Air tickets can also be bought to save up the popular ＂ticket-hoarding tour＂ in ＂double 11＂
I often hear about "hoarding new year’s goods" and "hoarding Chinese cabbage" … … So, have you ever heard of "ticket hoarding tour"? With the approach of "double 11", the demand for "ticket hoarding tour" of consumers has ushered in an outbreak. The so-called "ticket-saving tour" means buying first and redeeming it when there is a need for travel. This kind of tourist consumption pattern of "hoarding air tickets" has gradually become the new favorite of young and middle-aged consumers.
On November 7th, the reporter learned from a travel platform that as of 24: 00 on November 5th, the platform "double 11" had sold more than 300,000 pieces of "fly at will" and other air tickets, and many popular products had gone through several rounds of replenishment.
"ticket-hoarding tour" is becoming more and more popular;
Someone is filial to his father to buy a plane package.
Mr. Hu, a Chengdu citizen who bought the "Fly 6.0 Global Edition" package released by Spring Airlines, said, "As long as it costs more than 3,300 yuan, it is relatively cost-effective, especially this 6.0 version can also be used in international flights. I want to take my dad out to play more places and buy him a copy. "
The reporter learned from Spring Airlines that the single version of the package is priced at 3,399 yuan. The flight date for redeemable package tickets is from now until March 30th, 2024 (excluding 40 days in Spring Festival travel rush), including New Year’s Day holiday, which can be redeemed only 3 days in advance.
In addition to buying packages, going to the live broadcast platform to snap up a single ticket has become a new "play" for many young people. The reporter learned from Spring Airlines that the airline company sells 99 yuan and 199 yuan one-time cards in the official live broadcast room every Tuesday and Friday, which can be redeemed for many popular domestic and international routes, and promises to get a full refund if they are not redeemed.
"I grabbed a 199-yuan one-time card and waited until New Year’s Day to go to Hangzhou with my roommate." Wang Zhi, who majored in law in Chengdu, said, "I used to spend the winter in the west. This winter, I want to go to the Jiangnan water town in the east to experience it." Wang Zhi also revealed to reporters that it is not uncommon for people of the same age around him to "take advantage of discounts and hoard one or even several tourist ticket coupons until they are interested or have more friends to have time together".
The relevant person in charge of the tourism platform said that due to the rising demand of young consumers for more flexible and mobile goods, the consumption habit of buying first and using it when needed has become one of the mainstream forms of tourism consumption. "Specific to air tickets, that is, in the traditional ‘ Search-Booking-Ticket Issuing ’ Outside the mode, ‘ Browse-Store Tickets-Use ’ The way is becoming more and more popular. "
Insiders:
It has the effect of expanding revenue for the platform and the airline itself.
In fact, the equity goods of "hoarding first and then agreeing" are the cost-effective products obtained by the merchants by transferring some certainty and convenience, which is also in line with the consumer psychology of young people "can buy expensive, but never buy expensive".
In addition, the organization and design of rights and interests air ticket products are more flexible, such as multiple cards of the same airline, connecting flights with specific transit places, regional flight cards with airports as anchor points, business class sub-cards for long-distance flights, etc., which have stimulated the "special forces" tourism consumption demand of enriching travel experience and punching in more potential destinations.
The reporter inquired about the data of the tourism platform and found that the relevant information in the past three years fully supported the above conclusions: in 2021, the cumulative sales volume of "flying at will" products of eight airlines exceeded 100,000; In 2022, in "double 11", the cumulative sales of explosive ticket products exceeded 300,000 pieces; In this year’s "double 11", as of November 5th, more than 300,000 pieces of airline ticket products have been sold, and a new record is about to be born. In addition, the annual "Double 12", "618" and other promotional nodes, "Fly with Your Heart" and airline ticket sub-card products are one of the most popular types of goods.
In the face of this change in consumption patterns, the relevant person in charge of the tourism platform said, "It is a good thing for the platform." He believes that, first, the platform can expand sales through the form of goods that young people prefer, and expand and lock in a large number of customers. Second, the platform has more operating space to maintain its stickiness for customers who have hoarded "flying at will" and air tickets. Third, the "ticket-hoarding tour" is also an important opportunity for the platform to take advantage of ecology and innovation to create commercial value for the merchants on the platform.
"Similarly, it is also a good thing for the airline." The person in charge said that the airline company can achieve better revenue management through the precise operation of specific routes and specific cabins, the organization of rights and interests goods, and the operation of air tickets booked on specified travel dates. At the same time, the data and trends of consumers’ "hoarding goods" can help airlines make more detailed decisions on auxiliary operations and transportation capacity. Chengdu Business Daily-Red Star Journalist Ye Yan Intern reporter Hu Qian