents’ activity rooms, police rooms, barrier-free facilities, fitness equipment, greening and beautification, intelligent express boxes, installation of elevators, and greening and lighting in or around the community, parking lots, cultural and leisure facilities, sports venues, facilities suitable for the elderly, and power capacity expansion.

The promotion category mainly includes community, health, education and other public service facilities, as well as community-specific service facilities such as pension, nursery, food aid, housekeeping and cleaning, convenience market, and postal express terminal comprehensive service station.

In practical work, all the cities and counties (cities, districts) determine the list of renovation contents according to local conditions according to the relevant requirements of the Technical Guidelines for the Renovation of Old Urban Residential Areas in Inner Mongolia Autonomous Region and the principle that basic categories should be completely reformed, improved categories should be reformed, and upgrading categories should be actively promoted.

III. Main tasks

(a) the preparation of the transformation plan. The Union Administrative Office, the Municipal People’s Government, and the people’s governments of counties (cities, districts) should comprehensively find out the basic situation of the number of old urban residential areas and the number of residential areas, the construction area, the nature of property rights, the completion time, and the present situation of renovation contents within their respective administrative areas, and establish a library of renovation projects for old urban residential areas. While grasping the opportunity of the central government’s policy to support the transformation of old urban communities, all regions should make overall consideration of the actual situation of the local financial affordability and organize the formulation of the transformation plan and annual transformation plan for old urban communities from 2021 to 2025.

According to the present situation of old residential areas, residents’ willingness to renovate and fund raising, the renovation plan of old urban residential areas should be formulated reasonably, which mainly includes: list of renovated residential areas, current problems, renovation contents, list of responsibilities, explanation of financial budget arrangements, subsidy standards, working mechanism and safeguard measures. All counties (cities, districts) should achieve "one community, one plan". Each union city shall submit the "Fourteenth Five-Year Plan" to the people’s government of the autonomous region before the end of October 2020, and submit the next year’s plan to the people’s government of the autonomous region before the end of September each year.

(2) Raising funds from various sources.

1. Increase government support. Actively strive for the investment in the central budget of affordable housing projects and the support of special funds from the central government. The people’s government of the autonomous region will continue to increase its support for the transformation of old urban communities. Local government general bonds and special bonds issued by the autonomous region focus on the transformation of old urban communities. Union administrative offices, municipal people’s governments, and people’s governments of counties (cities, districts) can co-ordinate and integrate funds related to the renovation of old urban communities and the improvement of community services for the renovation of old urban communities.

2. Implement the residents’ investment responsibility. According to the principle of who benefits and who contributes, establish a reasonable sharing mechanism for residents, and mobilize residents to raise funds by means of actual sharing, transferring public benefits, and using (paying) special maintenance funds. Each region can define the proportion of residents’ investment according to the actual situation. Support community residents to withdraw housing provident fund for the renovation of self-occupied housing such as installing elevators. Encourage residents to support the transformation work through personal donations, labor and other forms.

3. Promote social forces to contribute. Guide professional business units to fulfill their social responsibilities and invest in the transformation of old communities. For community service formats with market-oriented operation conditions, such as community pension, child care, medical care, food assistance, supermarkets, housekeeping, etc., use market-oriented means to attract social funds to participate. Earnestly implement the preferential tax and fee policies for the transformation of old urban communities. Encourage all regions to actively explore financial support policies for the transformation of old urban communities.

(3) Accelerate the approval process. All regions should go through the relevant procedures in advance, and complete all the procedures for the renovation project of the old residential area before the end of May each year. It is necessary to combine the reform of the examination and approval system of engineering construction projects, establish a green channel for the examination and approval of old urban residential renovation projects, streamline the examination and approval items and links of old urban residential renovation projects, effectively simplify the procedures of project establishment, land use, planning, construction, acceptance and municipal utilities, and build a rapid examination and approval process. Vigorously promote the "list system+notification and commitment system", and establish and publish the list of approval items and notification and commitment items of different types of construction projects according to the characteristics and risk levels of renovation projects.

For projects that do not involve changes in land ownership, materials such as existing land use procedures can be used as land certification documents. The people’s governments of counties (cities, districts) can organize relevant departments to jointly review the transformation plan, and after approval, the relevant departments can directly handle the approval of project establishment, land use and planning. For low-risk projects that do not involve changes in the main structure of the building, the construction drawing review may not be carried out if the project construction unit implements the notification commitment system.

(4) Do a good job in project implementation. The people’s governments of counties (cities, districts) should make clear the construction unit of the renovation project of old urban residential areas, actively guide residents to participate in the renovation, take the lead in coordinating the franchise units such as water, electricity, gas, heating and communication to carry out the linkage transformation of infrastructure directly related to the residential areas and effectively connect and promote the industrial renovation plan of the franchise units with the renovation plan of old urban residential areas. It is necessary to reasonably arrange the reconstruction time and construction sequence to improve the efficiency of reconstruction construction. Projects included in the annual plan of the central subsidy to support the transformation must be started in the same year and completed or basically completed in the same year. Pipeline franchise units should participate in the transformation of related projects throughout the process. After the completion of the project, the construction unit shall organize relevant responsible subjects, pipeline franchisees and representatives of streets, communities and residents to conduct joint completion acceptance of the project.

