In the process of realizing the Chinese nation’s great rejuvenation of the Chinese dream, it is inseparable from literature and art to raise the spiritual banner, establish the spiritual pillar and build the spiritual home. Socialist literature and art, in essence, is the people’s literature and art. At present, a large number of new literary and art organizations have emerged, and new literary and art groups are very active (referred to as "two new" literature and art), which has enriched people’s spiritual and cultural needs and displayed China’s literary image in the new era on the world stage. At the same time, people expect that, as the artistic expression of the spirit of the times, the "two new" literary phenomena can more effectively provide vivid cases for explaining China’s literary practice and China’s aesthetic experience, promote the construction of academic discourse system of China’s literary theory with characteristics, and respond to the innovation of the times with question consciousness while promoting the development of the theory with practice.

　　Information picture of online drama "Hello, Old Times"

　　Contemporary Kunqu Opera "Moonlight on the Spring River" created by Zhang Jun Kunqu Opera Art Center. Information picture

　　Information and pictures of the second season of the online documentary "Flavor World"

　　I look forward to the "two new" literature and art taking root in China and issuing the voice of the times.

　　Author: Fan Yugang (Professor, Literature and History Department, Central Party School [National School of Administration])

　　The atmosphere of "everyone is an artist" liberated the literary productivity.

　　New literary and art organizations mainly refer to private literary and art groups and online virtual communities such as private cultural studios, private cultural brokerage institutions and online literary and art communities. They are a new social force dedicated to the development of literature and art, mainly focusing on the functions of literary and art creation, communication, release, promotion and sales, and play an active role in the production and dissemination of prosperous literary and art creation. Compared with the traditional groups engaged in artistic work in state-owned literary and art academies, art galleries, universities and other institutions, the new literary and art groups are mainly represented by online writers, contract writers, freelance writers, independent filmmakers, independent actors and singers, freelance artists, etc. They are thriving with the development of cultural industry, online new media technology and marketization. It is characterized by freelancing and "independence" that is not attached to institutions within the system. It is often scattered in various fields of the cultural industry in the form of individuals and is an extremely active new force in the development of the cultural industry at present.

　　A large number of "two new" literature and art have become an important part of the socialist literature and art cause, covering almost all fields of literature and art, including literature, drama, film and television, fine arts, photography, calligraphy, music, dance, folk art and acrobatics, involving all aspects of the cultural industry system such as creation, production, communication and consumption. In the final analysis, the "two new" literary phenomena are the product of the times. In the context of information civilization, the wide application of information digital network technology has broken the traditional artistic barriers and mechanisms, and the phenomenon of "two new" literature and art has emerged in large numbers with the emergence of new literary formats. In the context of information civilization, "network aborigines" have convenient access to network cultural resources, skillfully use network digital technology, and make artistic creation with ease. In the era of constantly lowering the artistic threshold, the huge new literary and art groups of "writing my mouth with my handwriting" and "everyone is an artist" have created new literary and art forms, pushing China literature and art into a new era of information civilization. At the same time, the abundance of material civilization and the great rejuvenation of the nation in the new era have stimulated the cultural vitality and literary creativity of the broad masses of the people. They have liberated the literary and artistic productive forces with endless new literary and artistic organizations and huge new groups of literature and art, and have generally improved people’s appreciation and aesthetic ability. Highlighted "The people are connoisseurs and judges of literary aesthetics.

　　The "two new" literature and art are rooted in people’s practice and promote the historical development of literature and art with amazing creative vitality. They are living individuals, and they are collective noun of the capital "people". They have played a vital role in the prosperity of socialist culture, and they are the new force of cultural market subjects, the effective force of public cultural services, the social force that inherits excellent traditional culture, and the supplementary force of foreign cultural exchanges and cultural trade.

　　Close to the new literary and artistic needs of the people.

　　The popularity of "two new" literary phenomena and the promotion of social influence show that the existing form of art has changed, and the way people feel art and their cognition of art have changed. Art is not only related to people’s mind and aesthetic pursuit, but also social productivity, which is one of the new kinetic energy of economic and social development.

　　It can be said that the phenomenon of "two new" literature and art is generated from colorful social practice, which meets the diverse spiritual and cultural needs of the people, makes the people’s nature and value orientation manifest, becomes the spiritual home of the masses in the continuous improvement of the literary ecology, and generates cultural values and spiritual expressions with the meaning of the times. The phenomenon of "two new" literature and art shows that "people’s literature and art" is no longer just an artist’s "endorsement" for the people, but more manifested as the independent expression of the people.

　　The phenomenon of "two new" literature and art is widely distributed, with a large number of people and great social influence, which is closely related to the life of the public. It is not only related to the people’s beautiful life, the realization of cultural rights and interests, but also helps to improve the public’s aesthetic taste and artistic appreciation, thus showing the spiritual outlook of the Chinese nation in enhancing the degree of social civilization. In a certain sense, the "two new" literature and art is an important participating force for a country to improve its literary level or improve its literary system, which embodies the prosperity of socialist literature and art and the effectiveness of national cultural governance.

　　The phenomenon of "two new" literature and art has strengthened the flesh-and-blood relationship between literature and art and the people, and promoted literature and art to return to the cultural standard of taking cultural people and aesthetic education as people. The emergence of "two new" literary phenomena has reunited the spiritual strength of the people and is conducive to consolidating the common ideological foundation of the United struggle of all the people. The social energy radiated by the phenomenon of "two new" literature and art has a far-reaching influence on forming a new pattern of literature and art development, promoting the great development of cultural productive forces, and consolidating the spiritual foundation of the great rejuvenation of the nation with the concept of literature and art and culture.

　　The phenomenon of "two innovations" in literature and art is a symbol of the development and progress of literature and art in China. They are not "isolated islands" of literature and art, nor are they "whispering" to themselves, but take root in the earth and make a sound of the times. In the creative mechanism, the "two new" literature and art pay more attention to the literary practice from the perspective of audience preference and attracting consumption, respect people’s market choice in grounding gas, guarantee the independent expression of personal cultural rights and interests in popularity, and spread people’s voices in promoting righteousness. As a new force in the development of literature and art, the "two new" literature and art are the new force in literary production in the new era, and the fans of the integration of literature and art with science and technology are not only literary consumers but also literary producers, and they are also the creators of new literary formats, which are close to the new literary needs of the people.

　　Calling for the opening of the boundary of literature and art

　　As an active practice of literature and art in the new era, the phenomenon of "two innovations" in literature and art has sent a question of the times to the vast number of literary and art theorists, demanding that literary and art theories respond to the characteristics of the times, effectively explaining China’s literary practice and aesthetic experience with China theory, and guiding literary and art practice with China theory. For the workers of philosophy and social sciences, the "two new" literary phenomena have spawned new literary concepts and aesthetic concepts, calling for the generation of theoretical criticism and research paradigms with the characteristics of the times, and requiring China theory to effectively explain China’s literary practice and China’s aesthetic experience, and to construct a literary theory discourse system that publicizes China spirit, China value and China’s strength. This is the mission of China literature and art in the new era.

　　The phenomenon of "two new" literature and art not only calls for the opening of the boundary of literature and art, but also promotes the transformation of the research paradigm of literature and art theory and the literary criticism model, calls for a better interpretation of China’s literary practice with China theory, and promotes the construction of the academic discourse system of China’s literary theory in the new era. The phenomenon of "two innovations" in literature and art requires contemporary literary theories to explain the spirit of China, the value of China and the strength of China in a theoretical way, sublimate China people’s literary aesthetic experience into a universal aesthetic theory and aesthetic pursuit in the sense of human civilization, and strengthen the consensus of civilizations, value sharing and aesthetic appreciation in the mutual learning of civilizations.

　　The new literary form can’t just revolve around the flow and technology.

　　Author: Feng Mengyao (Ph.D., School of Journalism and Communication, Jinan University)

　　In recent years, with the innovation of Internet literary forms, a number of new literary and art workers have grown up, and their names and works have become the new favorites of new media platforms. Different from the artistic practice of traditional literary and art workers, the new literary and art groups were born because of the "network". They extended the socialist literary and art undertakings to cyberspace, and finally created scenes of literary and art realities that need to be explored and examined urgently under the dual role of content-based and flow logic.

　　At present, the new literature and art forms exist and develop under the dual promotion of capital and technology, which not only provides more opportunities for the new literature and art groups than before, but also brings them various problems. The supremacy of flow leads to frequent water injection in works, technical manipulation disturbs the ecological order of the new literary form, and there is a contradiction between the consumption orientation of literary works and the humanistic connotation, which are all new problems and challenges that the new literary groups have to face. Facing up to the difficulties faced by the new literary and art groups, we can create better creative conditions for them and strengthen the development of China’s literary and art undertakings.

　　The supremacy of IP leads to the creation being restricted by traffic thinking.

　　At present, the creative characteristics of new literary and art groups are walking with the flow. Following the flow logic, new literary works derive diversified forms, and IP marketing is its typical performance. IP marketing is to break away from a single form and platform, get adaptation and re-creation by virtue of its own attraction, and distribute it on multiple platforms to get traffic.

　　As a cross-media narrative practice, IP marketing was originally an industrial innovation worth exploring, but the current new literary and artistic production is gradually showing the trend of "IP hype". For example, the paid income of online literature in China is gradually slowing down with the depletion of the demographic dividend of the mobile terminal and the mature growth rate of the market, replaced by the entry of big capital, that is, the operation of the whole industrial chain with IP content as the core and cross-border resource integration as the means. Some commercial organizations have opened up online literature creation, publishing, film and television, games, animation, audio books and other resources, forming an online literature ecological chain and a whole industry development chain. This seems to be a win-win situation to expand the content value of works, but in the actual operation process, the content is often a relatively marginal part, which is often arbitrarily tampered with to meet market demand and give in to business logic.

　　Just as content gives way to traffic, IP hype not only brings the deep integration of literature and business, but also brings a series of market chaos. When the same IP needs to travel in different fields, it is difficult to form a stable content value system at the source of IP creation, and the core values of the works are erratic; The purpose of many online writers is to adapt and tailor their original works with IP logic, and content flooding occurs from time to time; A large number of homogeneous works appear, and the effect of classified writing is obvious; Film and television, comics and games are in a strong position, while original writers such as online writers have no say in the direction of adaptation of their own creations … … On the capital-driven production line, in the consumption system wrapped by eyeball logic, when traffic replaces content as the core thinking, the original intention of online writers has either actively or passively become hype IP instead of creating content, and they have gone too fast and too far, forgetting their original intentions.

　　Technical manipulation disturbs the ecological order of new literature and art

　　Technology is a double-edged sword for the new literary form, which not only brings convenience to creation and promotion, but also disrupts the operation order of the new literary form to some extent. Taking copyright as an example, the traditional copyright problem is often reflected in plagiarism, while under the technical empowerment, piracy and infringement are more hidden, diverse and difficult to monitor. Based on P2P technology, which directly exchanges data or services without relay equipment, the hidden infringement of downloading and using original music without the authorization of the copyright owner often appears on platforms such as live broadcast and variety show, and technical piracy often makes the infringement more difficult to distinguish and define.

　　Insiders pointed out that the Application of new technologies has diversified infringement methods on online literature: P2P file sharing, deep linking, cloud disk piracy, search engine transcoding, browser aggregation, mobile app piracy and so on. In addition to technology making piracy infringement more hidden, the time and economic cost of rights protection are high, and the economic and legal costs paid by infringers are low. Considering comprehensively, many new literary and art groups show high tolerance for piracy infringement because of their lack of influence and right to speak.

　　Technology disturbs the ecological order of the new literary form, and also deprives the new literary groups, as an important part of this ecology, of their legitimate rights and interests, making them lose their original motivation. Whether on the online literature platform or the original video platform, most of the authors’ income comes from the click volume of their works and the share of patch advertisements rather than copyright income. When the works are infringed by piracy and blocked by advertisements, the network writers are faced with the loss of the works, and the original video owners can only rely on the advertisement implantation in the production process to obtain meager income. When piracy and infringement are popular in the original market, the value of originality is more like a myth in a technological age, which is beyond our reach.

　　One-off "FMCG" loses the value of the new literary form.

