Re-launch in the first half of 2021： the leading and catalytic role of the Great Wall Gun has already appeared.
In the first half of 2021 and the first half of the resumption, pickup trucks are still in the fast lane of development in China’s auto market, and the "momentum" is obvious. For this momentum, I have to say that the Great Wall pickup truck has made great contributions.
Recently, China Automobile Association announced the industrial sales data of China’s pickup truck market in June this year. In terms of sales volume, domestic pickup trucks sold 41,906 vehicles in June. From January to June, the total sales volume of pickup trucks was 283,000 vehicles, up 33.9% year-on-year, which was 14.5 percentage points higher than the cumulative sales growth rate of trucks. The situation is very optimistic. Among them, Great Wall pickup trucks sold a total of 118,066 new cars from January to June this year, up 23.2% year-on-year, of which 23,291 were sold overseas, up 325% year-on-year, and the domestic market share was nearly 50%. What’s more worth mentioning is that the sales volume of the Great Wall Gun (parameter picture) series pickups in June was 10,039, ranking first in domestic pickup bicycle sales for many months in a row. It can be seen that the gun series has promoted the sales of domestic pickup trucks to continue to rise, and under the force of guns, we will find that the leading and catalytic role of Great Wall pickup trucks in the industry has been strongly manifested.
Has been imitated and never surpassed.
In terms of products, in the first half of this year, there were many impressive products, such as SAIC Chase T90. Here, I don’t want to compare SAIC pickup truck with Great Wall pickup truck, but in my opinion, SAIC Bull, a product with good paper strength, is likely to be "catalyzed" by Great Wall pickup truck.
In order to change users’ cognition of pickup trucks, Great Wall has drastically upgraded pickup trucks. Great Wall pickup truck once said that in China, the tool attribute of pickup truck has been deeply rooted, and tool-type vehicles account for more than 80% of the total. Although in recent years, users have a certain understanding of the off-road attribute and multi-purpose attribute of pickup truck, but the understanding of pickup truck riding attribute is still lacking, and the volume is far from enough. If we want to change this phenomenon, we must break the situation and make pickup trucks equal to passenger cars.
The great wall gun pickup truck and off-road pickup truck came into being as the times require. It is the great wall pickup truck that wants to subvert the impression of pickup truck tools in image and hope to promote the prosperity of the industry with better products. As the leader of pickup trucks in China, Great Wall pickup truck advocates pickup truck enterprises to act together in changing users’ perception of pickup trucks, but products are the most influential. We can recall that since the birth of the Great Wall Cannon, have the major main pickup truck manufacturers followed closely to speed up the process of pickup truck utilization, resulting in more pickup truck products suitable for home life coming to us?
In the past, when it came to pickup trucks, Chinese people always envied the full-size products in North America and regarded owning a big pickup truck as the ultimate dream. Can it be useful to envy? Therefore, the Great Wall pickup truck is a real way for Chinese people to realize their dreams. At this year’s Shanghai Auto Show, the Great Wall pickup truck was officially unveiled as a full-size pickup truck. This car has reached the level of the world’s top luxury car and practiced the oath of promoting the prosperity of the industry with better products. It seems to be an industry law that domestic pickup trucks look at the Great Wall, and the arrival of the full-size model of the Great Wall pickup truck is believed to be like the "passenger gun" two years ago, which will play a leading role in the product trend of China’s pickup truck industry in the next two or three years.
Looking at it again, the pickup truck in Jianghuai will be divided into passenger version, commercial version and off-road version without accident; After the black bombs, dragon bombs, artillery and fire bombs were fired, Changan Kaicheng F70 also brought a variety of modified pickup trucks such as "Amazon Adventure King"; After the Great Wall pickup truck "fired well together" and the global popular colors of pickup trucks-blue and real orange-were launched when the global version of the Great Wall gun truck was officially launched, Futian pickup truck also accelerated the frequency of changing the body color … If you pay attention, you will find that many enterprises in China’s pickup truck market are deeply influenced by the Great Wall pickup truck in terms of product layout.
In my opinion, this first proves that only the Great Wall pickup truck is a truly pioneering and innovative enterprise in the pickup truck field in China. Secondly, it is wise for other enterprises to follow suit. On the contrary, under the premise that the Great Wall pickup truck has taken the lead and pointed out the correct development direction with practical actions, it is incredible that there are still enterprises that stand still. The Great Wall pickup truck has always been imitated and never surpassed. And there is a reason for this.
The fur of co-creation is easy to learn, and the transformation cannot be a mere formality.
In terms of corporate trends, in the first half of this year, we saw many pickup truck companies "moving up". For example, Jianghuai pickup truck released the brand "Hantu" and launched the "Bobcat Edition" Hantu. As mentioned earlier, Chang ‘an Kaicheng F70’ s various modified cars are also the embodiment that enterprises attach importance to the pickup plate.
In my opinion, both Jianghuai and Kaicheng are smart enterprises, and they know "takenism". They all set up riders’ alliance outside the products, hoping to form interaction and co-creation with riders like the Great Wall. Although these are the "built roads and planted trees" of the Great Wall pickup truck, it is not just a formality for future generations to want to go or enjoy the cool.
In order to create and interact with riders. Great Wall Gun has always been committed to communicating with users completely without barriers, understanding each other, being human and having a sense of identity through the combination of online cannon APP and offline artillery alliance Cheyouhui. This also enriches the interaction between riders and friends, and promotes the formation of pickup truck culture in China —— with the help of users and circles, it accelerates the multi-scene and diversified cross-border, forms an ecological circle, and makes Chinese pickup truck culture popular.
In order to better construct the pickup truck culture with China characteristics, in 2020, the Great Wall Gun cross-country pickup truck will help the elevation survey of Mount Everest to be successfully completed. In 2021, the Great Wall Gun and the artillery alliance returned to Everest Road, starting the second season of measuring Everest, inheriting the spirit of climbers, and linking China’s tenacious spirit and powerful wisdom with the quality and influence of the brand, so that users can gain pride and identity. At the same time, Great Wall pickup truck did not forget its corporate responsibility, and reached an official strategic cooperation with China Academy of Forestry to provide a guarantee vehicle for the 2,000-kilometer Lop Nur scientific research project.
Behind this, the information released is that the Great Wall pickup truck is transforming to the industrial Internet, hoping to connect with different formats, share information, get through users, generate win-win value, realize the optimal allocation of resources, and jointly meet the needs of users.
Summary: Judging from the pickup truck market in China in the first half of this year, the Great Wall pickup truck is still invincible or beyond, and it is the mainstay of the pickup truck market in China. It is still the mythical existence that we are familiar with "one pickup truck is the Great Wall for every two sold in China". Fortunately, the Great Wall pickup truck has always been driving the pickup truck market in China forward, and is willing to take the initiative to lead the market development and exploration. This year, the implementation of globalization strategy is an important goal of Great Wall pickup truck, and the overseas sales volume is taken as the key statistical object when the sales volume is publicized. From the data of substantial increase, Great Wall pickup truck is supporting the domestic market sales by itself, and at the same time, it is proving to the world that the strength made in China is not what it used to be.