(5) Ensure quality and safety. The transformation of buildings or other buildings and structures in various regions must be carried out on the premise of ensuring structural safety. When it comes to structural transformation, the original design unit or the design and construction unit with corresponding qualifications shall be entrusted to carry out corresponding design and construction. Old residential areas with fire-fighting facilities should maintain and improve fire-fighting facilities; In old residential areas without fire-fighting facilities, fire-fighting facilities should be added according to the conditions of the residential areas to ensure that the fire-fighting facilities in the residential areas are perfect and effective. Conditional areas can incorporate the construction of intelligent security system into the transformation of old urban communities for unified implementation. Local people’s governments at all levels and relevant departments should, in accordance with relevant regulations, strengthen quality and safety supervision over the whole process of renovation projects, intensify inspections on the installation of elevators, and conscientiously implement management requirements such as project quality, safe production, civilized construction and dust control.

(6) Carry out demonstration and guidance. In order to promote the renovation of old residential areas in cities and towns in an orderly manner, the autonomous region has selected renovation projects of old residential areas in some areas to implement and improve upgrading pilot projects, and explored the establishment of mechanisms such as overall coordination, mobilizing residents’ participation, project generation, reasonable cost-sharing between the government and residents, market-oriented participation, financial institution support, project promotion, integrated utilization of existing resources, and long-term management. The autonomous region will give special financial support to demonstration projects. In 2020, we will focus on the implementation of 14 pilot demonstration projects and form experiences that can be replicated and popularized.

(7) Strengthen follow-up management. Further clarify the property rights of various pipe networks and facilities such as water supply, heat supply, power supply and communication outside the residential user terminals after transformation, and establish a long-term mechanism for operation and maintenance. Strengthen the property management of the transformed community. Give full play to the leadership and coordination role of streets and communities, actively organize the establishment of owners’ committees, determine the management mode, service content and charging standards, and achieve full coverage of property management. Establish and improve the joint meeting mechanism with the participation of the leaders of grass-roots party organizations, owners’ committees, property service enterprises and relevant functional departments, and guide residents to negotiate and determine the management mode, management regulations and owners’ rules of procedure of the transformed community to jointly safeguard the transformation results.

(eight) the use of stock resources. According to the actual situation, reasonably expand the transformation implementation unit, promote the joint transformation of adjacent areas, and strengthen the co-construction and sharing of service facilities and public spaces. Integrate community service investment and resources, make overall use of idle housing of surrounding state-owned assets, idle houses of community neighborhood committees, idle boiler rooms and other resources, and add various service facilities such as old-age care. Use the existing land inside and outside the community and the land vacated by demolition to build various supporting facilities and public service facilities. Under the premise of not violating the planning and obtaining the consent of residents, it is allowed to use the residential area and the surrounding stock land to build various environmental and supporting facilities and public service facilities. Among them, the use of vacant land, wasteland, green space and the demolition of illegal construction of vacant land, such as installing elevators and building various facilities, can not increase the land price; Involving the use of idle houses and other stock houses to build various public service facilities, the procedures for changing the main body of land use and the nature of land use may not be handled for a certain period of time.

Fourth, safeguard measures

(1) Strengthen organizational leadership. The establishment of the autonomous region by the people’s government in charge of the leadership as the convener of the old town community transformation hall joint meeting system. The Union Administrative Office, the Municipal People’s Government, and the people’s governments of counties (cities, districts) bear the main responsibility for the renovation of old urban residential areas in the region, and a work leading group headed by the main leaders or leaders in charge should be set up, with the main leaders in front of the command and leaders in charge of the implementation. Each union city can formulate detailed rules for the implementation of the transformation of old urban communities in the region in light of the actual situation. To give full play to the leading role of grass-roots organizations in the transformation of old urban communities, streets and communities should coordinate the owners’ committees and property service enterprises, and do a good job in organizing the transformation of old urban communities, collecting the wishes of the masses, and resolving conflicts and disputes.

(2) Clear departmental responsibilities. Give full play to the role of the inter-office joint meeting system for the renovation of old urban communities in the autonomous region, and all relevant departments and units should strengthen coordination and form joint efforts to build a work pattern for the renovation of old urban communities in the whole region. The housing and urban-rural construction department is responsible for taking the lead in promoting the transformation of old urban residential areas, and compiling the annual transformation plan and project content list in conjunction with the development and reform and financial departments. The development and reform department takes the lead in the establishment, fund plan declaration, fund allocation and performance management of fund support projects within the central budget. The finance department is responsible for the raising of special funds for the transformation of old urban communities, the preparation of annual budgets, the allocation, supervision and performance management of special funds. The natural resources department is responsible for optimizing the planning permission and land use procedures related to the transformation of old urban communities. The market supervision department is responsible for the supervision and management of the installation of elevators and other related matters. Education, civil affairs, urban management, health, culture, sports, radio and television, communications, electric power and other relevant departments and units in accordance with the division of responsibilities, cooperate with the transformation of old urban communities.

(3) Strengthen supervision and dispatch. The Department of Housing and Urban-Rural Development of the Autonomous Region should strengthen supervision and guidance and work scheduling, establish and improve the system of monthly report on the progress of the annual renovation plan, report the progress of each league city on a monthly basis, and guide the performance evaluation of the annual renovation plan and other related work. We will interview and talk to informed criticism about the cities that have failed to advance their work, made slow progress, and failed to fulfill their annual goals and tasks.

(4) Strengthen publicity and guidance. All regions and relevant departments should make full use of all kinds of media to widely publicize the policy of transforming old urban residential areas and the concept of "creating a beautiful environment and a happy life together", increase the publicity of excellent projects and typical cases, raise the public’s awareness of the importance of transforming old urban residential areas, and make efforts to guide the masses to change their ideas, from "I want to change" to "I want to change", thus forming a good atmosphere with broad social support and active participation of the masses.

Attachment: 1. Division of Key Tasks

2. The Inner Mongolia Autonomous Region, the transformation of old urban residential areas household questionnaire