　　In 2013, Nanpai Sanshu, the author of Tomb Robbery Notes, published Weibo, announcing the closure of the pen, and finally expressed "Sorry, I can’t carry it anymore" in Weibo. The word "carry" tells the living status of many new literary and art groups. Network survival means that if you don’t update, you will be eliminated and forgotten. In addition, the website’s "full attendance award" setting and "update ticket" reward mean that writing constantly ensures quantitative and regular updates, which is the underlying logic of a network writer’s survival. The pattern of online novel creation and consumption, which is increasingly being commercialized, makes online writers "voluntarily participate in this hidden catch-up game", spending a lot of time and physical strength to adapt to this commercial creation mechanism, and also makes the water injection behavior of works happen constantly. In addition, dominated by business logic, the writer’s first creation can only be selected from the topics set by the platform. As individuals on the production line, online writers seem to take the initiative to engage in writing work, which may actually have no creativity. When novels lose their creativity to cater to business logic, online writers will become like balloons pierced by needles and slowly lose their rising power. At present, the experience of online novels is more of an entertainment consumption with the selling point of quickness, curiosity and excitement. Network writers not only create words, but also are captured by words, and their works are more of a kind of "fast-moving consumer goods".Let the reader get a temporary pleasure when reading, and nothing seems to be left after reading.

　　This is the value crisis faced by the creation of new literary and art groups. The logic of capital and technology blindly pursues quickness, convenience, excitement and satisfaction, turning literary and art creation, which is related to the soul, into a commercial production behavior, and everything is simplified to attracting attention and attention. It is difficult for the new literary form lacking humanistic connotation to go far and be stable. However, in the Internet age dominated by commerce and technology, we can’t just rely on the strength of the new literary group itself to maintain a good order ecology of the new literary form and ensure the humanistic connotation of the creation of the new literary group. It is necessary to look at the new literary and art groups with a brand-new eye and establish a systematic, reasonable and comprehensive talent evaluation mechanism. It is necessary to unite them with brand-new policies and methods, and regulate the operation order of the new literary form through effective mechanisms.

Every reporter | Wen Menghua Li Jianing every editor | Dong Xingsheng　　　　

"Since the second half of 2018, the attitude of capital towards the film and television industry has undergone a major change, and the original phenomenon of large-scale financing no longer exists." On the afternoon of June 11th, Wang Changtian, Chairman of Light Media, spoke frankly at the 4th China Film Capital Summit, which was jointly sponsored by Shanghai Film Co., Ltd. and national business daily.

Wang Changtian is not alone in this feeling. In the round-table forum with the theme of "New Convergence and New Path of China Film Investment", talking about the change of capital’s attitude towards the film industry, Jiang Defu, CEO of Bona Film Group, Zeng Maojun, President of Wanda Film and Television, and Wang Zhonglei, CEO of Huayi Brothers collectively spoke out and complained that the film and television industry was short of money.

Roundtable dialogue site

Change is inevitable. For the whole film industry, after the industry adjustment and epidemic impact, with the departure of some speculative capital and the extension of the film market value chain, the worst moment has passed. What seems to be behind the trough is actually the beginning of a new cycle in the industry.

When Fu Ruoqing, Zeng Maojun, Wang Zhonglei, Wang Changtian, Jiang Defu, Zheng Zhihao, Xie Fei, Cui Zhifang and other film and game companies who have witnessed the development of the industry sit around, rethink the relationship between film and capital, and explore the future reform direction of film companies under the capital transformation, the development of China’s film is entering a new stage of rapid and high-quality development.

"The profit-seeking capital has withdrawn from the film and television industry and is no longer supported, which makes the film and television company very sad now. I like it but dare not love it." At the summit, Jiang Defu, CEO of Bona Film Group, spoke frankly about the attitude of capital towards the film industry.

Jiang Defu

Once upon a time, the film and television industry was a hot spot for capital. Whether it is a real estate tycoon or an internet upstart, they all want to share a piece of the film and television industry. However, the wind comes and goes quickly. After a series of industry adjustments and epidemic shocks, the tide recedes, the capital is far away, and the market fluctuates, which has frequently become a topic of discussion in the industry.

It has long been an indisputable fact in this circle that the industry is short of money and the company is complaining, and a group of film and television company bosses who are in it have a deep understanding.

"Since the second half of 2018, capital investment in the whole industry has decreased sharply. I think the capital market has basically adopted a blockade policy for the film and television industry. " Wang Changtian, chairman of Light Media, said. In his view, there are no new companies listed in the film and television industry in the past two years, and there is no way to raise funds, which directly makes the backbone enterprises in the film and television industry have financial difficulties.

Huayi Brothers, which took the lead in landing on the Growth Enterprise Market in 2009 and became the "first stock of film and television entertainment in China", experienced the capital ups and downs of the whole industry. Wang Zhonglei, vice chairman and CEO of Huayi Brothers, said frankly: "Capital investment in film and television has always existed. Looking back now, it was actually a capital peak seven or eight years ago. At that time, a lot of capital poured in, which was not understood by this industry, and it was more a profit orientation. "

Wang Zhonglei

"Profit-seeking capital" also impressed Jiang Defu, CEO of Bona Film Group.

"For a while, the film industry was very hot, and capital poured into the cultural market; But when the industry is calm and difficult, capital can’t be found. " Jiang Defu said, "When there are many big projects, you really need the support of capital, but just like ’ Investment needs to be cautious ’ In that sentence, what the capital market wants is to harvest profits. At this time, we feel that we can’t get along with capital. The film industry needs support, but after the capital comes in, it needs more than 10% return to cooperate, so it is very difficult for film companies. I like you, but I dare not love you. "

With the influx of hot money, the industry seems to be very lively, but when the "cold winter" comes and the capital suddenly leaves, many problems brought about by the profit-seeking nature of capital begin to emerge one by one.

The most obvious is the sharp decline in the valuation of film and television companies. Wang Zhonglei pointed out that at present, the market value of so many film and television listed companies add up, which may not be the tip of the iceberg of the valuation of an Internet company. The valuation of all film and television listed companies has reached a lowest point and will definitely rebound in the future.

In addition to the market value, Zeng Maojun, president of Wanda Film and Television, also noticed other problems in the industry behind the profit-seeking nature of capital, such as the high cost of actors, the emergence of a large number of shoddy content, the serious shortage of creative staff, and the profit decline of the film and television industry driven by rapid capital. Wang Changtian also said that there is a very serious "triangle debt" phenomenon in the industry: the cinema owes money to the issuing company, the issuing company owes money to the production company, and the production companies owe money to each other and the founders.

Wang Changtian

"After there is no rapid growth in the industry, capital will return to rationality. I think at this stage, it is not a bad thing for the whole industry to be optimistic about capital online and some speculative capital leaving for a long time. With the bursting of the bubble, this market finally precipitated a group of companies with advantages in content production and industrial chain development. " Zeng Maojun stressed.

Capital is destined to love and kill the film and television industry. As Zeng Maojun said: "The film must not be driven by capital, but when the film market grows rapidly, it must have the property of capital."

In his view, after more than two years of content precipitation, global films are about to explode, and the film market will usher in a new year in 2022. Then, with the film consumption threshold being raised and the value chain being lengthened, where is the next investment direction of the industry?

"Although everyone is discussing that the film industry is in a trough now, we think this is also the beginning of a new cycle." Cui Zhifang, managing director of Hony Capital, who has been investing in the cultural industry for 13 years, believes that it is the era of change and there are many investment opportunities and new trends.

Cui Zhifang believes that in the China market, the threshold resources are IP and copyright, and this part will definitely break out in the future. Only companies that really own IP and copyright libraries will have sustainable development value. Secondly, technology-driven is also a good investment opportunity. "Driven by new technologies, it is a change in energy saving and efficiency improvement for the entire film and television industry and even the big cultural industry."

Cui zhifang

It is not the first time that technology has brought revolutionary influence to the film industry. Fu Ruoqing, vice chairman and general manager of China Film, pointed out that 2010 was a period of comprehensive digitalization of China films, with the production cost of the industry dropping sharply and the number of screens increasing substantially. At that time, a lot of funds poured into the industry, but the capital was still most concerned about the head company and the head content.

This inspired Fu Ruoqing to think about the relationship between film and capital from a broader perspective. "In the future, in addition to paying attention to the head of the industry, the film and capital market should look at other attributes of the film more broadly, such as the artistic attributes and technical attributes of the film, and the industrialization driven by China films. There is great room for growth in the future, and future investments can be more diversified."

Wang Zhonglei, who is deeply aware of the change in the attitude of capital in the past two years, thinks that the first thing to do is to change the thinking and cognition: "Before, maybe everyone thought more simply about capital, and the understanding was to give money. But in fact, capital also has a great role, that is, taking the company as the foundation and highly integrating the industrial chain. "

"Capital’s support for cultural industries should not only be in one channel, but should be integrated through multiple channels. In addition to simply increasing shares or increasing film investment, capital can participate more in the relevant links of the industrial chain. The whole film industry is actually a gold mine. In addition to the box office, there are many more profitable spaces that can be jointly developed. " Jiang Defu also stressed.

If we broaden our horizons, the game track highly sought after by capital in 2020 may also provide some thoughts for the future capital road of the film industry.

According to Xie Fei, CEO of Shengqu Games, although there are obvious differences between the game industry and the film industry, the two industries have investment commonalities. "Games and movies are both content creative industries, and the four words that are said the most are ‘ The content is Wang ’ . Therefore, both industries will attach great importance to the team ability in the investment process, that is, the research and development ability of innovative products. "

Xie Fei

After experiencing the most difficult moment of the epidemic industry, the development of China films is entering a new stage of rapid and high-quality development. A group of filmmakers are full of confidence in the future of the industry and their pace has never stopped.

Zheng Zhihao, CEO of Maoyan Entertainment, believes that it is a trend for capital to pursue high growth, and there will be more opportunities behind capital rationality. "Instead of complaining about capital, we should settle down and build long-term value, and make our industry’s plates and cakes bigger step by step. Whether it is a publicity or a business model, when the industry continues to explode its long-term value, talents will come back and capital will return to our industry."

Peter

In terms of capital’s attitude towards the film and television industry, the guests expressed their opinions and shared their unique opinions. At the same time, they also reached a consensus that doing a good job in content is the constant core of the film and television industry.

How to strive for perfection in content creation and create more explosive works in the future? Where are the future reform directions of film companies under the capital transformation? Each company has its own "unique skills", and each head also has his own experience.

"The animation production cycle is very long. It takes at least four to six years to make an animated film, and it may not guarantee the best quality." Facing the expectation of the outside world, Wang Changtian, the chairman of Light Media, said frankly that we need to pour some cold water on everyone. "Looking at animated films in the whole film market, animated films account for only a little more than 10% of the box office, and even in the best years, they can only reach 20%."

However, he also said that for the future production of domestic animated films, the light has already had a preliminary plan. "We will reorganize China’s myth system, and it will take 20 years or even longer to create the China myth film universe." Wang Changtian said that he hopes that in the future, Light will launch three or four animated films every year, and he also hopes that the society will wait more for Light and the animated film industry.

Zeng maojun

　

"Differentiated positioning is very important." Cui Zhifang, managing director of Hony Capital, believes that the future scene of China film market will be to build a top IP in three or four years, and continue to develop its derivatives. "There is a need for enterprises to develop downstream derivatives and go to science and technology. This is the company that capital expects to develop more investment opportunities from different genes."

"In recent years, we have encountered some capital problems, which have a sluggish effect on our overall development, but we want to stick to it." In Wang Zhonglei’s view, as one of the earliest film and television companies that laid out the whole industrial chain, Huayi Brothers experienced the transformation from heavy assets to light assets and then to IP, and also explored a path. "When we are making a theme park, capital can make equity investment or upfront investment, and under the impetus of capital, many excellent domestic companies and international companies in the entire film industry will be connected for cooperative development."

Jiang Defu, on the other hand, has a lot of experience in the production of theme films. From The Captain’s "Fire Hero" to The Battle at Lake Changjin, Bona has explored some experiences in the commercial operation of theme films. "It is not difficult to shoot the main melody film, but how to attract the audience into the cinema and add commercial information needs further exploration." Jiang Defu pointed out that it won’t hurt to shoot the main theme, but the key lies in how to make the audience moved, shed tears and have passion. In the next step, Bona Film will continue its efforts in creation and hope to open a new channel of cooperation.

