MINIEV convertible version romantic listing, Wuling Hongguang opens a new growth path
On the occasion that the sales volume of Wuling Hongguang MINIEV series products exceeded one million units, SAIC-GM Wuling’s "A Little Paradise for Million Tide Pies and Adults" activity also ushered in the fourth season.
At this immersive large-scale party, Wuling Hongguang MINIEV family products and services were updated simultaneously, the long-awaited Hongguang MINIEV convertible version and GAMEBOY super cool new color were officially launched, and Wuling’s two super ecological trendy free platforms, LING LAB and "Easy Charge" services were also officially launched. This once again confirmed Wuling’s status as a "scooter pioneer" and a "trendy culture pioneer", showing Wuling’s new and upward side.
At the same time, Wuling gave full play to its creative advantages, interpreting the multiple uses and usage scenarios of MINIEV through the trunk market, and through cross-border cooperation with KFC, jointly creating a green lifestyle that young people like, and once again using innovation to play and create with users, further deepening Wuling’s brand values of youth, diversity and globalization, so as to continuously achieve "out of the circle", reach more people, and achieve long-term growth.
Family new
Since its launch in July 2020, the sales of Wuling Hongguang MINIEV series products have continued to rise. At present, the sales volume has exceeded 1 million, driving China Wuling to become the fastest brand in the world to reach one million new energy sales. Wuling Hongguang MINIEV deserves its name as "the people’s scooter".
From the "people’s scooter" Hongguang MINIEV, to the "everyone can DIY big toy" GAMEBOY, and then to the "young people’s romantic convertible" Hongguang MINIEV convertible version, Wuling Hongguang MINIEV’s product matrix is also growing.
On the night of the event, China’s first mass-produced pure electric convertible Wuling Hongguang MINIEV convertible version was officially launched, bringing young players an affordable new romantic travel experience at a surprise price of 99,900 yuan. This new car has the first domestic self-developed convertible institution, and has applied for 19 automobile patents and 8 independent intellectual property rights. It is a blockbuster work of Wuling’s R & D team after more than 600 days to overcome various cutting-edge technological barriers. With a safe and comfortable driving experience, excellent Mitsubishi quality and meticulous safety protection, it can meet more travel needs of young people.
GAMEBOY new color models are listed simultaneously, the new car color does not increase the price, the price 55,800 – 69,800 yuan, give 3.5kW charging pile, smart central control screen, 2000 yuan tide fund, can freely choose DC fast charging service package, bring users more tide create unlimited wonderful. The most IN fashion single MINIEV Macaron new model also ushered in the world debut, interpretation of new travel fashion, become the choice of many young female car owners.
From large-scale to ecological, Wuling’s two super ecosystems have emerged: personalized customization tide change – LING LAB, which opens a new car playing mode for users to meet the personalized appeal of "thousands of cars and thousands of samples"; one-stop charging ecology – easy charging, from products, services to platforms, it integrates labor-saving, worry-saving and money-saving, relieves charging anxiety and realizes charging freedom.
Chaochuang linkage
"Adults’ Little Paradise" is a carnival party created by Wuling and young people that integrates fashion, trendy innovation, cross-border, e-sports and social interaction. While continuing to lead China’s new energy vehicle trendy innovation culture, it also helps Wuling to "play" more closely with young users.
The "Wuling Hongguang MINIEV Million Tide Pie ? Adults’ Little Paradise Season 4" event is one of the largest new energy car owners’ events this year. The event site is filled with romance, trendy play and fashionable brand vitality. The three major areas of Linggan Planet, Chaochuang Territory, and Xiangxiuchang show the moon shadow romantic convertible, lime soda, and colorful GAMEBOY new color models, as well as 100 MINIEV Chaochuang modified cars burst out, exuding the infinite chaochuang charm of MINIEV.
In addition, the cross-border linkage of patterns is also the highlight of this event, bringing users a new interactive experience of trendy play. The LING LAB DIY space and charging ecological experience provided by the user experience center are full of trendy surprises; the Bilibili cooperation exhibition area showed the joint pain car of Asa Aza and GAMEBOY, and many technology creation and play interactions attracted users to watch the clock in the crowd; the world premiere of Wuling × bilibili e-sports event, popular singers Feng Timo, Deyun Color live streaming host Xiaoxiao & Sika represented the "Chaochuang partner" to help out, and announced the million-dollar welfare to surprise users.
The most attention is that Wuling Hongguang MINIEV announced a cross-border cooperation with KFC, which is a strong alliance between the national transportation artifact and the international fast food brand. On the spot, K COFFEE distributed dessert benefits in the camping theme area, adding more popular elements and social charm.
move up.
So far, Hongguang MINIEV series products have been the top seller of pure electric vehicles in China for 24 consecutive months, and the top seller of new energy single models in the world for 7 times. China Wuling has become the fastest car company in the world to achieve million sales of new energy.
The main reason behind this is the hard-core strength of Wuling products. Hongguang MINIEV is easy to drive and park, the body size is small and flexible, and the traditional parking space can park two vehicles. It is easy to walk through the streets and alleys, and it is easy to turn around, which greatly improves the convenience of daily transportation. Secondly, the cost value. Hongguang MINIEV series models are free of purchase tax. The power consumption of 100 kilometers is about 8 degrees, and the cost per kilometer is only 5 cents. Compared with fuel vehicles, it can save nearly 10,000 yuan a year. The annual maintenance cost is less than 10% of that of fuel vehicles, which meets the economic and practical needs of urban transportation. In the "Research Report on the Value Retention Rate of China Automobiles in May 2022", it won the first place in the value retention rate of China’s national new energy with a high value retention rate of 87%.
As a national automobile brand, SAIC-GM-Wuling earnestly implements the new development concept, accelerates the construction of a new development pattern, drives development with innovation, accelerates the pace of new energy vehicle development, and implements the "two million, five billion" China-Wuling new energy strategy to build a million pure electric new energy platform and a million hybrid new energy platform.
In the planning practice, SAIC-GM Wuling will continue to build four series of products based on user scenarios around the million pure electric new energy platform and the million hybrid new energy platform, striving to be unique and form a differentiated competitive advantage.
Among them, the GSEV series continuously expands new products according to the needs of users in multiple scenarios, and is committed to becoming a global urban light travel ecological leader; the EQ series products will be based on the new user circle to create new energy vehicle products such as intelligent social space, so that intelligent and social functions become an important competitiveness of the product; the FDEV series revolves around the user’s core scenario to create different experience benchmarks such as HEV (energy-saving fuel vehicle), PHEV (low-cost leapfrog power), REEV (worry-free mileage EV); the intelligent logistics mobile platform series focuses on urban logistics scenarios, continuously expands product boundaries, creates a multi-product portfolio of intra-city freight/park logistics, and technology empowers urban logistics full-scene solutions.
By 2023, SAIC-GM Wuling strives to sell one million pure electric new energy vehicles, fully facing users (2C), focusing on user usage scenarios, innovating product, R & D, procurement, manufacturing, and marketing business links, and establishing a fully independent new energy vehicle supporting industry chain and supply chain through strong chain supplementation. Explore a new business model integrating retail, e-commerce, and direct sales to build a new energy industry ecosystem. (Text: Yang Xiaohong, Photo: Wuling Motors)