Guangzhou stepped up the introduction of a three-year action plan for the professional wholesale market.

Guangzhou has stepped up the introduction of a three-year action plan for the professional wholesale market, and each professional wholesale market has its own tricks to upgrade.

Guangzhou light textile transaction yuan

Guangzhou UUS Jiulong international fashion city
The traditional three-spot (on-site, cash, spot) wholesale market next to the railway station has turned into an exhibition and trade complex featuring Korean costumes. Shopkeepers from South Korea bluntly say that the environment is comparable to the Dongdaemun in Seoul; The old factory building in the textile business circle of CUHK has been upgraded to a creative valley for fashion designers, where the former stall owner learned the value of being a brand …
Guangzhou, which has 713 professional wholesale markets, has achieved positive results in recent years through policy planning guidance, comprehensive rectification, financial support and business model innovation, promoting market transformation and upgrading. At present, Guangzhou is stepping up the introduction of a three-year action plan for the professional wholesale market, promoting the construction of an international business center and realizing the new vitality of the old city.
Status:
The annual transaction volume exceeds one trillion.
Downward pressure is large.
As an important part of Guangzhou’s commerce and trade industry, Guangzhou’s professional wholesale market has a large scale and many kinds of goods. According to statistics, in 2018, there were 713 professional markets in the city, with more than 800,000 market merchants, and the total annual transaction volume of the market exceeded one trillion yuan.
Looking back on the development process, Guangzhou’s professional market started in the early 1980s, and most of them spontaneously formed in response to market demand. Among them, there are 657 single specialized markets in Yuexiu District, Liwan District, Baiyun District, Haizhu District and Tianhe District, accounting for about 92% of the city.
In terms of commodity categories,Guangzhou professional market has strong industry influence and radiation in the fields of textile and clothing, footwear, leather and leather goods, aquatic products, etc., and has formed wholesale market parks such as Zhongda cloth, Liuhua mineral spring clothing, Zhanxi Road footwear, Shiling leather, Sanyuanli leather goods and Xintang cowboy clothing. However, while the specialized wholesale market is gathering and developing, there is also the problem that the market is too densely distributed in the central city, which puts great pressure on the city’s environment, health, traffic and safety.
The relevant staff of the Municipal Bureau of Commerce said: "In recent years, due to the impact of the overall economic environment and the impact of new formats such as e-commerce, the wholesale market is under greater downward pressure. In this context, accelerating market transformation and upgrading has become an important issue that the government, enterprises and associations need to solve. "
Action:
Real money supports transformation
Organize merchants to appear in the Canton Fair.
Government departments have accelerated the transformation and upgrading of the professional wholesale market by strengthening planning guidelines and establishing industry models. At the planning level, in recent years, Guangzhou has compiled the industrial logistics development plan, the professional market layout plan and the vegetable basket product wholesale market layout plan, and issued the implementation opinions to promote the transformation and upgrading of the professional wholesale market. Focusing on the goal of building an international business center, with specialization, internationalization and modernization as the guide, we will actively integrate market resources, enhance service functions, strengthen industrial docking, and implement the upgrading and transformation of traditional professional wholesale markets.
"Under the new situation of the Internet economy, the traditional professional wholesale market must be transformed and transferred." The relevant staff of the Municipal Bureau of Commerce said that their approach is to set a benchmark.Leading the formulation and introduction of evaluation and management measures for the transformation and upgrading of the wholesale market, creating a number of demonstration markets such as Baima Clothing Market, Buyun Tiandi Footwear Market and Hai Yin Photographic Equipment City, and emerging a number of international procurement center clusters such as Liuhua Clothing and Zhanxi Shoes City, which have developed from single markets to parks.
For the wholesale market upgrade, the government has invested real money to support it. Guangzhou revised the management measures of business development funds to support the transformation and upgrading projects of professional wholesale markets. Take Guangzhou UUS Clothing City in Zhanxi Business Circle as an example. In 2018, it received a special support fund of 1 million yuan for the planning and construction of commercial outlets. For the market that has done well, the government has instructed the Guangzhou Professional Market Chamber of Commerce to carry out the innovation and creation of the industry business model for four consecutive years, and organize publicity, promotion and exchange and learning in the industry.
The traditional professional wholesale market is mainly for domestic sales, and there is a huge market for China goods with good quality and low price abroad. The relevant staff of the Municipal Bureau of Commerce said that in order to promote the integration of domestic and foreign trade, the Canton Fair held twice a year in spring and autumn was used to organize overseas buyers to negotiate and connect with the markets of clothing, leather goods, shoes and hotel supplies within their jurisdiction, to help Baima Clothing Market and China-Hong Kong Leather City organize merchants to participate in the Canton Fair, expand the export market, and let them collectively display their design strength and brand image.