At the summit, Zeng Maojun also said: Now major film companies are holding a group to keep warm, and WANDA CINEMAS hopes to be a company that achieves a balance in content and cinema. Zeng Maojun revealed that there are two development directions for WANDA CINEMAS in the future. The first is the diversification of content and the second is the diversification of investment volume. "We will reduce our dependence on a single content and become a content-driven company."

As an established state-owned film company, China Film Group has the most complete film industry chain. Fu Ruoqing, vice chairman and general manager of China Film, said that integrating resources has always been the core development direction of China Film. In addition to the traditional production, marketing and distribution, cinema and services, China Film proposed this year that the six major sectors will be adjusted and sorted out in the future. "China Film’s thinking is very clear. In some single projects, China Film may not be the first in the industry, but it has obvious advantages in terms of comprehensive and integrated capabilities."

Fu ruoqing

Despite its late entry, Cat’s Eye, which has scientific and technological advantages such as big data, has been increasing its investment in the content field and laying out the whole entertainment industry chain in recent years. "China movies must grasp the content that the audience likes and tell the story of China well." Zheng Zhihao, CEO of Maoyan Entertainment, said that in the future, Cat’s Eye will focus on the construction of all entertainment, all links, all scenes and other capabilities, work with various film and television companies to strengthen the polishing of works, and find audiences who like them for every good work.

Content is king, which is the same in the game industry. Xie Fei, CEO of Shengqu Games, said: "The arrival of the epidemic seems to be more beneficial to the game industry, because everyone is playing games at home. In 2020, the investment in the game industry has been very enthusiastic, but in the first quarter of 2021, the cases of industry investment exceeded the whole year of 2020. "

In addition, Xie Fei also said that there are many aspects that need to be considered in adapting the game with movie IP, such as how much attention the popularity of IP can bring to users, whether the character stories of film and television works are suitable for game adaptation, how interactive the game is, and how the life cycle is. In order to follow the schedule of film and television promotion, the production of game products is often very hasty. "The cooperation between movies and games will be even richer in the future."

Image source: Every reporter Zhang Jianshe (data map)

Soda futures are futures contracts with soda as the subject matter. Soda soda is composed of sodium carbonate, also known as soda, alkali ash, alkali noodles, etc. Soda soda is an important basic chemical raw material, which is mainly used in building materials such as flat glass, daily glass, detergent, alumina, etc.

On December 6, 2019, soda ash futures were listed and traded on Zhengzhou Commodity Exchange. Code SA, 20 tons per hand, minimum fluctuation price 1 yuan/ton.

The global soda production capacity is mainly concentrated in Northeast Asia, North America and Europe, among which China is the largest soda producer in the world, accounting for about 40% of the global soda production capacity. The soda production in the United States and Turkey is dominated by natural soda process, which has obvious cost advantages, while the domestic natural soda accounts for only about 5%.

Contract rules of soda ash futures:

Trading variety: soda ash

Trading margin rate: 9.0%, and the transaction requires about 5600 yuan.

Range of price limit: 8.0%

Quotation unit: RMB/ton

Minimum price change unit: 1 yuan/ton

Contract multiplier: 20.0 tons

Trading hours: Monday to Friday, 9:00-11:30 and 13:30-15:00, and 21:00-23:00 pm (night session).

Exchange: Zhengzhou Commodity Exchange

Contract code: SA

Special feature of 1905 film network Before the film was released, we made a hypothesis.The reason why the series directed by the director of this film can become a "dark horse" is on the one hand the IP effect cultivated one after another, and on the other hand the appeal from the leading role.

Then, without these two "trump cards", can this "Anti-triad Action" filmed by Lin Delu "Going North" still be a hit?

Since the film was released, it has won the single-day box office champion for seven days in a row, only one step away from breaking 100 million.From "anti-corruption" to "anti-vice", gangster films with different themes may still belong to the creation of security category for Lin Delu.

Even without Louis Koo, the cast of "Anti-gang Action" is also luxurious, with a large number of powerful actors, most of whom are familiar faces in the past films and TV works about police and bandits.

At the same time, the story involves cases such as routine loans, violent collection, collusion between officials and businessmen, etc. The police officers’ sweeping out evils and breaking the net with umbrellas are mostly social issues that the people care about at present.

From the series of Anti-Corruption Storm to Anti-Gang Action, Lin Delu’s creative style comes down in one continuous line, and with the frequent appearance of anti-gang themes, the success of Anti-Gang Action is beyond words.Is it really just winning here? Maybe it’s more than that.

Part.1

Whether it’s Anti-corruption Storm or Anti-gang Action, Lin Delu seems to have gone too far.Undeniably, in terms of film reputation, although the current Anti-triad Action has not been completely separated, in the past, the series of Anti-Corruption Storm was not optimistic except for the first one, which was slightly higher than the passing line.

The creation of "Anti-gang Action" has always grasped the most basic entertainment impressions of some audiences on the series of "Anti-corruption Storm".

Although the story of "Anti-triad Action" took place in the mainland, Lin Delu’s shooting method is still in the creative framework of Hong Kong films. Even he admits that this is a similar feeling and a creative variation, "extending the feeling of’ anti-corruption’ to another story."

In "Anti-gang Action", we can still see the temperament of "everything is overdone, everything is crazy".

Under the framework of "anti-vice", the story directly brings out the positive and negative storylines in the creation. The identity of the "big tiger" behind the two sides is reversed layer by layer, and at the same time, the action scene is used to give a super cool impression.

After all, both "anti-corruption" and "anti-vice" are typical gangster movies.This is closely related to Lin Delu’s own career. During 1980-1986, he really worked in ICAC (Hong Kong Independent Commission Against Corruption), and later came back to make movies. Later, when making a movie, the producer directly pointed out his question, "You’d better shoot the theme of anti-corruption."

As a result, the series "Anti-Corruption Storm" came into being. The original trilogy was created, and because of the market response, five films were finally shot. And the "Anti-gang Action", which followed closely, got a good creative continuation.

"Anti-gang Action" and "Anti-corruption Storm" can not be completely compared. From the plot design, the simple internal clean government rectification in the story gradually spread to the level of ordinary people.

Although in the series "Anti-Corruption Storm", Lin Delu also described the scenes of persecuted people with some pen and ink, but that kind of camera grabbing with a happy lantern is relatively superficial.

In the "Anti-gang Action", the brush strokes were aggravated. In the early stage, the descriptions of routine loans and violent reminders were used to cut through the periphery of life until the "big villains" behind them were dug up.

Part.2

It can be seen that "Anti-triad Action" is not a series of "Anti-corruption Storm", but it is the shadow of "Anti-corruption Storm" everywhere.

From the perspective of various platforms, the box office data source of "Anti-triad Action" is almost the same as that of "Anti-corruption Storm" series. The proportion of the film in the fourth-tier cities is relatively high, especially in the first week of the box office in Guangdong Province, which accounts for 1/6 of the box office in the first week of the film and becomes the core pillar of the box office.

On the one hand, compared with other regions, the awareness of director Lin Delu is only in "Anti-Corruption Storm", and the audience in South China knows more about this filmmaker; On the other hand, Hong Kong actors like Chilam, Ceng Zhiwei, Ng Man Tat and so on are also assembled in the film. These familiar faces of "Greater Bay Area" have a certain degree of market friendliness.

It is worth noting that the location of the film is also in Guangdong, and the intimacy of the region itself can also enhance the audience’s desire to watch movies in this region.

The Anti-triad Campaign not only benefits from the afterheat of Hong Kong movies, but also belongs to the category of crime suspense movies in essence. On this basis, the audience can also spread from South China to East China and Southwest China, which prefer crime movies. These multi-dimensional expansion also makes the Anti-triad Campaign win the top spot even without the banner of Anti-corruption Storm.

Judging from the current market feedback, "Anti-triad Action" has indeed achieved the strategy of accurate market delivery, targeted at the audience and regions, combined with key time nodes, borrowed the special schedule of Double Eleven, and appropriately extended the strategy, thus making the film gain more vitality in the market.

Part.3

It doesn’t seem surprising that "Anti-gang Action" can sell.Last year’s May 1st movie with the same theme, once took the form of a dark horse, deus ex. At the same time, the drama "Sweeping the Black Storm" was once a hit and became a phenomenal work last year. In addition, various dramas with related themes, such as "Ice Breaking Action" and "Trident", are widely favored by the audience.

Undeniably, the theme of anti-vice has become a "hot potato" in today’s society.

Behind these film and television works, the reality and film and television have formed a closed-loop relationship, and the film "Anti-triad Action" was adapted from a real case provided by the Central Political and Legal Committee. In the creation of the drama "Sweeping the Black Storm", the real "Sun Xiaoguo case" and "Deng Shiping case" are involved.

From the beginning of 2018, the Central Committee of the Communist Party of China and the State Council issued the "Notice on Launching a Special Campaign to Eradicate Evil", which deployed a three-year special campaign to eradicate evil. By May this year, the People’s Republic of China (PRC) Anti-Organized Crime Law was officially implemented to ensure the better development and promotion of the work of eliminating evil.

Undeniably, from top to bottom, focusing on people’s lives also makes this kind of movies closer to the people themselves.

Obviously, from "Decisive Battle" to "Anti-triad Action", this kind of movie-watching emotion is also in the same strain, which is highly anticipated and concerned by the audience. However, most of these works don’t evade "anti-vice" too much, which is directly based on the title of the film. The plot goes from the investigation of a certain place by the anti-vice task force, to the internal departments of relevant departments, and to the cases experienced by the people. Even in the face of obstruction, they always insist on fighting against the evil forces and finding out the "protective umbrella".

In addition to these films that have already met the audience, other works on this theme have also attracted much attention.

As soon as the latest film directed by the director of the series "Sweeping the Black Storm" was officially announced, many people joined the movie-watching memorandum. Interestingly, the starring role of the film has a guest appearance of Eggs in "Anti-triad Action", and China Changan Publishing Media Co., Ltd. is involved in both films.

As a realistic theme, the film and television works with the theme of anti-vice not only let the audience find emotional stimulation simply from the perception, but also immerse themselves in the current environment, which is the most relevant realistic feedback, and at the same time realize the legal education.

It is true that "Anti-gang Action" is only a step forward, and I believe there will be a number of film and television works with anti-gang themes such as "Anti-gang Action" in the future. Whether it is a movie or a drama series, the creator will use the purest works to communicate with the audience while maintaining his passion for creation.

　　The list of winners of the 15th "Five-One Project" for spiritual civilization construction was recently announced, and 10 works in Beijing won the Excellent Works Award. They are: the movie The Wandering Earth and Operation Red Sea Zhou Enlai Back to Yan ‘an, the TV series The Most Beautiful Youth, Rivers, the song We Are All Dreamcatchers, the Power of Rejuvenation, the radio drama the Central Committee of the Communist Party of China in Xiangshan, the book Going North and A Story in the Clouds. Beijing Youth Daily and Beijing Headline APP launched the column "Jingpin Boutique: Five Behind the Scenes", and today continue to tell you the behind-the-scenes stories of 10 literary and artistic masterpieces.

　　Guo Jingyu, a screenwriter and director who has created many excellent works such as Blade 1937 and Iron Pear Flower, is recognized as "viewing guarantee" in the industry. After the TV series "The Most Beautiful Youth" won the "Five One Project" award, Guo Jingyu, as the producer, admitted that this honor is of great significance: "This drama has made me re-recognize the true value of a literary and art worker."

　　Six screenwriters

　　Spend seven years writing plays.

　　The Most Beautiful Youth is a youth drama produced by Guo Jingyu, directed by Xing Mao Ju and starring Liu Zhiyang, He Yuhong, Zhao Hengxuan and Jia Hongwei. The TV series tells the story that in the 1960s, 18 graduates from all over China, represented by Feng Cheng and Qin Xuemei, and Chengde Weichang Forestry Department formed a pioneering team and actively responded to the call of the motherland for afforestation.

　　The script creation of "The Most Beautiful Youth" lasted for 7 years, with a total of 6 screenwriters of different ages, 32 entrepreneurs of the older generation and hundreds of forestry workers in Saihanba Mechanical Forest Farm interviewed, and several drafts were changed, and the lines were constantly revised and optimized until the broadcast. Therefore, Guo Jing called it "a creation rooted in life, but also a persistent creation".

