The official announcement of the global version of the Lantu bosom friend model will be released overseas in mid-September!

On August 10, 2024, the color style seminar of Lantu’s bosom friends kicked off in the Sanlitun neighborhood of Beijing. The event took the popular color "Mambo Green" in 2024 as the core, and comprehensively showcased the unique design ingenuity of Lantu’s bosom friends.

"Lantu’s confidant hopes to bring a new lifestyle to the urban youth faction through the vibrant Mambo Green," said Li Boxiao, assistant general manager of Lantu Automobile. In addition, Li Boxiao also revealed at the event that the global version of Lantu’s confidant will be officially released overseas in mid-September.

At the event, experts in various fields, including Lantu Automotive Color Design Director Jian Guoquan, psychology expert Shi Yu, and investor and musician Zhang Ye, jointly witnessed the stunning appearance of Lantu’s confidant and discussed the importance of color in car design and the trends behind it.

At the event, Landmap’s confidant revealed its design concept and R & D story for the first time, with its innovative and trendsetting brand posture, once again demonstrating its keen insight into Generation Z user requests.

Bold colors lead the trend, Lantu bosom friend interprets Generation Z design aesthetics

Under the background of accelerating the transformation of the automobile industry to intelligence, electrification, networking and sharing, Generation Z, represented by the post-90s and post-00s, is growing into the main force of automobile consumption. For this group, personalization and customization are important considerations for their car selection.

In the choice of appearance and styling, they prefer bold and innovative trendy colors that show individuality, eager to stand out from the crowd. In response to the new generation of users’ pursuit of personalized needs, the Landu bosom styling team has dedicated themselves to studying global color trends, and finally locked in "Mambo Green" as the main color of the new car.

In recent years, "Mambo Green" has set off a craze in the global fashion industry, from clothing to home furnishings, from electronic products to cars, all of which are not immune to its influence. Global authoritative color agencies have listed it as the main color of 2024, considering it "fresh and bright, elegant and calm, and coincides with people’s yearning for a better life."

Psychologist Shi Yu analyzed the psychological code of Mambo Green’s popularity from a psychological perspective: "In a depressed and depressing environment, bright and cheerful colors can bring immediate pleasure and combat negative emotions. Mambo Green is such a color, which can bring healing energy to consumers."

She pointed out that color has become an important link between brands and consumers’ emotions. As a representative color of cutting-edge culture, Mambo green is full of positive and innovative spirit core, which is highly in line with the brand mission of Lantu Automobile. The application of Mambo green to confidant models this time can be described as a relatively bold attempt by Lantu in the field of color aesthetics.

Zhang Ye, a music producer and founder of Aoyama Capital, shared his insights from the perspective of art and business. Zhang Ye believes that color is the soul of art, it can convey emotions and concepts, just like the melody of music. Color marketing is a bridge between brands and consumers, which can touch people’s hearts and resonate.

Consumers’ demand for cars is becoming more and more diverse, and a new car needs to meet consumers’ expectations through more diverse design languages and more deeply rooted marketing strategies. From this point of view, Lantu’s soulmate has undoubtedly reached a spiritual fit with consumers.

Mambo green, as the popular color of 2024, represents the younger generation’s pursuit of personalization and fashion, and has now become a symbol of Landmap’s breakthrough in tradition and innovation.

Friend Mambo Green, "Let every life flourish"

As the protagonist of this seminar, the Lantu confidant model naturally attracted much attention. This pure electric vehicle for young consumers is not only bold in color, but also worthy of attention for its design concept and technical features.

Jian Guoquan shared the design concept and R & D story of Lantu’s bosom friend on the spot.

He mentioned that the color inspiration of Lantu’s soulmate comes from space aesthetics, hoping to create an avant-garde, fashionable and youthful visual effect through unique color and material matching. When choosing Mambo green as the main color of the soulmate model, the team considered not only following the trend, but also hoping to "be born into the sun" through this bright color.

"The most difficult point is to break through, we have to break through the traditional thinking to do new things. The car is targeted at young users and young families, and the young faction itself has the courage to break through the shackles, which is in line with our concept of Lantu not doing cookie-cutter boring designs." Jian Guoquan said.

Jian Guoquan pointed out that Lantu’s confidant always faces the future travel revolution with an optimistic and positive attitude, and Mambo Green is the visual expression of this brand attitude.

In fact, the Lantu confidant Mambo Green model has been highly anticipated since the beginning of its development. According to industry experts, the launch of Lantu confidant Mambo Green has undoubtedly seized the "aesthetic commanding heights" of the smart electric vehicle market and established a new benchmark for Chinese auto brands to integrate with international standards.

Jian Guoquan admits that the development process of the Mambo green color scheme is full of details. "For the Mambo green car color, we used an extremely delicate pearlescent process. In order to better highlight the fullness and advanced sense of the profile, Lan Tu Zhiyin has made great efforts in the macro and micro design of the body line, the golden ratio of wheelbase to length ratio, and the front and tail lights."

According to reports, in addition to Mambo Green, Landu will also launch a variety of highly recognizable body colors to provide users with a wealth of color options.

"I believe that’Mambo Green ‘will become a unique color symbol for the soulmate product, and it will also become an identity label for the owner to express themselves, so this is also a’two-way’ emotional connection between the car and the owner." Jian Guoquan said.

This color seminar undoubtedly brought a feast of color and aesthetics to the industry. In the collision of viewpoints, the deep integration of automotive design and trend culture was fully interpreted, triggering the industry’s collective thinking on "cross-border aesthetics". As a "user-centered" innovative enterprise, Lantu Automotive once again demonstrated its leading position in the field of intelligent electric vehicle design.

In the future, Landu’s confidant will start with "Mambo Green" and will lead the new trend of electric vehicles. Landu will also break through the boundaries of automotive design with unique and distinctive original designs, bringing more high-quality and high-value travel experiences to global users, leading China’s intelligent manufacturing to the center of the international stage.