Old wholesale market zhuanxiang shopping mall
At the district level, how to promote business model innovation? Yuexiu, Haizhu, Baiyun and other districts have made their own unique moves, realizing the industrial upgrading, structural optimization and format transformation of the professional wholesale market, and making the urban environment cleaner, neater, safer and more orderly.
Yuexiu District piloted the construction of Guangzhou professional market public service platform, guided the application of traditional wholesale market, and connected with e-commerce logistics enterprises such as Billing Easy and Kaixiang Logistics to develop the "online+offline" model. Haizhu District has successfully transformed Tianxiong cloth market into a high-end commercial complex and turned South China Auto Trade Plaza into a venture capital town in Guangzhou. Anhua Group of Baiyun District invested in the construction of Anhuahui, a 300,000-square-meter smart home life experience shopping center, to guide the surrounding traditional decorative home market businesses to enter.
As for the relief and rectification, in recent years, all districts and departments have taken key markets in key areas as breakthroughs, and started from traffic congestion, fire safety, illegal rectification of "changing residence to warehouse, changing residence to business" and illegal construction and governance, and promoted the relief of traditional wholesale markets by classification. For example, Yuexiu District closed the wholesale markets of second-hand electrical appliances in Xintao Street and toys in Yijingyuan according to law, effectively cleaning up and rectifying illegal storage places in fruit and vegetable gardens and Dexinge.
interview
UUS Jiulong international fashion city
Dirty shoes city turned into a high-end exhibition and trade complex.
Located in Zhanxi business district, Guangzhou UUS Kowloon International Fashion City (hereinafter referred to as "Guangzhou UUS") was formerly known as Kowloon Hotel (Shoes City). Previously, the indoor environment of the shoe city was dirty, and there were serious hidden dangers in commercial infrastructure such as commercial moving lines, lighting, and three-dimensional transportation, which was the key rectification object of fire safety in cities and districts. Shoe wholesale operated by Shoe City is mainly imitation goods, and it has been exposed by the media for many times to sell fake and shoddy products. Its business has gone from bad to worse, and its hardware environment and commodity positioning are seriously out of line with the current market demand.
Knowing the situation of Jiulong Hotel (Shoes City), Yuexiu District Bureau of Commerce and local streets found the market sponsor, explained the supporting policies, and guided enterprises to carry out market research and reposition. After extensive investigation, the market promoter, in conjunction with U: US Fashion Mall in Dongdaemun, South Korea, integrated Chinese and Korean fashion designer brands around the positioning of "internationalization of quality, platform exhibition and trade, and promotion of networking", and gradually built them into a modern exhibition-trade commercial complex of high-end clothing.
District Junning, co-general manager of Guangzhou UUS, told reporters that he is actively docking the new platform for network promotion, opening the live broadcast room in online celebrity, creating the clothing marketing of "online celebrity Store", exploring new formats, strengthening the clothing exhibition and trade function, and improving relevant supporting facilities to enhance the business environment in the venue: "In 2017, there were more than 400 articles about Guangzhou UUS on Little Red Book, and now there are more than 10,000 articles, many of which are online.
District Junning told reporters that the performance and popularity of Guangzhou UUS, which combines the pattern of the commercial market and the sales model of the wholesale market, are constantly rising: "The sales volume and the number of merchants stationed in Guangzhou are increasing day by day. Compared with 2017, the sales volume in 2018 is five times higher, and that in 2019 is 10 times higher than the same period in 2017." He said that as more and more "online celebrity stores" are born here, many merchants hope to settle in: "These merchants who are interested in settling in are all waiting in line to register, and we mainly value the development ability and design ability of the settled merchants. In UUS, Guangzhou,One third of the shops are Korean merchants, and the rest are local original brands, many of which are suppliers of chain brands, and the quality is guaranteed. "
Korean shopkeeper: The environment is very close to the similar market in Seoul.
MonaHolic, a women’s clothing store located on the fourth floor of UUS in Guangzhou, is about 30 to 40 square meters. It is clean and bright, and the window displaying fashion has a sense of design. Miss Jin, a shopkeeper from South Korea, told the reporter that compared with other wholesale markets, the operation minister of Guangzhou UUS is a Korean, and Korean merchants stationed here can communicate at any time if they have problems.