　　"The Most Beautiful Youth" was launched in Saihanba, Chengde on September 8, 2017. After 162 days, it traveled to Beijing, Tianjin, Hangzhou and Saihanba, Chengde, as well as Wulagai, Duolun, Hexigten Banner and wudan, Inner Mongolia. All of them were shot in real scenes, and only 36 episodes were finally broadcast. After conversion, only 6 episodes were shot every month on average — — This is very rare and extravagant in today’s industrialized TV drama assembly line. In Guo Jingyu’s words, this shooting speed is equivalent to The Romance of the Three Kingdoms and A Dream of Red Mansions many years ago.

　　40℃ below zero

　　Fighting for more than a month

　　There are no flow stars in The Most Beautiful Youth, but everyone is a qualified actor with superb acting skills and hard work, and the details that left a deep impression on Guo Jingyu abound in the creation process. Guo Jingyu recalled that in today’s relatively developed computer post-production, in order to restore the real scenes in the 1960s, post-80s director Xing Mao Ju decided to shoot the whole drama in real scenes. "Only in real scenes can actors express sincere feelings."

　　It didn’t snow in Hebei in the winter of the filming year. In order to restore the heavy snow to close the mountain, the crew moved the set scene to the north for nearly 1000 kilometers, and fought continuously for more than a month in the environment of-25℃ during the day and-40℃ at night. No one of the more than 200 young people of different jobs retreated. Among them, Guo Jingyu was very moved by two things: "There is a scene in the script, in which Zhao Tianshan, the captain, rubs his body with snow during the first snow. The script is not difficult to write, but the temperature is too low, so I really dare not let them shoot it, so when I read the script, I suggested that they move the scene into the studio and shoot it locally. But the actor insisted on being serious, and the director agreed. In another scene, the script wrote that Ji Xiurong was emotionally stimulated and danced in a thin red skirt in the ice and snow. The actors also insisted on real-life shooting, and the beautiful dance was supported by a strong will. "

　　"The Most Beautiful Youth" received a lot of praise after its broadcast. Guo Jingyu said that among all the comments and praises, he liked this sentence best: "The Most Beautiful Youth" interpreted the story that happened in Saihanba with the spirit of Saihanba.

　　Make good use of works

　　Cultivate a good team

　　In recent years, the focus of Guo Jingyu’s work has gradually shifted from screenwriter and director to producer. In his view, the broadcast effect of a good work is of course important, and it is equally important to train the team.

　　Xing Mao Ju, the director of the play, is Guo Jingyu’s "apprentice", and he has already made a name for himself in online drama before. Guo Jingyu said frankly that when he gave him The Most Beautiful Youth to shoot, many leaders were worried that he was too young to complete the task. "After six months of shooting, he reported to me. I am relieved at first sight, because he has gone from a lovely ‘ Children’s director ’ Became a ‘ Little old man ’ 。” Guo Jingyu said with a smile.

　　He Yuhong, an actress born in 1996, is a leading actress for the first time. She is very hardworking and under great pressure. In the later stage of filming, she actually shouted out in her dream, "We must plant living trees, and we should dedicate our youth to Saihanba and to the great motherland … …” Guo Jingyu said that it is really rare to talk clearly in a dream and speak so comprehensively. "Others told me this as a joke, but I burst into tears."

　　In Guo Jingyu’s view, it is these young artists who dedicated their youth in their best years, thus creating the most beautiful youth.

　　Text/reporter Yang Wenjie

　　Coordinator/Liu Jianghua

1905 movie network news The Spring Festival family comedy blockbuster is being shown, and the special "Love Without Regret" shows the professional advantages of the screenwriter and director in shooting racing themes, the mastery of details and the profound interpretation of the fate of Zhang Chi characters. The footage of the feature film "Rushing the Line in a Snowstorm" was also officially exposed. Zhang Chi and the navigator Sun Yuqiang challenged the limit and made a thrilling crossing through the hail section of Bayinbuluke, which was high-energy and high-burning, and won great praise. On the fourth day of Lunar New Year’s Eve, Han Han, a screenwriter and director, came to chengdu railway station for a national roadshow with actors, and gained the audience’s love for the film, and shared their moments of moving to tears when shooting or watching movies. The film was written and directed by Han Han, starring Adam,,, and Sean, featuring, and playing in friendship, and won 95% platform-wide praise from Douban 7.9, Cat’s Eye 9.7, Taobao Film 9.6, bilibili 9.5, Weibo 9.1, and Big V, and it is being highly acclaimed.

Click to watch: The film "Pegasus 2" released a feature clip of "Rushing the Line in a Snowstorm"　

"Love without regret" special analysis of professional advantages to truly present the car to every detail

The racing scene of the movie "Pegasus 2" is exciting and shocking. Many viewers commented: "Watching racing on the big screen is exciting. Han Han must be the director who knows racing best!" The newly released special "Love Without Regret" focuses on Han Han, a screenwriter and director who has made many achievements as a racing driver. He used his passion for racing and his professional advantages in Pegasus 2, and he knew exactly what he wanted. Shen Teng believes that few people can have such professionalism as Han Han in the dual fields of racing and directing. Adam, on the other hand, revealed that Han Han has high requirements for racing movements, such as eye angle and movement range. As Marin, the director of Group B, said, "Because he is a racing driver, he not only looks at every shot from the perspective of a director, but also looks at every shot from the perspective of a racing driver." Han Han pursues the truth about the overall shape, interior, center console and other details of the racing car, and has made great efforts in every place. He is called "crazy about racing details" by Xue-hao Zhao, production designer. Norman Luo, the action director, also pointed out that Han Han also has high standards and strict requirements for racing pictures, "making every shot achieve the best effect".

In the movie, Zhang Chi’s love for racing also "echoed" with Han Han. When talking about the continuation of the speeding story, Han Han confessed his preference for Zhang Chi, hoping to continue the fate of this character and present a story that he was covered in scars and suffered injustice but did not change his love. When creating the scene in which Zhang Chi met himself five years ago, Han Han also thought about what Zhang Chi would say to himself. Finally, he felt that he didn’t need to say anything, and it was enough for him to give his present self an affirmation to carry on. I believe the audience can feel the firm love of Han Han and Zhang Chi besides being shocked by the high-energy and high-burning racing scene.

The footage of the feature film "Rushing in the Blizzard" is thrilling. Zhang Chi is not afraid of the snow sprint to detonate the cool mood

The Bayinbuluke Rally shown in the movie "Pegasus 2" not only has a cool shock from the audio-visual level, but also has a strong appeal from the inner level of the characters. The feature clip of "Running the Line in the Blizzard" is one of the highlights that make countless audiences excited, and the line "I have tried countless times, but the opportunity will only appear once or twice" that resonates strongly also comes from it. Zhang Chi came back from five years’ dormancy and drove, but he had to face the extreme weather at Bayinbuluke Rally. The storm and hail brought a series of problems, such as sudden drop in temperature, slippery road surface and blocked sight, which made the danger soar. However, rally was originally designed to challenge all kinds of natural conditions, and all racing cars and drivers were born for it. Zhang Chi didn’t want to miss this hard-won and last Bayinbuluke Rally. Although his car was not ready and his physical fitness was not as good as before, he still chose to face the difficulties. With superb technology, rich experience and persistent belief, he flew all the way without fear of snow and ice, and finally completed the difficult "Scandinavian pendulum" with the help of the navigator Sun Yuqiang and rushed out of the snowy road. This scene set off an extremely cool mood, which made countless audiences admire it. They all said, "It exploded, and tears filled their eyes." "Zhang Chi sprinted in the snowstorm, and my palms were all sweaty." "I walked through the snowstorm and got rid of all obstacles.Live up to love and surpass yourself, really burning and moving. "

The audience of Chengdu roadshow called the film "Laughing and Burning" Han Han Adam Sean shared the moment of touching tears.

On the fourth day of Lunar New Year’s Eve, screenwriter and director Han Han, actors Adam and Sean appeared in the chengdu railway station activity of the national roadshow "Fill up the tank and fly all the way". The audience at the scene expressed their feelings of watching movies, saying that "the movie is particularly beautiful, laughing, refreshing, burning and exploding", "very passionate and very bloody" and "I hope I can bravely overcome the difficulties in life like Zhang Chi. There are also viewers who bluntly cried several times. After finding the lead seal, Zhang Chi said that he only wanted innocence, and when he looked at himself five years ago, he said, "I can hold on, Zhang Chi" and other plots were burning, moving and inspiring.

When asked about the moment when he was moved to tears in the movie, Han Han revealed that it was the scene where Zhang Chi overturned in the driving school late at night, and shared the behind-the-scenes story. At that time, he filmed for several nights. Shen Teng had just finished surgery and needed to hang Weiya upside down. Moreover, it was an emotional outburst scene in Zhang Chi, which was difficult to shoot. While shooting, he was worried about Shen Teng’s physical condition, and he could not even tell whether Shen Teng was in pain or performing Zhang Chi’s pain. Adam was deeply impressed by the scene in which Li Xiaohai saved Zhang Chi: "Brother Teng finally laughed, which may make everyone laugh, but I feel more bitter about Zhang Chi. It’s not easy to see him these years. "Sean frankly was deeply moved by many lines of Zhang Chi’s race, especially the dialogue" We all know that this car is not ready "and" But I am ready ".He was not at the scene when shooting this scene, and heard Zhang Chi say this sentence on the big screen." I was really moved to tears at that moment ". In addition, many spectators came prepared. Adam was presented with a banner of "Young Actor Adam, Flying on the Road Forever", and he and Sean’s characters Li Xiaohai and Liu Xiande were nicknamed "Looking Awesome" group. The founders also received a local special food, Farewell Chicken, and there was a lot of joy on stage and off stage. Before you walk into the cinema,Let the movie "Pegasus 2" take you flying with a smile.

The film "Pegasus 2" was written and directed by Han Han, starring Shen Teng, Adam, Andrew, Zhang Ben Yu and Sean, featuring Wei Xiang and Jia Bing, and featuring Zheng Kai and Feng Shaofeng.

　　There is such a team.

　　She is a victorious teacher.

　　A teacher of honor

　　Set sail from the bugle of reform and opening up

　　Build meritorious service in the tide of the new era

　　Stand on your own feet when you are at a low ebb.

　　When standing on Gaofeng, Do not forget your initiative mind

　　They constantly set new records in history.

　　Writing a magnificent song of youth belonging to the great motherland

　　Her name is "China Women’s Volleyball Team"

　　Today, they came! They came with gifts!

　　The Youth Sharing Meeting of "Promoting the Spirit of Women’s Volleyball Team and Being Strugglers in the New Era" jointly organized by the Propaganda Department of the Communist Youth League Central Committee, China Youth Publishing House and China Youth Newspaper will be held at 9:25 am on January 17th (Friday), when some women’s volleyball players from Lang Ping, Hui Ruoqi, Zhu Ting and other countries will participate in the sharing.

　　同时，我们将在线上同步直播这场青春分享会，并且还有好礼相送——由中国女排队员签名的排球和《荆棘与荣耀——新时代女排奋斗记》书籍！数量有限，先到先得。

　　《荆棘与荣耀——新时代女排奋斗记》

　　2019年9月29日，日本大阪，中国女排十一连胜成功卫冕世界杯冠军，为新中国成立七十周年送上了一份隆重的贺礼。十月一日的天安门广场上，女排队员以昂扬的姿态登上了国庆群众游行的花车，向全国人民展现了她们的团结协作、顽强拼搏的女排精神。

　　中国女排登上了荣誉的巅峰，但有多少人知晓她们曾踏过的荆棘？

　　与此同时，在中国青年出版总社党委副书记、总编辑陈章乐同志的牵头推进下，《荆棘与荣耀——新时代女排奋斗记》正在紧锣密鼓地进行着。

　　中国女排主教练郎平为此书作序并写推荐语，此外，电影《中国女排》导演陈可辛，“共和国勋章”获得者、中国工程院院士袁隆平，中国首飞航天员、航天英雄杨利伟，钢琴大师郎朗，央视体育张斌，中国青年五四奖章获得者、国家超级计算天津中心应用研发部部长孟祥飞，中国女排队长朱婷等人为此书写下推荐语。

　　China women’s volleyball coach Lang Ping.

　　Always have a champion’s heart

　　Text/Lang Ping

　　There are still the last ten days in 2019, and I am making a training and preparation plan for the Olympic year. There is little time, a lot of work and arduous tasks, but our team has a good mentality.

