Li Qiang, Deputy Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology： The home furnishing industry should do a good job of ＂three new＂

    Xinhuanet Beijing, November 14th (Reporter Wang Richen) On November 8th, the 2023 High-quality Development Forum of Home Furnishing Industry hosted by Xinhuanet was held in Beijing. Li Qiang, deputy director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, said that the home furnishing industry should make great efforts in three aspects: the application of new technologies, the creation of new models and the development of new racetracks, and put the requirements of high-quality development throughout the whole process of industry development, striving to become an important force in promoting new industrialization, manufacturing power, enhancing people’s well-being and promoting quality consumption.

    Li Qiang, Deputy Director of Consumer Goods Industry Department of Ministry of Industry and Information Technology.

    In order to further boost household consumption and help a better life, Li Qiang suggested: First, go all out to promote the steady growth of the industry. Efforts will be made to stabilize the basic market, launch landmark measures such as smart home interconnection and green smart home products entering the countryside, focus on the scene, support technology and guarantee standards, focus on optimizing the supply structure, innovate consumption scenarios, boost consumer demand and upgrade the level of industrial chain modernization. We must do a good job in the implementation of the work plan, form a joint effort, and strive to promote the stability of the home furnishing industry, improve quality and increase efficiency.

    The second is to continuously improve the quality and level of supply. Insist on serving enterprises, building platforms, publicizing and expanding markets, continuously release functional, green and intelligent home products, and actively develop and promote new home products. At the same time, focusing on healthy consumption needs and key groups such as the elderly and children, we will promote the research and development and application of market-oriented household appliances, furniture, life service robots and other products, carry out actions to improve the quality of household products, strengthen the construction of quality management system, product quality control and process improvement of product enterprises, and boost consumer confidence.

    The third is to further promote new models and new formats. We should actively grasp the opportunity of the development of digital economy, and make a good first move in the integration of traditional industries and digital technology. Support the construction of leading enterprises, promote the characteristic industrial internet platform, carry out user demand mining and product research and development based on consumption data, establish flexible production systems, promote new innovative models such as reverse customization according to needs, and realize accurate docking and efficient matching between supply and demand. At the same time, cultivate a number of service-oriented manufacturing home demonstration enterprises and platforms. The majority of households should also practice the development concept of "double carbon", strengthen the popularization and application of green materials, technologies, equipment and production processes, and help household green consumption.

    The fourth is to continue to carry out consumption promotion activities. Taking the opportunity of expanding the scale of household consumption, smoothing the channels of product production and marketing, and promoting the connection between production and marketing, we will continue to carry out the activities of "three products" nationwide and promote the joint action of green smart home consumption, and work together with relevant departments to promote the coordination and cooperation of all links in the industrial chain, such as production, circulation, sales and service, and set off a consumption climax of green home products. In addition, support terminal display, promote publicity, open a number of flagship stores of brand stores, and cultivate a number of smart home experience centers. Encourage local governments to introduce policies such as consumer subsidies and loan interest subsidies suitable for home improvement.