Dongfeng Nissan’s exploration of land： a new era for high-end family vehicles, a milestone in brand upgrading

In today’s increasingly segmented automotive market and increasingly diverse consumer needs, Dongfeng Nissan has once again launched a flagship model specially tailored for high-end family customers, the Dongfeng Nissan Land Explorer. In this year’s highly anticipated 2024 China Automobile Summer Test, Dongfeng Nissan Land Explorer demonstrated outstanding performance and stability under the extreme conditions of humid heat in Guangzhou and hot summer in Turpan, once again verifying its hardcore strength as a high-end family SUV. Whether in the hot and rainy Guangzhou or the scorching sun in Turpan, Dongfeng Nissan Land Explorer has won widespread praise for its excellent temperature control management, power system durability and excellent in-vehicle environmental comfort, further solidifying its position as a market leader.

Exclusive choices for high-end families

With the development of society and economy, more and more families are beginning to pursue high-quality travel experience. Their demand for vehicles is no longer limited to transportation tools, but pays more attention to vehicle safety, comfort and technology. Dongfeng Nissan Exploration Land came into being under such market demand. It has a deep insight into the core demands of high-end family customers, and strives to meet or even exceed their expectations in every detail. Especially in the 2024 China Automobile Summer Test, Dongfeng Nissan Exploration Land has shown its outstanding performance in extreme environments. Especially in the key project of emergency braking test on slippery roads, the land exploration has achieved remarkable results with its all-terrain six-mode four-wheel drive control system and excellent wetland braking performance – achieving a braking distance of only 72.4 meters on slippery roads, ranking first among all test models. This achievement not only reflects the excellent handling stability and braking efficiency of Dongfeng Nissan Land Exploration under complex road conditions, but also highlights its investment in safety, which greatly meets the high standards of high-end families for travel quality.

As the brand’s first largest SUV model, Dongfeng Nissan Land Exploration has achieved unprecedented breakthroughs in body size and internal space layout. 5130mm*1981mm*1774mm body size, 2900mm long wheelbase not only provides passengers with a more spacious and comfortable riding environment, but also provides more possibilities for family travel. Whether it is daily commuting or long-distance travel, Dongfeng Nissan Land Exploration can easily cope, making every trip a pleasure. 16 intelligent active safety technologies, 9 airbags, and "zero formaldehyde" materials have been applied to raise the quality of the vehicle to a higher level.

New interpretations on the same platform

Based on the Infiniti QX60 mature platform, Dongfeng Nissan Land Exploration has a unique advantage at the beginning of the design. The platform is known for its excellent chassis adjustment, efficient power system and advanced safety technology, providing strong technical support for Dongfeng Nissan Land Exploration. The Dongfeng Nissan Land Exploration is equipped with the same high-performance KR20 2.0-liter VC-TURBO turbocharged engine of the Infiniti QX60, with a maximum output of 252Ps and a torque of up to 376N · m. It is matched with a 9HP 50 9-speed automatic transmission from ZF. It is known for its smooth gear shifting experience, optimized fuel economy and excellent durability. The wide gear ratio design of this gearbox not only makes the acceleration process more linear and efficient, but also realizes the delicate distribution of power in various driving modes, ensuring that the power is transmitted at any time, while effectively reducing fuel consumption. Only 8.21L/100km is required in high-temperature environments, meeting the dual needs of modern families for vehicle performance and low energy consumption.

At the same time, through in-depth research on the market, Dongfeng Nissan has focused on the specific needs of domestic high-end household users, paying special attention to the health, environmental protection and comfort of vehicles, which has also been fully reflected in the 2024 China Automobile Summer Test. In the two important indicators of high-temperature VOC test and air-conditioning cooling test, Dongfeng Nissan Land Exploration demonstrated its excellent performance and care for the health of the occupants. In the high-temperature VOC test, the environmentally friendly interior materials and advanced manufacturing technology used by Dongfeng Nissan Land Exploration effectively controlled the release of harmful substances in the car. After a long period of hot sun exposure, the Land Exploration stood out with 75.5 points, higher than the test average score of 73.8, providing passengers with a cleaner and healthier air environment in the car. In the air-conditioning cooling test, Dongfeng Nissan also performed well. Its zoned air-conditioning system was able to quickly reduce the temperature in the car in a high-temperature environment. The temperature in the car dropped to 25.8 degrees Celsius after 30 minutes of turning on the air conditioner. Even in extremely hot weather conditions, it can quickly create a cool and comfortable riding environment for passengers. The efficient cooling capacity not only enhances the comfort of the car, but also reflects Dongfeng Nissan’s professional strength in air-conditioning system design and performance optimization. These multi-dimensional optimizations and innovations enable it to add a bit of exclusive luxury on the basis of maintaining the advantages of the original platform, and achieve a comprehensive leap in design, space, intelligence, etc. This marks a solid step for Dongfeng Nissan on the road to brand upgrade.

Dongfeng Nissan Land Exploration, as a flagship model for high-end family customers, is not only an expansion of the existing product line, but also a strong proof of the brand’s progress to a higher level. Starting from the development concept of building a car for the family, it redefines the standard of high-end family SUVs with forward-looking design concepts, excellent performance, spacious and comfortable driving space, and intelligent configuration leading the times, and opens a new chapter in the upgrade of Dongfeng Nissan’s brand. Through the 2024 China Automobile Summer Test platform, the comprehensive performance of Dongfeng Nissan Land Exploration has been strongly verified. I believe that in the future, Dongfeng Nissan Land Exploration will accompany more families to explore the unknown and enjoy the beauty of every journey.

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