　　Clear goals, determine the things to be done, implement them one by one, and work hard one by one. If we accomplish one thing, we will lose one thing. If we achieve a goal, we will take a step forward.

　　This process is very painful, but it is also very enjoyable.

　　Team for the eighth year, this is a necessary stage every year, compared with the first two years, now it is much more "happy".

　　For me, the second time I took over the women’s volleyball team in China at the age of 53 was to be a good paving stone. A career keeps moving forward, and at different stages, many people need to take responsibility.

　　More than 40 years ago, when China Women’s Volleyball Team just started, my coach Yuan Weimin was the founder of this road. The old women’s volleyball team members, including me, followed Yuan’s guidance and made a series of impossible things possible.

　　Later, every coach and team member in the development history of China women’s volleyball team used their own efforts to push this cause forward faster or slower.

　　In 2013, China Women’s Volleyball Team encountered some new difficulties and challenges on its way forward. I am still in the front line. As a member of the old women’s volleyball team, I feel that I have the responsibility to do something for China Women’s Volleyball Team.

　　I regarded that trip as an exploration. When I made a decision, I didn’t care whether I could succeed or not, and I didn’t worry about what to do if I failed.

　　China women’s volleyball team has been in the advanced ranks in the world for so many years, and the general direction must be right. However, with the continuous development of science and technology, people’s awareness level is constantly improving, and modern volleyball is also undergoing profound changes. The challenge faced by China women’s volleyball team is how to balance change and unchanged in the new period.

　　It is the foundation for China women’s volleyball team to be a strong team in the world to insist on rapid change on a comprehensive basis. However, it is impossible to rely on six or seven people to win the world today. Every coach and athlete is faced with breaking through the comfort zone and trying those "won’t", "unwilling", "dare" and "impossible".

　　In the process of exploration, we have precious wealth left by our predecessors, but we also need to show courage, knowing that the road ahead is full of thorns, which may be scarred and even bloody, and we must keep moving forward and keep moving forward.

　　On this road, few people can persist in walking down in 1978. Many people get on the bus halfway, and many people leave halfway. If I hadn’t followed this record of our growth, I might have forgotten some details, but I always remember the hopeful eyes of athletes when they joined the team, and the regrets and reluctance of those who said goodbye to us for various reasons.

　　Along the way, we constantly corrected ourselves, bravely admitted our mistakes, and made decisive changes. Our goal is to keep the China women’s volleyball team energetic and better. As long as every effort we make is in this direction, we will be very practical.

　　I always remember what Yuan Dao once said, when you are the head coach of China women’s volleyball team, you should be selfless and fearless. Even if it is squeezed to a desperate situation, I hope to use my last strength to fight again. This is the spirit of women’s volleyball, not necessarily winning the championship, but always having a champion’s heart.

　　Stand on your own two feet when you are at a low ebb, and Do not forget your initiative mind and China women’s volleyball teams will go on like this when you are at a high ebb.

　　Thorns and Glory records the growth of our team.

　　Thank you for this true record.

　　We will grow old eventually, but China women’s volleyball team will always be young.

　　Thorns and Glory records the growth of our team. Thank you for this true record. We will grow old eventually, but China women’s volleyball team will always be young.

　　Zhu Ting, captain of China women’s volleyball team

　　I met Sister Ma Yin on the first day I joined the China Women’s Volleyball Team. Over the years, she has been by our side, caring for us, supporting us, cheering for us and continuously recording our growth.

　　Sister Ma Yin has seen and written the most hardships and efforts along the way, which is the vitality and special value of this documentary literature.

　　Hui Ruoqi, former captain of China women’s volleyball team.

　　If China Women’s Volleyball Team is a book, it is constantly writing new glories. Every page you open casually records traces of struggle, so don’t try to find the most wonderful chapter, because this team has tried its best and never wavered, regardless of the highlights or difficulties.

　　Yuan Longping, winner of the Medal of the Republic and academician of China Academy of Engineering.

　　Learn from the women’s volleyball team and be the most beautiful struggler!

　　Yang Liwei, China’s first astronaut and space hero

　　This is a history of women’s volleyball struggle, rising again and again in difficulties; This is the spirit of women’s volleyball team and the fighting spirit of our Chinese nation!

　　Piano master Langlang

　　As a witness of China women’s volleyball team’s Rio adventure, I like this record. The road to success has always been full of thorns, and those who persist and work hard in difficulties are the most unforgettable.

　　CCTV Sports Zhang Bin

　　I have always advocated the solemn writing of sports, so I agree with Mr. Ma Yin’s focus in the past few years … …

　　I am eager to open this book. I need many answers about China women’s volleyball team, and I am sure they are all there.

　　Xu Ying, a researcher at Aerospace Information Innovation Institute of China Academy of Sciences.

　　Learn from the women’s volleyball team, never give up, and strive to present gifts to the motherland.

　　Meng Xiangfei, winner of China Youth May 4th Medal and Minister of Applied R&D Department of National Supercomputing Tianjin Center.

　　The sail of dreams always sets sail from the land of thorns, and the glory leaves the echo of unyielding cries.

　　Director Chen Kexin of the film "China Women’s Volleyball Team"

　　Because of the film "China Women’s Volleyball Team", a reporter recently asked me in an interview: "Why do you think China women’s volleyball team can continue to succeed?" Honestly, I can’t give a beautiful answer. But I think it is very important to "trust young people".

　　In the 1978 Asian Games in Bangkok, then head coach Yuan Weimin boldly used Lang Ping, who was only 18 years old, as the main player, which laid the foundation for winning five consecutive championships. Although there was no title of "iron hammer" at that time, the scene of Lang Ping leaping high again and again and hitting the ball at the other side still left an indelible impression on me when I was sitting on the sidelines watching the ball game. After the new millennium, Chen Zhonghe became the head coach of the women’s volleyball team, giving up some old players and bringing in a number of new players such as Feng Kun, hao yang, Zhao Ruirui, Liu Yanan and Zhou Suhong. The trust in them was exchanged for the shocking reversal of the 2004 Athens Olympic Games, and he reached the top of the Olympic Games again after 20 years.

　　Of course, the most wonderful example is the history recorded in this book. In 2013, Lang Ping returned to take charge of the national team, and the women’s volleyball team, which is at a low point, urgently needs to make changes. She has to face not only the pressure of grades, but also the alternation of old and new standard questions. More importantly, as a post-60s, how to communicate with these post-90s and gain trust. The personal experience of being promoted when she was young broadened her horizons after going abroad to teach. Lang Ping finally succeeded in establishing an emotional bond between her and the players, and turned it into the combat effectiveness of the women’s volleyball team.

　　The book Thorns and Glory truly and vividly records the process of Lang Ping’s return to lead the women’s volleyball team back to the top. Many chapters in the book are touching, especially the World War I of the "China-Pakistan War" in Rio in 2016. But I believe that even without that "miracle", the new generation of China women’s volleyball team will return to its peak sooner or later.

　　Because they choose to believe. Believe in young people and believe in the future.

　　The hardships and sweat, frustration and forbearance, fighting and breaking out … …

　　It’s time to tell everyone … …

　　The story of "New Age Women’s Volleyball Team" — — From the time when Lang Ping was in charge of the women’s volleyball team, it was recorded that the women’s volleyball team participated in the float parade on the 70th anniversary of the National Day.

　　All major events in seven years: 2013 World Women’s Volleyball Grand Prix, Asian Women’s Volleyball Championship, 2014 World Women’s Volleyball Championship, 2015 Asian Women’s Volleyball Championship, World Cup, Rio Olympic Games in 2016, World Women’s Volleyball Grand Prix in 2017, World Women’s Volleyball Championships in 2018, Olympic Qualifiers in 2019 and winning the World Cup with eleven consecutive victories.

　　The critical moment of fate in seven years: the main force was sent to participate in the Swiss classic when it was possible to win the championship; The next day, Hui Ruoqi, the main player, was suddenly left behind because of a heart attack; An important goal to win the championship, let the old players play and feel the moment of glory … …

　　In these seven years, Lang Ping led the China women’s volleyball team from the trough to the glory peak, from the difficulty in qualifying in Asia to winning three major events, and the China women’s volleyball team returned to the world-class ranks … …

　　Ma Yin’s records include intense competitions and grand scenes, as well as warm and sad moments.

　　Looking at her words, it seems that I have visited every scene and felt everything she felt.

　　After reading the whole book, my mind is the scene of Lang Ping entering the women’s volleyball training base on the first day:

　　Standing in the training hall, Lang Ping entered the working state. When women volleyball girls came in wearing headphones one after another, they were afraid to speak when they saw Lang Ping at work … …

　　There is a row of benches at the door to welcome the players who have been training every year. Some people come, some people go and some people come again … …

　　Slowly, the players were fixed: Zhu Ting, Zhang Changning, Ding Xia, Yuan Xinyue, Li Yingying, Yan Ni, Liu Xiaotong, Ceng Chunlei … … A new generation of women’s volleyball "dream team" has gradually formed in this competition and training … …

　　Brilliance and glory are behind them, and what they expect is always the next journey.

January 11th

Cctv news channel

"News Live Room" column

Pay attention to the continuing hot tourism market in Sanya.

Along with the reporter from the reception desk

Bathe in the sunshine, kiss the sea and surf the waves

↓↓↓

▲ Click to view the video

Written record

Moderator: Every winter is the tourist season in Hainan. At this moment, Fan Shanshan, a reporter from the reception desk, is at the seaside of Sanya. We will connect her right away. Hello, Shanshan, let’s take you to experience the charm and customs of Hainan Island.

Fan Shanshan, reporter of the General Desk:

Ok, host. I am now on the beach in Dadonghai, Sanya. Although it is winter, the temperature in Sanya today is 26 or 27 degrees Celsius, and the suitable temperature coupled with the blowing sea breeze is particularly comfortable.

Since winter, Hainan’s tourism has continued to be hot, and many tourists around me can feel the lively atmosphere here. On this beach, through observation these two days, I also found that you can hear accents and dialects from all over the country, and even many foreign languages. It can be said that tourists from all corners of the country have gathered here.

According to reports, most of these tourist groups are mainly family-friendly or family-friendly tourists. So after seeing the fiery atmosphere here, how are we going to play after we come to the beach? Next, I will give you an introduction.

First of all, like most tourists on this beach, tourists can stroll along the beach, tread the sea and chase the waves, dig sand on the beach with their children, build castles and take beautiful and romantic photos. Excitement-seeking tourists can experience all kinds of dynamic water sports such as motorboats, flying dragons and spaceships in the water sports area behind me to feel the speed and passion.

How about a hearty volleyball match on the beach? Dadonghai Tourist Area will organize friendship competitions such as beach volleyball and frisbee on the beach from time to time, and also invite tourists from all over the country to participate in and experience the charm of beach sports.

Of course, in addition to sports, there are many tourists who will choose to lie on the beach chair and watch the waves roll and the clouds roll and relax, and quietly enjoy the leisure and romantic time of the holiday.

In recent years, Sanya has also combined its own characteristics and advantages to create a variety of consumption scenes and tourism formats, such as multi-dimensional launch of a variety of sea, land and air play, surfing, diving, sailing and windsurfing and other hydrophilic sports emerge in an endless stream, which is also a play demand for different tourists.

Since the winter of 2023, the number of flights and the data of tourist throughput of Hainan’s three major airports have been rising, especially since the resumption of international flights in Haikou and Sanya and the opening of more routes, more and more domestic and foreign tourists have come to Hainan and Sanya.

Through a set of data, we can feel more intuitively. In the fourth quarter of 2023, Sanya received more than 6.48 million overnight visitors, an increase of more than 133% year-on-year, and the total income of overnight tourism reached 22.5 billion yuan.

At present, the Spring Festival is less than a month away. In order to better meet tourists from all over the world, the Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports has given the Hainan Island Tourism Highway, which was opened to traffic not long ago, an official strategy-self-driving guide, which contains ten wonderful tourist routes and four classic tours. Sanya is also launching a series of activities with the theme of "Longteng welcomes the Spring Festival, Year of China by the Sea", and combining the characteristics of "tourism+sports+culture" to plan and hold a series of activities for the 2024 Spring Festival tourism season.

Sanya’s rest assured travel platform has also launched a mechanism of paying in advance for travel complaints, so that more tourists can come to Sanya to have fun and rest assured.

Ok, host, this is my situation in Dadonghai, Sanya.

