Many measures have been taken around the country to stimulate the gradual recovery of consumer summer tourism.
CCTV News:In the summer, tourism in many places gradually recovered, and various places attracted tourists and stimulated tourism consumption by issuing coupons and creating night-featured cultural tours.
Starting from July 10th, the Beijing Municipal Bureau of Culture and Tourism will distribute accommodation vouchers in Beijing suburbs with a total amount of no more than 30 million yuan to consumers in three phases through the travel platform, covering hotels and villagers’ houses in 10 districts. The data shows that as of July 28, the number of accommodation reservations in Beijing suburbs was higher than that in the same period of last month (June 10 — 28) increased nearly four times, saving consumers up to 814 yuan per order on average. The growth of accommodation in the suburbs of Beijing has also boosted the recovery of surrounding industries including catering and scenic spot tickets.

In Jiangsu, the night tour to cool off the summer is favored by the general public and tourists, and it has also become a new hot spot to stimulate the consumption of cultural tourism. The number of tourists in the night cultural tourism consumption gathering area increased by 15.40% in July compared with June. In the Slender West Lake Scenic Area in Yangzhou, Jiangsu Province, there are many tourists at night. This year’s night tour of Slender West Lake starts from the perspective of concise local characteristics and enhancing tourists’ experience. The main tour line is 3.5 kilometers long, and it is taken every 10-mdash; In the form of a 20-minute circular performance.

In Tianmen Mountain Scenic Area, Zhangjiajie, Hunan Province, the original sub-forest on the top of the mountain at an altitude of more than 1,500 meters is dense, and the temperature is 22℃-mdash; 26℃, very cool. The cool temperature has also attracted a large number of tourists to come to the summer. Since the summer vacation, Tianmen Mountain has received 450,000 tourists in July, an increase of 270% compared with June. Since August, the reception volume of Tianmen Mountain has continuously exceeded 20,000 person-times, with family-friendly tours and self-help tours for students as the main ones.

In Xi ‘an, Shaanxi Province, the Mausoleum Museum of the First Qin Emperor has become one of the hot spots in summer. According to big data analysis, the improvement of epidemic situation and the recovery of inter-provincial travel are the main reasons for the increase of tourists.

Cheng Jingang, Deputy Director of Ticket Management Department of Qin Shihuang Mausoleum Museum:At present, our reception volume has recovered to 60% of the previous year’s reception volume, with an average of more than 16,000 person-times a day in the past 10 days, and the number of tourists is on a rising trend.