More importantly, Korean merchants aiming at the China market can bring more comfortable consumption experience to their customers after they settle in UUS. Miss Jin said that Guangzhou UUS is very close to apMPlace, a well-known clothing wholesale market in Dongdaemun, Seoul: "We only entered Guangzhou in China, and many guests who have been to the store have reported that compared with other wholesale markets, the shopping experience here is better and the environment is much better."
Peach, the owner of another local original brand clothing store, told reporters that he chose to settle in UUS, Guangzhou, two years ago because the shopping mall would consider the business. "The mall helps us to promote on Tik Tok and WeChat WeChat official account, and also provides catwalk activities for our fashion show. Our performance is rising every day, and the flow of people to the store is increasing. " Miss Jin also expressed the hope that the shopping mall can increase publicity and let more people know about Guangzhou UUS.
Guangzhou light textile transaction yuan
More than 3,000 designers gather in the Creative Valley of Old Factory Transformation.
Founded in 2012, Guangzhou Textile Trade Park (hereinafter referred to as the "Park") is located at No.82, Xingang West Road, at the core of Zhongda Textile Business Circle, covering an area of 150,000 square meters, with a total construction area of nearly 300,000 square meters. It is a comprehensive fashion innovation industrial park based on the exhibition and trade of textile and clothing products, with the development engine of fabric research and development, creative clothing design and industrial supporting services.
The plot where the park is located used to be the production workshops of eight machinery manufacturing enterprises, such as South China Sewing Machine Factory and Wuyang-Honda Motorcycle Factory. Under the policy opportunity of "returning two into three" and "three old" transformation in Guangzhou, Guangzhou United Trading Park Management and Investment Co., Ltd. has invested more than 1 billion yuan to transform and rebuild the original old workshops. Today, more than 4,000 exhibition halls have been built, and six functional blocks have been built, including exhibition and trade, creative design, fashion release, electronic trading of bulk commodities, inspection and testing, and financial services.
At present, the occupancy rate of the park is 93%, with more than 2,000 enterprises and merchants stationed, which has driven more than 50,000 people to achieve employment. By joining hands with Guangdong Garment and Apparel Industry Association and Guangdong Fashion Designers Association, we will jointly build the Creative Valley of 82 designers in Xingang, introduce design institutions, design talents and domestic and foreign clothing brands, and encourage designers to open studios. According to statistics, there are more than 3,000 domestic and foreign fashion designers in the park, forming a large-scale designer group. More than 50% of the merchants stationed in the park have the strength of innovative research and development of fabrics and creative design of clothing.
Merchants: from small stalls to large platforms, build brand awareness here.
In Guangzhou Shijiajie, an innovative service platform that incubates the fashion industry, Wu Chulian, a merchant who has settled in the park for more than 7 years, told reporters that the park has provided great help to merchants, and the biggest change lies in the mode change from the original stall operation to the brand concept: "I used to run a stall clothing store, which was limited to a small market, where I could integrate external resources and professional testing and other supporting institutions. From here, I gradually learned about the concept of brand docking.
Bian Huanhuan, a representative of the designer, said that since entering the park, he has been exposed to more fabric resources including front-end industries, which can serve the brand more accurately: "In choosing fabrics, it saves a lot of time and costs, and greatly improves the efficiency of resource integration. Compared with a few suppliers that I have mastered in the past, the resource pool is now larger, so that it can better match the market. "
According to reports, the park also cooperates with istituto carlo secoli, a world-renowned fashion design institute, to provide training for volunteer students and practitioners in fashion design and pattern making techniques that are in line with international standards, and to nurture more future designers.
plan
Introduce transformation and reconciliation
Three-year action plan
The Municipal Bureau of Commerce said that this year, the commercial department actively implemented the nine key work arrangements of the Municipal Party Committee, and took the lead in formulating the "Three-year Action Plan for the Transformation and Relief of Guangzhou Professional Wholesale Market" according to the latest needs of market transformation and development.Has been submitted to the municipal government executive meeting for consideration. In the next step, Guangzhou will adhere to the combination of industrial optimization and social governance, comprehensive promotion and key breakthroughs, focusing on the combination of current and long-term planning, and pay close attention to the introduction of a three-year action plan.
While strictly controlling the increment of the professional wholesale market, we will strengthen overall coordination and departmental linkage, classify and deal with it according to five ways: "transformation and upgrading, transfer to business development, demolition and closure, relocation and settlement, and standardization and rectification", and implement "one game, one policy" to promote the transformation and settlement of the professional wholesale market, promote the high-quality development of the professional wholesale market in the city, provide strong support for promoting the construction of an international business center, and make positive contributions to realizing the new vitality of the old city.