Moderator: OK, thanks to Shanshan for her report.

A little more news.

Photos | Sanya: Winter tourism continues to be hot.

▲ On January 11th, in the winter season, the tourism in Sanya, Hainan continued to be hot, and the pleasant climate attracted a large number of tourists to visit. In the past few days, nansan has been flooded with tourists, and people enjoy their holidays in the warm winter. Photo by Chen Wenwu

▲ On January 11th, parents took their children to visit nansan, Sanya. Photo by Chen Wenwu

▲ On January 11th, tourists practiced Tai Chi in nansan, Sanya. Photo by Chen Wenwu

▲ On January 11th, tourists visited nansan, Sanya. Photo by Chen Wenwu

Next week

The weather in Sanya is generally good.

↓↓↓

Weather trend in the coming week

Land aspect

From 13th to 19th, due to the influence of the east-northeast airflow, it was cloudy to sunny, with light rain in some periods, and the temperature changed little.

Ocean aspect

On 13th-19th, in the east and south of this city, the wind was 5-6 and the gust was 6-7.

suggestion

(1) Cucumber and vegetables in greenhouse can be supplemented with light as much as possible during the day to improve photosynthetic rate and promote dry matter accumulation. If it is necessary to suppress leaves and adjust flowers when it is white or in full bloom, the extracted leaf buds should be controlled by drugs in time.

(2) The meteorological level of forest fire danger in the coming week is level 3, so please ask relevant departments to do a good job in forest fire prevention.

Suitable temperature

Natural and fresh air

Charming coastal scenery

In this winter

Who can refuse such a Sanya!

Xiaomang is waiting for you in Sanya ~

Original title: "Continue to be hot! Sanya will board CCTV again! 》

Read the original text

ChatGPT is a popular model of general artificial intelligence. According to incomplete statistics, as of August, 2023, there were as many as 156 large models published in China alone. Among these large models, there are some excellent ones and some others who just make up the numbers.

According to the Artificial Intelligence Large Model Experience Report 2.0 released by the Enterprise Development Research Center of Xinhua Research Institute in August last year, the large model evaluation report released by MIT Science and Technology Review, and the Artificial Intelligence Large Model Experience Report 3.0 released by the Enterprise Development Research Center of Xinhua Research Institute in December, at present, the top four major domestic models are as follows:

Evaluation Results of Artificial Intelligence Big Model Experience Report 2.0

Evaluation results of MIT Science and Technology Review

Evaluation Results of Artificial Intelligence Big Model Experience Report 3.0

1. Iflytek Spark Cognitive Model

In the "Artificial Intelligence Big Model Experience Report 2.0", it ranked first with the comprehensive energy score of 1013;

In the big model evaluation report of MIT Science and Technology Review, he won the title of "the smartest" big model with a score of 81.5;

In the "Artificial Intelligence Big Model Experience Report 3.0", it won the championship with a high score of 1775, and won the first place in three evaluation indexes: basic ability index, IQ index and tool efficiency index.

Iflytek Spark Model was released on May 6, 2023, and it has seven core abilities, such as text generation, language understanding, knowledge question and answer, logical reasoning, mathematics, code and multimodal. Since then, the Spark model has been upgraded and iterated many times, and the latest version is 3.0.

In October, in order to deeply understand the practical application of related large-scale models, the National Research Institute of the State Council Development Research Center conducted a research on the evaluation of the application ability of large-scale models in different industries, aiming at evaluating the performance of large-scale models in different industries, analyzing potential application scenarios and modes, comparing the industry performance of China’s large-scale models with that of world-class large models, and on this basis, making policy recommendations for the high-water development of China’s large-scale model industries.

The selected big models include: Spark Big Model 3.0, ChatGPT, GPT-4 and a domestic big model.

In the evaluation industry, knowledge-intensive production service industry (service and industrial design), life service industry with high individual demand (medical care, education and retail) and some manufacturing industries (automobile engineering and computer) are selected, and evaluation questions are constructed based on authoritative professional qualification examinations such as clinical practitioner qualification examination, medical practitioner qualification examination, unified professional qualification examination, professional qualification of motor vehicle inspection and maintenance technicians, and national computer technology and software professional qualification, so as to evaluate the knowledge and skills of the big model in the industry.

The evaluation results show that the comprehensive ability of Spark model has reached the first-class level in the world, and its performance in all seven evaluation industries has greatly surpassed that of ChatGPT, and it is superior to GPT-4 in some industries, and it also performs well in comparison with a large domestic model.

Especially in medical care, education, the performance of iFLYTEK Spark Model is particularly outstanding. The knowledge and language comprehension ability in Chinese have surpassed GPT4 by 5.3% and 4.1% respectively, and the performance of basic ability in education is less than 1%.

2. Baidu ERNIE Bot

In the big model evaluation reports released by Artificial Intelligence Big Model Experience Report 2.0 and MIT Science and Technology Review, Baidu ERNIE Bot ranked second with scores of 1010 and 72.5 respectively, which was second only to iFLYTEK Spark Big Model.

It is understood that Baidu ERNIE Bot was released on March 16th, and its main abilities include literary creation, commercial copywriting, mathematical logic calculation, Chinese understanding and multimodal generation.

Li Yanhong, founder, chairman and CEO of Baidu, said at the press conference that although ERNIE Bot is not perfect in internal testing, there is demand in the market and it must be launched.

ERNIE Bot’s technical principle is based on natural language processing technology and deep learning technology. It learns the knowledge of sentence patterns, language habits, rhetorical devices, text structure, tense voice, etc. through the establishment of a massive corpus and depth learning algorithms, so that it can automatically generate paragraphs and sentences that conform to grammar and semantics according to the keywords and needs input by users.

The realizable functions are similar to those of Iflytek Spark and Shang Tang Consulting. Not only can you chat with users, but you can also quickly generate and process various text contents, such as articles, poems, lyrics, codes, pictures and so on.

On October 17th, 2023, ERNIE Bot was upgraded to version 4.0, and the four abilities of understanding, generation, logic and memory were improved.

threeShang Tang to discuss.

In the Artificial Intelligence Big Model Experience Report 2.0, it tied for third place with Zhipu AI-ChatGLM, with a comprehensive score of 983, and ranked third in the big model evaluation report published by MIT Science and Technology Review, with a score of 68.3. It scored 1746 in "Artificial Intelligence Big Model Experience Report 3.0", ranking second, and ranked first in all 10 big models in the dimension of quantitative measurement of emotional intelligence. In the evaluation, it selected the future quadrant of big model market together with iFLYTEK Spark Big Model and Zhipu AI-ChatGLM.

The meaning of "consultation" is "consultation can solve all problems".

"Consultation" actually points out the core of the ChatGPT model, that is, users can cultivate the problem-solving ability of the big model through "magic" in multiple rounds of dialogue.

It is reported that Shang Tang Consulting was officially launched in April this year, which is one of the earliest products in China based on the 100 billion-parameter large language model, and has been iteratively updated.

Around the Big Model and R&D System Based on SenseCore Shang Tang AI equipment, Shang Tang established an engineering system to support the rapid iteration of the big model. The software, system and hardware are all doing R&D cooperation with the goal of serving the rapid iteration of the big model, realizing agile, low-cost and large-scale model iteration, which is helpful for Shang Tang to find the best and most effective production formula of the big model.

4. Zhipu AI-ChatGLM

In the Artificial Intelligence Big Model Experience Report 2.0, it tied for third place with Shang Tang, with a comprehensive score of 983, and ranked third with a score of 1729 in the Artificial Intelligence Big Model Experience Report 3.0. In the final evaluation, it was selected into the future quadrant of the big model market together with iFLYTEK Spark Big Model and Zhipu AI-ChatGLM.

ChatGLM is an open source and bilingual ChatGPT-like language model developed by a team led by Dr. Zhang Peng, a leading innovation engineer in Tsinghua University. It was released on March 18th.

On October 27th, Zhipu AI launched a brand-new ChatGLM3 model at the 2023 Computer Conference (CNCC). This latest model adopts innovative multi-stage enhanced pre-training method to achieve more adequate training.

Zhang Peng, CEO of Zhipu AI, personally released the new product and showed the latest features of the product through real-time demonstration. According to reports, through the use of richer training data and optimized training programs, the performance of ChatGLM3 has been significantly improved. Compared with the previous ChatGLM2, MMLU has increased by 36%, CEval by 33%, GSM8K by 179% and BBH by 126%.

In addition, ChatGLM3 has been iteratively upgraded for GPT-4V, and some new functions have been introduced. Among them, CogVLM-, which has the ability of multimodal understanding, has achieved a leading position in more than 10 international standard graphic evaluation data sets; Code Interpreter, a code enhancement module, can generate and execute codes according to users’ needs, and automatically complete complex tasks such as data analysis and file processing. Web search enhancement module WebGLM- Access search enhancement, which can automatically find information related to questions on the Internet, and provide links to related documents or articles when answering.

Summary:

Although in 2023, domestic large-scale models developed by leaps and bounds, and many benchmark products emerged, which performed well in industrial applications, we must also see that the development of artificial intelligence technology is a continuous process, which requires continuous technical research and development and innovation.

Exploring the landing mode of empowering different industry scenarios will become the direction of the rapid development of large-scale model enterprises in China, and the industry application value will also become the core index for judging large models. Only when there are thousands of AI native applications that solve the real needs of production and life, can the big model really penetrate into every corner of the social economy, help the industrial upgrading of all walks of life, promote the rapid economic recovery, and profoundly change people’s lifestyles.

According to public data, the global artificial intelligence will continue to grow at a high speed, and the market scale will continue to expand. It is estimated that by 2032, the global artificial intelligence market will reach 1.3 trillion US dollars.

Under the background of full of vitality and opportunities, the rise of artificial intelligence big model will continue to lead the progress of science and technology, and it will play a role in technological innovation, commercial application and industrial transformation. With the continuous expansion of application fields, it brings new possibilities for the development of various industries.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Article complaint hotline: 182 3641 3660 complaint email: 7983347 16@qq.com.

Order of People’s Republic of China (PRC) Ministry of Agriculture
No.5 of 2016

"Measures for the Administration of Crop Seed Production and Business License" has been adopted at the sixth executive meeting of the Ministry of Agriculture in 2016, and is hereby promulgated and shall come into force as of August 15, 2016.

Minister Han Changfu

July 8, 2016

Measures for the administration of crop seed production and operation license

Chapter I General Principles

the first　In order to strengthen the license management of crop seed production and operation, and standardize the order of crop seed production and operation, these measures are formulated in accordance with the Seed Law of People’s Republic of China (PRC).

the second　These Measures shall apply to the application, examination, issuance and supervision of crop seed production and operation licenses.

Article　The competent agricultural departments of the people’s governments at or above the county level shall be responsible for the acceptance, examination, issuance and supervision of crop seed production and operation licenses in accordance with the division of responsibilities.

Article 4　The competent agricultural department responsible for examining and issuing the crop seed production and operation license shall disclose the conditions and procedures for handling the crop seed production and operation license in the office.

Article 5　The competent agricultural departments shall, in accordance with the principles of ensuring agricultural production safety, improving the level of crop variety breeding and seed production and operation, promoting fair competition, and strengthening post-event supervision, strengthen the management of crop seed production and operation license according to law.

Chapter II Application Conditions

Article 6　 An enterprise applying for a seed production and operation license shall have facilities, equipment, varieties and personnel suitable for seed production and operation, and meet the conditions stipulated in these Measures.

Article 7　An enterprise applying for a production and operation license for conventional seeds of major crops or seeds of non-major crops shall meet the following conditions:

(1) Basic facilities. Production and operation of conventional seeds of major crops, with office space of more than 150 square meters, inspection room of more than 100 square meters, processing plant of more than 500 square meters and warehouse of more than 500 square meters; Production and operation of non-main crop seeds, with office space of more than 100 square meters, inspection room of more than 50 square meters, processing plant of more than 100 square meters, warehouse of more than 100 square meters;

(2) Inspection instruments. It has inspection instruments such as purity analysis table, electronic scale, sample pulverizer, oven, biological microscope, electronic balance, sampler, sampler, germination box, etc., which meet the needs of routine testing of seed quality;

(3) Processing equipment. It has seed processing and packaging equipment suitable for its scale. Among them, the production and operation of conventional seeds of major crops should have complete sets of seed processing equipment, and the production and operation of conventional wheat seeds should have a total processing capacity of more than 10 tons/hour; Production and operation of conventional rice seeds, the total processing capacity of complete sets of equipment is more than 5 tons/hour; Production and operation of conventional soybean seeds, the total processing capacity of complete sets of equipment is more than 3 tons/hour; Production and operation of conventional cotton seeds, the total processing capacity of complete sets of equipment is more than 1 ton/hour;

(4) personnel. Having more than 2 professional technicians in seed production, processing, storage and inspection;

(5) varieties. Where conventional seeds of major crops are produced and operated, the varieties produced and operated shall pass the examination and approval, and there shall be more than one examined and approved variety corresponding to the applied crop category; The production and operation of registered crop seeds shall have more than one registered variety. The production and operation of authorized varieties of seeds shall obtain the written consent of the variety owner;

(6) Production environment. There are no quarantine pests in the production site, and there are isolation and cultivation conditions for seed production;

(7) Other conditions stipulated by the Ministry of Agriculture.

Article 8　An enterprise applying for a production and operation license for hybrid seeds of major crops and their parents shall meet the following conditions:

(1) Basic facilities. It has an office space of more than 200 square meters, an inspection room of more than 150 square meters, a processing plant of more than 500 square meters and a warehouse of more than 500 square meters;

(2) Inspection instruments. In addition to the conditions specified in the second paragraph of Article 7 of these Measures, it should also have PCR amplification instrument and supporting equipment for product detection, acidity meter, autoclave, magnetic stirrer, constant temperature water bath pot, high-speed freezing centrifuge, complete pipettes and other instruments and equipment, and be able to carry out seed moisture, purity, purity and germination rate detection and variety molecular identification;

(3) Processing equipment. With complete sets of seed processing equipment, the production and operation of hybrid corn seeds, the total processing capacity of complete sets of equipment is more than 10 tons/hour; Production and operation of hybrid rice seeds, the total processing capacity of complete sets of equipment is more than 5 tons/hour; Production and operation of hybrid seeds of other major crops, the total processing capacity of complete sets of equipment is more than 1 ton/hour;

(4) personnel. Having more than 5 professional technicians in seed production, processing, storage and inspection;

(5) varieties. The varieties produced and operated shall pass the examination and approval, and have more than one self-bred variety or one approved variety as the first breeder, or more than two approved varieties selected in cooperation, or more than three varieties that have been granted the variety right. The production and operation of authorized varieties of seeds shall obtain the written consent of the variety owner;

(6) Having the conditions specified in Item 6 of Article 7 of these Measures;

(7) Other conditions stipulated by the Ministry of Agriculture.

Article 9　An enterprise applying for a seed production and operation license that combines breeding, production and operation and has an effective area of the whole country shall meet the following conditions:

(1) Basic facilities. It has more than 500 square meters of office space and more than 200 square meters of cold storage. Production and operation of main crop seeds or potato seeds, with an inspection room of more than 300 square meters; Production and operation of other crop seeds, with more than 200 square meters of inspection room. Production and operation of hybrid corn, hybrid rice, wheat seeds or potato seeds, with a processing plant of more than 1000 square meters and a warehouse of more than 2000 square meters; Production and operation of cotton and soybean seeds, with a processing plant of more than 500 square meters and a warehouse of more than 500 square meters; Production and operation of other crop seeds, with a processing plant of more than 200 square meters and a warehouse of more than 500 square meters;

(2) Breeding institutions and testing networks. It has specialized breeding institutions and corresponding breeding materials, and has a complete scientific research and breeding file. Those who produce and operate hybrid corn and hybrid rice seeds have more than 30 test sites and corresponding facilities and equipment for sowing, harvesting and seed testing in different ecological areas of the country; For the production and operation of other crop seeds, there are more than 10 test sites and corresponding facilities and equipment for sowing, harvesting and seed testing in different ecological areas of the country;

(3) Breeding base. It has its own or leased scientific research and breeding base (with a lease term of not less than 5 years). Production and operation of hybrid corn and hybrid rice seeds, with more than 5 breeding bases distributed in different ecological areas, with a total area of more than 200 mu; Production and management of other crop seeds, with more than 3 breeding bases distributed in different ecological areas, with a total area of more than 100 acres;

(4) investment in scientific research. In the three years before the date of application, the average annual investment in scientific research shall not be less than 5% of the annual seed sales income, and the average annual investment in scientific research shall not be less than 15 million yuan for the production and operation of hybrid corn seeds; Production and operation of hybrid rice seeds, the average annual investment in scientific research is not less than 8 million yuan; Production and operation of other seeds, the average annual investment in scientific research is not less than 3 million yuan;

(5) varieties. For the production and operation of main crop seeds, the varieties produced and operated shall pass the examination and approval, and there shall be more than 3 national-level approved varieties as the first breeder of corresponding crops, or more than 6 provincial-level approved varieties (including at least 3 provinces approved), or 2 national-level approved varieties and more than 3 provincial-level approved varieties, or 1 national-level approved variety and more than 5 provincial-level approved varieties. The production and operation of hybrid rice seeds and the production and operation of conventional rice seeds should not only meet the requirements of hybrid rice varieties, but also have more than one national-level approved variety of conventional rice as the first breeder or more than three provincial-level approved varieties. Production and management of non-main crop seeds, should have the corresponding crops in the name of the enterprise to apply for the right to obtain new plant varieties of more than 5 varieties. The production and operation of authorized varieties of seeds shall obtain the written consent of the variety owner;

(6) Production scale. Production and operation of hybrid corn seeds, the average annual seed production area in the past three years is more than 20 thousand mu; Production and operation of hybrid rice seeds, the average annual seed production area of more than 10 thousand mu in the past three years; Production and operation of other crops’ seeds, the average annual seed production in recent 3 years is not less than 1 million mu of field seeds for this kind of crops;

(7) seed management. It has a sound sales network and after-sales service system. Production and operation of hybrid corn seeds, at least 1 year in the 3 years before the date of application, hybrid corn seeds sales of more than 200 million yuan or more than 1% of the national market share of such seeds; Production and operation of hybrid rice seeds, at least one year in the three years before the date of application, hybrid rice seeds sales of more than 120 million yuan or more than 1% of the national market share of such seeds; Production and management of vegetable seeds, at least 1 year in the 3 years before the date of application, vegetable seed sales of more than 80 million yuan or more than 1% of the national market share of such seeds; Production and operation of other crop seeds, at least 1 year within 3 years before the date of application, and its seed sales account for more than 1% of the national market share of such seeds;

(8) seed processing. With complete sets of seed processing equipment, the production and operation of hybrid corn and wheat seeds, with a total processing capacity of more than 20 tons/hour; Production and operation of hybrid rice seeds, the total processing capacity of more than 10 tons/hour (including pit cleaning equipment); Production and operation of soybean seeds, the total processing capacity of more than 5 tons/hour; Production and operation of other crop seeds, the total processing capacity of more than 1 ton/hour. Production and operation of hybrid corn, hybrid rice and wheat seeds should also have corresponding drying equipment;

(9) personnel. There are more than 10 professional breeders with bachelor degree or above or intermediate title who produce and operate hybrid corn and hybrid rice seeds; Production and management of other crop seeds, with a bachelor’s degree or above or intermediate title of professional breeders more than 6 people. Production and management of major crop seeds, with full-time seed production, processing, storage and inspection of professional and technical personnel each more than 5; Production and operation of non-main crop seeds, with full-time seed production, processing, storage and inspection of professional and technical personnel each more than 3;

(10) Having the conditions stipulated in Item 6 of Article 7 and Item 2 of Article 8 of these Measures;

(eleven) other conditions stipulated by the Ministry of agriculture.

Article 10　Enterprises engaged in seed import and export business and foreign-invested enterprises applying for seed production and operation licenses shall meet other conditions stipulated by relevant laws and administrative regulations in addition to the conditions stipulated in these Measures for issuing corresponding crop seed production and operation licenses.

Article 11　To apply for a seed production and operation license, the following materials shall be submitted:

(1) Application form for seed production and operation license (see Annex 1 for the format);

(2) Basic information such as the nature of the unit and the ownership structure, a copy of the company’s articles of association and business license, and an explanation of the establishment of branches, the entrustment of seed production, the entrustment of seed sales and the sale of seeds by purchase and sale;

(three) the basic information of the professional and technical personnel in seed production, processing, storage and inspection, and the copy of the social security certificate paid by the enterprise, the list of the legal representative and senior management personnel of the enterprise and their resumes in seed industry;

(four) the proof materials of the ownership or assets of the seed inspection room, processing plant, warehouse and other facilities; A copy of the certificate of ownership of the office or the lease contract; List of seed inspection and processing equipment and copies of purchase invoices; Description of relevant facilities and equipment and real-life photos;

(five) a copy of the variety approval certificate; If the seeds of authorized varieties are produced and operated, a copy of the certificate of new plant variety right and the written consent certificate of the variety owner shall be submitted;

(six) a copy of the seed production contract or a description and proof of the self-organized seed production;

(seven) the quarantine certificate of the seed production place;

(8) Other materials as prescribed by the Ministry of Agriculture.

Article 12　 To apply for a seed production and operation license with a combination of breeding, production and operation and an effective area of the whole country, in addition to the materials specified in Article 11 of these Measures, the following materials shall also be submitted:

(a) the certificate of its own scientific research and breeding base or a copy of the contract for renting the scientific research and breeding base;

(2) A description of the variety test network and test sites, as well as photocopies of ownership certificates and live photos of corresponding equipment and facilities such as sowing, harvesting and drying;

(3) Description and certification materials of breeding institutions, scientific research investment, breeding materials and scientific research activities, basic information of breeders and copies of social security certificates paid by their enterprises;

(four) the location, area and contact person of the seed production base in recent three years, and other information and certification materials;

(five) the information and certification materials of seed business volume, business volume and market share;

(six) the construction of sales network and after-sales service system.

Chapter III Acceptance, Examination and Issuance

Article 13　The seed production and operation license shall be examined and issued at different levels.

(a) engaged in the production and operation of conventional seeds of major crops and non-major crops, the seed production and operation license shall be issued by the local agricultural authorities at or above the county level where the enterprise is located;

(2) The seed production and operation license of a seed enterprise engaged in the production and operation of hybrid seeds of major crops and their parents, as well as the combination of breeding, production and operation, whose effective area is the whole country, shall be examined and approved by the county-level agricultural authorities where the enterprise is located and issued by the agricultural authorities of provinces, autonomous regions and municipalities directly under the Central Government;

(three) engaged in the import and export business of crop seeds, the seed production and operation license shall be audited by the competent agricultural departments of the provinces, autonomous regions and municipalities directly under the central government where the enterprise is located, and issued by the Ministry of Agriculture.

Article 14　The competent agricultural department shall deal with the application for seed production and operation license put forward by the applicant according to the following circumstances:

(1) If it is not necessary to obtain a seed production and operation license, it shall immediately inform the applicant that it will not accept it;

(two) does not belong to the scope of authority of the department, it shall immediately make a decision not to accept, and inform the applicant to apply to the relevant departments;

(3) If there are errors in the application materials that can be corrected on the spot, the applicant shall be allowed to correct them on the spot;

(4) If the application materials are incomplete or do not conform to the statutory form, the applicant shall be informed of all the contents that need to be corrected on the spot or within five working days. If the application materials are not informed within the time limit, it shall be accepted as of the date of receipt of the application materials;

(5) If the application materials are complete and conform to the statutory form, or the applicant submits all the corrected application materials as required, it shall be accepted.

Article 15　 The auditing organ shall examine the materials submitted by the applicant, conduct on-the-spot investigation on the applicant’s office and facilities and equipment such as seed processing, inspection and storage, and check the original relevant application materials.

The auditing organ shall complete the auditing work within twenty working days from the date of accepting the application. With the provisions of these measures, the signing of the audit opinion, reported to the nuclear.

Issuing authority; If the audit is not passed, the applicant shall be notified in writing and the reasons shall be explained.

Article 16　The issuing authority shall complete the issuance work within twenty working days from the date of accepting the application or receiving the examination opinions. If the issuing authority deems it necessary, it may conduct on-the-spot investigation and check the original. In line with the conditions, the seed production and operation license shall be issued and announced; Do not meet the conditions, notify the applicant in writing and explain the reasons.

The seed production and operation license, which combines production and operation, and the effective area is the whole country, shall be publicized in China Seed Industry Information Network for five working days before it is issued.

Chapter IV License Management

Article 17　 The seed production and operation license shall have a main certificate and an auxiliary certificate (see Annex 2 for the pattern). The main certificate indicates the license number, enterprise name, unified social credit code, domicile, legal representative, production and business scope, production and business mode, effective area, expiration date, issuing authority and issuing date; The supplementary certificate indicates the crop type, seed type, variety name, approval (registration) number, seed production place, etc.

(1) The license number is "__(xxxx) Nongzhong Xuzi (xxxx)No. xxxx". "_ _" is marked with the type of production and operation, in which A is the combination of breeding, production and operation, B is the hybrid seeds of main crops and their parents, C is the seeds of other main crops, D is the seeds of non-main crops, E is the import and export of seeds, and F is a foreign-invested enterprise; The first bracket is the abbreviation of the location of the issuing authority, and the format is "province, prefecture and county"; The second bracket is the year number when the certificate was issued for the first time; "No.xxxx" is a four-digit serial number;

(two) the scope of production and business operation shall be filled in by the name of the crop that produces and manages seeds, and vegetables, flowers and hemp shall be filled in by the crop category;

(3) The mode of production and operation shall be filled in according to production, processing, packaging, wholesale, retail or import and export;

(4) Effective area. The effective area of seed production and operation license combining breeding, production and operation is the whole country. The effective area of other seed production and operation licenses shall be determined by the issuing authority within its jurisdiction;

(five) the place of production is the place where the seeds are produced, and the hybrid seeds of the main crops are marked to the county-level administrative region, and other crops are marked to the provincial administrative region.

The seed production and operation license is marked with the license information code. The license information code shall include the relevant contents of the seed production and operation license, which shall be automatically generated by the issuing authority when printing the license certificate.

Article 18　 The effective area specified in the seed production and operation license refers to the area where the enterprise sets up branches.

The location of seed production is not restricted by the effective area specified in the seed production and operation license, and is determined by the issuing authority according to the copy of the seed production contract submitted by the applicant and the certificate of no quarantine pests.

Seed sales activities are not restricted by the effective area specified in the seed production and operation license, but the terminal sales place of seeds should be in the appropriate area for variety approval, variety registration or labeling.

Article 19　 The seed production and operation license is valid for five years.

In case of changing the items specified in the main certificate within the validity period, it shall apply to the original issuing authority for change and submit corresponding materials, and the original issuing authority shall conduct examination according to law and go through the formalities for change.

In the period of validity, if the variety and place of seed production specified in the supplementary certificate are changed, the original issuing authority shall apply for the change and submit the corresponding materials 30 days before sowing. If the application materials are complete and conform to the statutory form, the original issuing authority shall change the registration on the spot.

If the seed production and operation license continues to engage in seed production and operation after the expiration, the enterprise shall re-apply six months before the expiration.

Article 20　During the validity period of the seed production and operation license, the issuing authority shall cancel the license and make an announcement in any of the following circumstances:

(a) the enterprise has stopped production and business activities for more than one year;

(two) the enterprise no longer has the licensing conditions stipulated in these measures, and it still fails to meet the requirements after rectification within a time limit.

Chapter V Supervision and Inspection

Article 21　Under any of the following circumstances, it is not necessary to apply for a seed production and operation license:

(a) farmers have surplus conventional seeds for their own use, which are sold or exchanged in local markets;

(two) the establishment of branches in the effective area specified in the seed production and operation license;

(three) specialized in packaging seeds that are no longer repackaged;

(four) entrusted in writing by an enterprise with a seed production and operation license to produce and sell its seeds on a commission basis.

The term "farmers" as mentioned in the first paragraph of the preceding paragraph refers to farmers who sign rural land contracts in the form of household contract responsibility system; The term "local bazaars" refers to the township (town) area where farmers are located. The number of seeds sold or exchanged by individual farmers should not exceed the annual seed consumption of contracted land for household production. Whoever sells or exchanges seeds in violation of the provisions of this paragraph shall be regarded as producing and operating seeds without a license.

Article 22　 The branch established by the seed producers and operators in the effective area specified in the seed production and operation license shall be filed with the local county-level agricultural authorities within fifteen working days after obtaining or changing the business license of the branch. At the time of filing, a copy of the business license of the branch, a copy of the seed production and operation license for the establishment of the enterprise, and the name, domicile, person in charge, contact information and other materials of the branch shall be submitted (see Annex 3 for the style).

Article 23　 Specializing in packaged seeds that are no longer repackaged or entrusted in writing by enterprises with seed production and operation licenses to sell their seeds on a commission basis shall be filed with the local county-level agricultural authorities before seed sales, and a seed sales ledger shall be established. At the time of filing, a copy of the business license of the seed seller, a copy of the seed purchase and sale certificate or a copy of the consignment contract, as well as the seed seller’s name, domicile, mode of operation, person in charge, contact information, sales place, variety name, seed quantity and other materials (see Annex 4 for the style) shall be submitted. The seed sales ledger shall truthfully record the variety name, seed quantity, seed source and seed destination of the seeds sold.

Article 24　 If an enterprise with a seed production and operation license entrusts in writing to produce its seeds, it shall file with the local county-level agricultural authorities before sowing the seeds. At the time of filing, it shall submit a copy of the seed production and operation license of the entrusted enterprise, the entrusted production contract, and the seed producer’s name, domicile, person in charge, contact information, variety name, production place, production area and other materials (see Annex 5 for the style). Entrusted with the production of hybrid corn and hybrid rice seeds, it shall also submit the production agreement with the farmers, farmers’ cooperative organizations or village committees where the production is located.

Article 25　 Seed producers and operators shall establish archives of seed production and operation, including original records or vouchers formed in seed field production, processing and packaging, sales and circulation, etc. The specific contents are as follows:

(1) Field production: technical person in charge, crop category, variety name, parent (original seed) name, parent (original seed) source, production place, production area, sowing date, isolation measures, quarantine of origin, harvest date, seed yield, etc. Commissioned seed production, it should also include the seed production contract.

(2) Processing and packaging: technical director, variety name, production place, processing time, processing place, packaging specifications, seed batch, labeling, warehousing time, seed quantity, quality inspection report, etc.

(3) Circulation sales: the manager, the name and address of the seed sales object, the name of the variety, the packaging specifications, the sales quantity, the sales time and the sales bills. Bulk purchase and sale, should also include the seed purchase and sale contract.

Seed producers and operators shall keep the archives of seed production and operation for at least five years to ensure that the information recorded in the archives is continuous, complete and true, and to ensure traceability. If the archival materials contain copies, the time of copying shall be indicated and signed by the relevant responsible person.

Article 26　 Seed producers and operators shall keep the seed samples produced and operated by batches, and the samples shall be kept for at least two production cycles of such crops.

Article 27　 If the applicant intentionally conceals relevant information or provides false materials to apply for a seed production and operation license, the competent agricultural department shall not grant the license, and record the applicant’s bad behavior and incorporate it into the credit information system. The applicant shall not apply for a seed production and operation license again within one year.

If the applicant obtains the seed production and operation license by cheating, bribery or other improper means, the competent agricultural department shall revoke the seed production and operation license, and record the applicant’s bad behavior into the credit information system. The applicant shall not apply for a seed production and operation license again within three years.

Article 28　 The competent agricultural department shall supervise and inspect the seed production and operation, and deal with the illegal acts that do not conform to these measures in accordance with the relevant provisions of the Seed Law of People’s Republic of China (PRC).

The relevant information about the issuance, revocation, revocation and cancellation of the seed production and operation license shall be published by the competent agricultural department according to law, and the information shall be updated in time on the China Seed Industry Information Network.

The competent agricultural departments and their staff shall keep confidential the business secrets of seed producers and operators learned in the management process.

Article 29　 The competent agricultural department at a higher level shall supervise and inspect the seed production and operation license of the competent agricultural department at a lower level. In any of the following circumstances, it shall be ordered to make corrections, and the directly responsible person in charge and other directly responsible persons shall be given administrative sanctions according to law; If the case constitutes a crime, it shall be transferred to judicial organs for criminal responsibility according to law:

(1) Failing to issue the seed production and operation license according to the issuing authority;

(two) to lower the issuance standard and issue the seed production and operation license without authorization;

(three) other seed production and operation licenses are not issued according to law.

Chapter VI Supplementary Provisions

Article 30　The term "seed production and operation" as mentioned in these Measures refers to the activities of planting, harvesting, drying, cleaning, grading, coating, packaging, labeling, storage, sales and import and export of seeds; Seed production refers to the field activities of planting and harvesting breeding (production) seeds.

Article 31　The term "complete sets of seed processing equipment" as mentioned in these Measures refers to the processing system in which the host machine and supporting system are matched and fixedly installed in the processing plant room to realize the basic functions of seed selection, coating, metering and packaging. The main engine mainly includes air screen cleaner (the air separation part should have front and rear suction ducts and double settling chambers; The screening part should have more than three layers of screens), specific gravity cleaner and computer metering and packaging equipment; The supporting system mainly includes conveying system, storage system, dust removal system, impurity removal system and electric control system.

Article 32　 The facilities and equipment for scientific research, breeding, production, processing, inspection, storage, etc. as stipulated in these Measures shall be the own property rights or assets of the applicant enterprise, or the own property rights or assets of its absolute holding subsidiary. The office space should be in the administrative area under the jurisdiction of the seed production and operation license issuing organ and can be leased. The self-owned variety of the absolute holding subsidiary of the applicant enterprise can be regarded as the self-owned variety of the applicant enterprise. The absolute holding subsidiary of the applicant enterprise may not apply for seed production and operation license by repeatedly using the above conditions.

Article 33　The term "packaged seeds that are no longer repackaged" as mentioned in these Measures refers to the smallest packaged seeds that are packaged according to relevant regulations and standards and are no longer split. Those who sub-package seeds shall obtain a seed production and operation license, ensure the integrity of seed packaging, and be responsible for the sub-packaged seeds.

Seeds and fruits of sexually propagated crops, including caryopsis, pod, capsule, drupe, etc., and miniature virus-free potato seeds should be packaged. Organs and tissues that reproduce asexually, seedlings and non-grain seeds that are not suitable for packaging can be unpacked.

Seed packaging shall conform to the relevant national standards or industry standards.

Article 34　Provisions on the management of seed production and operation license of genetically modified crops shall be formulated separately by the Ministry of Agriculture.

Article 35　Those who apply for the seed production and operation license of fresh and popcorn shall be handled according to the licensing conditions of non-main crop seeds.

Article 36　 The production and operation of organs and tissues that reproduce asexually, seedlings, seed potatoes and non-grain seeds that are not suitable for packaging shall have suitable facilities, equipment, varieties and personnel. The specific measures shall be formulated by the provincial agricultural authorities and reported to the Ministry of Agriculture for the record.

Article 37　 In an administrative region where there is no competent agricultural department, the seed production and operation license shall be examined and issued by the competent agricultural department of the higher administrative region.

Article 38　 The seed production and operation license shall be uniformly printed by the Ministry of Agriculture, and the relevant form format shall be uniformly formulated by the Ministry of Agriculture. The application, acceptance, examination, issuance and printing of seed production and operation licenses, as well as the record management of seed production and operation, are carried out in China Seed Industry Information Network.

Article 39　 These Measures shall come into force as of August 15, 2016. The Measures for the Administration of Crop Seed Production and Business License issued by the Ministry of Agriculture on February 26, 2001 and revised on April 29, 2015 and the Provisions on the Processing and Packaging of Crop Commercial Seeds issued on February 26, 2001 shall be abolished at the same time.

The validity period of the crop seed production and business license obtained before the implementation date of these Measures remains unchanged. For enterprises whose validity period is from the date of promulgation of these Measures to August 15, 2016, the validity period of their original seed production and business license will be automatically extended to December 31, 2016.

Before the implementation of these measures, the crop seed production and business license has been obtained, and within the validity period, the application for changing the matters specified in the license shall be handled according to the procedures stipulated in Article 13 of these measures.

Attachment:

1 crop seed production and operation license application form (style)

2 crop seed production and operation license (style)

3 crop seed production and operation record form (branch) (style)

4. Record Form of Crop Seed Production and Operation (seeds are sold on a commission basis/seeds are not packed separately) (style)

5 crop seed production and operation record form (seed producer) (style)